Byrna Technologies, Inc. · NASDAQ:BYRN
Byrna Technologies — Investor Presentation (May 2024)
21 slides from Byrna Technologies's investor presentation, May 20, 2024
Slide 1: Investor Presentation May 2024
INVESTOR PRESENTATION May 2024
Slide 2: Safe Harbor Statement
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Slide 3: Countervailing Societal Trends
COUNTERVAILING SOCIETAL TRENDS Increased Concerns About Safety and Less Tolerance Towards Gun Violence are a Tailwind for Byrna Products ‘9% Reporting That Yor —— Fesne gh 6%io US. Pecive Loe Cine Has neased—Otber 2022s news gal ambled sp ‘ieatatacbon Wh US Gun Les Pts haw High February 2022 Nasdaq:
Slide 4: Byrna Is Part of the Solution
BYRNA IS PART OF THE SOLUTION Our Mission “To provide civilians, law enforcement officers and security professionals with a safe, reliable and effective non-lethal alternative to traditional firearms that will allow Byrna’s customers to protect and defend themselves, their families and their communi
Slide 5: Byrna
BYRNA Nasdaq BYRN LAUNOHERS) Headquarters Andover, Massachusetts 122 Employees Customers 350,000+ launchers sold over the last 4 years 30+ International Customers/Agencies 500+ Dealer Locations
Slide 6: US Consumer Market Opportunity
US CONSUMER MARKET OPPORTUNITY @) byrna * 250MM Potential Customers in the US Consumer Market --—__ US Consumer Market ——————; 250MM Adults Estimated Lifetime Value of Customer! Total Addressable Market (US Consumer): * 200,000 E- ommerce customers (all- * $250 Billion ($100 Billion Gun time) Owners
Slide 7: Regional and Segment Focus
REGIONAL AND SEGMENT FOCUS USMCA (US, Mexico and Canada) ind Cana Primarily Direct to Consumer (DTC) - Web and through dealers (99% of US/CAN sales) Service inbound law enforcement and private security inquiries (<1% of US/CAN sales) Mexico * Primarily law enforcement focused with recent successes w
Slide 8: Product Offering
PRODUCT OFFERING Defense Pistols and Sprays and Accessories Rifles ‘Ammo & COZ pos and Other = - : © cas ia H H eo | 1@® we og “7 ee 2. , p7 es fF GA
Slide 9: How It Works - Pistols
HOW IT WORKS - PISTOLS Byma SD — Internals Cutaway Nete Possession and use ay be subject sat or cal egiton. First trigger pull punctures CO2 and propels projectile simultaneously using our patented technology Incapacitates an assailant from a safe standoff distance of up to 60 feet Compact and conce
Slide 10: How It Works - Ammo
HOW IT WORKS - AMMO 2 Types of projectiles: * Self-Defense (Chemical Irritants and Kinetic) * Training (Inert Powder and Eco-Friendly Powder) Key features: * 68 caliber projectiles compatible with all current Byrna launcher platforms * Break lines to ensure breakage upon impact * Sonically welded to
Slide 11: Byrna Growth History
BYRNA GROWTH HISTORY ‘Average Daly Web Sessions (wabyma com) + Web traffic trend re- 0000 established attributable to marketing pivot in September 2023 30.000 * Celebrity influencers on radio continue to demonstrate strong momentum 20,000 * Cable, Satellite a Ads showing ost ive 10000 early results
Slide 12: Selected Metrics - YoY Comparison
SELECTED METRICS - YoY COMPARISON (Pre sveriing Ban) (Commences Celebrity ov. Chenge Endorsement Model) Average Daily Sessions (byrna.com) 25,093 33,468 33% Conversion Rate % (byrna.com) 0.80% 1.04% + 0.24% increase Average Order Value, Gross $ (byrna.com) $317 $349 10% Total DTC Orders‘) ($ in 000s
Slide 13: Future Growth Strategy
FUTURE GROWTH STRATEGY (www.byrna.com, Amazon, www.byrna.ca) Sessions Growth through continued faeceunara in cable TV and influencer market jorm 1n of Byrna leading to new ee ‘opportunities Radio networks more wiling to partner with our product category (e.g. Premiere, Westwood One, Radio America) C
Slide 14: Financial Snapshot
FINANCIAL SNAPSHOT Three Months Ended ($ in thousands) February 28, 2023 February 29, 2024 Revenue $8,411 $16,654 Gross Profit $5,246 $9,639 Net Income (82,153) $17 Adjusted EBITDA (615) $1,176 Adjusted EBITDA % z 7.1% Nasdaq: BYRN | 14
Slide 15: Financial Position
FINANCIAL POSITION As of November 30, 2023 As of February 29, 2024 ($ in thousands) (unaudited) (unaudited) Cash $20,498 $24,176 Inventory $13,890 $12,128 Receivables $2,945 $1,536 Payables + Accrued Liabilities $6,158 $5,131 Debt $0 $0 Net Working Capital $20,555 $30,604 As of November 30, 2023 As
Slide 16: Future Product Innovation
FUTURE PRODUCT INNOVATION Compact Launcher: High End Conceal Carry ‘Size Comparison: LE, SD, CL Width Comparison: LE/SD, CL (*) Appexmation bed on ue R&D design #1 product feedback on the SD from prospective and existing customers — * “Is there a smaller version?” Compact form factor - 30% smaller t
Slide 17: Investment Thesis
INVESTMENT THESIS Attractive Valuation Best-in-class product right for the times —- Byrna offers a compelling solution to countervailing societal trends Leading position in nascent industry with an enormous total addressable market Strong tailwinds with public sentiment shifting towards less-lethal
Slide 18: Contact Us
©) byrna CONTACT US Tom Colton & Alec Wilson Gateway Group, Inc. T: 949-574-3860 BYRN@gateway-grp.com Nasdaq: BYRN | 18
Slide 19: Appendix
APPENDIX
Slide 20: Byrna Launchers
BYRNA LAUNCHERS COMPARISON OVERVIEW DISTANCE COMPARISON ute ones STANDOFF DISTANCE = EQUALS SAFETY Tr recreate JPR sein <b meter — | ir perrensany =| Con impsc he projec sks } Nasdaq: BYRN | 20
Slide 21: Adjusted EBITDA Reconciliation
ADJUSTED EBITDA RECONCILATION Tiree Monts Ended (S inthousands) February 28,2023 February 29, 2024 ‘Net Income (Loss) (82,158) si Adjustments Interest Income (8143) ($280) ($59) : Depreciation and amortzaion S276 328 Non GAAP EBITDA 2078) 78 ease sme = 168 =) s178 St erate ct eat ell a ech ae Mg pee
Byrna Technologies — Investor Presentation (May 2024) on 6ix