Coca-cola Bottlers Japan Holdings Inc. · TSE:2579
Coca-cola Bottlers Japan — Investor Presentation (2014)
18 slides from Coca-cola Bottlers Japan's investor presentation, 2014
Slide 1: Sparkling Category Overview
Sparkling Category Overview
Slide 2: Refreshing a Thirsty Japan
Refreshing a Thirsty Japan Stabilized Business Growth Broad Portfolio that Covers Consumer Needs g 20-30s All Ages Teen 20-30s 40+ 2006 2007 2008 2009 2010 2011 2012 2013 No.1 No.1 No.1 No.2 NEW (Sparkling) (Zero SSD) (Flavor SSD) (Clear SSD) (2012-)
Slide 3: Accelerating Sparkling Growth Led by Coca-Cola
Accelerating Sparkling Growth Led by Coca Coca-Cola Cola • No No.1 1 share in sparkling category • Cola category represents 1/3 of total SSD market in Japan, led by Brand Coca-Cola • 100% BBranddA Awareness • Huge Opportunity • Consistent Formula for 127 years y • No added preservatives, artificial
Slide 4: Innovative Coca-Cola Zero with EXILE Campaign
Innovative Coca-Cola Zero with EXILE Campaign Lead growth of zero SSD Strong Advertising Trial Experience 2011 2012 2013
Slide 5: Coca-Cola Exclusive Campaign: FIFA World Cup
Coca-Cola Exclusive Campaign: FIFA World Cup L Leverage Global Gl b l Partnership P t hi E Engage with ith Consumers/Shoppers C /Sh (April 10-13 FIFA World Cup Trophy Tour) (March 12 – July FIFA World Cup Campaign)
Slide 6: Connect with Communities via Passion for Football
Connect with Communities via Passion for Football Copa Coca-Cola Coca Cola Japan Event (November 2013 –)) Globally too Globally,
Slide 7: Coffee Category Overview
Coffee Category Overview
Slide 8: Coca-Cola Coffee Portfolio Strategy
Coca‐Cola Coffee Portfolio Strategy Offer the Best Coffee Experience with 3 Pillar Approach Coffee Traditionalist Coffee Explorers / Female Opportunities 30‐‐50 Male Canned Coffee Lover: 30 30‐50 Quality Seeker: 30‐ Working Female: Prefer Sweet Taste Prefer Black Coffee Prefer Café‐ Café‐like Experi
Slide 9: New Georgia Campaign from Jan. 27
New Georgia Campaign from Jan. 27 “The world is made up of someone’s work” Weekly Georgia 9
Slide 10: Georgia European Restage from April 7
Georgia European Restage from April 7 Deliver Deli er authentic a thentic coffee taste by b partnership with specialty coffee shop 10
Slide 11: Luana Renewal from May 19
Luana Renewal from May 19 Deliver D li café‐like fé lik experience i ffor non ready‐to‐drink coffee consumers/females 11
Slide 12: Tea Category Overview
Tea Category O Overview i
Slide 13: Tea - Sustain growth momentum
Tea - Sustain growth momentum 1 2 3 4 ENHANCE SOLIDIFY RENEW ESTABLISH AYATAKA Green Tea SKB Momentum Mate Tea FOSHU Tea 5 MAINTAIN OTHERS 13
Slide 14: "New Ayataka Challenge" Campaign (March 17)
“New Ayataka Challenge” Campaign (March 17) Ayataka Belief Ayataka Tea Party Communication (Compassion) (Experience) New 525ml PET
Slide 15: Sokenbicha 2013 – Regain growth momentum
Sokenbicha 2013 – Regain growth momentum
Slide 16: Sokenbicha 20th Anniversary Campaign (Feb. 19)
Sokenbicha 20th Anniversary Campaign (Feb. 19)
Slide 17: Taiyo no Mate Cha Renewal (April 21)
Taiyo no Mate Cha Renewal (April 21) Product Renewal FIFA World Cup™ C Campaign i ™
Slide 18: Karada Sukoyaka Cha W (April 7)
Karada Sukoyaka Cha W (April 7) Control the absorption p of fat Ease the absorption of carbohydrates * First product to be approved in Japan as a FOSHU tea beverage with two health uses
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