Catapult Sports Ltd. · ASX:CAT

Catapult Sports — Catapult Group International — Investor Day (November 2021)

77 slides from Catapult Sports's investor day presentation, Nov 9, 2021

  1. Slide 1: Catapult Investor Day Presentation

    CATAPULT INVESTOR DAY PRESENTATION For personal use only NOVEMBER 9, 2021 Catapult Group International Limited (ASX:CAT, ‘Catapult’ or the ‘Company’) is pleased to be hosting its first-ever Investor Day. As previously advised, it will be held on November 9, 2021, starting at 8.00am (Melbourne time)

  2. Slide 2: Investor Day

    For personal use only INVESTOR DAY November 9, 2021 1

  3. Slide 3: Important Notices and Disclaimers

    INTRODUCTION IMPORTANT NOTICES AND DISCLAIMERS For personal use only This document may contain forward looking statements including plans and objectives. Do not place undue reliance on them as actual results may differ and may do so materially. They reflect Catapult’s views as at the time made, are

  4. Slide 4: Agenda and Presenters

    INTRODUCTION AGENDA AND PRESENTERS For personal use only § Welcome § Our Industry § Assessing The Market Opportunity § Catapult Is Uniquely Positioned § Our Strategy Will Lopes, CEO Hayden Stockdale, CFO § Business Model § Looking Ahead § 5-minute Break § Q&A Chris Cooper, COO Andrew Keys, Investor

  5. Slide 5: Video

    For personal use only VIDEO 4

  6. Slide 6: Our Vision

    OUR VISION For personal use only UNLEASH THE POTENTIAL OF EVERY ATHLETE AND TEAM ON EARTH 5

  7. Slide 7: The Leading Vertical SaaS Solution for Elite Athletes Globally

    For personal use only THE LEADING VERTICAL SAAS SOLUTION FOR ELITE ATHLETES GLOBALLY 6

  8. Slide 8: Our Goal

    OUR GOAL For personal use only HELP TEAMS, LEAGUES, AND ATHLETES IMPROVE DECISION-MAKING CAPACITY RELATED TO PERFORMANCE 7

  9. Slide 9: Key Metrics

    INTRODUCTION AND OUR NUMBERS TELL THAT STORY For personal use only KEY METRICS SCALE QUALITY GROWTH CASH GENERATING $67.3M $58.8M 43% 74% REVENUE* ACV ACV GROWTH GROSS MARGIN* 5X 4.1% 50% 45% LARGER THAT THE #2 ACV CHURN MULTI-VERTICAL CONTRIBUTION MARGIN PLAYER IN PERFORMANCE CUSTOMER GROWTH WEARAB

  10. Slide 10: Today's Key Takeaways

    TODAY’S KEY TAKEAWAYS For personal use only WE HAVE A LARGE WE ARE UNIQUELY WE HAVE A ADDRESSABLE MARKET POSITIONED TO TAKE SOPHISTICATED ADVANTAGE OF IT EXECUTION STRATEGY § $2.6B Pro TAM § Leaders in Performance § Strong product strategy Technology § $1.4B Pro SAM is available § Go-to-market with

  11. Slide 11: Our Industry

    For personal use only OUR INDUSTRY 10

  12. Slide 12: Sports Tech Industry Landscape

    OUR INDUSTRY SPORTS TECH INDUSTRY LANDSCAPE For personal use only TALENT PREPARATION & TEAM MANAGEMENT GAME DAY COMMERCIALIZATION IDENTIFICATION PERFORMANCE Athlete Management Live Data & Video Analysis Media Engagement Live - Onboarding & testing Officiating Secondary viewing Player Registration Ta

  13. Slide 13: Two Separate Segments to the Global Sports Tech Market

    OUR INDUSTRY TWO SEPARATE SEGMENTS TO THE GLOBAL SPORTS TECH MARKET For personal use only § The key drivers of growth are enriching fan engagement (including social media and gambling), and improving team performance and ROI decisions § Data is at the core of both PRO + PROSUMER ELITE TEAMS AMATEUR

