Diageo Plc · LSE:DGE
Diageo — Investor Day (August 2026)
24 slides from Diageo's investor day presentation, Aug 6, 2026
Slide 1: Capital Markets Day: Introduction
Capital Markets Day Introduction Sir Dave Lewis Chief Executive Officer 6 August 2026
Slide 2: Cautionary statements concerning forward-looking statements and non-GAAP financial measures
Cautionary statements concerning forward-looking statements and non-GAAP financial measures The following presentation contains ‘forward-looking’ statements. These statements can be identified by the fact that they do not relate only to historical or current facts and may generally, but not always,
Slide 3: The Diageo Executive Team
The Diageo Executive Team Ewan Andrew Natalie Bickford Hannah Brooks Alvaro Cardenas Cristina Diezhandino Randall Ingber Nik Jhangiani Chief Supply Chain Chief People Officer Chief Strategy Officer President, Latin America Chief Marketing General Counsel Chief Financial Officer and Caribbean Officer
Slide 4: In our plan we (1/2)
In our plan we (1/2) • Focus on Spirits including RTDs and we aim to gain share in this robust category • Continue the double-digit growth of Guinness and gain share • Retain premiumisation as a key value creator but activate our wider portfolio to allow us to serve more customers across more occasi
Slide 5: In our plan we (2/2)
In our plan we (2/2) • Save c.$1 billion, c.$850 million from the operating framework and c.$150 million from supply chain. We will invest this back to advance innovation, selectively improve competitiveness and to protect underlying profitability • Generate c.$8 billion of cash over 3 years includi
Slide 6: Agenda
Agenda We have been busy Dave 1.30pm - 2.00pm The Investment Thesis The Market Opportunity Hannah 2.00pm - 2.30pm How Diageo can win / Category Strategies Cristina 2.30pm - 3.40pm (including break) Whisk(e)y Julie Tequila Stephanie RTDs Mark Guinness investment Grainne 3.40pm - 4.05pm NAM Turnaround
Slide 7: We have been busy
We have been busy • Market and competitive analysis • 5 strategic alternatives – 1 recommendation January - March • A more competitive operating framework • Active market testing • Strategic recommendation to Board, including April operating framework redesign • Leadership team appointments May • 20
Slide 8: Purpose, Culture, Strategy, Operating Framework
Purpose ` Culture Strategy Behaviours Operating Framework
Slide 9: Celebrating life, every day, everywhere
“Celebrating life, every day, everywhere”
Slide 10: Chosen for life's moments
chosen for life’s moments”
Slide 11: Crafting iconic drinks chosen for life's moments
Crafting iconic drinks chosen for life’s moments Respectfully blending Built on an unrivalled portfolio of Asked for by name. Pouring a little joy Moments make life. centuries of skill and great global and local brands, Recommended in into life. They matter. method with breakthrough our drinks are a
Slide 12: Strategy – where we play
Strategy – where we play Full price & format ladder Premium beer in spirits, including RTDs with Guinness On trade Volume and value market share Volume and value market share Consistent global of spirits including RTDs of premium beer capability 12
Slide 13: Strategy – how we win
Strategy – how we win • Relevant brands in competitive category strategies • Customer, Customer, Customer • Fully integrated E2E Supply Chain Deliberate design to build and extract the benefits of Diageo’s scale, capability and portfolio 13
Slide 14: Operating framework – go-to-market
Operating framework – go-to-market 23 country or country cluster organisations Commercial Category & Customer Finance People Corporate Legal Director Brand Director Service Director Director Director Relations Objectives • Volume and value market share of spirits including RTDs • Volume and value ma
Slide 15: Operating framework – five regions
Operating framework – five regions Regional President (NAM, LAC, EMEA, INDIA, APAC) Customer Category & Supply Chain Finance Transformation People Strategy Development Brand Director Director Director Director Director Director Director Key Contributions • Resource Allocation • Capability Developmen
Slide 16: Operating framework – Executive
Operating framework – Executive Chief Executive Officer Chief Regional Chief CFO Chief Global Chief Supply General President Marketing (including People Corporate Strategy Chain Counsel x5 Officer GBS) Officer Relations Officer Officer 16
Slide 17: Diageo – global model
Diageo – global model CEO Commercial Marketing Supply Chain Finance, People and Transformation CR and Legal Strategy 5 Regional Exec CMO CSCO CFO CPO CRD GC CSO Presidents Regional Regional Regional Regional Regional Regional Customer Category & People Supply Chain Finance Strategy Capabilities Bran
Slide 18: Diageo Marketing – Categories and Regions = 100% net sales
Diageo Marketing – 4 Categories 5 Regions = 100% net sales1 Tequila, Gin, Rum & Whisk(e)y Vodka Liqueurs Guinness Other2 Total3 NAM 12% 17% 5% 2% 2% 38% LAC 7% 2% 1% 0% 0% 10% EMEA 6% 4% 7% 8% 7% 32% APAC & GT 6% 1% 2% 1% 2% 12% India 7% 0% 0% 0% 1% 8% Total 37% 25% 15% 11% 11% 100% Indicative numbe
Slide 19: Diageo – Global Supply Chain
Diageo – Global Supply Chain Chief Supply Chain Officer Chief Head of Head of Spirits Head of Beer Regional Supply Chain Directors Procurement Technical & Supply Supply (x5) Officer Sustainability E2E scale advantage Category focused operations Consistent Execution Customer Service Centric E2E decis
Slide 20: Diageo – Global Finance including GBS
Diageo – Global Finance including GBS Chief Financial Officer Regional Finance Directors Global FP&A Global Finance Global GBS (x5) and Control Experts Simplification Commercial Insights Specialist roles E2E Planning and (Tax, Treasury, Integrated data, process, tech Resource Allocation Investor Rel
Slide 21: Total organisation
Total organisation OH as % of net sales Diageo Global Executive 0.2% Global Support Functions c.2.5% 5 Regional Teams (excluding Exec Leader) 0.2% 23 Go-To-Market Operations c.7.5% c.10.5% 21
Slide 22: Anticipate implementation 90% complete by Sept
Anticipate implementation 90% complete by Sept 1 Expected status Sept 11 A few countries with implementation post September Country Sept Oct Nov Dec Jan Feb Mar Apr May Spain Portugal Italy Denmark Austria Switzerland Netherlands Belgium France The above map is intended to illustrate general geograp
Slide 23: Purpose, Ambition, Strategy, Values and Behaviours
January July Purpose Ambition Purpose Strategy Enablers Strategy Outcomes Four Values 3 Leadership ambition areas 6 sub-set areas 3 Behaviours 12 other areas - One team - Competitive 4 Dial-up behaviours plus all the layers - Decisive 23
Slide 24: DIAGEO
DIAGEO