Slide 1: Company Overview Second Quarter 2025
Company Overview Second Quarter 2025 1
Slide 2: Safe Harbor: Forward Looking Statements
Safe Harbor Forward Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation our ability to comply with the regulations applicable to our operations, including new governmental regulations regarding th
Slide 3: Safe Harbor: Non-GAAP Financial Measures and Key Operating Metrics
Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for th
Slide 4: Company Overview
Company Overview Total registered users1 Creative Subscriptions Employees2 % of revenue from outside North Annualized Recurring Revenue1 America 3 ~293M ~$1.4B ~5,300 ~40% Q2’25 GPV Q2’25 Transaction Revenue Q2’25 Partners Revenue Q2’25 FCF Margin $3.6B $64M $183M 30% 1 As of June 30, 2025 2 As of J
Slide 5: Our Vision
Our Vision Where any business, community or person can create their dreams online. Company Overview | Second Quarter 2025 5
Slide 6: Wix is becoming the primary platform for every type of online presence
We believe that Wix is becoming the primary platform for every type of online presence around the world. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. Company Overview | Second Quarter 2025 6
Slide 7: Thinking beyond website building as AI reshapes the internet
We’re thinking beyond just transforming website building as AI reshapes the internet. With a focus on AI development since 2016 and continuous innovation, we are unlocking entirely new markets created by AI technology. Company Overview | Second Quarter 2025 7
Slide 8: Expanding into the Future of the Internet with Base44
Expanding into the Future of the Internet with Base44 • Acquired by Wix in June 2025, Base44 is a hyper-growth pioneer of AI-powered code generation and multi-agent orchestration • With the app development market being significantly larger than website building, Base44 gives us immediate access to a
Slide 9: Financial Overview and Update
Financial Overview and Update Company Overview | Second Quarter 2025 9
Slide 10: Total Revenue
Total Revenue ($ Millions) +12-14% y/y +12% y/y Business Solutions Creative Subscriptions 123 $1,975 – $2,000 $490 $1,761 $474 $460 $500 $436 $445 $1,562 $420 $394 $404 $496 $390 $144 $1,388 $400 $374 $131 $136 $126 $410 $124 $108 $115 $103 $103 $348 $96 $300 $200 $345 $1,265 $319 $330 $338 $1,152 $
Slide 11: Consistent Creative Subscriptions ARR Expansion
Consistent Creative Subscriptions ARR Expansion ($ Millions) +10% y/y $1,373 $1,407 $1,308 $1,343 $1,244 $1,276 $1,160 $1,182 $1,193 $1,135 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscripti
Slide 12: Total Bookings
Total Bookings ($ Millions) +11-13% y/y Business Solutions Creative Subscriptions $2,040 – +11% y/y $2,075 $600 $1,830 $511 $510 $1,598 $465 $500 $457 $458 $450 $515 $1,472 $415 $141 $145 $398 $395 $423 $389 $123 $139 $400 $129 $123 $351 $101 $105 $105 $112 $300 $200 $1,315 $369 $365 $1,175 $335 $32
Slide 13: Tremendous Partners Momentum
Tremendous Partners Momentum ($ Millions) Up ~75% over past 2 years Partners revenue +24% y/y We continue to see strong momentum and growth in Partners. This is a result of years of successful development of our platform for professionals, culminating in the August 2023 launch of our cornerstone Stu
Slide 14: Transaction Revenue Growth
Transaction Revenue Growth ($ Millions) Up ~45% over past 2 years +18% y/y Continued transaction revenue growth driven by solid GPV growth, particularly from Partners, as well as stable, healthy take rate as we execute on our monetization initiatives and expand our $215 suite of commerce-enablement
Slide 15: Increasing Monetization of User Cohorts
Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Q1’10 Q1’11 Q1’12 Q1’13 Q1’14 Q1’15 Q1’16 Q1’17 Q1’18 Q1’19 Q1’20 Q1’21 Q1’22 Q1’23 Q1’24 Q1’25 Innovation and product offering enhancements driving higher monetization and sustained user cohort bookings gr
Slide 16: Efficient Marketing Based on TROI
Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings … After 2 Quarters … After 6 Quarters … After 10 Quarters … After 14 Quarters … After 18 Quarters 1.2x 2.6x 4.4x 2.8x 3.3x $269 $181 $145 $93 $81 $47 $64 $40 $36 $33 Q1'25 Cohort Q1'24 Cohort Q1'23 Cohort Q1'22 Cohort Q1'21 Cohor
