Promotica S.p.a. · MIL:PMT
Promotica — Spring Investor Conference 2025
43 slides from Promotica's conference presentation, Apr 2, 2025
Slide 1: Spring Investor Conference
Spring Investor Conference Milan, April 2nd , 2025
Slide 2: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL FINANCIALS HIGHLIGHTS STRATEGIC PILLARS APPENDIX
Slide 3: At a Glance
AT A GLANCE Promotica represents one of the primary players in B2B the Loyalty and Relationship Marketing market KIDS INCENTIVES in Italy, operating internationally with a Data PROMOTION Driven approach. CATALOGS Active for 22 years, it creates loyalty, communication and promo-incentive activities a
Slide 4: Promotica Group KPI
PROMOTICA GROUP KPI QUALIFIED RESOURCES 116 143 ACTIVE CLIENTS 6 LOCATIONS IN ITALY 5 FOREIGN CAMPAIGNS REPRESENTATIVE OFFICES 11 >350 REVENUES 93.5 > 31 AWARDS GRANTED FY2024 €/mln mln Copyright Copyright © 2024. © 2024. Promotica Promotica Spa. Spa. All All rights rights reserved. reserved. _4
Slide 5: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL FINANCIALS HIGHLIGHTS STRATEGIC PILLARS APPENDIX
Slide 6: Activities and Services
ACTIVITIES AND SERVICES DEFINING PROMOTIONAL INTEGRATED COMMUNICATION MECHANICS AND CONSUMER PLAN ENGAGEMENT TOOLS POP MATERIALS CREATION AND PRODUCTION CONCEPTION/SELECTION AND PROVISION OF AWARDS CEDI TO PDV ORDER PROCESS AWARDS DELIVERY TO CEDI OR 360° MANAGEMENT PDV OR HOME MANAGEMENT TURNKEY RE
Slide 7: The Data-Driven Approach
THE DATA – DRIVEN APPROACH Every decision we make is data-driven. Every customer activity within Loyalty will represent important information, which is analyzed and clustered by our platform to optimize marketing investments, working with cluster-specific goals and strategies, and optimize results, d
Slide 8: IT Platform
IT PLATFORM Our Engagement Platform was built to manage promo-communication projects and enrollment, profiling, clustering and rewarding processes at the multichannel level. A customized interface is The system dialogues with created for each project (Web font-end via Rest API and can be App or App)
Slide 9: Major Clients
MAJOR CLIENTS Copyright © 2023. Promotica Spa. All rights reserved. _9
Slide 10: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL FINANCIALS HIGHLIGHTS STRATEGIC PILLARS APPENDIX
Slide 11: Financial Results
FINANCIAL RESULTS Revenues (€/m) EBITDA (€/m) NET PROFIT (€/m) Copyright © 2024. Promotica Spa. All rights reserved. _11
Slide 12: Case Study
CASE STUDY CLIENT POINT COLLECTION MECHANICS Point collection of breakfast products from Smeg's 50'S Style line. YEAR 2025 In particular, the multifunctional blender, the electric kettle, the juicer and the 2-slice toaster with tongs included. Finally, the competition allows you to take part in a dr
Slide 13: Case Study
CASE STUDY CLIENT MECHANICS SHORT-TERM COLLECTION A premium stamp collection featuring high-quality pots and pans by Alessi, dedicated to cooking enthusiasts, YEAR with key values of sustainability and design made in Italy. 2024/2025 The collection: The Edo cookware line was designed by renowned Spa
Slide 14: Case Study
CASE STUDY CLIENT Digital Integration with AI MECHANICS On the bottom of each saucepan, pot, and pan, a QR Code is engraved, providing access to a chat with Q&B, the AI-powered digital cooking YEAR creators. Q&B are virtual chefs ready to inspire users with personalized 2024/2025 recipes and answer