  14. Slide 14: The Global Pro Sports Tech Market Is Large and Growing

    OUR INDUSTRY THE GLOBAL PRO SPORTS TECH MARKET IS LARGE AND GROWING For personal use only $40.2B $40.2B 2026 market size expected by 2026, a CAGR of 17.5% from $17.9B in 2021 $17.9B 2021 Source: Marketsandmarkets, Sports Technology Market with COVID-19 Impact - Global Forecast to 2026, April 2021 13

  15. Slide 15: Sports Analytics and Wearables Is Fastest Growth Sector

    OUR INDUSTRY SPORTS ANALYTICS AND WEARABLES IS FASTEST GROWTH SECTOR For personal use only § Within the larger sports technology market our core market segment of sports analytics and wearables is expected to reach $16.6bn in 2026. Sports Analytics and Wearables Market Segment 2018-2026 (US$M) (excl

  16. Slide 16: The Growth for Sports Analytics Is Global

    OUR INDUSTRY THE GROWTH FOR SPORTS ANALYTICS IS GLOBAL For personal use only Europe 2021: $0.6B 2026: $1.6B CAGR: 24.1% TOTAL 2021: $2.0B 2026: $6.4B North America 2021: $0.7B CAGR: 26.4% 2026: $1.9B CAGR: 21.6% APAC 2021: $0.4B 2026: $1.9B RoW CAGR: 33.4% 2021: $0.3B 2026: $1.0B CAGR: 29.7% Source:

  17. Slide 17: Our Core Competencies Within Analytics Provide a Strong Future

    OUR INDUSTRY OUR CORE COMPETENCIES WITHIN ANALYTICS PROVIDE A STRONG FUTURE For personal use only Sports Analytics Market Growth $2,500 35% 30% $2,000 25% $1,500 20% $ million 15% $1,000 10% $500 5% $- 0% Player Analysis Team Performance Data Analysis & Health Assessment Video Analysis Fan Engagemen

  18. Slide 18: Growth Centered in the Sports We Service

    OUR INDUSTRY WITH GROWTH CENTERED IN THE SPORTS WE SERVICE For personal use only § The five largest sports are expected to contribute the large majority of market growth Sports Technology Market Growth by Sport $14,000 25% $12,000 20% $10,000 15% $8,000 $ million $6,000 10% $4,000 5% $2,000 $- 0% So

  19. Slide 19: The Global Consumer Wearables Market

    OUR INDUSTRY THE GLOBAL CONSUMER WEARABLES MARKET For personal use only $88.3B $88.3B 2026 market size expected by 2026, a CAGR of 20.3% from $35.1B in 2021 $35.1B 2021 Sources: Marketsandmarkets, Sports Technology Market with COVID-19 Impact - Global Forecast to 2026, April 2021 Grand View Research

  20. Slide 20: Consumer Wearables for Sports Applications - Market Growth by Region

    OUR INDUSTRY CONSUMER WEARABLES FOR SPORTS APPLICATIONS - MARKET GROWTH For personal use only BY REGION Europe 2021: $4.2B 2026: $12.0B CAGR: 23.1% TOTAL 2021: $17.1B 2026: $45.2B North America 2021: $6.9B CAGR: 21.4% 2026: $17.7B CAGR: 20.6% APAC 2021: $4.7B 2026: $12.5B RoW CAGR: 21.5% 2021: $1.3B

  21. Slide 21: Number of People Expected to Track Fitness

    OUR INDUSTRY NUMBER OF PEOPLE EXPECTED TO TRACK FITNESS For personal use only Number Of Athletes Tracking Fitness Number Of People Tracking Fitness 250 500 Millions Millions 200 400 150 300 100 200 50 100 - - 2021 2022 2023 2024 2025 2026 2021 2022 2023 2024 2025 2026 NAM Europe APAC Rest Of World N

