Amplitude, Inc. · NASDAQ:AMPL
Amplitude — Q2 2025 Earnings Presentation
27 slides from Amplitude's earnings presentation, August 2025
Slide 1: 2Q 2025 Investor Presentation
2Q 2025 Investor Presentation © 2025 Amplitude, Inc. All Rights Reserved.
Slide 2: Disclaimer
Disclaimer This presentation and the accompanying oral presentation have been prepared by Amplitude, Inc. (the “Company”). Certain statements in this presentation and the accompanying oral commentary are forward-looking statements. These statements relate to the Company’s financial outlook for the t
Slide 3: Amplitude at a Glance
Amplitude at a Glance Q2 25 FINANCIALS CUSTOMERS INTEGRATED PLATFORM Revenue ARR Leader in Digital Analytics $83.3M $335M 634 Session Replay • Activation $100k+ ARR Guides & Surveys • Experimentation Increased by 14% Y/Y Increased by 16% Y/Y Customers Named a Leader and a Customer Net Retention Rate
Slide 4: Amplitude 101
Amplitude 101 © 2025 Amplitude, Inc. All Rights Reserved.
Slide 5: Digital Applications growing exponentially
Digital Applications growing exponentially 2025 8.9M+ 1.1B+ 115M Apps websites AI App worldwide Downloads # of Digital Applications © 2025 Amplitude, Inc. All Rights Reserved. Source: www.digitalsilk.com, Appfigures - Rise of AI apps 2025
Slide 6: The Problem
The Problem ? What is the LTV of ? subscribers vs. On-demand? What generates more revenue — subscription or on-demand purchase and ads? ? Where are users dropping off before subscription? ? How do I improve start trial to complete trial rate? ? What is my trial to subscription conversion? ~2,500 dis
Slide 7: Build better products & experiences with Amplitude
Build better products & experiences with Amplitude Easily democratize Unlock full-journey, Turn insights into your data real-time insights impact-FAST ● AI-driven data governance ● Product & marketing analytics ● Smart guides and surveys ● Self-service data access ● AI-infused session replays ● No-c
Slide 8: Active insights FAST to engage customers
Active insights FAST to engage customers Leverage Smart Experiment & Target & Guides & Surveys Optimize Everything Personalize Engage users with insight-backed Run feature and web experiments Segment users based on behavior pop-ups to drive engagement & self-serve to de-risk campaigns & and personal
Slide 9: Self Service, Integrated, Speed
Self Service Integrated Challenges Goals Product and Marketing Drive Customer convergence Acquisition Increased customer Increase Digital touchpoints makes it hard Product Adoption to get a complete view of customer journey Improve Customer Retention Increasing security, Reduce Errors governance, an
Slide 10: Amplitude Digital Analytics Platform
Amplitude Digital Analytics Platform Amplitude AI Agents Web Feature Guides and Action Activation Experimentation Experimentation Surveys QUANTITATIVE QUALITATIVE Insights Product Analytics Marketing Analytics Session Replay Voice of Customer Data Data Warehouse Governance Privacy & Security © 2025
Slide 11: Customers across the globe are partnering with us
Customers across the globe are partnering with us RETAIL FINANCE INDUSTRIAL CONSUMER WELLNESS SOFTWARE MEDIA & TELECOM © 2025 Amplitude, Inc. All Rights Reserved.
Slide 12: Financial Review
Financial Review © 2025 Amplitude, Inc. All Rights Reserved.
Slide 13: Our Strategy: Financial Priorities
Our Strategy Financial Priorities Accelerate Net New ARR Platform Consolidation Growth + Leverage © 2025 Amplitude, Inc. All Rights Reserved.
Slide 14: We have multiple growth drivers
Our Strategy We have multiple growth drivers International, Partner Ecosystem Use Case, Persona, Industry Expand Multi-Product Adoption Acquire New Innovate & Customers Advance Platform © 2025 Amplitude, Inc. All Rights Reserved.
