Bellpark Co., Ltd. · TSE:9441

Bellpark — FY2010 Earnings Presentation

14 slides from Bellpark's earnings presentation, Feb 15, 2011

  1. Slide 1: Results of Operations (Year ended December 31, 2010)

    Results of Operations (Year ended December 31, 2010) - Reference Material - February 15, 2011 Bell-Park Co., Ltd. (Stock code: 9441) http://www.bellpark.co.jp/ http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd

  2. Slide 2: Contents

    Contents Reference material Basic management policies Advantages of Bell-Park Achievement and financial performance transition 2 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd

  3. Slide 3: Support documentation

    Support documentation Basic management policies Advantages of Bell-Park 3 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd

  4. Slide 4: Basic Management Policies

    Basic Management Policies Corporate Philosophy “We strongly believe our ability, potential and the possibilities of the future.” Corporate Action Guidelines 1. Respecting the unrestricted company’s style, we aspire to becoming a creativity and challenging spirit - conscious corporation to grow up pe

  5. Slide 5: Advantages of Bell-Park

    Advantages of Bell-Park Law of Lanchester Monopolizing SoftBank group Law of Lanchester is an equation for military -Handling of progressing SoftBank operations. It represents strategy which the strong and Localized shop development weak men should take using the “one-to- one struggle law” and “law

  6. Slide 6: Support documentation

    Support documentation Achievement and financial performance transition 6 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd

  7. Slide 7: 1. Sales

    1. Sales (million yen) 80,000 Over the previous year Up 28.3% 70,000 60,000 50,000 40,000 72,000 30,000 60,168 46,890 20,000 31,453 33,457 10,000 0 2007 2008 2009 2010 2011 (Estimated) * Non-consolidated basis since 2009 7 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd

  8. Slide 8: 2. Ordinary Income

    2. Ordinary Income (million yen) 4,000 Over the previous year -18.8% 3,500 3,000 2,500 2,000 3,550 3,250 1,500 2,893 1,000 1,685 1,423 500 0 2007 2008 2009 2010 2011 (Estimated) * Non-consolidated basis since 2009 8 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd

  9. Slide 9: 3. Net Income

    3. Net Income (million yen) 2,500 Over the previous year -18.9% 2,000 1,500 1,000 2,046 1,800 1,659 500 1,143 840 0 2007 2008 2009 2010 2011 (Estimated) * Non-consolidated basis since 2009 9 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd

  10. Slide 10: 4. SG & A Expenses

    4. SG & A Expenses 2006 2007 2008 2009 2010 Accounting Period 5,196 6,886 7,408 10,313 10,774 Gross profit (million yen) 2,475 2,979 3,347 3,826 4,567 Personnel (million yen) 4,120 5,202 5,948 6,737 7,869 SG & A (million yen) 2.10 2.31 2.21 2.70 2.36 Gross profit/Personnel 1.26 1.32 1.25 1.53 1.37 G

  11. Slide 11: 5. Composition of Cash Flows

    5. Composition of Cash Flows (million yen) 0 2,000 4,000 6,000 8,000 10,000 Cash and cash equivalents at 5,747 5,747 beginning of period Income before income taxes +2,910 +2,910 Depreciation and amortization +165 Amortization of goodwill +54 Interest cost +19 Operating Decrease (increase) in notes a

  12. Slide 12: 6. Net Assets

    6. Net Assets (million yen) 12,000 YoY change Up 18.2% 1,497 million yen increased 10,000 8,000 6,000 9,742 4,000 8,245 5,534 2,000 4,750 0 2007 2008 2009 2010 * Non-consolidated basis since 2009 12 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd

  13. Slide 13: 7. Financial Indicators

    7. Financial Indicators 2006 2007 2008 2009 2010 (Non-consolidated) (Non-consolidated) Ratio of ordinary income to total assets 14.9% 18.7% 12.8% 24.4% 16.4% Return on equity 15.3% 19.5% 22.2% 29.6% 18.5% Profitability Cash flow margin - 0.7% 2.5% 5.7% 1.4% Gross profit margin 21.3% 21.8% 22.1% 22.0

  14. Slide 14: Forward-Looking Statements

    Forward-Looking Statements All plans, strategies and financial forecasts that are not based on historical facts are forward-looking statements. Such statements are based on the judgment of management in accordance with information available when these materials were prepared. Actual results may diff

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