Slide 1: Other Relevant Information: Q4 2024 results webinar
Madrid, February 4, 2025 Making Science Group, S.A. (hereinafter "Making Science", "Making Science Group", the "Company", or the "Group"), pursuant to the provisions of Article 17 of Regulation (EU) No. 596/2014 on market abuse, Article 227 of Law 6/2023 of 17 March on Securities Markets and Investm
Slide 2: Investor Presentation: Q4 2024 Earnings Preview
FEBRUARY 4 RESULTS 2025 INVESTOR PRESENTATION Q4 2024 Earnings Preview José Antonio Martínez Aguilar CEO Making Science
Slide 3: Disclaimer
Disclaimer This document and the conference-call webcast (including the Except as required by applicable law, Making Science does not Q&A session) may contain forward-looking statements and assume any obligation to publicly update the Information to information (hereinafter, the “Information”) relat
Slide 4: Table of contents
Table of contents Q4 2024 Earnings Preview 01 Overview of Making Science 02 2024 in Review 03 Q4 and 2024 Results 04 Guidance 2025 and Plan 2027 Appendix 3
Slide 5: Overview of Making Science
01 Overview of Making Science 4
Slide 6: Who are we?
Who Making Science is a marketing and technology consulting firm helping companies accelerate are we? their digital capabilities Making Science is an international digital acceleration company with more than 1,200 employees and presence in 15 countries. Making Science's business focuses on the high-g
Slide 7: Our Business Lines
Our Business Lines 4 Business Lines Making Science has developed different lines of business in recent years. ● All business lines are profitable and growing at double digits ● A new structure has been defined with global COOs by business line ● A business plan for growth is being defined for each of th
Slide 8: Making Science's Services
Making Science’s Services 360º Capabilities Performance Measure Paid Media Campaign Analytics, CRO, Management & Dashboarding Programmatics & Big Data Identify & Design eCommerce Creativity SEO Customer eCommerce Strategy & UX Platform Content & Content Platform Management Brand Identity and User Ex
Slide 9: Our Flywheel
Our Flywheel Complementary, high-growth business lines that reinforce the value proposition to the client Technology, Cloud We have a large number of software engineers, data engineers and data scientists developing digital platforms & Software and proprietary technologies. AdTech & MarTech Digital
Slide 10: Some of Our Clients
Some of Our Clients We create value through integrated solutions to deliver a 360-degree, results-oriented experience 9
Slide 11: Working with the Largest Global Platforms
Working with the Largest Global Platforms Experienced in all channels of the digital ecosystem We are partners of the main Google technological players in the sector, Security which gives us a complete vision of the digital advertising ecosystem. Our way of working is Full funnel Partners activation
Slide 12: Making Science is Becoming More Global
Making Science is Becoming More Global 11
Slide 13: 2024 in Review
02 2024 in Review 12
Slide 14: Evolution of Making Science: Phase 3
Evolution Phase 3 of Making Science Revenue (millions of euros) The company is in its Phase 3 This graph is shown for illustrative purposes only and does not constitute guidance on the company's future performance. PHASE 1 PHASE 2 PHASE 3 13
Slide 15: Phase of the Company: What does it consist of?
