Slide 1: Investor Overview Q1 2017
INVESTOR OVERVIEW ® Q1 2017 CONTENT + INFLUENCE + SCALE
Slide 2: Forward-looking statements
This overview contains forward-looking statements, particularly as related to, among other things, the business plans of the Company, statements relating to goals, plans and projections regarding the Company's financial position and business strategy. The words or phrases “would be,” “will allow,” “
Slide 3: Key Stats
KEY STATS NASDAQ : IZEA Stock Price (2/28/17) $4.30 52 Week Low-High $4.22-$7.99 Avg. Vol. (3 mo.) 14,262 Shares Outstanding 5.67M Free Float (est.) 3.4M Insider Holdings 19% Institutional Holdings (est.) 45% Market Cap $22.7M Enterprise Value $16.7M Full Time Employees (2/28/17) 134 Fiscal Year End
Slide 4: A pioneer and leader in our space
We develop technology that helps Marketers and Creators connect. Created the sponsored social space in 2006, became NASDAQ listed in 2016 140+ team members located in Los Angeles, New York, Detroit, Chicago, Toronto with headquarters in Orlando, Florida Powers social sponsorships for all 5 of the to
Slide 5: Proprietary technology + incredible service
Will Tang + SOFTWARE Robust SaaS platform for agencies and brands that automates multi-type influencer and content marketing programs. SERVICES Fully managed influencer marketing and custom content services using our experienced team members and network of Creators. SELF-SERVICE Streamlined self-ser
Slide 6: We do really well. Things.
WE DO REALLY WELL. THINGS Blog Post on Dell’s Blog Russ Banham Journalist formerly with The Wall Street Journal Jeremy Piven Actor CREATOR + = BRAND Influencer Marketing Sponsored Tweet on Jeremy’s Twitter Account Custom Content CONTENT TWO + = Dell Avocados from Mexico
Slide 7: Custom Content
Utilize our network of creators to produce high quality content for use on your owned and operated sites, native advertising needs, CRM efforts or other marketing collateral. • Feature Stories • Articles / Blog Posts • Product Descriptions • Meta Data • White Papers • Infographics • Videos CUSTOM CO
Slide 8: Influencer Marketing
Leverage the power of social media influencers and media companies to produce custom sponsored content and distribute it natively through their social channels. • Sponsored Blog Posts • Sponsored Videos • Sponsored Photos • Sponsored Updates • Product Sampling • Influencer Events INFLUENCER MARKETIN
Slide 9: Our Approach: Platform Agnostic
+ PLATFORM AGNOSTIC IZEA supports all major social distribution platforms for both long form and short form content. PAID Sponsorship and Distribution EARNED Amplification via social shares OWNED Original content creation OUR APPROACH
Slide 10: Our Tech: IZEAx
Creator Discovery Contracting Content Workflow Publishing Payment Tracking Analytics IZEAx PROVIDES: Our team leverages IZEA’s proprietary software technology IZEAx to manage workflow, enable collaboration, and optimize outcomes on behalf of our services clients. + OUR TECH
Slide 11: The IZEA Process
Technology enabled influencer and content marketing. THE IZEA PROCESS REVIEW CONTENT PUBLISH & TRACK CREATOR PAYMENT CREATE OPPORTUNITY TARGET CREATORS ACCEPT BIDS BID ON OPPORTUNITIES CREATE CONTENT MARKETER CREATOR
Slide 12: The world's largest brands trust IZEA
THE WORLD’S LARGEST BRANDS TRUST IZEA 5 out of 5 top consumer brands (by revenue) use IZEA to create and distribute content.