  22. Slide 22: Assessing the Market Opportunity

    For personal use only ASSESSING THE MARKET OPPORTUNITY 21

  23. Slide 23: The Sports Pyramid by Numbers

    MARKET OPPORTUNITY THE SPORTS PYRAMID BY NUMBERS For personal use only Pro Teams and Leagues Pro (c.20,200 teams) Competitive Prosumer Teams (c.8.7M teams) Competitive Prosumer Athletes (c.652M athletes) Source: Catapult Internal Estimates & Analysis 22

  24. Slide 24: We Break Customer Segments into Distinct Addressable Groups

    MARKET OPPORTUNITY WE BREAK CUSTOMERS SEGMENTS INTO 5 DISTINCT ADDRESSABLE GROUPS For personal use only § We break our TAM into five core customer tiers that we believe are Tier Team Count Inclusions NAM EMEA APAC LATAM addressable based on sport, location, disposable income, and technology propensi

  25. Slide 25: Team Performance Technology Has 4 Distinct Verticals

    TEAM (PRO + PROSUMER) MARKET OPPORTUNITY TEAM PERFORMANCE TECHNOLOGY HAS 4 DISTINCT VERTICALS For personal use only Performance Technology Performance & Health Tactics & Coaching Management Professional Services 24

  26. Slide 26: Calculating the ACV Potential by Teams in Each Vertical

    TEAM (PRO + PROSUMER) MARKET OPPORTUNITY CALCULATING THE ACV POTENTIAL BY TEAMS IN EACH VERTICAL For personal use only On-Field Monitoring ACV/team $26.8k On-Field Monitoring is a value pool within the Performance & Health vertical. Value Pool 10 $0.8k A team wants to collect information about Value

  27. Slide 27: TAM Calculation

    TEAM (PRO + PROSUMER) MARKET OPPORTUNITY TAM CALCULATION For personal use only Bottoms up exercise completed for 7,200 different value pool combinations Vertical Sport Geography Segment ACV/team $26.8k Rugby Value Pool 10 $0.8k Prof Serv LATAM Level 4 Value Pool 9 $1.2k Ice Hockey Off-Field Planning

  28. Slide 28: We Have a $2.6B TAM in Performance Technology for Teams

    TEAM (PRO + PROSUMER) MARKET OPPORTUNITY WE HAVE A $2.6B TAM IN PERFORMANCE TECHNOLOGY FOR TEAMS For personal use only § Catapult generates $58.8M in ACV from an existing $2.6B serviceable available market (SAM) of $1.4B from teams TAM (c.4.3% penetration) § We can grow into the $1.4B SAM today with

  29. Slide 29: Each Vertical Is Exciting on Its Own

    TEAM (PRO + PROSUMER) MARKET OPPORTUNITY EACH VERTICAL IS EXCITING ON ITS OWN For personal use only Performance & Health Tactics & Coaching Management Professional Services Total TAM Size: $1.7B TAM Size: $620M TAM Size: $165M TAM Size: $68M TAM Size: $2 . 6B Value Pools: 10 Value Pools: 10 Value Po

  30. Slide 30: Assessing the Prosumer Individual Athlete Market

    INDIVIDUAL MARKET OPPORTUNITY ASSESSING THE PROSUMER INDIVIDUAL ATHLETE MARKET For personal use only 652M+ global sports* players 205M+ players in Addressable Market (smart phone and credit card filters) 39M+ players in Serviceable Available Market (income, geography and sports filters) * In the spo

  31. Slide 31: We Have a $41B TAM in Individual Prosumer Athletes

    INDIVIDUAL MARKET OPPORTUNITY WE HAVE A $41B TAM IN INDIVIDUAL PROSUMER ATHLETES For personal use only $41B § We estimate our addressable market to include $39M TAM prosumer players globally § We estimate the average prosumer athlete is willing to spend $200 ACV for performance technology $7.8B SAM

  32. Slide 32: And We Also Have Large Adjacent Markets

    ADJACENT MARKET OPPORTUNITY AND WE ALSO HAVE LARGE ADJACENT MARKETS For personal use only High Performance Media eSports (non-sports) 2,400k US military, $44.6B Annual Sports Rights 1 $1.7B Market Size 2 700k US police, 330k US firefighters 3 1 SportBusiness, Global Media Report 2020, January 2021 2

