Slide 1: Investor Presentation Q2 2025
INVESTOR PRESENTATION Q2 2025 INVESTOR PRESENTATION Q2 2025 1
Slide 2: Notes Regarding This Presentation
NOTES REGARDING THIS PRESENTATION This presentation contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include stateme
Slide 3: Similarweb by the numbers
Similarweb by the numbers EFFICIENT & $273.8M 81% 57% 63% PREDICTABLE RPO with 68% Q2 2025 non-GAAP of ARR is multi-year of total ARR from BUSINESS MODEL expected to be gross margin1 subscriptions $100K+ ARR customers recognized over the next 12 months Q2 2025 $71.0M 17% $284M 108% Q2 2025 revenue Q
Slide 4: Our Mission
OUR MISSION To create the most comprehensive, actionable, and trusted digital data, so every business can win their market. INVESTOR PRESENTATION Q2 2025 4
Slide 5: Our proprietary Digital Data provides a comprehensive view of the digital world
Our proprietary Digital Data provides a comprehensive view of the digital world 1. 2. 3. 4. COLLECTION SYNTHESIS MODELING DATA SET - SIMILARWEB DIGITAL DATA ● First Party Direct Measurement > Cleaning Machine Predictive ● Contributor Network > Matching Learning Models Calibration ● Public Data ● Par
Slide 6: Similarweb's data provides a comprehensive view of the digital world
Similarweb’s data provides a comprehensive view of the digital world 100M+ 4M+ 235M+ Websites Apps Product SKUs 210 10B 250M 5B Categories Content Pages Display Ads Search Terms 10 Years 3,000 190 30M Historical data Stock Signals Countries Companies INVESTOR PRESENTATION Q1 2025 6 Business Propriet
Slide 7: Similarweb, your way
“Similarweb, your way” We deliver our Digital Data in three distinct and impactful ways Software Platform Data-as-a-Service Integrations Empowers teams and leaders to act with Seamlessly integrates into Enterprise Amplifies the value of customers’ clarity, driving better strategic and workflows and pr
Slide 8: Similarweb offerings help businesses win their market online
Similarweb offerings help businesses win their market online B2C B2B INVESTORS Web App Shopper Sales Stock Intelligence Intelligence Intelligence Intelligence Intelligence (SEO & Ads add-on) Data-as-a-Service Advisory & Custom Data Services INVESTOR PRESENTATION Q2 2025 8
Slide 9: Business leaders access Similarweb Digital Data through SaaS and DaaS solutions
Business leaders access Similarweb Digital Data through our SaaS and DaaS solutions to make mission-critical business decisions Similarweb Solution Similarweb Similarweb Similarweb Similarweb Similarweb Web App Shopper Sales Stock Intelligence Intelligence Intelligence Intelligence Intelligence Grow
Slide 10: The AI-wave sweeping the digital world presents incredible opportunities
The AI-wave sweeping the digital world presents incredible opportunities GenAI Intelligence LLM Training Similarweb AI Agents Provide consumer behavior Supply companies building Enable our users data from GenAI searches, and GenAI products with fresh to automate their workflows how to optimize for th
Slide 11: Similarweb Gen AI Intelligence provides enhanced LLM visibility
Similarweb Gen AI Intelligence provides enhanced LLM visibility Gen AI visibility tracking Gen AI competitive traffic analysis Discover how brands appear in Gen AI Granular insights into both the landing pages results including brand mentions, winning LLM traffic and the prompts that have market share
Slide 12: Over 5,900 customers rely on us to deliver game-changing insights today
Over 5,900 customers rely on us to deliver game-changing insights today CONSUMER GOODS RETAIL FINANCIAL SERVICES PHARMA MEDIA TRAVEL TECHNOLOGY AGENCIES & CONSULTING OTHER INVESTOR PRESENTATION Q2 2025 12
Slide 13: Similarweb recognized as a Leader in G2's Spring 2025 G2 Report
Similarweb recognized as a Leader in G2’s Spring 2025 G2 Report 90 badges across the board LEADER IN 6 KEY CATEGORIES ACROSS ALL WORLDWIDE BUSINESS SIZES Competitive Intelligence Content Analytics SEO Tools Digital Advertising Intelligence Market Intelligence Paid Search Intelligence INVESTOR PRESEN
Slide 14: Our Addressable Market
Our Addressable Market INVESTORS B2C Want to invest in B2C or ~10% Want to capture an B2B companies (private or audience across all digital public) that play in the channels and monetize it digital world B2B Want to sell (software or ~30% $55B ~60% services or media) to the digital B2C companies INV
Slide 15: Our growth strategy
Our growth strategy M&A We see an expanding market ahead with strong potential and multiple entry points to further expand our business opportunity. Deepen product portfolio Grow within existing customers Accelerate customer acquisition 1 2 3 4 INVESTOR PRESENTATION Q2 2025 15
Slide 16: Financial Overview
Financial Overview INVESTOR PRESENTATION Q2 2025 16
Slide 17: Consistent revenue growth
Consistent Our large addressable opportunity and efficient business model have led to growing revenue sequentially and year-over-year. revenue growth +13% +10% +11% +12% +13% +18% +16% +14% +17% INVESTOR PRESENTATION Q2 2025 17
Slide 18: Sustained Customer growth
Sustained The growth in our ARR customer base demonstrates the demand and the potential for our data and solutions. Customer growth +12% +12% +16% +16% +17% +21% +17% +19% +18% 16% 17% 21% 17% 19% INVESTOR PRESENTATION Q2 2025 18
Slide 19: NRR trend encouraging
Our dollar-based net retention rate (NRR) historically reflects increased usage and the purchase of more NRR trend than one solution by customers. encouraging NRR All Customers INVESTOR PRESENTATION Q2 2025 Note: We calculate our NRR as of a period end by starting with the ARR from the cohort of all