Phase 3 of the Company What does it consist of? THE COMPANY THE COMPANY MUCH HIGHER IS ALREADY DOUBLES IN OPERATING VERY LARGE SIZE EVERY LEVERAGE AND AND 3 OR 4 YEARS ECONOMIES OF DIVERSIFIED SCALE THE GEOGRAPHIC LOCATION OF THE THE COMPANY CAN THE COMPANY WILL COMPANY'S SERVICE LARGER BE MORE RESO
Slide 16: 2024 Highlights
2024 Highlights 01 02 03 04 EBITDA Guidance Achieved Strong Business Growth Great Momentum in Artificial Intelligence Durable Profitability in Investments Segment 2024 Gross Margin Growth ▲9% ▲29% Recurring EBITDA Recurring EBITDA €14.3M ▲15% €503k ▲29% in 2024 in 2024 ▲0% WITHIN GUIDANCE -10% NO ONE
Slide 17: New Clients in 2024
New Clients in 2024 Major Growth in all Geographies 16
Slide 18: 2024 Highlights: Spain and International
2024 Highlights: Spain and International 01 02 03 04 Introduction of New Services Internationally New Senior Hires Ad-Machina Scaling Consolidation of Delivery Hubs Significant growth in Data and CRO with BL1 SPAIN DIRECTOR clients such as José Luis Pulpón Stellantis, LVMH, etc. 67 active clients Gro
Slide 19: 2024 Highlights: USA
2024 Highlights: USA 01 02 03 04 Positive Profitability in Q4 2024 Google Marketing Platform Reseller Strong Growth in New Customers Partnerships and Events Brandcast in NYC Google Marketing Live in Mountain View eTail Connect in San Diego Recurring EBITDA DMWF in NYC Digital Summit in Atlanta €48k S
Slide 20: 2024 Highlights: Corporate
2024 Highlights: Corporate 01 02 03 04 Acquisition of Additional 19% of Agua3 Agreement to Acquire Remaining 24% of UCP Capital Increase Investment Agreement with SOPEF Acquired additional 19% of Announced agreement to Successfully completed capital Financing agreement with Spain Agua3 Growth Engine
Slide 21: Certifications Progress in LATAM
CERTIFICATIONS PROGRESS IN LATAM Making Science has achieved Google Marketing Platform reseller status in Colombia and Mexico Region EMEA USA LATAM SPAIN EMEA CONTRACT Partnership EUR USD GBP levels and US contracts PORTUGAL EMEA CONTRACT CONTRACT EUR USD USD CAD Feb 1st Feb 1st Currencies EUR USD G
Slide 22: The Technology Division
The Technology Division It combines business expertise with data science to offer advanced AI-based solutions applied to marketing. With RAISING, the company is positioned as a global benchmark in digital transformation. It differentiates Making Science from the competition by adding a separate and
Slide 23: Ad-machina, Gauss AI and Trust Generative AI
Maximize the performance of Optimize processes and improve Quality content at scale online advertising campaigns. business results. trusted by humans. +15% sales +38% revenue +45% new customers +250% revenue +100% SEO visibility +8% sales Ad-machina is a comprehensive technology that uses Gauss AI i
Slide 24: New Recognitions and Memberships
New Recognitions and Memberships 23
Slide 25: Q4 and 2024 Results
O03 Q4 and 2024 Results making 24
Slide 26: Market Environment
Market Environment Declining growth rates Year-over-year revenue growth rates (2022 - 9M 2024)¹ 2 3 3 1. Source: Statista, annual and quarterly reports. 25 2. The annual periods represent December-November due to the August 31 year-end. 3. 2022 presented on a like-for-like comparative basis.
Slide 27: 2024 Results: Consolidated
2024 Results Consolidated Our international investments Results (2023 vs. 2024) made in prior years and cost control policies are producing +16% strong operating leverage. €274.0 €235.8 ● The combination of an established +11% market such as Spain growing at 9% and the international segment €71.2 gr
Slide 28: 2024 Results: Core Business
2024 Results Core Business Significant growth in our Results (2023 vs. 2024) business demonstrates the strengths of our core operations (Core Business). +17% €262.6 €225.0 ● Revenues and gross margin grew by +11% 17% and 11% in 2024, to €262.6 million and €67.0 million, €67.0 respectively €60.1 ● Rec
Slide 29: 2024 Results: Core Business by Segment
2024 Results Core Business by Segment Spain (2023 vs. 2024) International (2023 vs. 2024) +4% +34% €135.6 €127.1 €130.3 €94.7 +9% +14% €32.0 €35.0 €28.0 €32.2 +64% €9.6 +75% €5.8 €4.2 €2.4 Revenue Gross Margin Recurring EBITDA Revenue Gross Margin Recurring EBITDA 28
