Similarweb Ltd. · NYSE:SMWB
Similarweb — Q2 2026 Earnings Presentation
37 slides from Similarweb's earnings presentation, Aug 12, 2026
Slide 1: Investor Presentation Q2 2026
INVESTOR PRESENTATION Q2 2026 INVESTOR PRESENTATION Q2 2026 1
Slide 2: Notes Regarding This Presentation
NOTES REGARDING THIS PRESENTATION This presentation contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include stateme
Slide 3: Similarweb by the numbers
Similarweb by the numbers Q2 2026 $77.2M 9% $6.5M 107% Revenue Revenue growth Non-Gaap Operating profit Net retention rate (“NRR”)2 YoY (8.4% margin) for $100K+ ARR customers (dollar-based) EFFICIENT & PREDICTABLE $345M 81% 66% 69% BUSINESS MODEL RPO with 66% expected Gross margin1 of ARR from of tot
Slide 4: Our mission
OUR MISSION To create the most comprehensive, actionable, and trusted digital data, so every business can win their market. INVESTOR PRESENTATION Q2 2026 4
Slide 5: Our proprietary Digital Data provides a comprehensive view of the digital world
Our proprietary Digital Data provides a comprehensive view of the digital world 1. 2. 3. 4. COLLECTION SYNTHESIS MODELING DATA SET - SIMILARWEB DIGITAL DATA ● First Party Direct Measurement > Cleaning Machine Predictive ● Contributor Network > Matching Learning Models Calibration ● Public Data ● Par
Slide 6: Similarweb's data provides a comprehensive view of the digital world
Similarweb’s data provides a comprehensive view of the digital world 100M+ 4M+ 235M+ Websites Apps Product SKUs 210 10B 250M 5B Categories Content Pages Display Ads Search Terms 10 Years 3,000 190 30M Historical data Stock Signals Countries Companies INVESTOR PRESENTATION Q2 2026 6 Business Propriet
Slide 7: The Similarweb Digital Data Universe
The Similarweb Digital Data Universe WEB DATA Traffic & Keywords & SEO Gen AI Visibility Industry Research Digital Ad Spend, Engagement Search, Display, 100M+ websites 10 Years Social and LLM Historical data APP DATA Usage, Session & Store Data, Audience Insights Technographics Download & 4M+ Apps Re
Slide 8: Similarweb, your way. We deliver our Digital Data in three distinct ways
Similarweb, your way. We deliver our Digital Data in three distinct and impactful ways Software Platform Data-as-a-Service Integrations Empowers teams and leaders to act Seamlessly integrates into Enterprise Amplifies the value of customers’ with clarity, driving better strategic workflows and process
Slide 9: Similarweb offerings help businesses win their market online
Similarweb offerings help businesses win their market online B2C B2B INVESTORS Web App Retail Sales Stock Intelligence Intelligence Intelligence Intelligence Intelligence (GEO, SEO & Ads add-on) Data-as-a-Service Advisory & Custom Data Services AI-Solutions (AI Studio, AI Agents, MCP) INVESTOR PRESE
Slide 10: Business leaders access Similarweb Digital Data through our SaaS and DaaS solutions
Business leaders access Similarweb Digital Data through our SaaS and DaaS solutions to make mission-critical business decisions Similarweb Solution Similarweb Similarweb Similarweb Similarweb Similarweb Web App Retail Sales Stock Intelligence Intelligence Intelligence Intelligence Intelligence Grow
Slide 11: Deliver AI-First Intelligence Across the Ecosystem
Deliver AI-First Intelligence Across the Ecosystem 1 2 3 Power LLMs and Build AI Expand Distribution AI Agents Solutions at Scale Agent & LLM Data to train LLM GenAI Intelligence Partnerships Similarweb AI Agents Data to build agents From insights to instant MCP Integrations impact INVESTOR PRESENTA
Slide 12: Thousands of leading companies rely on us to deliver game-changing insights today
Thousands of leading companies rely on us to deliver game-changing insights today CONSUMER GOODS RETAIL FINANCIAL SERVICES PHARMA MEDIA TRAVEL TECHNOLOGY AGENCIES & CONSULTING OTHER INVESTOR PRESENTATION Q2 2026 12
Slide 13: Similarweb recognized as a Leader in G2's Summer 2026 Report
