New Wave Group Ab Class B · OMXSTO:NEWA_B
New Wave Group Ab Class B — Investor Day (October 2022)
55 slides from New Wave Group Ab Class B's investor day presentation, Oct 6, 2022
Slide 1: Kapitalmarknadsdag Oktober 2022
2022 Kapitalmarknadsdag Oktober 2022
Slide 2: Schema
Schema 09.00-09.15 13.15-14.00 Inledning – Torsten Jansson, CEO New Wave Group AB BTC Activewear – Steve Pope, VD BTC Activewear Ltd 14.00-14.40 09.15-09.45 Projob AB – Henrik Olausson, VD Projob AB Craft – Stefan Persson, VD Craft of Scandinavia AB 14.40-14.55 09.45-10.15 Kaffepaus Svenska Handboll
Slide 3: Craft
CRAFT ::-
Slide 4: Stefan Persson, VD Craft of Scandinavia AB
Stefan Persson VD Craft of Scandinavia AB 12 years at New Wave & Craft
Slide 5: Craft History
Craft Our History Craft History
Slide 6: The science of sweat
Craft Our History The science of sweat
Slide 7: From Borås to the world elite
Craft Our History From Borås to the world elite
Slide 8: Craft the Market
Our Markets Craft the Market
Slide 9: 200 MEURO
Craft = = Our Markets 200 MEURO
Slide 10: 32% growth 2022-06
Craft Our Markets 32% growth 2022-06
Slide 11: EBIT
Craft EBIT
Slide 12: Target 2027: 400 MEURO
Craft Target 2027: 400 MEURO
Slide 13: Our Markets
Craft Our Markets
Slide 14: World champions and everyday heroes
Craft Our Brand Personas World champions and everyday heroes
Slide 15: Range Overview
RANGE OVERVIEW Brand, Running Footwear Teamwear (Football) Culture and Growth Sportswear & Outerwear Training Brand and Growth Maximize Bike Nordic Ski Baselayer Commercial effect
Slide 16: Assortment Strategy: Core, Adv, Pro
Craft Assortment Strategy Assortment Good Better Best CORE The starting point for our offer ADV The up-sell offer CORE ADV PRO PRO The finest products we offer
Slide 17: E-com, Retail, Club, Corporate
Craft E-com Retail Club Corporate
Slide 18: Our success
Craft Our Brand Essence Our success
Slide 19: Craft Our Brand Essence
Craft Our Brand Essence
Slide 20: Craft Our Brand Essence
Craft Our Brand Essence
Slide 21: Craft Our Brand Essence
Craft Our Brand Essence
Slide 22: Slide 22
Slide 23: aN ay =e)
aN ay =e)
Slide 24: Circle
Craft Circle Craft CIRCLE
Slide 25: To maximize our contribution to the Global Goals
WHAT To maximize our contribution to the Global Goals. Global Goals for sustainable development are a set of 17 commitments made by world leaders, to end extreme poverty, inequality, and climate change by 2030. We consider our business can make more significant contributions to four of them:
Slide 26: And to stay within the 1.5°C
WHAT And to stay within the 1.5°C The Paris Agreement sets out a global framework to avoid dangerous climate change by limiting global warming to well below 2°C and pursuing efforts to limit it to 1.5°C. Craft is a member of the Swedish Textile Initiative for Climate Action (STICA). We have comitted
Slide 27: Sustainability objectives for 2030
Craft Circle Our sustainability initiative OVERALL GOALS Sustainability objectives for 2030 01. Climate action 02. 04. 20% of all garments Responsible production rented, reused or resold and consumption 03. 05. Good health and well-being Partnership for the goals
Slide 28: Prolonging product lifetime and focus on production process
Craft Circle Our sustainability initiative Prolonging product lifetime and focus on production process. Prolonging the active lifetime of a garment by two, that is using the garment in its originally intended form twice as many times compared to average, will decrease the climate impact by 49%. Addi
Slide 29: Connecting the dots from design to delivery
Craft Circle Our sustainability initiative PRODUCTION PROCESS Connecting the dots from design to delivery 03 Production 04 Chemicals 05 Packaging 02 Materials 06 Logistics 01 Design
Slide 30: New circular business models
Craft Circle Our sustainability initiative NEW CIRCULAR OFFERS New circular business models Our apparel is designed to go the distance. Starting in 2022, we’ll introduce circular models that further extend their lifecycles. Like letting our customers hire the functionality they need when they need i
Slide 31: Slide 31
Slide 32: Footwear Intro
Craft ISM AW/22 Footwear Intro • CTM Ultra Carbon launched in 2021 • Result of collaboration with Tommy Rivs • Supershoe for the Trail- and Ultra market
Slide 33: NWG Board meeting Craft Footwear
Craft NWG Board meeting Craft Footwear
Slide 34: Craft Elite Run Team
Craft Footwear Run team Craft Elite Run Team Tommy Manuela Lee Emily Jacob Tessa Rivs Vilaseca Grantham Sullivan Puzey Chesser Alexander David Ida Tim Aroa Holmblad Laney Nilsson Freriks Sio
Slide 35: Subject
: eo ose > . Vsteeereerene. rh =
Slide 36: Runner's World 2022 Awards
RUNNER'S 2022 — Best Fast Shoe ~ Best Fast Sh G AWARDS
Slide 37: Best overall shoe, best longrun shoe, best fast shoe
Craft Footwear PRO Endur Distance PRO Endur Distance Race Rebel Best overall shoe. Best longrun shoe. Best fast shoe.
Slide 38: Slide 38
Slide 39: Craft
Craft
Slide 40: Q2-Q3 2022
Craft Q2-Q3 2022
Slide 41: Segmentation: Road, Speed, Hike, Trail
Craft Segmentation Road Speed Hike Trail
Slide 42: Craft Club
NWG // C R A F T T E A M W E A R & C L U B CRAFT CLUB 42
Slide 43: +45% growth world wide, 2022-06
Craft +45% growth world wide, 2022-06
Slide 44: Target 100 MEURO 2027
Craft Target 100 MEURO 2027
Slide 45: How?
Howe?
Slide 46: World champions and everyday heroes
Craft Our Brand Personas World champions and everyday heroes
Slide 47: Craft
Craft e°,
Slide 48: Big things in football
Craft ee Big things in football
Slide 49: Club offering examples
Craft Bevis på olika upplägg, Club Giftcard, produkter till Nätverket, Bajen premium, Merchandise, OKB – Kennedy etc Bild från Rehn
Slide 50: Local presence and sales reps
Craft Local presence and sales reps
Slide 51: Focus on the female consumer
Craft Focus on the female consumer
Slide 52: Stock
Craft Stock
Slide 53: Sustainability
Craft Sustainability Sustainability
Slide 54: New Markets
Craft New Markets
Slide 55: Co.
Co.