  33. Slide 33: Catapult Is Uniquely Positioned

    For personal use only CATAPULT IS UNIQUELY POSITIONED 32

  34. Slide 34: Performance Is Core to an Athlete's Pathway

    CATAPULT’S UNIQUENESS PERFORMANCE IS CORE TO AN ATHLETE’S PATHWAY For personal use only § Player development is at the heart of the sports eco-system with 4 stages of career progression on the path to being an elite professional Elite Team (100,000’s) Physical capability Technical capability Tactica

  35. Slide 35: Performance Is Core to Our Value Proposition

    CATAPULT’S UNIQUENESS 1. PERFORMANCE IS CORE TO OUR VALUE PROPOSITION For personal use only Technical ability at sport specific skills § The 5-point performance model is a Tactical game Physical standard concept that teams build capability / understanding their performance plan around capacity PLAYE

  36. Slide 36: And We Are Leading the Way

    CATAPULT’S UNIQUENESS AND WE ARE LEADING THE WAY For personal use only § Catapult is the undisputed champion in the global sports tech universe • 3,250+ teams globally • Significant presence in all regions, with teams in 150+ countries • 5x the size of the #2 player in elite performance wearables •

  37. Slide 37: We Work with the Very Best Teams and Leagues Globally

    CATAPULT’S UNIQUENESS 2. WE WORK WITH THE VERY BEST TEAMS AND LEAGUES GLOBALLY For personal use only HIGHLIGHTS 3250+ TEAMS GLOBALLY 40+ SPORTS GLOBALLY 150+ COUNTRIES 36

  38. Slide 38: And Have a Long History Doing So

    CATAPULT’S UNIQUENESS AND HAVE A LONG HISTORY DOING SO For personal use only § We pioneered wearable performance technology in sports, and have remained the industry leader ever since Formula 1 Catapult - Number of Pro Customers Atlanta Falcons through SBG Acquisition 3500 32nd NFL Customer Collabor

  39. Slide 39: We Have a Growing Portfolio of High-Value Solutions

    CATAPULT'S UNIQUENESS 3. WE HAVE A GROWING PORTFOLIO OF HIGH-VALUE SOLUTIONS For personal use only Performance & Health Tactics & Coaching Management Professional Services Media & Engagement Catapult Vector Catapult Thunder Catapult AMS Catapult Professional Catapult Licensing (models: S, X, T, & G)

  40. Slide 40: We Are Deeply Embedded Across Sports and Regions

    CATAPULT'S UNIQUENESS 4. WE ARE DEEPLY EMBEDDED ACROSS SPORTS AND REGIONS For personal use only DISTRIBUTION MARKET TRUST EMBEDDED § Enterprise sales direct to teams § Average lifetime duration with § Video tools used daily by coaching teams of 5+ years staff § Global footprint in 40+ sports § Histo

  41. Slide 41: Our Strategy

    For personal use only OUR STRATEGY 40

  42. Slide 42: Our Goal

    OUR GOAL For personal use only HELP TEAMS, LEAGUES, AND ATHLETES IMPROVE DECISION-MAKING CAPACITY RELATED TO PERFORMANCE 41

  43. Slide 43: Create a Unified & Sophisticated Sport Platform

    OUR STRATEGY 1. CREATE A UNIFIED & SOPHISTICATED SPORT PLATFORM For personal use only Data Fluency Solutions Platform Data Insights Daily Workflows SOLUTIONS Machine Learning Algorithms Coaching Decisions DATA CUSTOMER VALUE Prescriptive Analytics CONTEXTUALIZATION Dynamic Real Time Simulations Pred