Similarweb recognized as a Leader in G2’s Summer 2026 Report 90 badges across the board LEADER IN 7 KEY CATEGORIES ACROSS ALL WORLDWIDE BUSINESS SIZES AEO Competitive Intelligence Content Analytics SEO Tools Digital Advertising Intelligence Market Intelligence Paid Search Intelligence INVESTOR PRESE
Slide 14: Our Addressable Market
Our Addressable Market INVESTORS B2C Want to invest in B2C or ~10% Want to capture an B2B companies (private or audience across all digital public) that play in the channels and monetize it digital world B2B Want to sell (software or ~30% $55B ~60% services or media) to the digital B2C companies INV
Slide 15: Our Growth Pillars
Our Growth Pillars We see an expanding market ahead with strong M&A potential and multiple entry points to further expand our business opportunity. Deepen product portfolio Grow within existing customers Accelerate customer acquisition 1 2 3 4 INVESTOR PRESENTATION Q2 2026 15
Slide 16: Financial Overview
Financial Overview INVESTOR PRESENTATION Q2 2026 16
Slide 17: Consistent revenue growth
Consistent revenue growth Our large addressable opportunity and efficient business model have led to growing revenue sequentially and year-over-year. YoY +13% +18% +16% +14% +17% +11% +11% +10% +9% INVESTOR PRESENTATION Q2 2026 17
Slide 18: NRR inflecting positively
NRR inflecting positively Our dollar-based net retention rate (NRR) historically reflects increased usage and the purchase of more than one solution by customers. NRR All Customers INVESTOR PRESENTATION Q2 2026 Note: We calculate our NRR as of a period end by starting with the ARR from the cohort of a
Slide 19: NRR inflecting positively
NRR inflecting positively In our largest and most strategic customer segment, customers that generate over $100K in ARR, our ability to retain and grow our business consistently exceeds our NRR for all customers. NRR $100K+ ARR Customers INVESTOR PRESENTATION Q2 2026 Note: We calculate our NRR as of
Slide 20: Multi-year commitments as a percent of ARR
Multi-year commitments as The increase in multi-year commitments as a percentage of ARR provides an encouraging indication of the importance of our data a percent of ARR to the decision processes of our customers Note: We define ARR as the annualized subscription revenue we would contractually expect
Slide 21: ARR Customers
ARR Customers Customers with ARR above $25k account for ~90% of ARR $25k and above Note: We define ARR as the annualized subscription revenue we would contractually expect to receive from customers assuming no increases or reductions in their subscriptions INVESTOR PRESENTATION Q2 2026 *Including rec
Slide 22: Average Account Value
Average Account Value $25K ARR customers Average Account Value of 25K customers Note: We define ARR as the annualized subscription revenue we would contractually expect to receive from customers assuming no increases or reductions in their subscriptions INVESTOR PRESENTATION Q2 2026 *Including recent
Slide 23: Sustained growth and expansion of our $100k ARR customer base
Sustained growth and expansion of our $100k ARR customer base # of $100K ARR customers* Note: We define ARR as the annualized subscription revenue we would contractually expect to receive from customers assuming no increases or reductions in their subscriptions INVESTOR PRESENTATION Q2 2026 *Includin
Slide 24: Average Account Value
Average Account Value $100K ARR customers Average Account Value of 100K customers Note: We define ARR as the annualized subscription revenue we would contractually expect to receive from customers assuming no increases or reductions in their subscriptions INVESTOR PRESENTATION Q2 2026 *Including rece
Slide 25: Evolution of our revenue base over time
Evolution of our revenue base over time Customers with ARR above $25k account for ~90% of ARR $100K+ ARR 51% 69% $25K-$100K ARR 33% 21% $0K-$25K ARR 16% 10% Q3 Q4 Q1 Q3 Q2 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2021 2022 2023 2024 2025 2026 INVESTOR PRESENTATION Q2 2026 Note: We define ARR as t
