Slide 1: New Wave Group AB Interim report 1 January - 30 June 2025
Q?2 NEW WAVE GROUP AB Interim report 1 January - 30 June 2025 ITNT IN
Slide 2: CEO quote on Q2 2025 interim report
2 NEW WAVE GROUP AB Interim report January 1- June 30,2025 SN "Despite a generally weaker market, we achieved organic growth in the second quarter. Although the performance was below our expectations, we continue to gain market share. During the quarter, we also maintained our investments in warehou
Slide 3: This is NWG
THIS 1S NWG Sales activity in own subsidiary 9 ‘Own purchasing offices THIS IS NWG SA New Wave Group is a growth-oriented international company with high decentralization that creates, acquires, and develops brands and products within the business segments of Corporate, Sports & Leisure, and Gifts &
Slide 4: Our operating segments and sales channels
UR OPERATING SEGMENTS AND SALES CHANNELS NINN ls are categorized according to which of our three 1g segments it belongs to: Corporate, Sports & Leisure or Gifts & Home Furnishings. is are distributed in both the promo market and market to achieve good risk diversification. NWG CORPORATE meee Host HA
Slide 5: Corporate
Slide 6: Sports & Leisure
Slide 7: Photo: Bildbyran
Photo: Bildbyran
Slide 8: Segments
SEGMENTS. } % 4
Slide 9: Gifts & Home Furnishings
Slide 10: The Segments
Slide 11: Events second quarter
EVENTS SECOND QUARTER ® Macroeconomically, the second quarter was marked by concerns about the United States' introduction of new tariffs and the potential effects this could have on international trade ® In June, an agreement was reached for New Wave Group to acquire 100% of the shares in the Austr
Slide 12: Strategic acquisition of Cotton Classics
STRATEGIC ACQUISITION OF COTTON CLASSICS ® Strengthened presence in Central Europe - Provides us with a strong position in markets such as Austria, Germany, Switzerland, Czech Republic and others. © Access to an efficient B2B E-commerce platform - Cotton Classics has one off the industry's most adva
Slide 13: Quarter in brief
UARTER IN BRIEF
Slide 14: The Quarter 2025
THE QUARTER 2025 THE QUARTER ® An eventful quarter on the global market, where we successfully increased net sales organically by 1.3 % despite a continuing challenging market characterized by macroeconomic uncertainties and a negative impact from the timing of Easter. ® Temporary earnings impact fr
Slide 15: Financial info April - June
FINANCIAL INFORMATION mao FINANCIAL INFO April - June 15
Slide 16: April - June net sales
FINANCIAL INFORMATION SEK million 3,000 2,500 2,000 1,500 1,000 500 3 months Apr-Jun 2025 3 months Apr-Jun 2025 B PROMO BD RETAIL 16 APRIL - JUNE NET SALES © Total sales amounted to SEK 2,300 (2,398) million ® Sales decreased by 4.1% © Currency translation effects negatively impacted sales by 5.4%,
Slide 17: Net sales per operating segment
FINANCIAL INFORMATION aaa CURRENCY -5.4% NET SALES PER OPERATING SEGMENT CORPORATE -3% SPORTS & LEISURE -5% GIFTS & HOME FURNISHINGS -6% 1,400 9 6 1,200 1,000 800 600 400 41 i 200 / / i” Ee 3months Apr-Jun 3 months Apr-Jun Smonths Apron S months Apr-Jun 3months Apr-Jun 3 months Apr-Jun 2025 2024 25
Slide 18: Net sales per geographic area
FINANCIAL INFORMATION aaven 2025 APRIL - JUNE NET SALES PER GEOGRAPHIC AREA 700 9% -9% MSEK Apr-Jun Apr-Jun 7% 2025 2024 600 -Th -5% 500 North America 539 594 Swed 466 492 “oo 3% sweden ° -7% Benelux 320 311 300 Nordic countries excl. Sweden 216 298 oo 21% Rest of Europe 512 550 Other countries 186
Slide 19: Income statement April - June
