Laird Superfood, Inc. · AMEX:LSF
Laird Superfood — Q2 2025 Earnings Presentation
30 slides from Laird Superfood's earnings presentation, Aug 11, 2025
Slide 1: AVA RO ROP EAI
iD AVA RO ROP EAI
Slide 2: Forward-Looking Statements Disclaimer
Forward-Looking Statements Disclaimer
Slide 3: Laird Superfood was founded by two world-class athletes
Laird Superfood was founded by two world-class athletes LAIRD HAMILTON GABBY REECE (HAMILTON) Big wave surfer, innovator/inventor, author, fitness and Podcast host, best-selling author, former professional nutrition expert. Husband and father. volleyball player. Wife and mother.
Slide 4: Laird Superfood Strategic Plan for growth and profitability
Laird Superfood Strategic Plan for growth and profitability OQeeeeaie Expand distbution points Increase sales velocties Innovate in Superfoods Expand existing product lines Execute packaging innovation Improve LSF Supply Chain Ensure capacity and flexibility, Reduce operational costs + Hire/train/re
Slide 5: LSF executive team has extensive experience in Food and CPG
LSF executive team has extensive experience in Food and CPG 5) So de & CEO | President President and CEO since January 2022 EVP/GMat Sovos Brands SVP of Life Tme Fitness SvP/GMot WihiteVave Foods Boston Consuting Group SVP, Sales + SVP of Sales since: September 2023 + Chiet Commercial Gticer atINW +
Slide 6: Our portfolio spans large, attractive categories
Our portfolio spans large, attractive categories 4 B.. Plant-Based Coffee Coffee Instant Laties Creamers (TAM) ES) IY A ATA Wn <i A Wy gry.
Slide 7: Our portfolio
Our portfolio H125 Gross Sales Product Miki) Highlights H125 Gross Sales (SM) Example Product Coffee Creamers Coffee, Tea, and \ Strategic Focus | | “Coffee | ___Solutions” RetChocaew = ere ee ee eee Mii coffee, Tea, and Hot Chocolate Products: Il Harvest snacks and other food items Hydration and be
Slide 8: H125 Net Sales growth: Wholesale +41%, E-commerce +4%
H125 Net Sales growth: Wholesale +41%, E-commerce +4% Net Sates by Channet* sm sas Hwnotesate uly Cle-commerce io : a : 125 Q225 1125 Whotesate 3596 47% 41% E-commerce 6% 2% 4% Total isF 10% 20% 19% “Net soles. ot reperted fr he pes presented fcundedtothe neces tent
Slide 9: Portfolio aligned to each channel to maximize sales and profitability
Portfolio aligned to each channel to maximize sales and profitability Product Assortment Marketing Purpose Full product assortment and unique offerings. plus first to market with innovation Educationd content hub ‘and brand loyaity Expanded core product set and unique packs and sizes Convenience and
Slide 10: Q2 2025 Financial Performance
yy \V Q2 2025 Financial Performance
Slide 11: Expanding our consumer target with room to grow
Expanding our consumer target with room to grow + Laird Superfood was founded among the inner circle of Laird and Gabby's friends and family + Since the rebrand, we have focused on growth among Health Enthusiasts © Believe in the power of superfoods © In tune with food's impact on their health © Dee
Slide 12: 2025 marketing driving growth targets through social media model
2025 marketing driving growth targets through social media model 0) Drive revenue and ® Scale and monetize ® UGC driven, performance ‘awareness thru TikTok YouTube focused creative
Slide 13: We continue to drive innovation through functional benefits
We continue to drive innovation through functional benefits Continue to make real, Bring new benefits to Educate with our _ minimally processed food = coffee experience _ founders and community — | apey Reece {4 saIRD AR
Slide 14: Nearly 47% growth in Wholesale channel during Q2
Nearly 47% growth in Wholesale channel during Q2 Our retail partners today Many opportunities for growth 4m Net Sales Growth % 2 FY24Q125——Q225
Slide 15: Continued double-digit growth at Retail
Continued double-digit growth at Retail Laird Superfood Total Brand YOY $ Sales (MM) by Quad Total Marketplace (MULO+NATW 2023 2024 Bm 2025 etoile ($) 3 73 13 74 iz a 65 6 58 a 50 51 5 4 3 2 1 ° al @ oa a gxcng % x & * S500, cad 31% 35% 35% $5cng 7" + on i 12% ) otegoter rcded na Sabie Cotes. Creams
Slide 16: LSF distribution continues to expand in Grocery and Club
LSF distribution continues to expand in Grocery and Club Costco Di \n of LSE Creamers and Coffee Warehouses seling [SF by state os of June 30, 2025 Laid Superfood Total Brand ¥ Nawal and ILO Channels ‘Thousands of Stores Seling eee & | Dibution Creamers avaiable everyday in West and ‘Southeast regio