Slide 30: Stability and Predictability of Revenues
Stability and Predictability of Revenues Historical Gross Margin Fee Structure Quarterly Gross Margin (Core) (millions of euros) The structure of service fees may vary considerably depending on each case, client and company, but in general the following can be distinguished: ● Recurring Fees: Fees a
Slide 31: 2024 Results: Investments: E-Commerce & Products
2024 Results Investments: E-Commerce & Products Significant opportunity for value creation in Ventis' Results (2023 vs. 2024) operational improvement +5% ● Net revenues increased by 5% in 2024 over 2023, and gross margin €11.4 increased by 4%, as the profitability €10.8 improvement initiatives began t
Slide 32: Non-Recurring Costs
Non-Recurring Costs Main groups of expenses ● Most of the 3Q24 expenses come Non-Recurring Costs from the purchase of the minority interest in UCP (Nordics). The MSG Consolidated (€ '000) 1Q24 2Q24 3Q24 4Q24 savings to be obtained from the delisting of UCP are approximately Corporate Operations 26 6
Slide 33: Guidance 2025 and Plan 2027
04 Guidance 2025 and Plan 2027 32
Slide 34: Degree of Compliance Guidance 2024
Degree of Compliance Guidance 2024 2024 Guidance 2024 Close Low High Revenue (€ millions) 274.0 270 290 At year-end 2024, Recurring EBITDA and Percentage Achieved 101% 94% Revenues were within the range of the 2024 Guidance provided, meeting these targets. Although the Gross Margin was 4% below Gros
Slide 35: Guidance 2025
Guidance 2025 Key Figures 2024 2025 Close Low High Revenue (€ millions) 274.0 350 370 The Making Science Board of Directors met Annual Growth 28% 35% on January 30, 2025. After analyzing the year's results and Gross Margin (€ millions) 71.2 79 83 forecasts for 2025, the Board unanimously Annual Grow
Slide 36: Objectives: Guidance 2025 and Plan 2027
Objectives Guidance 2025 and Plan 2027 Recurring EBITDA (millions of euros)¹ Guidance 2025 €23 - €27 €17 - 18 M €17 - €18 Plan 2027 €23 - 27 M Implied compound annual growth rate (2025-2027)² 20% 1. 2019-2021 based on Spanish GAAP. 2022-2027 based on IFRS. 2. Based on the midpoints of the ranges 35
Slide 37: Thank you
Thank you INVESTOR PRESENTATION THE DIGITAL ACCELERATION COMPANY 36
Slide 38: Appendix
APPENDIX 37
Slide 39: 2024 Results: By segment
2024 Results By segment 2023 2024 Var. Figures in € '000 Spain Int'l Core Invest. Total Spain Int'l Core Invest. Total Spain Int'l Core Revenues 130,324 94,665 224,989 10,776 235,765 135,596 127,053 262,649 11,359 274,008 4.0 34.2 16.7 Cost of Sales -98,164 -66,686 -164,850 -6,781 -171,631 -100,564
Slide 40: Q4 2024 Results: By segment
Q4 2024 Results By segment Q4 2023 Q4 2024 Var. Figures in € '000 Spain Int'l Core Invest. Total Spain Int'l Core Invest. Total Spain Int'l Core Revenues 34,067 26,653 60,720 3,287 64,007 31,836 45,338 77,173 2,909 80,082 -6.6 70.1 27.1 Cost of Sales -24,919 -18,625 -43,544 -1,871 -45,415 -22,414 -3
Slide 41: Quarterly Gross Margin: Core Business by Country
Quarterly Gross Margin Core Business by Country Var. % in € 000s 1Q23 2Q23 3Q23 4Q23 1Q24 2Q24 3Q24 4Q24 12M24/23 Spain 8,033 7,039 7,940 9,149 8,527 9,056 8,027 9,421 8.9% International 6,464 6,564 6,923 8,028 8,054 8,078 7,320 8,558 14.4% - France 1,028 985 1,071 1,325 1,512 1,570 1,368 1,252 29.3
Slide 42: Quarterly EBITDA: Core Business by Country
Quarterly EBITDA Core Business by Country Var. % in € 000s 1Q23 2Q23 3Q23 4Q23 1Q24 2Q24 3Q24 4Q24 12M24/23 Spain 1,697 604 1,114 2,418 2,749 2,340 2,006 2,493 64.4% International 1,009 402 583 426 635 1,245 1,158 1,192 74.8% - France 329 352 361 314 505 521 390 186 18.2% - Italy 227 300 244 102 301
Slide 43: Shareholder Information
Shareholder Information Significant ongoing investment from key stakeholders of the company Share Information Shareholder Composition 59% The (Madrid) Science of Digital, Green Scientific Tree, Bastiat Internet Ventures (José Antonio Martínez Aguilar, President and CEO) (Paris) 18% Other management an
Slide 44: Analyst Coverage
Analyst Coverage Analyst reports are available to investors on the Making Science Investors page. Analyst Analyst Fernando Abril-Martorell Iván San Félix Carbajo 43
Slide 45: Thank You!
THANK YOU! THE DIGITAL ACCELERATION COMPANY