Icetana Ltd. · ASX:ICE

Icetana — Investor Presentation (April 2022)

18 slides from Icetana's investor presentation, Apr 29, 2022

  1. Slide 1: AI surveillance analytics Investor briefing April 2022

    For personal use only AI surveillance analytics Investor briefing April 2022 CEO – Matt Macfarlane ASX:ICE

  2. Slide 2: Regulatory and legal

    Regulatory and legal For personal use only icetana Limited ACN 140 449 725 (the Company) is the issuer of this presentation. Forward-looking statements This presentation contains forward-looking statements. Those forward-looking statements reflect views held only as at the date of this presentation.

  3. Slide 3: Over 1 billion surveillance cameras operate globally

    For personal use only Over 1 billion surveillance cameras operate globally growing at 160,000,000 per annum … we are addressing a very large market https://www.theverge.com/2019/12/9/21002515/surve illance-cameras-globally-us-china-amount-citizens

  4. Slide 4: The vast majority of these cameras are just recording

    For personal use only The vast majority of these cameras are just recording… Critical events are missed because real time monitoring is too expensive… but … computer vision AI is removing this constraint

  5. Slide 5: For personal use only

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  6. Slide 6: Security is a high value and fast growing industry

    Security is a high value and fast growing industry… For personal use only $430bn +15% pa growth Physical Security (1) Guards, response systems, alarms, and subsets below Surveillance (2) $58bn +10% pa growth Cameras, control rooms and video management systems $874m +27% pa growth Standalone surveill

  7. Slide 7: icetana at a glance

    icetana at a glance For personal use only 2.5 18 million Staff 48 Hours of footage reviewed every week 72% Customer sites 2m in June 2020 ARR growth Mar 21-Mar 22 25+ 14,780 Active distributors and resellers Active cameras globally under license Another 565 awaiting installation 5 continents © 2021

  8. Slide 8: Our competitors use rules; we use motion intelligence

    Our competitors We use motion For personal use only use rules intelligence Match this face icetana uses AI to to my database dramatically improve active surveillance operations Let me know when this virtual Software self trains for tripwire is crossed ‘normal’ movement Tell me if someone Then report

  9. Slide 9: Customer payback moving to ROI terms

    Customer payback moving to ROI terms For personal use only For Guarding Services customers Trespass, Crowds, Violence, Emergency Loitering response, Vandalism Camera tampering, Security operators move from 30 cameras OH&S, Unauthorized access Fire/smoke to 250 cameras with icetana icetana finds unpr

  10. Slide 10: icetana is moving to a larger addressable market

    icetana is moving to a larger addressable market… For personal use only Millions of Few large Many medium small sites sites sites › 100-20,000 cameras › 10-100 cameras › 1-10 cameras › Central monitoring control rooms. › Recorded footage, alarm › Residential users, cloud storage, Large guarding comp

  11. Slide 11: icetana is supporting hub-and-spoke monitoring

    icetana is supporting hub-and-spoke monitoring… For personal use only Buildings, warehouses, small retail facilities and others who could not justify live monitoring can take advantage of AI driven remote monitoring 20 50 40 Remote monitoring that scales for medium sites. 32 18 One operator can revi

  12. Slide 12: Financials: our key measure is annual recurring revenue

    Financials… our key measure is annual recurring revenue For personal use only ARR (AUD$) Churn was higher than usual with the loss of a customer due to a change in their guarding services contract. Growth in ARR is expected to improve through the calendar year as icetana’s enhanced product offering

  13. Slide 13: Our product vision

    Our product vision For personal use only Our new product release currently supports: icetana is: Easy set-up Empowering the team Cloud deployment behind the camera Object based filtering (people, cars) To protect the people in Variable motion intelligence settings front of the camera Browser based i

  14. Slide 14: Product and commercial roadmap

    Product and commercial roadmap For personal use only › First credit card subscriptions accepted › Expand reseller sales capabilities › Scale solution to large sites Commercial › Increase camera count on new product › Launch VMS integrated offering › Actively track conversion activities › Provide low

  15. Slide 15: Executive team

    Executive team For personal use only Matt Macfarlane Kevin Brown Rafael Kimberley-Bowen Chief Executive Officer Chief Operating Officer Chief Financial Officer Founding icetana CEO. Entrepreneur Led the tech team that drove VGW Experienced tech CFO with 15+ years and investor. (gaming) from $300/day

  16. Slide 16: Client case study – shopping mall site

    Client case study– shopping mall site For personal use only Events cost money Unscheduled maintenance Aggressive behaviour (two/month) (four/year) $1,000-$8,000 $5,000-$15,000 damage damage and claims Escalator trip/fall Graffiti (once/fortnight) (once/month) $0 - $50,000 $500-$2,000 injury claim ma

  17. Slide 17: Client case study

    Client case study For personal use only Operating cost reduction of 14% on a 200 camera shopping mall’s security and critical event costs. icetana license provides 300%+ return on investment Savings (per annum) from real-time and proactive response: 1 Reduce headcount by minimum one $45,000pa $1,414

  18. Slide 18: Matt Macfarlane contact details

    For personal use only Matt Macfarlane icetana.com matt@icetana.com.au ASX:ICE +61 400 60 59 60

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