  44. Slide 44: Utilize Our Platform to Drive New Solutions - Expanding Our TAM

    OUR STRATEGY 2. UTILIZE OUR PLATFORM TO DRIVE NEW SOLUTIONS – EXPANDING OUR TAM For personal use only 9,000 P&H T&C Management Professional Services 8,000 § The platform spans across all verticals and underlies all TAMs 7,000 § Each TAM requires distinct solutions, but all support the same team 6,00

  45. Slide 45: Utilize Data to Build Blueprints That Drive Impact

    OUR STRATEGY 3. UTILIZE DATA TO BUILD BLUEPRINTS THAT DRIVE IMPACT For personal use only COMPREHENSIVE C O § Multi-Sport M L PR § Largest Volume U TF EH C EN PA IMPACTFUL SI IM V • Predictive E • Prescriptive PERFORMANCE PERSONALIZED BLUEPRINT • Customized • Longitudinal C PE FI SCIENTIFIC RS TI N O

  46. Slide 46: Land and Expand with Professional Sports

    EXECUTING ON GROWTH LAND AND EXPAND WITH PROFESSIONAL SPORTS For personal use only Performance & Tactics & Professional Media & Management Health Coaching Services Engagement § Establish beachhead relationships with new customers § Cross sell other solutions into those customers § Upsell to establis

  47. Slide 47: Land and Expand: NCAA Customer Example

    EXECUTING ON GROWTH LAND AND EXPAND: NCAA CUSTOMER EXAMPLE For personal use only § We have been successful in our land and expand strategy Added new video solution Added multiple video solutions, and upgraded $500k Expanded wearable breadth of P&H solution Added then solutions PQD expanded Recruit (

  48. Slide 48: Continue to Aggressively Penetrate Customer Segments

    EXECUTING ON GROWTH CONTINUE TO AGGRESSIVELY PENETRATE CUSTOMER SEGMENTS For personal use only Tier Level 1 Level 2 Level 3 Level 4 § We still have significant greenfield opportunities in the higher levels of # Teams 2,814 4,810 12,625 161K the sports pyramid § We have a granular plan to penetrate e

  49. Slide 49: Continue to Aggressively Penetrate Regions

    EXECUTING ON GROWTH CONTINUE TO AGGRESSIVELY PENETRATE REGIONS For personal use only EMEA 6,221 PRO Teams § Key to success is the ability to Penetration support various regions 10% § We see the penetration of regions North America as opportunity to improve ACV. Entering a new region 9,413 PRO Teams

  50. Slide 50: And Continue to Aggressively Penetrate Unique Sports

    EXECUTING ON GROWTH AND CONTINUE TO AGGRESSIVELY PENETRATE UNIQUE SPORTS For personal use only § Similarly key to success is the ability to support various sports § We see the penetration of sport as opportunity to tailor our solutions creating deeper impact and increase LTD Am Football Ice Hockey P

  51. Slide 51: Support Key Stakeholders in Weekly Workflow

    EXECUTING ON GROWTH KEY TO SUCCESS: SUPPORT KEY STAKEHOLDERS IN WEEKLY WORKFLOW For personal use only § We aim to provide a compelling value proposition and solve the key pain points for the key decision makers across our customer teams § We want to be strongly positioned at the points of key value

  52. Slide 52: Video

    For personal use only VIDEO 51

  53. Slide 53: Make Our Sales and Marketing More Efficient and Sophisticated

    EXECUTING ON GROWTH MAKE OUR SALES AND MARKETING For personal use only MORE EFFICIENT AND SOPHISTICATED § Data driven § Scalable cost-effective § Make cross-selling efficiencies in model with low-tech a core competency qualifying leads sales mechanism for of the company lower levels 52

  54. Slide 54: Expanding Inorganically

    EXECUTING ON GROWTH EXPANDING INORGANICALLY For personal use only Assessing M&A Opportunities No. 1 Priority: Deliver value to shareholders HIGHLY DISCIPLINED APPROACH TO M&A M&A IS VIEWED THROUGH A NARROW LENS CATAPULT'S UNIQUE POSITION MATTERS IN WITH HIGHLY SPECIFIC ATTRIBUTES FUTURE M&A OPPORTUN

