Slide 1: Presentation of Hemnet Group's interim report Q2 2025
Q2 2025 Presentation of Hemnet Group’s interim report Hemnet Group AB ⎸ July 2025 1 Hemnet Group AB (publ) ｜Sveavägen 9｜111 57｜Stockholm｜Sweden
Slide 2: Summary of Q2 2025
Summary of Q2 2025 Key financials Highlights “Demand for higher tier Net sales growth ● Net sales growth of 19.4%, driven by strong ARPL packages drove 19% net sales growth – 19.4% ● growth, offset by lower listing volumes ARPL growth of 34.7%, driven by a higher demand reinforcing Hemnet’s #1 (SEK 4
Slide 3: Continued strong growth and margin improvement during Q2 despite challenging property market
Continued strong growth and margin improvement during Q2 despite challenging property market Net Sales | Q2 2025 (SEK) Net sales growth | YoY (%) EBITDA | Q2 2025 (SEK) EBITDA Margin | Q2 2025 (%) 483.5M 19.4% 260.9M 54.0% +19.4% +20.7% 3
Slide 4: Q2 ARPL growth of 34.7% driven by continued high demand for value-added services
Q2 ARPL growth of 34.7% driven by continued high demand for value-added services Average revenue per listing (ARPL), quarterly and LTM ARPL growth drivers +34.7% Higher demand for Hemnet’s value-added services for property sellers driving ARPL growth The conversion rate to higher-tier packages incre
Slide 5: Decline in published listings in May and June driven by economic uncertainty
Decline in published listings in May and June driven by economic uncertainty Paid published listings per quarter (Y/Y change) Property market commentary Published listings decreased by 9.3% in Q2 and by 2.4% on an LTM basis A softer market shaped by macroeconomic uncertainty and tougher comparables,
Slide 6: All-time high supply and record-long sales times creates challenging market dynamics
All-time high supply and record-long sales times creates challenging market dynamics Supply on platform and Avg. listing days (LTM) Property market commentary Difficult market conditions with all-time high supply of listings and extended time-on-market Pre-market growing in absolute size as total supp
Slide 7: Recent market data confirms our #1 position
Recent market data confirms our #1 position: 9 out of 10 properties sold in 2024 on Hemnet Hemnet’s share of all transactions Market share commentary 146k out of 164k homes sold during 2024* were advertised on Hemnet at some point during the sales process, representing 89% of all properties sold in
Slide 8: Hemnet is the primary choice across value chain
Recent market data confirms our #1 position: Hemnet is the primary choice across value chain 83% 87% 82% Hemnet first choice if Hemnet first choice if Hemnet the most buying a property selling a property user-friendly property today today platform 8 Source: Kantar Sifo, April-May 2025, 1,581 responden
Slide 9: Hemnet Max launched April 1st, initial data showing strong value proposition
Hemnet Max launched April 1st, initial data showing strong value proposition and product performance Hemnet Max features: Hemnet Max vs. Hemnet Premium:* ● Larger share-of-voice and top search +75% More listing visits placement ● Exclusive email send-out ● Hemnet landing page exposure +40% Higher bi
Slide 10: Continued product development to strengthen user experience
Continued product development to strengthen user experience Simplified sharing Improved broker search Real-time notifications Saved search Property data Vertical image gallery Discovery queue Listing collections
Slide 11: Financial highlights
Financial highlights Anders Örnulf, CFO 11
Slide 12: Financial summary Q2 2025
Financial summary Q2 2025 Net sales growth ARPL growth EBITDA margin +19.4% +34.7% 54.0% year-on-year year-on-year SEK 483.5m SEK 8,451 SEK 260.9m Published listings Free cash flow (LTM) Leverage (LTM) Headcount -9.3% +34.0% 0.6x 165 year-on-year year-on-year 50.5k listings SEK 775.1m -0.1x vs. Q2 24
Slide 13: Strong growth in net sales from property sellers
Strong growth in net sales from property sellers, agents and developers spend grow year-on-year B2C ● Strong growth driven by increased demand for value-added services Property sellers ● Published listings -9.3% SEK 427.4m (+22%) Real estate agents ● Hemnet unique products continues to drive growth
Slide 14: 20.7% growth in EBITDA compared to same period last year
20.7% growth in EBITDA compared to same period last year EBITDA bridge Y/Y | SEK million, Y/Y change Key drivers A Net sales 22% growth in net sales from property sellers Compensation to real Agent compensation increased in absolute B estate agents terms Other external Higher marketing costs, paired
Slide 15: Continued strong cash flow generation funding further share buybacks
Continued strong cash flow generation funding further share buybacks LTM FCF & cash conversion Share buybacks Net debt & leverage SEK million, percent SEK million SEK million, leverage x 15 Note: definitions of alternative key ration can be found in the financial report
Slide 16: Summary
Summary Jonas Gustafsson, CEO 16
Slide 17: Q2 summary: Reinforcing Hemnet's #1 position
Q2 summary: Reinforcing Hemnet’s #1 position ● Solid financial performance in Q2 with continued growth despite a softer property market and lower listing volumes ● Market data confirms our #1 position - 9 out of 10 properties sold in 2024 on Hemnet ● Hemnet Max showing strong value proposition and pro
Slide 18: Q&A
Q&A 18 Hemnet Group AB (publ) ｜Sveavägen 9 ｜111 57｜Stockholm｜Sweden
Slide 19: Important links and IR contact
Important links IR Contact Corporate website: https://www.hemnetgroup.se/en/ Ludvig Segelmark Hemnet statistics: Head of IR https://www.hemnet.se/statistik/finansiell-rapportering +46 702 50 14 40 Media & subscription for press releases and regulatory updates: ludvig.segelmark@hemnet.se https://www.h
Slide 20: Disclaimer
Disclaimer This presentation may contain forward-looking information and statements with respect to the financial condition, results of operation and business of Hemnet Group AB (publ) (the "Company"). Such forward-looking information and statements are based on current expectations, estimates and pr