Slide 15: Case Study
CASE STUDY CLIENT MECHANICS Experiential Events and Active Customer Engagement through the Coop Food Village: Coop Food Village: Taste, Tradition & Alessi Collection From December 2024 to June 2025, the Coop Food Village will stop in 15 Italian squares to celebrate Coop YEAR products and local culin
Slide 16: Case Study
CASE STUDY CLIENT MECHANICS YEAR KIDS PROMOTION Eurospin has launched a promotion dedicated to Sonic 2025 fans, offering the "CalamitiCar" as a gift—pull-back cars featuring 3D characters of the famous blue hedgehog. Customers who spend at least €35 in a single transaction at an Eurospin store on the
Slide 17: Case Study
CASE STUDY CLIENT SHORT-TERM COLLECTION MECHANICS Collection with stamps for a line of stoneware dishes signed by Pozzi Milano with a geometric design that embraces a high-fashion extravagance with its eccentric YEAR 2024 yet elegant details. Proportion and balance collaborate to give a sophisticate
Slide 18: Case Study
CASE STUDY CLIENT MECHANICS SHORT-TERM COLLECTION Collecting high-quality knives and accessories through stamps signed by Coltellerie Berti (founded in 1895), dedicated to cooking enthusiasts whose main principles are sustainability YEAR 2024 and Made in Italy. Knives made of recycled steel with han
Slide 19: Case Study
CASE STUDY CLIENT MECHANICS SHORT-TERM COLLECTION Stamps collection of high-carbon superior quality steel knives, ensuring excellent cutting performance and YEAR 2024 long-lasting blade sharpness. To complete the collection, the most iconic Bugatti appliances. DESIGN - FUNCTIONALITY Copyright © 2024
Slide 20: Case Study
CASE STUDY CLIENT MECHANICS SHORT-TERM COLLECTION Stamps collection of breakfast items. Most of the products are made from recycled materials. YEAR 2024 To complete the collection, the most iconic Bugatti appliances. DESIGN - FUNCTIONALITY - SUSTAINABILITY Copyright © 2024. Promotica Spa. All rights
Slide 21: Case Study
CASE STUDY CLIENT MECHANICS SHORT-TERM COLLECTION Stamps collection of a bedding line made from 100% cotton percale and Made in Italy by Gattinoni. YEAR 2024 Percale is a fabric crafted from the finest combed cotton, with a high thread count per centimeter. The result is a pleasantly soft, silky, and
Slide 22: Case Study
CASE STUDY CLIENT MECHANICS PRIZES CATALOG National PRIZE CATALOGUE for Selex Gruppo Commerciale S.p.A., a large-scale retailer comprising 18 companies. YEAR 2023 2024 DESIGN - FUNCTIONALITY - EXPERIENCE Copyright © 2024. Promotica Spa. All rights reserved. _22
Slide 23: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL FINANCIALS HIGHLIGHTS STRATEGIC PILLARS APPENDIX
Slide 24: The Three Strategic Pillars
THE THREE STRATEGIC PILLARS BUSINESS PROMOTICA SUSTAINABILITY INTELLIGENCE INTERNATIONAL ENHANCEMENT Copyright © 2024. Promotica Spa. All rights reserved. _24
Slide 25: Promotica International
PROMOTICA INTERNATIONAL SET UP OF A NEW INTERNATIONAL DIVISION WITH EXPERIENCED MANAGERS ● Based in The Netherlands, Utrecht ● In Promotica since July 2023 ● Loyalty: Brand Loyalty (2016 -2022) ● FMCG: Cloetta / Sperlari (2007-2014) Bas van Andel Copyright © 2024. Promotica Spa. All rights reserved.