Slide 17: Existing Cohorts are a Growing Source of Future Bookings
Existing Cohorts are a Growing Source of Future Bookings Actual and Potential Future Bookings From Q1’10 – Q4’24 Cohorts 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 ~$18.4 Billion Expected future bookings over next 10 years from existing cohorts Q1'10 Q1'11 Q1'12 Q1'13
Slide 18: Broad Geographic Reach
Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q2’25 Y/Y Growth North America +12% Y/Y Europe +12% Y/Y 61% of total 24% of total Asia and others +10% Y/Y 11% of total Latin America 12% Y/Y 4% of total Note: Q2’25 Revenue by Geography and Y/Y change based on constant FX rates
Slide 19: Increasing Revenue Retention
Increasing Revenue Retention Annual Net Revenue Retention Rate +106% Net Revenue Retention in 2024 2010 & Prior 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Cohort revenue retention driven by stickiness of our product platform and increasing monetization 2016 2017 2018 2019
Slide 20: Increasing gross profit and leverage of sales and marketing investments
Global strength of the Wix brand and focus on operational efficiency driving increasing gross profit and leverage of sales and marketing investments ($ Millions) Strong execution on strategy, focus on operational efficiency and optimized marketing strategy have Non-GAAP Gross Profit Non-GAAP S&M Exp
Slide 21: Stable cost base driving continued operating leverage in 2025
Stable cost base coupled with strong top-line growth driving continued operating leverage in 2025 Non-GAAP Gross Margin Non-GAAP Opex % of revenue 84% 84% 85% 84% 85% 84% 83% 83% 83% 83% 82% 80% 54% 54% 54% 53% 68% 68% 70% 68% 68% 69% 70% 69% 70% 68% 69% ~69% 67% 52% 51% 49% 49% ~49% 48% 48% 48% 33%
Slide 22: Free cash flow
Free cash flow ($ Millions) FCF as % of revenue Outperformance allowed us to exceed Rule of 40 in $595 - 610 2024, one year ahead of plan with continued progress and FCF margin step-ups expected to continue in 2025 and beyond. $488 We expect to generate 30 - 31% FCF margin in 2025 as top-line growth
Slide 23: Surpassed Rule of 40 and Approaching Rule of 45
Surpassed Rule of 40 and Approaching Rule of 45 Revenue Growth + Free Cash Flow Margin Strong product performance and uptake, strengthening AI suite, monetization, and 43% 43% ~42 - 45% consistent expansion of our commerce 41% platform 40% + 33% 29% Strong growth coupled with stable optimized cost s
Slide 24: Appendix
Appendix Company Overview | Second Quarter 2025 24
Slide 25: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2022 2023 2024 Revenues $374,076 $389,977 $393,841 $403,771 $419,776 $435,746 $444,673 $460,455 $473,651 $489,930 $1,387,666 $1,561,665 $1,760,650 Change in Deferred Revenues $60,
Slide 26: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2022 2023 2024 Gross Profit $244,598 $262,083 $264,798 $277,658 $282,479 $294,072 $302,645 $316,819 $321,859 $336,590 $861,439 $1,049,137 $1,196,015 Share Based Compensation $4,23
Slide 27: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures 2023 2023 2024 2025 FY FY FY in 000s Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2022 2023 2024 Research and Development (GAAP) $114,943 $115,490 $125,117 $125,743 $124,245 $119,257 $124,593 $127,186 $127,497 $134,735 $482,861 $481,293 $495,281 Share Based Com
Slide 28: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures FY FY FY FY FY FY in 000s 2019 2020 2021 2022 2023 2024 Net Cash Provided by Operating Activities $149,564 $148,049 $65,685 $37,152 $248,246 $497,415 Capital Expenditures, net ($22,066) ($18,853) ($37,700) ($70,664) ($66,049) ($19,336) Free Cash
Slide 29: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures in millions Q1’10 Q1’11 Q1’12 Q1’13 Q1’14 Q1’15 Q1’16 Q1’17 Q1’18 Q1’19 Q1’20 Q1’21 Q1’22 Q1'23 Q1'24 Q1'25 Cumulative Cohort Revenue $44 $63 $76 $158 $217 $229 $267 $299 $311 $292 $269 $241 $158 $121 $70 $21 Cumulative Cohort Change in Deferred
Slide 30: Partners and Transaction Revenue
Partners and Transaction Revenue 2023 2024 2025 FY FY FY in 000s Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2022 2023 2024 Partners Revenue $115,163 $119,382 $130,114 $138,428 $148,394 $155,160 $168,087 $171,624 $183,316 $348,169 $468,521 $610,069 y/y growth 36% 38% 38% 33% 29% 30% 29% 24% 24% 29% 35% 30% 2-year CA