Slide 13: Marketing technique effectiveness ratings
Content and Influencer Marketing achieved chart-topping Effectiveness Ratings among familiar Influencer and Content Marketers. 2016 IM (1-10 Scale) 2016 CM (1-10 Scale) Content Marketing 7.69 7.63 Influencer Marketing 7.56 7.54 Brand-Specific Web Development 7.47 7.47 Experiential Marketing 7.42 7.4
Slide 14: Effectiveness momentum
2016 Effectiveness Momentum also reveals Content and Influencer Marketing have chart-topping year-on-year perceptual gains. BASE: IZEA’s 2016 U.S. State of Creator Economy Research Now B-to-B Panel Sample of 602 Client and Agency Marketers. Each marketing approach was rated by respondents who had pr
Slide 15: Influencer and content marketing budgets
69% Over 2/3 of marketers in companies that do Influencer Marketing have stand-alone IM budget for their brand Organization-wide, 33% have budgets totaling over $500k - up from 25% in 2015 Over 1/2 of U.S. Marketers in companies that do Content Marketing have stand-alone CM budget for their brand Or
Slide 16: IZEA 2012-2016 average deal size
IZEA 2012-2016 AVG. DEAL SIZE $0K $5K $10K $15K $20K $25K $30K $35K 13 14 15 16 $31.7K $26.2K $13.4K $8.4K +277%
Slide 17: Device independent
0 1 2 3 4 5 6 2008 2009 2010 2011 2012 2013 2014 2015 2.8 2.6 2.3 1.6 0.8 0.40.30.3 2.42.42.32.5 2.62.42.32.2 0.40.30.30.30.30.40.30.2 Connected Device Desktop / Laptop Mobile Source : eMarketer DEVICE INDEPENDENT IZEA content flows natively to all devices, without the need for separate ad units for
Slide 18: Mobile users spending more time outside browsers
MOBILE USERS ARE SPENDING MORE TIME OUTSIDE OF WEB BROWSERS, AVOIDING OR BLOCKING MOBILE WEB ADS. Source : comScore Media Metrix Multi-Platform & Mobiel Matrix, US, Dec 2014 / Dec 2015 IN-APP & IN-BROWSER Mario Lopez + 3% 13% 4% 54% 26% Desktop Phone App Phone Web Tablet App Tablet Web 3% 9% 6% 61%
Slide 19: Marketing asset development
MARKETING ASSET DEVELOPMENT Use assets produced by IZEA Creators for email marketing, website production, video and print advertising. CONTENT AT-SCALE IMAGES CREATED BY THE IZEA NETWORK FOR HORMEL. CONTENT CAN BE RE-PURPOSED AND RE-DISTRIBUTED. CUSTOMER EMAIL NEWSPAPER INSERT RECIPE WEBSITE
Slide 20: Shareable marketing
CONTENT IS THE ONLY FORM OF MARKETING THAT PEOPLE SHARE. 4.5k+ SHARES 1K+ PINS Life on Virginia Street + The Gardening Cook + SHAREABLE MARKETING
Slide 21: Network & experience
NETWORK & EXPERIENCE 800,000+ opt-in social connections • All forms of social media content from snaps to live streams • Bloggers, YouTubers, Instagrammers and Tweeters Aggregate reach of 4+ billion followers Partnerships with talent agencies, MCNs and smaller networks Connections across 9 social ch
Slide 22: Influencer diversity & quality
INFLUENCER DIVERSITY & QUALITY Access celebrities, niche influencers and everything in-between. Hillary Duff + Bat Dad + Latoya Forever + Tiffani Thiessen + Alfonso Ribeiro + Embellishments + Lucy Hale Actress Tia Mowry Actress Business Insider Premium Site Elizabeth Banks Movie Star Jordan Sparks M
Slide 23: Multi-format content capabilities
INFOGRAPHIC MULTI-FORMAT CONTENT CAPABILITIES Blog Posts, Photos, Illustration and Video. Allstate HTC Thomson Reuters Broadcom Altos Tequila Wiley Nationwide Hershey’s BLOG POST PHOTO VIDEO BLOG POST INFOGRAPHIC VIDEOPHOTO
Slide 24: Client success
Custom tailored programs for any industry or content need. CLIENT SUCCESS SUPER AWARENESS IZEA has launched day-parted influencer campaigns for Kia, Toyota, Doritos and Avocados from Mexico to drive awareness of their Super Bowl commercials. DIY DELIGHTS IZEA Creators produce ongoing blog content fo
Slide 25: Revenue per FTE
REVENUE PER FTE $0 $11,304 $22,609 $33,913 $45,217 $56,522 $67,826 $79,130 $90,435 $101,739 $113,043 $124,348 $135,652 $146,957 $158,261 $169,565 $180,870 $192,174 $203,478 $214,783 $226,087 $237,391 $248,696 $260,000 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 $138,961 $
Slide 26: Cash OPEX / revenue
40% 50% 60% 70% 80% 90% 100% 110% 120% 130% 140% Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 93.00% 114.00% 133.00% 105.00% 75.00% 74.00% 79.00% 72.00% 81.00% 66.00% 60.00% 64.00% Cash OPEX / Rev CASH OPEX / REVENUE Quarterly Q1’14-Q4’16 -41% HEAVY INVESTMENT IN PEOPLE AN
Slide 27: Gross profit margin
0% 10% 20% 30% 40% 50% 60% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 48.95% 47.62% 50.56% 43.26%42.71% 39.54% 36.96% 40.96% Gross Profit Margin 3QTR. Avg Moving Average 2015-2016 GROSS PROFIT MARGIN 2015 2016
Slide 28: 2012-2016 revenue growth
2012-2016 REVENUE GROWTH $0M $5M $10M $15M $20M $25M $30M 12 13 14 15 16 $27.31M $20.47M $8.32M $6.63M $4.95M
Slide 29: Thank you
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