FINANCIAL INFORMATION 19 MSEK Apr - Jun Apr - Jun 2025 2024 Net sales 2.398 Goods for resale 1,224 Gross profit 48.0% 1174 49.0% Other operating income 26 15. External costs 427 441 Personnel costs 373 -363, Depreciation and write-downs of tangible and intangible fixed assets 80 72 Other operating c
Slide 20: Operating result per operating segment
FINANCIAL INFORMATION 2000 379 187.0 150.0 121.0 100.0 ap 50.0 GIFTS & HOME FURNISHINGS 0.0 = CORPORATE SPORTS & LEISURE |-10.0| \ -7.0 -50.0 BD Q2 2025 B Q2 2024 20 2025 APRIL - JUNE OPERATING RESULT PER OPERATING SEGMENT © Corporate — Sales decreased by 3% compared to last year. - Itis primarily t
Slide 21: Cash flow April - June
FINANCIAL INFORMATION a4 MSEK Cash flow from operating activities before changes in working capital Change in working capital Cath flow from operating activities “Investing activities Cash flow atler investing activities Financial activities Cash flow for the period 256 20
Slide 22: January - June
FINANCIAL INFORMATION 4S January - June
Slide 23: January - June net sales
FINANCIAL INFORMATION aan CURRENCY 23 -2,7% 1,540 JANUARY - JUNE NET SALES 2,853 ® Total sales amounted to SEK 4,484 (4,393) Million ® Sales increased by 2.1% ® Promo increased sales by 3.9 %, Retail decreased sales by 1.4 % émonths Jan-Jun 2025 émonths Jan-Jun 2024 B PROMO D RETAIL 2025
Slide 24: Net sales per operating segment
FINANCIAL INFORMATION mao 2025 NET SALES PER OPERATING SEGMENT CORPORATE 2.5% SPORTS & LEISURE 2.4% GIFTS & HOME FURNISHINGS -2.1% 2500 14 1“ 2000 1500 1000 500 6 months Jan-Jun 6 months Jan-Jun 6 months Jan-Jun 6 months Jan-Jun 6 months Jan-Jun months Jan-Jun 2025 2024 2025 2024 (2025 2024 BD PROMO
Slide 25: Net sales per geographic area
FINANCIAL INFORMATION 25 JANUARY - JUNE NET SALES PER GEOGRAPHIC AREA MSEK Jan-Jun 2025 North America 1.102 Sweden 902 Benelux 661 Norden countries excl. Sweden 527 Rest of Europe 996 Other Countries 297 Group 4484 Jan-Jun 2024 1147 885 630 518 1019 194 4,393 -200 ORGANIC GROWTH in all regions -4% -
Slide 26: Income statement January - June
FINANCIAL INFORMATION 26 MSEK Jan - Jun Jan - Jun 2025 2024 Net sales 4484 4394 Goods for resale -2.293 2.207 Gross profit 2191 48.9% 2186 49.3% Other operating income Eu 39 External costs 855 085 Personnel costs 745 -703 Depreciation and write-downs of tangible and intangible fixed assets “159 “144
Slide 27: Operating profit per operating segment
FINANCIAL INFORMATION 27 350.0 300.0 250.0 200.0 150.0 100.0 50.0 0.0 -50.0 -100.0 Z 176.0 iS L GIFTS & HOME FURNISHINGS 194.0 Z CORPORATE SPORTS & LEISURE BD Q2 2025 B Q2 2024 41.0 -29.0 2025 JANUARY - JUNE OPERATING PROFIT PER OPERATING SEGMENT ® Corporate - Sales increased by 2.5% compared to las
Slide 28: Strong balance sheet
FINANCIAL INFORMATION 28 MSEK Equity Equity ratio. % Net debt. SEK million Net debt to credit institutes. SEK million Equity per share. SEK 30 Jun 2025 6,544 59.3, 2,089 _ Nje06 aeaea 49.32 30 Jun 2024 6,528 60.2 1.977 1,353 49.19 CURRENCY EFFECTS Have impacted the equity ratio by -1.8 percentage po
Slide 29: Cash flow January - June
FINANCIAL INFORMATION MSEK Cash flow from operating activities before changes in working capital Change in working copital Cath flow from operating activities Investing activities Cosh flow after investing activities Financial activities Cash flow for the period
Slide 30: Rolling 12 months
FINANCIAL INFORMATION 30 MSEK Rolling 12 months Net sales 9,620 Goods for resale 4.888 Gross profit 4731 49.2% Other operating income n2 Extemal costs Personnel costs Depreciation and write-downs of tangible and intangible fixed assets -323, Other operating costs Share of associated companies’ resul
Slide 31: CEO comments
Slide 32: CEO comments: the future
Slide 33: Slide 33