Promotica S.p.a. · MIL:PMT
Promotica — Annual Investors Summit 2023 – KT&Partners
30 slides from Promotica's conference presentation, Jun 7, 2023
Slide 1: Annual Investors Summit 2023 – KT&Partners
Annual Investors Summit 2023 – KT&Partners Milan, June 7th, 2023
Slide 2: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 3: At a Glance
SHORT AT A GLANCE COLLECTION SELF Promotica represents one of the primary LIQUIDATING players in the Loyalty and Relationship Marketing market in Italy, operating internationally with a Data Driven approach. CATALOG OF AWARDS Active for 20 years, it creates loyalty, communication and promo-incentive
Slide 4: The History of Growth
THE HISTORY OF GROWTH 2003 BORN PROMOTICA ACQUISITION 2008 AGENZIA CREATIVA DEMO 2018 START INTERNATIONALIZATION PROCESS 2020 ACQUISITION PROJECT ELITE BORSA ITALIANA GROWTH’S LEADER Sole 24 ore LISTED ON THE EGM MARKET PROMOTICA GROUP 2021 ACQUISITION 80% ACQUISITION 2022 BUSINESS UNIT INCENTIVE AN
Slide 5: The Group
THE GROUP Mercati Srl an Italian company operating in the production and import of household, personal and leisure items. The proprietary brand, Wd Lifestyle, has been on the domestic and European market since 2015, mainly in the retail, gift and loyalty channels. Grani&Partners, which has more than
Slide 6: Promotica Group KPI 2022
PROMOTICA GROUP KPI 2022 96 90 > 500 €/mln 9 >1000 > 20 mln CAMPAIGNS QUALIFIED REVENUES 2022 RESOURCES 4 LOCATIONS IN ITALY ACTIVE CLIENTS AWARDS 5 FOREIGN GRANTED REPRESENTATIVE OFFICES _6
Slide 7: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 8: Activities and Services
ACTIVITIES AND SERVICES DEFINING PROMOTIONAL INTEGRATED COMMUNICATION MECHANICS AND CONSUMER PLAN ENGAGEMENT TOOLS POP MATERIALS CREATION AND PRODUCTION CONCEPTION/SELECTION AND CEDI TO PDV ORDER PROCESS PROVISION OF AWARDS MANAGEMENT AWARDS DELIVERY TO CEDI OR REPORTING PDV OR HOME FULFILLMENT OF L
Slide 9: The Data-Driven Approach
THE DATA – DRIVEN APPROACH Every decision we make is data-driven. Every customer activity within Loyalty will represent important information, which is analyzed and clustered by our platform to optimize marketing investments, working with cluster-specific goals and strategies, and optimize results,
Slide 10: IT Platform
IT PLATFORM Our Engagement Platform was built to manage promo-communication projects and enrollment, profiling, clustering and rewarding processes at the multichannel level. A customized interface is The system dialogues with font- created for each project (Web end via Rest API and can be App or App
Slide 11: Major Clients
MAJOR CLIENTS ‘ \ cog> econ GB com, wbx eR cash and carry SEE] RUTALANS = RUREALE CES! Allianz@ = By Ske 4, saimgemrmre Biome wneonwssres smneHNTE FQ a 63 viava KONZUM EKO Ss@DISON “4STIVEB ESNis & vowvo TRucs /Y)| <@DISON uepvance @ 11
Slide 12: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 13: Reference Market: Competitive Context
REFERENCE MARKET: COMPETITIVE CONTEXT 12 10 Sales Price competitiveness 8 Competitive positioning of Promotica assigning values to the variables Competitiveness of the 6 sales price (y) turnkey campaign and the Qualitative structure of the Proposal (x) in terms of 4 personalization, brand and breadt
Slide 14: The Three Strategic Pillars
THE THREE STRATEGIC PILLARS BUSINESS PROMOTICA INTELLIGENCE SUSTAINABILITY INTERNATIONAL ENHANCEMENT _14
Slide 15: Promotica International
PROMOTICA INTERNATIONAL • Hiring sales director for international markets; • Coverage of 18 European countries starting in June 2023; • Coverage of 12 APAC countries starting in January 2024; • M&A activities : scouting for partnership with major actors in the loyalty market in North/Eastern Europe.
