Slide 1: Groupon 4th Quarter & Fiscal Year 2024 Earnings
Groupon 4th Quarter & Fiscal Year 2024 Earnings March 11, 2025
Slide 2: Forward-looking statements and other information
Forward-looking statements and other information The statements contained in this presentation that refer to plans and expectations for the next quarter, the full year or the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (“Securitie
Slide 3: Business Update
Business Update Dusan Senkypl, CEO
Slide 4: Groupon is a leading experience marketplace
Groupon is a leading experience marketplace Core Platform Metrics To be the trusted destination for discovering Our Mission ~15M 150k+ 50k+ high-quality local experiences at unbeatable value Active Experiences Merchants Customers1 Operating Footprint Transformation 2024 2022 14 $1.6B ~$0.5B Scorecar
Slide 5: Key Business Highlights
Key Business Highlights 2024 Highlights 4Q24 Highlights Key Financials Growth Momentum • $1.6B in Billings, -5% YoY • North America Local +8% Billing growth ○ $1.0B NA Local Billing, +3% YoY • International Local ex Italy +2% Billings growth • $493M in Revenues, -4% YoY • Exiting Q4 with several are
Slide 6: North America Local Q4 Performance (70% of Total Revenues)
North America Local Q4 Performance (70% of Total Revenues) North America Local returned to +8% Billings growth in Q4 and +3% Units growth Customer Count & Purchase Frequency Traffic & Conversion • Active Customers1 = +6% YoY • Continued traffic headwinds post tech migrations • Purchase frequency down
Slide 7: International Local excluding Italy Q4 Performance (22% of Total Revenues)
International Local excluding Italy Q4 Performance (22% of Total Revenues) International Local excluding Italy returned to +2% Billings growth in Q4 Customer Count Geographic Coverage • International local (excluding Italy) active • All 4 major countries (UK, Germany, France, customers1 = +1% QoQ Sp
Slide 8: Growing Gifting & Seasonal Focus
Growing Gifting & Seasonal Focus Q4 Gifting +35% YoY Holiday Activities +17% YoY Fall/Halloween Activities +49% YoY 8 8
Slide 9: Product enhancements on our new platform
Product enhancements on our new platform Video & Stories Search 9 9
Slide 10: Progress on our tech migrations
Progress on our tech migrations Migration Go Live Initial disruption Benefits Fraud detection platform March 2024 Yes Conversion (Revenue) + Customer Satisfaction Cloud - North America July 2024 Yes Lower cost + greater agility/speed of development Website - North America July-Sept 2024 Yes Conversio
Slide 11: Financial Update
Financial Update Jiri Ponrt, CFO
Slide 12: 2024 Financial Highlights
2024 Financial Highlights 2024 % YoY vs 2023 vs 2022 Growth rate improvement Billings $1.6B -5% +450bps +1670bps Revenue $493M -4% +970bps +3370bps Gross Profit $444M -1% +1240bps +2770bps Margin expansion Revenue as a % of Billings 31.6% +30bps -130bps Gross Profit as a % of revenue 90.2% +270bps +29
Slide 13: Q4 2024 Financial Highlights
Q4 2024 Financial Highlights 4Q24 % YoY vs. Guidance Billings $430M -1% Revenue $130M -5% High-end Revenue as a % of Billings 30.3% Gross Profit $118M -3% Gross Profit as a % of revenue 90.6% Adjusted EBITDA1 $19M -31% High-end Adjusted EBITDA1 margin 14.3% Free Cash Flow1 $63M +23% 1) Adjusted EBITDA
Slide 14: North America Local
North America Local Units (M) Billings ($M) Revenues ($M) Year-over-year change Year-over-year change Year-over-year change Revenue as a % of Billings 35.6% 37.4% 37.6% 32.8% 33.0% 14 14
Slide 15: International Local
International Local Units (M) Billings ($M) Revenues ($M) Year-over-year change Year-over-year change Year-over-year change Year-over-year change, excluding Italy Year-over-year change, excluding Italy Revenue as a % of Billings 30.3% 29.1% 30.7% 30.6% 29.3% 15 15
Slide 16: Strong and flexible financial position supports our transformation
Strong and flexible financial position supports our transformation SG&A ($M) Free Cash Flow ($M) Cash & Cash Equity Equivalents ($M) Stakes ($M) Non-core Assets Expect stable fixed costs as we Growing cash position with upside Returned the business to positive free continue to reallocate inefficient f
Slide 17: Guidance
Guidance 1Q25 Guidance ($ Millions) 2025 Guidance ($ Millions) As of March 11th, 2025 Low-end High-end Low-end High-end Billings -5% YoY -2.5% YoY +2% YoY +4% YoY Revenue $114 $117 $493 $500 -7.5% YoY -5% YoY 0% YoY +2% YoY Adjusted EBITDA* $7 $10 $70 $75 Free Cash Flow* Negative Negative At least $
Slide 18: Groupon Investment Thesis
Groupon Investment Thesis Groupon is a 16 year old Company, but we see ourselves at Day Zero Proven Large Addressable Market Transformation Progress Business Model Strong Competitive Position Aligned Management Flexible Financial Position Attractive value creation opportunity through successful tran
Slide 19: Appendix
Appendix
Slide 20: Non-GAAP Reconciliations
Non-GAAP Reconciliations* Adjusted EBITDA - Quarterly (in thousands) *See Q4 2024 earnings press release posted on our Investor Relations website for additional information regarding non-GAAP financial measures 20
Slide 21: Non-GAAP Reconciliations
Non-GAAP Reconciliations* Free Cash Flow - Quarterly (in thousands) *See Q4 2024 earnings press release posted on our Investor Relations website for additional information regarding non-GAAP financial measures 21
Slide 22: Supplemental Information
Supplemental Information 22