Slide 17: Continuing to grow LSF offering with Foodservice providers
Continuing to grow LSF offering with Foodservice providers + Launched June 2025 + Expanding to 85 locations with multiple menu items © NBC studios Universal studios Disney studios Fox studios Warner Brothers studios ocoo + Product offerings include: © Retail coffee bag, 80z Creamers, Greens (APP | +
Slide 18: Strong Wholesale growth in H125, led by Coffee
Gross Soles Growth % Strong Wholesale growth in H125, led by Coffee Wholesale sales growth of certain product lines H1 2025 versus prior year period* Coffee Creamers Instant Latte Hydrate/ LSF Bars** Activate Gebaeeaé “hotinended to repevant ante LS product ne. Gn majer product categerer own "Gea Jo
Slide 19: E-commerce continues to grow in a challenging environment
E-commerce continues to grow in a challenging environment LAIRD amazon Net Sales Growth %* ‘eeserouter oo 2 636 xs 5 3 3 3 2% 12025, 1922025 * Reprevanis Ne Sales own percentage compared to he appicable per year patiog F202 hn
Slide 20: E-commerce growth driven by strong execution across categories
Gross Soles Growth % E-commerce growth driven by strong execution across categories E-commerce sales growth of certain product lines H1 2025 versus prior year period* 29% Instant Creamer Latte Coffee 25% 6% LSF Bars Hydrate/ Greens & ry a Activate Mushrooms a | Our strategic focus on coffee solution
Slide 21: Q225 Financial Highlights
Q225 Financial Highlights* Financial Performance inancial Highlights Key Metric ($ in millions) Q225 + Net Sales grew to $12.0M, a 20% increase versus the prior year period. The increase was driven by Wholesale Net Sales $12.0 +47% and E-commerce +2%, + Gross Margin deciined 190 basis points versus
Slide 22: H125 Financial Highlights
H125 Financial Highlights* Financial Performance Financial Highii Key Metric ($ in millions) H125 + Net Sales grew to $23.4M, a 19% increase versus the prior year period. The increase was diiven by Wholesale +41% Net Sales $23.6 and E-commerce +4%, + Gross Margin remained flat at 41% versus the prio
Slide 23: Net Sales Highlights and H125 Net Sales Growth
Net Sales Highlights 225 and H125 Net Sales Growth ($Milions) 199 120 ; i Net Sales Channel Mix (Sof Net Sales) ME wrotesate Ml E-Commerce Q225 Net Sales +20% to $12.0M, compared to $10.0M for @224. Q225 Net Sales growth driven by expansion in the Wholesale ‘channel +47%, Net Sales for H125 were $23
Slide 24: Gross Margin Highlights
Gross Margin Highlights Gross Profit and Gross Margin Gross Profit and Gross Margin + Gross Profit +15% to $4.8M in @225, ($Milions) ($Milions) compared fo $4.2M in Q124 + Q225 Gross Margin was impacted by commodity inflation. higher trade. and, the channel mix shift to Wholesale but was partially o
Slide 25: Net Loss by Quarter
Net Loss by Quarter h f lf 1 = = i me $0.4 “$0.4 =o aie ae gatas ats as sockoned |e ca ay a are + HI25Net Loss decreased $0.7M versus H124 driven by improved Net Sales performance partially offset by higher marketing investment, seling fees related to higher sales, and stock-based compensation. pp.)
Slide 26: Adjusted EBITDA was positive for the last three quarters
Adjusted EBITDA was positive for the last three quarters $. Millions cn I J $0.8 $0.2 $0.1 — aS = _— $0.1 $0.7 gies 224 Qa24 824 12s 225 ‘Adjusted EBITDA + H125 continued trend of being break even or positive for the past four quarters and improved $1.3M versus prior year period. Improvement in Adj.
Slide 27: Projecting to exit 2025 with more than $6M in cash
Projecting to exit 2025 with more than $6M in cash LSF cash balance ($M) $05 $7.3 S78: ka $72 ee" J l | : $42 Q124 Q224 Q324 424 125 9225 9325, 425 Projected Projected + H125 cash bum of $4.3M was due to strategic investment into inventory driven by: (© Replenishment of inventory for out of stocks i
Slide 28: Full Year 2025 Outlook
Full Year 2025 Outlook* Metric Net Loss Guidance 20% to 25% High 305% Full Year Net Loss Breakeven
Slide 29: Appendix
Appendix G aA /
Slide 30: Reconciliation of GAAP and Non-GAAP Financial Measures
Reconciliation of GAAP and Non-GAAP Financial Measures 2028 2025, on @ 3 Qa___FullYear a gz Haas Net oss) income T iho1es2a) $ (250076) $ (166.120) $(98.<49) § (1.620.161) S (136.462) $(—s2.178) $618,360) ‘Adustedtor: [Depreciation and amortization 7143 67.4aa 506585222 e652 59,576 125,697 Stock-bas