Slide 20: NRR trend encouraging
In our largest and most strategic customer segment, customers that generate over $100K in ARR, our NRR trend ability to retain and grow our business consistently exceeds our NRR for all customers. encouraging NRR $100K+ ARR Customers INVESTOR PRESENTATION Q2 2025 Note: We calculate our NRR as of a p
Slide 21: Multi-year commitments as a percent of ARR
Multi-year commitments The increase in multi-year commitments as a percentage of ARR provides an encouraging indication of the importance of our data to the decision processes of our as a percent of ARR customers INVESTOR PRESENTATION Q2 2025 Note: We calculate our NRR as of a period end by starting
Slide 22: Continued progress in customer growth…
As we strengthen our value proposition and expand our platform, new Continued progress in customer acquisition is occurring more at entry level pricing and packaging. customer growth… # of total ARR customers* Average annualized revenue per customer ($K) INVESTOR PRESENTATION Q2 2025 Note: We define
Slide 23: …with sustained growth and expansion of our $100k ARR customer base
…with sustained growth and expansion of our $100k ARR customer base # of $100K ARR customers* Average annualized revenue per $100K ARR customers ($K) Note: We define ARR as the annualized subscription revenue we would contractually expect to receive from customers assuming no increases or reductions
Slide 24: Evolution of our revenue base over time
Evolution of our revenue base over time $100K+ 45% ARR 47% 63% $25K-$100K 35% ARR 34% 25% $0K-$25K 20% ARR 19% 12% 12% Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2020 2021 2022 2023 2024 2025 INVESTOR PRESENTATION Q2 2025 Note: We define ARR as the annualized subscription revenue we
Slide 25: Attractive sales efficiency and CAC payback metrics
Attractive sales efficiency and CAC payback metrics historically S&M SPEND Implied Customer retention ~58% to 62% ~50% to 55% contribution margin1 for existing customers Historically implied Customer acquisition 15-16 month payback2 for CAC ~45% to 50% currently 21-22 months 1 Calculated as (TTM 06/3
Slide 26: Margin and cash flow performance - focused on profitable growth
Margin and cash flow performance - focused on profitable growth FY'22 FY'23 FY'24 Q2'24 Q2'25 Non-GAAP Gross Profit (Margin %, USD mil.) Non-GAAP Operating (Loss)/Profit (Margin %, USD mil.) Non-GAAP Normalized Free Cash Flow (Margin %, USD mil.) INVESTOR PRESENTATION Q2 2025 In accordance with SEC regu
Slide 27: Disciplined execution driving improving profitability
Disciplined execution driving improving profitability Gross Margin * Operating margin * Normalized FCF margin* * Non-GAAP financial In accordance with SEC regulations, you can find the definitions of these non-GAAP measures, as well as reconciliations to the most directly comparable GAAP measures in thi
Slide 28: Long term model
Long term model % of revenue 2021A 2022A 2023A 2024A YTD2025 Target Model Gross Margin 78% 76% 81% 80% 81% 85% Research & 28% 28% 23% 20% 23% 15% Development Sales & 65% 60% 44% 40% 43% 35% Marketing Non-GAAP General & 21% 21% 16% 15% 14% 10% Administration Operating (38%) (33%) (2%) 6% 1% 25% Margi
Slide 29: Founder Led with a focused and experienced team
Founder Led with a focused and experienced team Or Offer Benjamin Seror Jason Schwartz Susan Dunn Co-Founder & Co-Founder & Chief Financial Officer Chief Revenue Officer Chief Executive Officer Chief Product Officer Lior Degani Maoz Lakovski Naama Kirshner Ron Asher Guy Gomberg Chief Operations Officer Ch
Slide 30: Why own SMWB
Why own SMWB A leading data platform Attractive sales Sustainable non-GAAP addressing mission-critical efficiency and CAC operating profit and use cases payback metrics positive free cash flow Innovative technology Steady growth in early Founder-led leadership based on durable innings of a multi-billio
Slide 31: Appendix - Operational expenses as a percentage of revenue
Appendix - Operational expenses as a percentage of revenue* COGS as a % of revenues * R&D as a % of revenues * S&M as a % of revenues * G&A as a % of revenues * * Non-GAAP financial In accordance with SEC regulations, you can find the definitions of these non-GAAP measures, as well as reconciliations t
Slide 32: Appendix - GAAP to non-GAAP reconciliation (USD thousands)
Appendix - GAAP to non-GAAP reconciliation (USD thousands) FY'20 FY'21 FY'22 FY'23 FY'24 Q2’24 Q2’25 Reconciliation of non-GAAP gross profit Gross profit 72,069 105,916 139,960 170,929 195,099 48,093 56,698 Stock-based compensation expense 40 211 599 635 812 223 265 Retention payments related to bus
Slide 33: Appendix - GAAP to non-GAAP reconciliation (USD thousands)
Appendix - GAAP to non-GAAP reconciliation (USD thousands) FY'20 FY'21 FY'22 FY'23 FY'24 Q2’24 Q2’25 Reconciliation of free cash flow Net cash (used in) provided by operating activities (3,760) (27,625) (46,065) (3,038) 30,174 7,344 2,860 Purchases of property and equipment, net (748) (2,311) (28,25
Slide 34: Addressable Market Calculation
Addressable Market Calculation We estimate our addressable market to be $55B, based on the following calculation: For B2C and B2B companies, we have based our calculation on our assumption of the potential annual spend on Similarweb products by SMEs (20-1000 employees) and Large Enterprises (1000+ e
Slide 35: Thank you.
INVESTOR PRESENTATION Q2 2025 Thank you. INVESTOR PRESENTATION Q2 2025