New Wave Group Ab Class B · OMXSTO:NEWA_B
New Wave Group Ab Class B — Q4 2024 Earnings Presentation
32 slides from New Wave Group Ab Class B's earnings presentation, Feb 6, 2025
Slide 1: 2024 Year-end report
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Slide 2: NWG in the world
NWG / / THE WORLD Sales acitivity in own subsidiary New Wave Group is a growth group that designs, acquires and develops brands. To ensure good risk diversification, the Group will market its products in Own purchasing offices the promo market and the retail market. 2
Slide 3: Segments and sales channels
NWG // S E G M E N T S A N D S A L E S C H A N N E L S Our brands are categorized according to which of our three operating segments it belongs to: Corporate. Sports & Leisure or Gifts & Home Furnishings. The brands are distributed in both the promo market and the retail market to achieve good risk
Slide 4: The segments
NWG // T H E S E G M E N T S 4
Slide 5: Launches in Canada
NWG // T H E S E G M E N T S Launches in Canada • Projob will launch in Canada in 2026 • Harvest/Printer will launch in Canada in 2025/26 • Craft Teamwear will launch in Canada in 2026 • More launches are also underway in the USA 5
Slide 6: Sports & Leisure segment vision
=) ee : 2 iG Spoies Leisure. ¥ .. UP pace Ee “ps } The vision for the Sports & Leisure operating segment involves establishing Craft as a world-leading sportswear brand and making 2 cal Buck a world. lea ting solfa rel brand. ~ iP | The brand. ial jrshould take a weadineh positio on gloves in Phare
Slide 7: 7
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Slide 8: Craft Teamwear
NWG // T H E S E G M E N T S Craft Teamwear Today, Craft collaborates with many national teams and top clubs in some of the world's biggest sports. Photos: Bildbyrån 8
Slide 9: Craft
NWG // T H E S E G M E N T S Craft Craft signs 6-year agreement with the Swedish Table Tennis Association. 9
Slide 10: The segments
NWG // T H E S E G M E N T S 10
Slide 11: Gifts & Home Furnishings
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Slide 12: The quarter at a glance
Dow he quarter 7, / a glance
Slide 13: The quarter
NWG // THE QUARTER The quarter We managed to increase net sales by 3% despite a continued challenging market The promo sales channel increased by 5% Operating result decreased by SEK 56.0 million compared to the previous year and amounted to SEK 462.7 (518.7) million Operating margin amounted to 16.
Slide 14: October - December
NWG // F I N A N C I A L I N F O R M A T I O N October - December 14
Slide 15: Sales amounted to SEK 2,827.3 million
NWG // F I N A N C I A L I N F O R M A T I O N 2024 3 000 2 500 976.8 975.0 • Sales amounted to SEK 2,827.3 (2,735.9) million 2 000 • Sales increased by 3% (same in local 1 500 currency) • Promo sales channel increased by 5%, 1 000 1,850.5 1,760.9 retail were unchanged 500 0 Q4 -2024 Q4 -2023 15
Slide 16: Sales by segment Q4
NWG // F I N A N C I A L I N F O R M A T I O N 1 600 6.7 10.4 1 400 1 200 1 000 800 775.7 1,388.4 1,348.1 759.3 600 100.5 400 200 364.0 312.4 194.5 205.3 0 98.0 Q4 -2024 Q4 -2023 Q4 -2024 Q4 -2023 Q4 -2024 Q4 -2023 16
Slide 17: Net sales by region and segment, Oct-Dec
NWG // F I N A N C I A L I N F O R M A T I O N Corporate Sports & Leisure Gifts & Home Furnishings Total SEK million Oct- Dec Oct- Dec Oct- Dec Oct- Dec Oct- Dec Oct- Dec Oct- Dec Oct- Dec Change 2024 2023 2024 2023 2024 2023 2024 2023 % USA 96.2 89.9 515.6 501.4 20.8 21.9 632.6 613.3 3% Sweden 143.