  55. Slide 55: Use Our Competitive Advantages to Deepen Our Strategic Moats

    EXECUTING ON GROWTH USE OUR COMPETITIVE ADVANTAGES TO DEEPEN OUR STRATEGIC MOATS For personal use only COMPETITIVE ADVANTAGES STRATEGIC MOATS Multi-solution Unique Largest base of elite teams one-stop performance platform insights and algorithms Leadership in performance analysis Ability to Unique a

  56. Slide 56: Business Model

    For personal use only BUSINESS MODEL 55

  57. Slide 57: Moving to Full Subscription

    BUSINESS MODEL MOVING TO FULL SUBSCRIPTION For personal use only § In FY19 we began to move our business model to subscription sales Subscription Revenue % of Total Revenue § Completely discontinued capital sales for Performance & Health from January 2021 § Very limited number of capital deals will

  58. Slide 58: Subscription Economics

    BUSINESS MODEL SUBSCRIPTION ECONOMICS For personal use only P&L Subscription Economics A leading indicator of revenue. ACV Revenue measures what subscription revenue ACV will likely be generated over the coming 12 months SaaS Metrics – A leading Variable Cost indicator • COGS – Declines with scale •

  59. Slide 59: Key Metrics for Growth

    BUSINESS MODEL KEY METRICS FOR GROWTH For personal use only 1. ACV Growth 2. ACV Churn 1. Lifetime Duration Usage 2. Multi-Vertical Customers Efficiency 1. Contribution Margin § As the company is still transitioning from Capital Sales to all subscription sales, these metrics will not be presented un

  60. Slide 60: SaaS Business Model: Margins at Scale

    BUSINESS MODEL SAAS BUSINESS MODEL: MARGINS AT SCALE For personal use only Our long-term ambitions are: Indicative Metrics as a ACV % of Sales 1. To grow our ACV with gross margins at 90%+ (at different ACVs) $50M $100M $200M $300M $400M $500M 2. To narrow our variable costs from c.30% to <25% as sc

  61. Slide 61: SaaS Business Model: Margins at Scale

    BUSINESS MODEL SAAS BUSINESS MODEL: MARGINS AT SCALE For personal use only 100% Key inflection points: 1. Contribution margin outpaces the 80% cost of run (G&A). EBIDTA turns positive and continues to expand with ACV growth 2 60% 2. Contribution margin outpaces cost of run (G&A) and cost of growth 1

  62. Slide 62: Performance Against Metrics

    BUSINESS MODEL PERFORMANCE AGAINST METRICS For personal use only Metric FY 19 FY 20 % Change FY 21 % Change 1H FY 22 % Change ACV 38.0 41.5 9.3% 48.4 16.5% 58.8 42.7% Growth ACV Churn (%) 6.5% 6.4% -1.5% 5.5% -14.1% 4.1% -39.7% Lifetime Duration 6.2 6.5 4.8% 5.8 -11.5% 5.5 -11.9% (years) Expand Mult

  63. Slide 63: Powerful Unit Economics Favor Margin Expansion

    BUSINESS MODEL POWERFUL UNIT ECONOMICS FAVOR MARGIN EXPANSION For personal use only 100% § High gross margins in core and growing 90% verticals of P&H and T&C 80% § High contribution margins provide significant operating leverage and long- 70% term cash-generating ability and profits § Establishing

  64. Slide 64: Looking Ahead

    For personal use only LOOKING AHEAD 63

  65. Slide 65: We Are Just Getting Started

    LOOKING AHEAD WE ARE JUST GETTING STARTED For personal use only Best of Breed, Cloud-Based Vertical Software Digital Marketing & Design & Motion Spend Management Customer Relationship Creativity Management Sports Performance eCommerce Business Financial & Human Video Communications Capital Managemen

