Izea Worldwide, Inc. · NASDAQ:IZEA
Izea Worldwide — Investor Presentation (February 2012)
22 slides from Izea Worldwide's investor presentation, Feb 22, 2012
Slide 1: Influence Delivered at Scale
CONFIDENTIAL INFLUENCE DELIVERED AT SCALE. Presented by Dave Hills & Ted Murphy zea
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT Forward Looking Statements / Use of Projections / Non-Binding Letter of Intent ‘Some ofthe atest cating inthis presentation conte frwaréookingslalemens within te meaning ofthe eel auras, Frwareoting sateen eat to expectations, projects, plans and rate, ante eves orends and sar
Slide 3: By the Numbers
«=a BY THE NUMBERS => 100+ team members in 5 Offices » HQ in Silicon Valley with offices in New York, Los Angeles, Chicago and Orlando => 200 Million+ Monthly Uniques (comscore Jan 2012) » Cookie-free consumer emotion profiling technology => 1.5 Million+ Social Media Sponsorships in 2011 > Created t
Slide 4: Leadership Team
LEADERSHIP TEAM = Dave Hills - CEO => Seph Zdarko - COO 32 years media, 18 years ontine ‘12 year online media > Director, Interelick (NASD-ICLK) > \VP Business development, Performics » General Partner KPG Ventures > Eten ees CEO, LookSmart (NASD-LOOK) » Senior Manger of Business Development, Become
Slide 5: Board Members
«= BOARD MEMBERS => David Hills - Chairman = Ted Murphy => Frank Cotroneo - Audit & Comp Committee Chair » Prior Audit Committee Chair at Interclick » Prior CFO at Master Card >» Prior CFO at H&R Block => George Urgas > General Partner Adams Capital Management » Prior Principal at Apax Partners >» P
Slide 6: Online Media
ONLINE MEDIA = Media Audience U.S. ONLINE AD SPENDING > Highly fragmented om » People find all their information online $638 > Social threads through all content — eo [RT O50 => Media (ad) companies $498 478 > Dominated by Google and FB $28 408 > Must have huge scale $358 328 » Must have standard an
Slide 7: What We Do
WHAT WE DO We help brands create and leverage influential online content to drive consumer action at scale. > Drive consumer action > Build consumer trust » Establish emotional connection Bm > Identify influential content or publisher
Slide 8: Influence at Scale
INFLUENCE AT SCALE pESKTOp 600,000 Influencers and 60,000 Authoritative Celebrities on Blogs, blogs and premium Twitter and Facebook SIS) online destinations SOCIAL EMOTIVE caaid CREATE LEVERAGE “Wes ‘SPONSORSHIPS po conten as Cre ‘ADVERTISING SPECTRUM SocialSpark X Spectrum Media a \ pened Sponsore
Slide 9: Our Clients
OUR CLIENTS THE BEST AGENCIES DIGITAS oct si * sciwas @LG wm b= NOKL a . & oy 4zeee =a uy E B.S aistate Mm VOLVO rosin
Slide 10: Our Publishers
OUR PUBLISHERS Bow Wow Kimberley Cole Rainn Wilson Zooey Deshanel Bethenny Frankel NUMBER OF SOCIALMEDIA 600,000: sc0000 PUBLISHERS* _ Adly — 00000 LEER > 400000 Im Federated Media _ mm IZEA | 300000 a 200000, gy |): ie +3,000+ Comparative pblsher nubs based on estimates avalable through competi web
Slide 11: Targeting Real Time Delivery & Optimization
Targeting Real Time Delivery & Optimization reste Conte Mines seme Wale NO Transparent Twiter — Faebook Mobi interclick Has It Doesn't Have It
Slide 12: Slide 12
Slide 13: Spectrum
([ASPECTRUM Spectrum understands influence, authority, felevancy, and the emotional connection that a page of content creates with its audience. We analyze page level content, in real time, from both public and private sources to find influencers and content that is relevant for your brand's objecti
Slide 14: Spectrum
('ASPECTRUM > Spectrum builds influential content targets custom tailored to your campaign objectives. Content Relevant to > Spectrum delivers emotive-based a Brand's targeting through deep Objectives understanding of a page’s content fay and its effect on audience. » Spectrum ranks and scores conte
Slide 15: Spectrum
FASPECTRUM > Built from knowns » Content creates an emotional connection a > Technology discovers influential content ee » Scale comes from visible web reach » Insights are critical to success ;pnus goes plural a > Built to perform » Real time bidding » Real time content scoring » Real time optimiza
Slide 16: mE TAL Agee aL
mE TAL Agee aL
Slide 17: Platforms
PLATFORMS >» Multi-Platform Support Blogs Twitter Facebook Foursquare >» Automated & Scalable » Influencer targeting > Brand-safe workflow management » Micro payment processing > > > > > Measurable » Influencer monitoring » Integrated campaign tracking > 3rd party support
Slide 18: Sponsored tweet examples
michaelianbi SPONSORED Speaking of #00 Quiznos sent me — a coupon for a $2.99 sub. I wonder if I heed to wear pants? n.tw/taar Raise breast cancer awarenes: VanessaMarcilG w/ /@BeeWellforLife and maybe you'll win an iPad2! Mordor wos nttp://spn. NIK ad | amen
Slide 19: Sponsored Express
SPONSORED EXPRESS BLOG POST ¢ ——
Slide 20: Pro Forma
PRO FORMA ‘ro erma Staten of peraons nuded a a @ eum a 2 Semone even 4si77 3530000 ssono0 7300000 7450000 24ommom ——somemn—ansona0 9500000 cross Mido sia —assa7a9a7sqqn0_assomm0 sazsow siz isa7is©——asonoon—_ssgg007 a 7s00m0 "iran aang sszsn | aymsor aaremo 2443000 gssor—2sm0m0 200 T5007 Gonerlandocm
Slide 21: Comparables
COMPARABLES ‘Symbol Market Cap Revenue(TTM) EBITDA(TTM) —_Price / Sales (TTM) Google 600s 199.638 37.098 14098 519 Yahoo YHOO. 18.308 4988 1.478 374 Groupon GRPN 10.488 1.628 -177.58M 659 Baidu BIDU 45.618 2.308 1.278 2076 Renren RENN 2nB 83.07M 11.12M 25.63 Zynga ZNGA 4648 1148 -310.20M 404 Linkedi
Slide 22: Thank You
CONFIDENTIAL THANK YOU. Presented by Dave Hills & Ted Murphy
IZEA Holdings — Investor Presentation (February 2012) on 6ix