Slide 18: Income statement October - December
NWG // F I N A N C I A L I N F O R M A T I O N SEK million Oct - Dec Oct - Dec 2024 2023 2024 Net sales 2,827.3 2,735.9 • Gross profit margin amounted to 50.0 (52.0)% Goods for resale -1,415.0 -1,312.3 ― All segment decreased but mostly Corporate Gross profit 1,412.3 50.0% 1,423.6 52.0% and Gift & H
Slide 19: Operating result by segment Q4
NWG // F I N A N C I A L I N F O R M A T I O N 2024 Corporate ― Sales increased with 3% compared to last year 350 331.5 ― Higher sales in the US, Central Europe and Other Countries but lower sales in other regions 300 ― Promo sales channel increased while retail decreased 261.4 Q4 – 2023 ― Lower gro
Slide 20: Cash flow October - December
NWG // F I N A N C I A L I N F O R M A T I O N SEK million Oct - Dec Oct - Dec 2024 2023 Cash flow from operating activities before changes in working capital 392.7 424.1 Change in working capital 153.0 329.4 Cash flow from operating activities 545.7 753.5 Investing activities -132.6 -25.3 Cash flow
Slide 21: Equity, equity ratio and net debt
NWG // F I N A N C I A L I N F O R M A T I O N 31 Dec 31 Dec 2024 2023 SEK million Equity 7,217.1 6,460.4 Equity ratio. % 63.7 60.2 Net debt. SEK million 1,818.8 2,028.9 Net debt to credit institutes. SEK million 1,104.4 1,468.5 Equity per share. SEK 54.39 48.68 21
Slide 22: January - December
NWG // F I N A N C I A L I N F O R M A T I O N January - December 22
Slide 23: Sales amounted to SEK 9,528.7 million
NWG // F I N A N C I A L I N F O R M A T I O N 2024 8 000 7 000 2,462.7 2,474.6 • Sales amounted to SEK 9,528.7 6 000 (9,512.9) million 5 000 • Sales in line with prior year 4 000 • Both sales channels were in line with 3 000 prior year 2 000 4,328.7 4,302.4 1 000 0 Jan - dec 2024 Jan - dec 2023 23
Slide 24: Sales by segment Jan-Dec
NWG // F I N A N C I A L I N F O R M A T I O N 5 000 28.7 30.3 4 500 4 000 3 500 3 000 2 500 2,774.7 2,742.0 4,650.2 4,726.9 2 000 1 500 203.8 1 000 500 1,243.6 1,132.6 666.1 677.3 0 195.4 Jan - dec 2024 Jan - dec 2023 Jan - dec 2024 Jan - dec 2023 Jan - dec 2024 Jan - dec 2023 24
Slide 25: Net sales by region and segment, Jan-Dec
NWG // F I N A N C I A L I N F O R M A T I O N Corporate Sports & Leisure Gifts & Home Furnishings Total SEK million Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Dec Change 2024 2023 2024 2023 2024 2023 2024 2023 % USA 277.5 274.7 1,867.0 1,819.1 58.3 62.5 2,202.8 2,15
Slide 26: Income statement January - December
NWG // F I N A N C I A L I N F O R M A T I O N SEK million Jan – Dec Jan – Dec 2024 2023 2024 Net sales 9,528.7 9,512.9 • Gross profit margin amounted to 49.4 (50.3)% Goods for resale -4,822.7 -4,730.2 ― Sports & Leisure were in line with prior year while Gross profit 4,706.0 49.4% 4,782.6 50.3% the
Slide 27: Operating result by segment, full year
NWG // F I N A N C I A L I N F O R M A T I O N 2024 1 000 942.7 Corporate ― Higher net sales in the US, Central Europe and other countries, rest of the regions decreased 729.3 ― Both sales channels decreased their net sales 800 Q4 – 2023 Sports & Leisure 617.7 Q4 – 2024 ― Increased net sales in Cent
Slide 28: Cash flow January - December
NWG // F I N A N C I A L I N F O R M A T I O N SEK million Jan - Dec Jan - Dec 2024 2023 Cash flow from operating activities before changes in working capital 1,108.1 1,362.8 Change in working capital 170.2 -399.0 Cash flow from operating activities 1,278.3 963.8 Investing activities -296.8 -220.9 C
Slide 29: CEO comments: October - December, January - December
NWG // C E O C O M M E N T S October - December • Despite a challenging market, we managed to increase net sales • The promo sales channel increased by 5% • Continued market investments for future growth, primarily in the US and Germany • Continues to invest in automated warehouses • Operating margi
Slide 30: The future
NWG // C E O C O M M E N T S The future • Well equipped for the future • Still great growth opportunities in both promo and retail • Strong balance sheet • Continues to look at acquisitions Torsten Jansson CEO 30
Slide 31: Closing message to investors
NWG // We strive to make everyone who buys our products a happy customer. [f you choose to incest in New Wave Group we wamt you to know that we pronase to take care of your investment in the best possible way we can through long term thinking. growth. stability and hard work!
Slide 32: NWG //
NWG // 32