Diageo Plc · LSE:DGE
Diageo — Investor Day (August 2026)
8 slides from Diageo's investor day presentation, Aug 6, 2026
Slide 1: Category Strategies
Capital Markets Day Category Strategies Cristina Diezhandino, Chief Marketing Officer 6 August 2026 1
Slide 2: Cautionary statements concerning forward-looking statements and non-GAAP financial measures
Cautionary statements concerning forward-looking statements and non-GAAP financial measures The following presentation contains ‘forward-looking’ statements. These statements can be identified by the fact that they do not relate only to historical or current facts and may generally, but not always,
Slide 3: Premiumisation is integral to our strategy
Premiumisation is integral to our strategy Johnnie Walker Vault | The Talisker Malts Port Ellen Don Julio Zacapa Couture Blend Magma The Rare Series Prism Ultima Reserva Royal 3
Slide 4: Competitive Global Category Strategies
Competitive Global Category Strategies Consumer and Clear portfolio End to end Market-linked competitive lens architecture category view strategies focused on the with defined roles & including RTDs directly informing drivers of choice price positioning in-market execution 4
Slide 5: Targeted portfolio repositioning delivering growth
Targeted portfolio repositioning delivering growth MENA portfolio repositioning Volume (LH Axis) Price/L (RH Axis) F26: Full impact 2 From1 Officer’s McDowell’s Imperial Choice No.1 Blue Royal Clan Blenders Stag MacGregor Pride Grant’s Jameson William Lawson’s Famous Grouse VAT Black JW J&B Ballanti
Slide 6: Early price repositioning is already driving value
Early price repositioning is already driving value EMEA LAC # Repositionings c. 80 c. 20 H2 F26 vs. H2 F25: Volume +26% +25% NSV $ +12% +14% GP $ +5% +14% Contribution Total Region GP $ +0.1% +1.4% 6 Note: Pricing decisions are at the sole discretion of the retailer; All data is H2 F25 vs H2 F26, GB
Slide 7: Today we will share with you
Today we will share with you Innovation Whisk(e)y Tequila RTDs Guinness Showcase Rotating rooms throughout the building Luminist From 6pm 70 minutes (including a break) 3.40pm 7
Slide 8: DIAGEO
DIAGEO