Diageo Plc · LSE:DGE
Diageo — Investor Day (August 2026)
11 slides from Diageo's investor day presentation, Aug 6, 2026
Slide 1: Capital Markets Day: Tequila
Capital Markets Day Tequila Stephanie Jacoby, Global Category Director, Vodka & Tequila 6 August 2026
Slide 2: Cautionary statements concerning forward-looking statements and non-GAAP financial measures
2 Cautionary statements concerning forward-looking statements and non-GAAP financial measures The following presentation contains ‘forward-looking’ statements. These statements can be identified by the fact that they do not relate only to historical or current facts and may generally, but not always
Slide 3: Stephanie Jacoby
Stephanie Jacoby Global Category Director, Vodka and Tequila At Diageo for over 19 years Previous role: Global SVP Vodka Responsible for: Global vodka participation strategy and global relaunch of Smirnoff ICE Other roles at Diageo: • Global Brand Director, Smirnoff • Vice President Innovation, Nort
Slide 4: $19bn tequila category, Diageo #1
$19bn tequila category, Diageo #1 Industry Diageo ‘25 RSV 1 L3Y Growth1 3Y Forecast 2 $19bn 4.9% c.1-3% $4.7bn +6.4% USA 67% 2.6% RSV 2025 1 RSV L3Y CAGR1 Diageo #1 Don Julio #1 1 1 1.2x #2 1.7x #2 Mexico 12% (0.2%) Rest of World 21% 18.2% 1. Industry RSV, IWSR 2025 excl. Russia; Note: Data reflects
Slide 5: Diageo tequila performance by region
Diageo (96) bps global tequila share loss LY USA Diageo over-indexes in premium3 #1 $1.8bn (21%) (193) bps $60+ 23% 12% Market position1 Organic net sales F262 Organic net sales Market share gain / loss1 1Y growth2 30% Mexico $40-60 53% 15% #2 $0.1bn (2%) +36 bps 26% $30-40 6% RoW $20-30 <$20 13% 5%
Slide 6: Our portfolio plays across the tequila category
Our portfolio plays across the tequila category Tequila consumer choice drivers by ASP Per Litre, $1 Competitor Diageo Elevated Crowd Pleaser c.$7bn Quality Premium Craft c.$3bn $210 $60 $50 $40 Easy Personal Socialising Expression $30 $20 $10 RTD $0 Safe Social Staples c.$7bn Value Bold Statements
Slide 7: Clear strategic battlegrounds
Clear strategic battlegrounds Tequila Consumer Choice Drivers by (ASP Per Litre, 2025) $1 Competitor Diageo Quality $210 1 Craft $60 $50 $40 Easy 2 Accessible Personal Socialising $30 Socialising Expression Value 3 $20 RTD 4 RTDs $10 $0 Value 7 1. ASP per litre based on indicative pricing from Niels
Slide 8: Don Julio: a focus on craft
Don Julio: a focus on craft Strong relevance in culture Increased accessibility: Quality and craftmanship driven through innovation small formats; pricing (Mexico) Distinctive core range 1942: the Icon Small formats of celebration distribution opportunity Reposado c.50% Distribution of 50ml vs 750ml
Slide 9: Casamigos: repositioned for growth
Casamigos: repositioned for growth Price reposition to become Distribution opportunities Convenient formats deliver the accessible choice within the US across variants quality drinks and recruit $100+ 1% c.60% $80 - 100 0% Of Casamigos RTS shoppers believe it tastes like a bartender made it3 $60 - 8
Slide 10: Astral: strong foundations, ready to scale
Astral: strong foundations, ready to scale Authentic drink credentials that Building a differentiated tequila over-deliver at an accessible price portfolio for On Trade Quality tequila 100% Agave, higher quality house pour vs. c.64% ‘Mixto’ brands of Astral consumers cite a bartender recommendation
Slide 11: Diageo
DIAGEO