Slide 1: Company Overview Fourth Quarter & Full Year 2025
Company Overview Fourth Quarter & Full Year 2025 1
Slide 2: Safe Harbor: Forward Looking Statements
Safe Harbor Forward Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation infrastructure to transact in additional local currencies and accept additional payment methods; our expectation regarding t
Slide 3: Safe Harbor: Non-GAAP Financial Measures and Key Operating Metrics
Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted f
Slide 4: Company Overview
Company Overview Total registered users1 Total Consolidated Employees2 % of revenue from outside North Annualized Recurring Revenue1 America 3 ~304M ~$1.8B ~5,340 ~40% FY25 GPV FY25 Transaction Revenue FY25 Partners Revenue FY25 FCF4 Margin $14.3B $255M $750M 30% 1 As of Dec 31, 2025; includes Base4
Slide 5: Our Vision
Our Vision Where any business, community or person can create their dreams online. Company Overview | Fourth Quarter and Full Year 2025 5
Slide 6: With a focus on AI development since 2016
With a focus on AI development since 2016 and continuous innovation, we are unlocking entirely new markets created by AI technology. Company Overview | Fourth Quarter and Full Year 2025 6
Slide 7: Wix is reshaping online creation in this AI era
Wix is reshaping online creation in this AI era - expanding the world of what’s possible, from customized websites to powerful business applications. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. Company Overview | Fourt
Slide 8: Expanding into the Future of the Internet with Base44
Expanding into the Future of the Internet with Base44 • Acquired by Wix in June 2025, Base44 is a hyper-growth pioneer of AI-powered code generation and multi-agent orchestration. • Base44 recently reached $100 million of ARR – just one-year after its founding and 9 months after our acquisition, mak
Slide 9: Financial Overview and Update
Financial Overview and Update Company Overview | Fourth Quarter and Full Year 2025 9
Slide 10: Total Revenue
Total Revenue ($ Millions) +13% y/y 123 +14% y/y Business Solutions Creative Subscriptions $1,993 $1,761 $524 $505 $583 $500 $490 $1,562 $474 $460 $496 $436 $445 $420 $154 $1,388 $404 $149 $394 $144 $410 $400 $131 $136 $124 $126 $348 $108 $115 $103 $300 $1,410 $200 $1,265 $356 $370 $1,152 $330 $338
Slide 11: Consistent Total Consolidated ARR Expansion
Consistent Total Consolidated ARR Expansion ($ Millions) +14% y/y $1,836 $1,762 $1,655 $1,700 $1,571 $1,607 $1,497 $1,537 $1,417 $1,434 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Q4'25 Note: Total Consolidated Annualized Recurring Revenue (ARR) is the sum of Creative Subscriptions ARR and
Slide 12: Total Bookings
Total Bookings ($ Millions) +13% y/y Business Solutions Creative Subscriptions +15% y/y $2,070 $600 $1,830 $535 $511 $510 $515 $593 $1,598 $465 $500 $457 $458 $450 $515 $1,472 $159 $141 $145 $148 $389 $395 $423 $400 $123 $129 $123 $139 $351 $105 $112 $300 $1,477 $200 $376 $1,315 $369 $365 $366 $1,17
Slide 13: Healthy Partners Momentum
Healthy Partners Momentum ($ Millions) Partners revenue Up ~60% over past 2 years We continue to see strong momentum and +21% y/y growth in Partners. This is a result of years of successful development of our platform for professionals, culminating in the August 2023 launch of our cornerstone Studio
Slide 14: Transaction Revenue Growth
Transaction Revenue Growth ($ Millions) Up ~44% over past 2 years Continued transaction revenue growth +18% y/y driven by steadily increasing take rate as we execute on our monetization initiatives and expand our suite of commerce-enablement tools as well as solid GPV growth $255 $215 $178 $67 $57 $
Slide 15: Increasing Monetization of User Cohorts
Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Innovation and product offering enhancements Q1’10 Q1’11 Q1’12 Q1’13 Q1’14 Q1’15 Q1’16 Q1’17 Q1’18 Q1’19 Q1’20 Q1’21 Q1’22 Q1’23 Q1’24 Q1’25 driving higher monetization and sustained user cohort bookings gr
Slide 16: Efficient Marketing Based on TROI
Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings … After 3 Quarters … After 7 Quarters … After 11 Quarters … After 15 Quarters … After 19 Quarters 1.6x 3.1x 4.9x 3.1x 3.6x $289 $199 $164 $111 $65 $64 $81 $40 $36 $33 Q1'25 Cohort Q1'24 Cohort Q1'23 Cohort Q1'22 Cohort Q1'21 Coho
