Slide 1: Company Overview Third Quarter 2025
Company Overview Third Quarter 2025 1
Slide 2: Safe Harbor: Forward Looking Statements
Safe Harbor Forward Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation pursuant to our repurchase program; our expectation that we will effectively manage our infrastructure; our expectation to c
Slide 3: Safe Harbor: Non-GAAP Financial Measures and Key Operating Metrics
Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impac
Slide 4: Company Overview
Company Overview Total registered users1 Creative Subscriptions Employees2 % of revenue from outside North Annualized Recurring Revenue1 America 3 ~299M ~$1.5B ~5,300 ~40% Q3’25 GPV Q3’25 Transaction Revenue Q3’25 Partners Revenue Q3’25 FCF Margin 4 $3.7B $65M $192M 1 As of Sept 30, 2025 2 As of Sep
Slide 5: Our Vision
Our Vision Where any business, community or person can create their dreams online. Company Overview | Third Quarter 2025 5
Slide 6: Wix becoming the primary platform for every type of online presence
We believe that Wix is becoming the primary platform for every type of online presence around the world. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. Company Overview | Third Quarter 2025 6
Slide 7: Thinking beyond website building as AI reshapes the internet
We’re thinking beyond just transforming website building as AI reshapes the internet. With a focus on AI development since 2016 and continuous innovation, we are unlocking entirely new markets created by AI technology. Company Overview | Third Quarter 2025 7
Slide 8: Expanding into the Future of the Internet with Base44
Expanding into the Future of the Internet with Base44 • Acquired by Wix in June 2025, Base44 is a hyper-growth pioneer of AI-powered code generation and multi-agent orchestration. • Base44 now serves over 2 million users – nearly 7x more users than when acquired in June 2025! Growing audience traffi
Slide 9: Financial Overview and Update
Financial Overview and Update Company Overview | Third Quarter 2025 9
Slide 10: Total Revenue
Total Revenue ($ Millions) +13-14% y/y +14% y/y Business Solutions Creative Subscriptions 123 $1,990 – $2,000 $505 $1,761 $490 $474 $460 $500 $436 $445 $1,562 $420 $394 $404 $149 $496 $390 $144 $1,388 $400 $131 $136 $126 $410 $124 $108 $115 $103 $103 $348 $300 $200 $345 $356 $1,265 $319 $330 $338 $1
Slide 11: Consistent Creative Subscriptions ARR Expansion
Consistent Creative Subscriptions ARR Expansion ($ Millions) +11% y/y $1,457 $1,373 $1,407 $1,308 $1,343 $1,244 $1,276 $1,160 $1,182 $1,193 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscripti
Slide 12: Total Bookings
Total Bookings ($ Millions) +13-14% y/y Business Solutions Creative Subscriptions $2,060 – +14% y/y $2,078 $600 $1,830 $511 $510 $515 $500 $1,598 $457 $458 $450 $465 $515 $1,472 $141 $145 $148 $398 $395 $423 $389 $400 $123 $129 $123 $139 $351 $105 $105 $112 $300 $200 $1,315 $369 $365 $366 $1,175 $33
Slide 13: Tremendous Partners Momentum
Tremendous Partners Momentum ($ Millions) Up ~75% over past 2 years Partners revenue +24% y/y We continue to see strong momentum and growth in Partners. This is a result of years of successful development of our platform for professionals, culminating in the August 2023 launch of our cornerstone Stu
Slide 14: Transaction Revenue Growth
Transaction Revenue Growth ($ Millions) Up ~45% over past 2 years +20% y/y Continued transaction revenue growth driven by solid GPV growth, particularly from Partners, as well as stable, healthy take rate as we execute on our monetization initiatives and expand our $215 suite of commerce-enablement
Slide 15: Increasing Monetization of User Cohorts
Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Q1’10 Q1’11 Q1’12 Q1’13 Q1’14 Q1’15 Q1’16 Q1’17 Q1’18 Q1’19 Q1’20 Q1’21 Q1’22 Q1’23 Q1’24 Q1’25 Innovation and product offering enhancements driving higher monetization and sustained user $360 $339 cohort b
Slide 16: Efficient Marketing Based on TROI
Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings … After 3 Quarters … After 7 Quarters … After 11 Quarters … After 15 Quarters … After 19 Quarters 1.4x 2.8x 4.7x 3.0x 3.4x $279 $189 $154 $100 $55 $64 $81 $40 $36 $33 Q1'25 Cohort Q1'24 Cohort Q1'23 Cohort Q1'22 Cohort Q1'21 Coho
