Ooh Media Ltd · ASX:OML
Ooh Media — Macquarie Australia Conference 2020
16 slides from Ooh Media's conference presentation, May 5, 2020
Slide 1: ASX Release: Presentation to Macquarie Australia Conference
5 May 2020 For personal use only ASX Release oOh!media Limited – Presentation to Macquarie Australia Conference Attached is a copy of oOh!media Limited’s presentation to the Macquarie Australia Conference 2020. This announcement has been authorised for release to the ASX by the Company Secretary. **
Slide 2: Macquarie Australia Conference
Macquarie Australia Conference For personal use only 5 May 2020 | Brendon Cook, CEO oOh!media
Slide 3: Agenda
Agenda For personal use only • Introduction to oOh! • Out of Home – structural growth • oOh!’s strategy • oOh!’s diverse formats • Start to 2020 • Balance sheet initiatives and cost saving updates • Covid-19 audience and advertiser impact • Q&A
Slide 4: oOh! at a glance
oOh! at a glance For personal use only oOh! is a leader in the Out Of Home (OOH) industry creating Strong track record of revenue growth (A$m) unmissable location-based advertising solutions Highlights • Leading OOH media company with the largest OOH location-based portfolios in Australia and New Ze
Slide 5: Out Of Home audience and market share growth
Out Of Home audience and market share growth For personal use only OOH has enjoyed strong audience growth as well as growth in market share out of total media ad spend, and these trends are expected to continue 2,000 Growth in the OOH advertising market (A$m)4 OOH audience has grown 28.7% significan
Slide 6: Out of Home is a long-term structural growth sector
Out of Home is a Most extensive & diversified network • Further digitisation opportunity Innovative and disciplined culture • Growth and innovation culture long-term structural • Investments to drive enhanced yield • Coupled with cost and capex discipline For personal use only and performance • Robu
Slide 7: oOh!'s segment overview
oOh!’s segment overview For personal use only FY19 Revenue1 Commute Rebranded Adshel acquisition – the largest street furniture asset portfolio in Australia and New Zealand A$235m Road Large format classic and digital roadside screens, located in premium visibility locations A$147m Retail Large and
Slide 8: Diversified advertising category base
Diversified advertising FY19 advertiser categories category base For personal use only 12% 9% 37% • Since IPO traditional categories such as Motor Vehicles has declined as a % of the 8% advertising base • Increasingly new technology companies are 7% adopting Out Of Home as a key advertising medium e
Slide 9: 2020 reflection
2020 reflection For personal use only • Q1 on par with c/y 2019 PCP which was up 6% on 2018 • Categories that grew significantly in Q1 included Finance, Alcohol, Non Alcohol Beverages, Toiletries, Cosmetics and Computers
Slide 10: Covid-19 balance sheet initiatives
Covid-19 balance sheet For personal use only initiatives • Successful capital raise of $167m • Debt covenant head room provided by banking syndicate increased to 4.0x Net Debt / EBITDA1 • Cost and Capex Initiates activated 1) Gearing covenant steps down to 3.5x on 31/3/21
Slide 11: Covid-19 capital raise key cost initiative update
Covid-19 capital raise key cost initiative update For personal use only Item Outlined on 26 March1 Updated position Fixed rent expense $10m to $15m • In excess of $20m currently expected savings Operating expenditure $10m to $15m • On track to deliver to the higher end with all discretionary savings
Slide 12: Covid-19 audience changes
Covid-19 audience changes For personal use only • Physical separation reduced Out of Home daily audience in ANZ and Globally in excess of 50% • Audience will materially return quickly when Government policies change • Impact in audiences compounds media spend changes • Audience showing growth return
Slide 13: Covid-19 media market conditions review
Covid-19 media market conditions review For personal use only 1. Total media market impacted in April 2. oOh! saw a large movement of contracted client bookings from CYQ2, April in particular, move to later in 2020 3. Limited new advertiser actions in April (excluding Govt) 4. Balance of CYQ2 still
Slide 14: Future Q3 / Q4
Future Q3 / Q4 For personal use only • Advertiser Focus primarily on CYQ3 and CYQ4 • Media spend held back in April and potentially balance of CYQ2 • Audience in Out of Home back as restrictions reduced • AANA: Focus on forward plans Divide marketing team to “now” and “next” Build fresh consumer ins
Slide 15: Questions?
For personal use only Questions?
Slide 16: For personal use only
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