Slide 15: Q2 Financial Results Highlights
RESULTS Q2 25 Financial Results Highlights Revenue ARR Dollar-Based Net Retention $83.3M $335M 104% Increased by 14% Y/Y Increased by 16% Y/Y Compared to 96% in Q2 24 Non-GAAP Operating Loss Net New ARR Cash & Investments $(1.5)M $15M $288M Compared to $5M in Q2 24 Free Cash Flow Customers ≥$100,000
Slide 16: Annual Recurring Revenue
$ in M’s Annual Recurring Revenue 16% Y/Y Growth $335 $320 $312 $298 $290 $285 $281 $273 $268 2023 2024 2025 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 © 2025 Amplitude, Inc. All Rights Reserved.
Slide 17: Customers with ≥$100k in ARR
Customers with ≥$100k in ARR 16% Y/Y Growth 634 617 591 567 547 521 511 499 502 2023 2024 2025 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 © 2025 Amplitude, Inc. All Rights Reserved.
Slide 18: Revenue Growth
$ in M’s Revenue Growth Annual Revenue Quarterly Revenue 14% Y/Y Growth $335 $80.0 $83.3 -338 $78.1 $299 $75.2 $276 $73.3 $72.6 $71.4 $70.6 $238 $67.8 2022 2023 2024 2025 2023 2024 2025 Guide Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 © 2025 Amplitude, Inc. All Rights Reserved.
Slide 19: $-Based Net Retention
$-Based Net Retention NRR (in Qtr) 104% 101% 101% 100% 99% 98% 98% 97% 96% 2023 2024 2025 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 For definitions, please refer to Slide 2. © 2025 Amplitude, Inc. All Rights Reserved.
Slide 20: RPO Growth
$ in M’s RPO Growth 31% Y/Y Growth $358 $326 $309 $110 $287 $274 $92 $251 $85 $246 $238 $239 $76 $67 $55 $54 $249 $51 $51 $234 $223 $207 $211 $192 $197 $187 $188 2023 2024 2025 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Current RPO Long Term RPO © 2025 Amplitude, Inc. All Rights Reserved.
Slide 21: Margin Progression
NON-GAAP Margin Progression Gross Margin 79% 78% 77% 77% 77% 77% 77% 77% 76% 76% 75% Operating Margin (1%) 4% 3% (3%) (5%) 2% 0% (3%) (2%) (1%) (1%) 29% FCF Margin 22% 11% 9% 8% 2% 6% 2% 4% (2%) (12%) 2023 2024 2025 2023 2024 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 © 2025 Amplitude, Inc. All Rights Reserved. For
Slide 22: Margin Progression
NON-GAAP Expenses as a % of Total Revenue Margin Progression 15% 14% 15% 15% 14% 16% 16% 14% 15% 45% 48% 45% 46% 44% 43% 44% 42% 43% 19% 18% 19% 18% 19% 18% 18% 17% 16% 2023 2024 2025 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 R&D S&M G&A © 2025 Amplitude, Inc. All Rights Reserved. For GAAP to Non-GAAP reconciliati
Slide 23: Guidance
Guidance Q3 2025 FY 2025 Revenue $85.0 - $87.0M $335.2 - $338.2M % Growth Y/Y 13% to 16% Y/Y 12% to 13% Y/Y Non-GAAP Operating Income (Loss) $(2.0) - $1.0M $(2.0) - $3.0M Non-GAAP Net Income (Loss) Per Share $(0.00) - $0.02 $0.04 - $0.08 133.4M / 144.3M 142.8M Weighted Average Shares Outstanding bas
Slide 24: GAAP to Non-GAAP Reconciliation
GAAP to Non-GAAP Reconciliation © 2025 Amplitude, Inc. All Rights Reserved.
Slide 25: GAAP to Non-GAAP Reconciliation
GAAP to Non-GAAP Reconciliation © 2025 Amplitude, Inc. All Rights Reserved.
Slide 26: GAAP to Non-GAAP Reconciliation
GAAP to Non-GAAP Reconciliation © 2025 Amplitude, Inc. All Rights Reserved.
Slide 27: GAAP Cash Flows from Operating Activities to Free Cash Flow
GAAP Cash Flows from Operating Activities to Free Cash Flow © 2025 Amplitude, Inc. All Rights Reserved.