Slide 17: Existing Cohorts are a Growing Source of Future Bookings
Existing Cohorts are a Growing Source of Future Bookings Actual and Potential Future Bookings From Q1’10 – Q4’25 Cohorts 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 ~$20.9 Billion Expected future bookings over next 10 years from existing cohorts Q1'10 Q1'11 Q1'12
Slide 18: Broad Geographic Reach
Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q4’25 Y/Y Growth North America +13% Y/Y Europe +10% Y/Y 60% of total 25% of total Asia and others +18% Y/Y 11% of total Latin America 11% Y/Y 4% of total Note: Q4’25 Revenue by Geography and Y/Y change based on constant FX rates
Slide 19: Increasing Revenue Retention
Increasing Revenue Retention Annual Net Revenue Retention Rate +105% Net Revenue Retention in 2025 Cohort revenue retention driven by stickiness of our product platform and increasing monetization 2010 & Prior 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2016 2017 2018
Slide 20: Increasing gross profit and disciplined leverage of sales and marketing
Global strength of Wix brand and focus on operational efficiency driving increasing gross profit and disciplined leverage of sales and marketing investments ($ Millions) Strong execution on strategy, focus on operational efficiency and optimized marketing strategy have Non-GAAP Gross Profit Non-GAAP
Slide 21: Disciplined cost base coupled with strong top-line growth driving profitability
Disciplined cost base coupled with strong top-line growth driving profitability Non-GAAP Gross Margin Non-GAAP Opex % of revenue 85% 85% 56% 83% 83% 83% 84% 84% 84% 84% 83% 84% 84% 82% 54% 54% 54% 70% 69% 70% 69% 70% 69% 69% 69% 53% 53% 68% 68% 68% 68% 68% 52% 52% 51% 50% 50% 49% 49% 48% 48% 48% 33%
Slide 22: Free cash flow
Free cash flow ($ Millions) FCF as % of revenue Proven track record of robust free cash $605 flow generation as the business meaningfully scales efficiently on a disciplined operating cost base $488 $246 30% 28% $127 $132 16% 17% 13% $51 $32 4% 2% *Free cash flow and free cash flow margin excludes H
Slide 23: Surpassed Rule of 40 and Progressing Towards Rule of 45
Surpassed Rule of 40 and Progressing Towards Rule of 45 Revenue Growth + Free Cash Flow Margin Strong product performance and uptake, strengthening AI suite, monetization, and 43% 43% 43% consistent expansion of our commerce platform 41% + 40% 33% Strong growth coupled with disciplined cost 29% stru
Slide 24: Appendix
Appendix Company Overview | Fourth Quarter and Full Year 2025 24
Slide 25: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2023 2024 2025 Revenues $393,841 $403,771 $419,776 $435,746 $444,673 $460,455 $473,651 $489,930 $505,194 $524,269 $1,561,665 $1,760,650 $1,993,044 Change in Deferred Revenues $387
Slide 26: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2023 2024 2025 Gross Profit $264,798 $277,658 $282,479 $294,072 $302,645 $316,819 $321,859 $336,590 $345,266 $352,976 $1,049,137 $1,196,015 $1,356,691 Share Based Compensation $3,
Slide 27: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2023 2024 2025 Research and Development (GAAP) $125,117 $125,743 $124,245 $119,257 $124,593 $127,186 $127,497 $134,735 $172,025 $211,244 $481,293 $495,281 $645,501 Share Based Com
Slide 28: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures FY FY FY FY FY FY FY in 000s 2019 2020 2021 2022 2023 2024 2025 Net Cash Provided by Operating Activities $149,564 $148,049 $65,685 $37,152 $248,246 $497,415 $582,858 Capital Expenditures, net ($22,066) ($18,853) ($37,700) ($70,664) ($66,049) ($1
Slide 29: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures in millions Q1’10 Q1’11 Q1’12 Q1’13 Q1’14 Q1’15 Q1’16 Q1’17 Q1’18 Q1’19 Q1’20 Q1’21 Q1’22 Q1'23 Q1'24 Q1'25 Cumulative Cohort Revenue $46 $65 $79 $164 $227 $239 $282 $317 $332 $313 $292 $265 $179 $145 $94 $44 Cumulative Cohort Change in $2 $3 $4
Slide 30: Partners and Transaction Revenue
Partners and Transaction Revenue 2023 2024 2025 FY FY FY in 000s Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2023 2024 2025 Partners Revenue $130,113 $138,428 $148,394 $155,160 $168,087 $171,624 $183,316 $192,117 $203,218 $468,521 $610,069 $750,275 y/y growth 38% 33% 29% 30% 29% 24% 24% 24% 21% 35% 30% 23% 2-year CA