Slide 26: Remaining Performance Obligation
Remaining Performance Obligation RPO continues to expand faster than revenue growth providing us with good visibility/confidence (RPO) YoY +24% +27% +26% +18% +26% +26% +17% +18% +26% INVESTOR PRESENTATION Q2 2026 26
Slide 27: Margin and cash flow performance - focused on profitable growth
Margin and cash flow performance - focused on profitable growth FY'23 FY'24 FY'25 Q2'25 Q2'26 Non-GAAP Gross Profit (Margin %, USD mil.) Non-GAAP Operating (Loss) / Profit (Margin %, USD mil.) Non-GAAP Normalized Free Cash Flow (Margin %, USD mil.) INVESTOR PRESENTATION Q2 2026 In accordance with SEC re
Slide 28: Disciplined execution driving improved profitability
Disciplined execution driving improved profitability Gross Margin * (6%) 2% 8% 5% 9% 7% 4% (2%) 3% 6% 5% 3% 8% Operating margin * (5%) (8%) 6% 16% 10% 14% 4% 7% 5% 4% 1% 9% 11% Normalized FCF margin* * Non-GAAP financial In accordance with SEC regulations, you can find the definitions of these non-GAAP
Slide 29: Historic Financials and FY'26 Guidance
Historic Financials and FY’26 Guidance FY’22 FY’23 FY’24 FY’25 FY’26 Actual Actual Actual Actual Guidance Revenues $193.2M $218.0M $249.9M $282.6M $314M-$318M (+ 40% YoY) (+ 13% YoY) (+ 15% YoY) (+ 13% YoY) (+12% YoY) Non GAAP Operating Profit ($63.8M) ($4.8M) $15.0M $9.1M $24M-$26M -33% Margin -2% M
Slide 30: Founder Led with a focused and an experienced team
Founder Led with a focused and an experienced team Or Offer Benjamin Seror Ran Vered Susan Dunn Maoz Lakovski Co-Founder & Co-Founder & Chief Finance Officer Chief Revenue Officer Chief Business Officer Chief Executive Officer Chief Product Officer Lior Degani Eran Lefler Naama Kushnir Ron Asher Guy Gombe
Slide 31: Why own SMWB
Why own SMWB A leading data platform Sustainable non-GAAP Attractive sales addressing mission-critical operating profit and efficiency and CAC use cases positive free cash flow payback metrics Innovative technology Steady growth in early Founder-led leadership based on durable innings of a multi-billio
Slide 32: Thank you.
INVESTOR PRESENTATION Q2 2026 Thank you. INVESTOR PRESENTATION Q2 2026
Slide 33: Appendix - Operational expenses as a percentage of revenue
Appendix - Operational expenses as a percentage of revenue* COGS as a % of revenues * R&D as a % of revenues * S&M as a % of revenues * G&A as a % of revenues * * Non-GAAP financial In accordance with SEC regulations, you can find the definitions of these non-GAAP measures, as well as reconciliations t
Slide 34: Appendix - GAAP to non-GAAP reconciliation (USD thousands)
Appendix - GAAP to non-GAAP reconciliation (USD thousands) FY'21 FY'22 FY'23 FY'24 FY'25 Q2’25 Q2’26 Reconciliation of non-GAAP gross profit Gross profit 105,916 139,960 170,929 195,099 224,798 56,698 62,312 Stock-based compensation expense 211 599 635 812 1,024 265 161 Retention payments related to
Slide 35: Appendix - GAAP to non-GAAP reconciliation (USD thousands)
Appendix - GAAP to non-GAAP reconciliation (USD thousands) FY'21 FY'22 FY'23 FY'24 FY'25 Q2’25 Q2’26 Reconciliation of free cash flow Net cash (used in) provided by operating activities (27,625) (46,065) (3,038) 30,174 14,644 2,860 8,994 Purchases of property and equipment, net (2,311) (28,257) (1,5
Slide 36: Addressable Market Calculation
Addressable Market Calculation We estimate our addressable market to be $55B, based on the following calculation: For B2C and B2B companies, we have based our calculation on our assumption of the potential annual spend on Similarweb products by SMEs (20-1000 employees) and Large Enterprises (1000+ e
Slide 37: Annual Recurring Revenue (ARR) Calculation
Annual Recurring Revenue (ARR) Calculation We define ARR as the annualized subscription revenue we would contractually expect to receive from customers assuming no increases or reductions in their subscriptions. A contract is included in ARR for a particular period if it is active at the end of the a