Slide 16: Business Intelligence Enhancement
BUSINESS INTELLIGENCE ENHANCEMENT Strengthening of big data analytics processes, in order to improve knowledge of consumer purchasing decisions by: • Acquisition of specific software platforms; • Hiring of new employees in the BI area; • Partnership with leading market research players • M&A activit
Slide 17: Sustainability
SUSTAINABILITY • Second ESG Report approved in 2023 relating to the FY2022 • Communicate to all Stakeholders in a transparent and consistent manner what are the values, strategies and performance directly related to the related economic, social and environmental impacts • Financial statements prepar
Slide 18: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 19: Financial Results
FINANCIAL RESULTS Revenues (€/m) EBITDA (€/m) CAGR CAGR 2017-2022 2017-2022 +28.3% +25.9% EBIT (€/m) Net Profit (€/m) CAGR 2017-2022 CAGR +24.6% 2017-2022 +32.0% _19
Slide 20: Income Statement
INCOME STATEMENT €/000 FY2022 FY2021 Sales revenues at € 89.9 million compared to € 39.6 million achieved in 2021 (+127%). In Sales Revenues 89,858 39,560 addition to the effects of acquisitions made during 2021-2022, revenue growth benefited Cost of goods sold (64,403) (28,456) from the launch of m
Slide 21: Balance Sheet
BALANCE SHEET €/000 31-dec-2022 31-dec-2021 > Net Working Capital was €26.8 million compared to €17.3 million as of December 31, 2021. The increase in inventories is due to the development of new campaigns near the end of the year by Promotica and the need to maintain a high level of service and ens
Slide 22: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 23: Key People
KEY PEOPLE Gabriele Maifredi Alvise Gnutti Vice President of the Board of Directors Board Member He graduated in Literature and He graduated in Economics and Philosophy in 2004 from the Catholic Commerce in 1991 from the University of Brescia. He began his University of Brescia. In 1992 he has obtai
Slide 24: Governance
GOVERNANCE BOARD OF DIRECTORS BOARD OF STATUTORY AUDITORS Diego Toscani Marco Giacomo Inverardi Chairman & CEO Chairman Gabriele Maifredi Alvise Gnutti Pier Federico Carrozzo Claudio Massaroli Perani Vice President Director Regular Statutory Auditor Regular Statutory Auditor Michele Grazioli Michele
Slide 25: Grani&Partners – Entering the Kids' World
GRANI&PARTNERS – ENTERING THE KIDS’ WORLD Grani&Partners, is one of the main players at a global level in the promotional market for products dedicated to the kids’world It acts as a strategic consultant in the conception and realization of every kind of promotional operation conceived to increase s
Slide 26: Grani&Partners – Main Successes
GRANI&PARTNERS – MAIN SUCCESSES _26
Slide 27: Acquisition of Giglio Group Business Unit
ACQUISITION OF GIGLIO GROUP BUSINESS UNIT A Rewarding platform, able to recognize complex behaviors, transforming them into credits to be spent, allowing to manage thousands of prizes at low costs and fast delivery times. Data management and customer enhancement through the integration of Marketing
Slide 28: Acquisition of Mercati S.r.l.
ACQUISITION OF MERCATI S.R.L. ➢ Company specialized in the production and import of household, personal and leisure items. It operates through the brand WD Lifestyle, on a national and european level. Mainly active in the retail, gift and loyalty channel, with a focus on the SMU (Special Make Up Mar
Slide 29: Disclaimer Policy
DISCLAIMER POLICY “This Presentation contains certain forward-looking statements. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words "believes," "expects," "predicts," "intends," "projects," "plans
Slide 30: www.promotica.it
DESENZANO DEL GARDA SAREZZO BRESCIA MILANO HONG KONG BELGRADO www.promotica.it
Promotica — Annual Investors Summit 2023 – KT&Partners on 6ix