  66. Slide 66: We Are Assembled: An Experienced World-Class Team

    CATAPULT'S UNIQUENESS WE ARE ASSEMBLED: AN EXPERIENCED WORLD-CLASS TEAM For personal use only § We have assembled a world class executive team with the skills, passion, and common vision to grow value Will Lopes, CEO Matt Bairos, CCO Chris Cooper, COO Param Hegde, CTO Zoe Rumford, CPO Hayden Stockda

  67. Slide 67: We Have Multiple Growth Levers

    OUR STRATEGY WE HAVE MULTIPLE GROWTH LEVERS For personal use only Catapult has multiple levers available to achieve long-term, ACV growth and solidify its position as the leading Sports Leading SaaS company Sports SaaS Company Targeted Customer Prosumer Analytics Cross-Sell Land & Regional Lifetime

  68. Slide 68: Today's Key Takeaways

    TODAY’S KEY TAKEAWAYS For personal use only WE HAVE A LARGE WE ARE UNIQUELY WE HAVE A ADDRESSABLE MARKET POSITIONED TO TAKE SOPHISTICATED ADVANTAGE OF IT EXECUTION STRATEGY § $2.6B Pro TAM § Leaders in Performance § Strong product strategy Technology § $1.4B Pro SAM is available § Go-to-market with

  69. Slide 69: A Bold New Catapult in Years

    LOOKING AHEAD A BOLD NEW CATAPULT IN 5 YEARS For personal use only PRO § 5000+ Pro Customers PROSUMER § 500K+ Athletes § Best-in-class Sports Data § Best-in-class Training/Education platform Platform for amateur athletes 68

  70. Slide 70: Catapult Financial Strategy

    LOOKING AHEAD CATAPULT FINANCIAL STRATEGY For personal use only $58.8 ACV $41.5 ACV 48.4 10X ACV We set this growth ambition at the end of FY20 FY20 FY21 1H FY22 ACV 69

  71. Slide 71: Unleash Potential

    For personal use only UNLEASH POTENTIAL • CATAPULTSPORTS.COM

  72. Slide 72: Appendix

    For personal use only APPENDIX 71

  73. Slide 73: TAM Opportunities: Performance & Health

    APPENDIX TAM OPPORTUNITIES: PERFORMANCE & HEALTH For personal use only 6,000 5,657 Opportunities: 5,000 New Vale Pools in Vertical 3.3x • Additional 6 out of the 10 27.0% identified value pools 4,000 CAGR New Product Development $ million • New tracking mechanisms; 3,000 refined tracking metrics/ an

  74. Slide 74: Growth Opportunities: Tactics & Coaching

    APPENDIX GROWTH OPPORTUNITIES: TACTICS & COACHING For personal use only 2,000 1,941 1,800 Opportunities: 1,600 1,400 3.1x New Value Pools in Vertical 25.6% • Additional 4 out of the 10 CAGR identified value pools 1,200 $ million 1,000 New Product Development • Contextualize performance data 800 over

  75. Slide 75: Growth Opportunities: Management

    APPENDIX GROWTH OPPORTUNITIES: MANAGEMENT For personal use only 400 370 350 Opportunities: 300 2.2x 17.5% New Value Pools in Vertical CAGR • Additional 7 out of the 10 250 identified value pools $ million 200 New Product Development 165 • Simpler athlete database, video and performance data 150 inte

  76. Slide 76: Growth Opportunities: Professional Services

    APPENDIX GROWTH OPPORTUNITIES: PROFESSIONAL SERVICES For personal use only 180 160 153 Opportunities: 140 2.2x 120 17.5% New Product Development CAGR • Support teams with training 100 setups, post season reviews, $ million customized systems 80 68 60 2.1x 40 32 20 0 0 ACV SAM TAM TAM FY21 FY26 FY26

  77. Slide 77: TAM Definitions

    APPENDIX TAM DEFINITIONS For personal use only Value Pools. Each vertical has multiple value pools. A value pool is an end-to-end solution that a customer is Vertical willing to pay for to solve a unique problem. Each value pool has its own potential ACV. TAM Size. Total Addressable Market. The tota

Catapult Group International — Investor Day (November 2021) on 6ix