Slide 26: Focus on Europe
FOCUS ON EUROPE FOCUSED AND DIRECT APPROACH INTO 15 COUNTRIES Markets already active: • Serbia • Croatia • Baltics, • Hungary • Cyprus • Bulgaria, • Romania • Poland • Switzerland • Austria Copyright © 2024. Promotica Spa. All rights reserved. _26
Slide 27: ... and Global Expansion Focused on APAC
… AND GLOBAL EXPANSION FOCUSED ON APAC Invest in selective entry in APAC: • Hong Kong • Singapore • Taiwan • Australia • New Zealand Copyright © 2024. Promotica Spa. All rights reserved. _27
Slide 28: Business Intelligence Enhancement
BUSINESS INTELLIGENCE ENHANCEMENT Strengthening of big data analytics processes, in order to improve knowledge of consumer purchasing decisions by: • Acquisition of specific software platforms; • Hiring of new employees in the BI area; • Partnership with leading market research players • M&A activiti
Slide 29: Sustainability
SUSTAINABILITY • Third ESG Report approved in 2024 relating to the FY2023 • Communicate to all Stakeholders in a transparent and consistent manner what are the values, strategies and performance directly related to the related economic, social and environmental impacts • Financial statements prepare
Slide 30: Equalization
EQUALIZATION OFFSET OUR LOYALTY CAMPAIGNS We are committed to OFFSETTING 100% of the carbon dioxide generated by the design and management of each loyalty campaign From 2022 we offset our CO2 emissions linked to the loyalty campaign we projected for our clients with the purchase of CO2 credits from a
Slide 31: Corporate Wellbeing
CORPORATE WELLBEING EMPLOYEE 95% RETENTION RATE TEAM BUILDING TRAINING AT ALL LEVELS + Collaborators' pathways + Managerial pathways + Innovative pathways Copyright © 2023. Promotica Spa. All rights reserved. _31
Slide 32: Key Takeaways
KEY TAKEAWAYS 360° consultancy service: offers the most comprehensive A CONSOLIDATED LEADER IN THE solution tailored to its clients' needs, providing a portfolio of LOYALTY MARKET campaigns tailored to the client's specific requirements and needs. DATA DRIVEN APPROACH AND Every customer activity withi
Slide 33: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL FINANCIALS HIGHLIGHTS STRATEGIC PILLARS APPENDIX
Slide 34: Our Story
OUR STORY 2003 BIRTH OF PROMOTICA 2020 2021 2022 2023 PROMOTICA ACQUISITION ACQUISITION 80% INTRODUCTION PROMOTICA GROUP OF NEW LOYALTY INTERNATIONAL Manufacturing and BUSINESS UNIT licensing promotional Dedicated to the products company digital and Company specializing in research, training, ITALIA
Slide 35: The Group
THE GROUP Mercati Srl is an Italian company that operates in We plan and develop promotional strategies to the retail, gift and loyalty distribution channels increase sales, attract new customers, and enhance by manufacturing and importing household, loyalty. With experience managing over 2,000 loya
Slide 36: Reference Market: Competitive Context
REFERENCE MARKET: COMPETITIVE CONTEXT 12 10 Sales Price competitiveness 8 Competitive positioning of Promotica assigning values to the variables Competitiveness of the 6 sales price (y) turnkey campaign and the Qualitative structure of the Proposal (x) in terms of 4 personalization, brand and breadt
Slide 37: Financial Highlights 1H2024
FINANCIAL HIGHLIGHTS 1H2024 €/m 7.5% 2.0 60.7 4.6 3.9 19.7 NET PROFIT SALES EBITDA Margin REVENUES EBITDA EBIT NFP (debt) Significant increase in revenues and improvement in marginality, thanks in part to the implementation of planned campaigns in the second half of 2023 Accelerates organic growth ac
Slide 38: Income Statement
INCOME STATEMENT Sales revenues recorded a significant increase of 82.6% compared to H12023, thanks to the development of new campaigns, financially structed last year In the first half of 2024, Industrial Margin was € 18.5 million vs € 9.9 million. This improvement can be attributed to lower cost of s
Slide 39: Balance Sheet
BALANCE SHEET > Net fixed assets amounted to € 11.6 million compared to € 11.7 million as of December 31, 2023. Specifically, the change in intangible assets is due to the recognition of ongoing development costs constituted by the implementation of Promotica International and amortization processes.
Slide 40: Key People
KEY PEOPLE Diego Toscani Gabriele Maifredi President and CEO Vice President He graduated in Economics and Commerce from the University of He graduated in Literature and Philosophy. He began his career as Brescia, and after experience in marketing and sales in the GDO and Inventory Manager at Nike Re
Slide 41: Governance
GOVERNANCE BOARD OF DIRECTORS Diego Toscani Gabriele Maifredi SHAREHOLDERS Chairman & CEO Vice President Guglielmo Di Silvio Alvise Gnutti Director Director Michele Grazioli Michele Andreaus Director Independent Director BOARD OF STATUTORY AUDITORS Marco Giacomo Inverardi Chairman * Company entirely
Slide 42: Disclaimer Policy
DISCLAIMER POLICY “This Presentation contains certain forward-looking statements. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words "believes," "expects," "predicts," "intends," "projects," "plans,
Slide 43: www.promotica.it
DESENZANO DEL GARDA SAREZZO BRESCIA MILANO MODENA LEVICO TERME - SIDNEY HONG KONG BELGRADO HILVERSUM VARSAVIA www.promotica.it