Slide 17: Existing Cohorts are a Growing Source of Future Bookings
Existing Cohorts are a Growing Source of Future Bookings Actual and Potential Future Bookings From Q1’10 – Q4’24 Cohorts 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 ~$18.4 Billion Expected future bookings over next 10 years from existing cohorts Q1'10 Q1'11 Q1'12 Q1'13
Slide 18: Broad Geographic Reach
Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q3’25 Y/Y Growth North America +13% Y/Y Europe +14% Y/Y 61% of total 25% of total Asia and others +13% Y/Y 11% of total Latin America +8% Y/Y 4% of total Note: Q3’25 Revenue by Geography and Y/Y change based on constant FX rates
Slide 19: Increasing Revenue Retention
Increasing Revenue Retention Annual Net Revenue Retention Rate +106% Net Revenue Retention in 2024 2010 & Prior 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Cohort revenue retention driven by stickiness of our product platform and increasing monetization 2016 2017 2018 2019
Slide 20: Brand strength and operational efficiency driving higher gross profit
Global strength of the Wix brand and focus on operational efficiency driving higher gross profit and leverage of sales and marketing investments over the long term ($ Millions) Strong execution on strategy, focus on operational efficiency and optimized marketing strategy have grown gross profit whil
Slide 21: Track record of driving operating leverage over the years
Track record of driving operating leverage over the years Began meaningful sales and marketing Non-GAAP Gross Margin Non-GAAP Opex % of revenue investments to drive growth in our new AI application builder, Base44,while revenue contribution remained insignificant 85% 85% 56% 83% 83% 83% 83% 84% 84%
Slide 22: Free cash flow
Free cash flow ($ Millions) FCF as % of revenue Outperformance allowed us to exceed Rule of 40 in ~$600 2024, one year ahead of plan with continued progress and FCF margin step-ups expected to continue in 2025 and beyond. $488 We expect to generate ~30% FCF margin in 2025 as Wix top-line growth is e
Slide 23: Surpassed Rule of 40 and Approaching Rule of 45
Surpassed Rule of 40 and Approaching Rule of 45 Revenue Growth + Free Cash Flow Margin Strong product performance and uptake, strengthening AI suite, monetization, and 43% 43% ~43 - 44% consistent expansion of our commerce 41% platform 40% + 33% 29% Strong growth coupled with stable optimized cost s
Slide 24: Appendix
Appendix Company Overview | Third Quarter 2025 24
Slide 25: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2022 2023 2024 Revenues $389,977 $393,841 $403,771 $419,776 $435,746 $444,673 $460,455 $473,651 $489,930 $505,194 $1,387,666 $1,561,665 $1,760,650 Change in Deferred Revenues $12,
Slide 26: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2022 2023 2024 Gross Profit $262,083 $264,798 $277,658 $282,479 $294,072 $302,645 $316,819 $321,859 $336,590 $345,266 $861,439 $1,049,137 $1,196,015 Share Based Compensation $3,47
Slide 27: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2022 2023 2024 Research and Development (GAAP) $115,490 $125,117 $125,743 $124,245 $119,257 $124,593 $127,186 $127,497 $134,735 $172,025 $482,861 $481,293 $495,281 Share Based Com
Slide 28: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures FY FY FY FY FY FY in 000s 2019 2020 2021 2022 2023 2024 Net Cash Provided by Operating Activities $149,564 $148,049 $65,685 $37,152 $248,246 $497,415 Capital Expenditures, net ($22,066) ($18,853) ($37,700) ($70,664) ($66,049) ($19,336) Free Cash
Slide 29: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures in millions Q1’10 Q1’11 Q1’12 Q1’13 Q1’14 Q1’15 Q1’16 Q1’17 Q1’18 Q1’19 Q1’20 Q1’21 Q1’22 Q1'23 Q1'24 Q1'25 Cumulative Cohort Revenue $45 $64 $78 $162 $223 $235 $274 $308 $322 $303 $280 $253 $168 $133 $82 $33 Cumulative Cohort Change in $2 $2 $3
Slide 30: Partners and Transaction Revenue
Partners and Transaction Revenue 2023 2024 2025 FY FY FY in 000s Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2022 2023 2024 Partners Revenue $119,382 $130,114 $138,428 $148,394 $155,160 $168,087 $171,624 $183,316 $192,117 $348,169 $468,521 $610,069 y/y growth 38% 38% 33% 29% 30% 29% 24% 24% 24% 29% 35% 30% 2-year CA