Slide 1: Cover letter to NSE for investor presentation
4 BRAND CONCEPTS LIMITED : CIN - L51909MH2007PLC174702 BRAND i 140/2/2 Ring Road Squire Musakhedi, INDORE 452 001 (M.P) INDIA CONCEPTS Phone: 91-731-422300, Fax- 4221222/444 Email: info@brandconcepts.in To, : Date: 08/07/2021 National stock Exchange of India Limited Listing and Compliance Department
Slide 2: Q4 & FY21 Investor Presentation
Q 4 & F Y 21 I N V E S T O R P R E S E N TAT I O N Refer to disclaimer at end
Slide 3: Luggage, handbags, wallets, backpacks, small leather goods
L U G G AG E | H A N D B AG S | WA L L E T S | B AC K PAC K S | S M A L L L E AT H E R G O O D S 2
Slide 4: Om MY» HLFicee
Om MY» HLFicee Traver dill
Slide 5: Core Topics
CORE TOPICS 1. About Us 2. Our Team 3. Our Business - Company background - Leadership Team - Concept to Design - Vision & Mission - Organisation Structure - Business Model - History & Milestones - Management Team - Key Categories - Manufacturing & warehouse - Sales Channels - Bagline 4. Financial Pe
Slide 6: Message from the CEO
MESSAGE FROM THE CEO “ WE ARE ON THE CUSP OF SOMETHING BIG, REPLICATING THE SUCCESS IN OUR ” TOMMY HILFIGER BRAND FOR GROWTH We don’t just distribute products of our brand licensees. We are involved end to end from conceptualizing to designing to manufacturing to quality control to sales and distrib
Slide 7: About Us
About Us 6
Slide 8: About Us
ABOUT US • Incorporated in the year 2007, Brand Concepts is an Indore based company which specialises in the EXCLUSIVE brand licensee for manufacturing of bags, backpacks & fashion accessories for the Indian & International markets. Tommy Hilfiger in luggage, • The Company had its IPO in Jan 2018 an
Slide 9: History & Milestones
HISTORY & MILESTONES 2010 THE NEW ERA OF BRAND CONCEPTS Year of inception In the year 2007, Brand Concepts Pvt Ltd was incorporated by the the “Dhoot” 2007 family The initial brands Started with rocky S, Spykar and school 2010 bags as a category with the Cartoon Network brand 8
Slide 10: History & Milestones: 2009-2016
TOMMY HILFIGER Acquired License of Tommy Hilfiger in 2009-2010 Travel Gear Category -Opened First Tommy Hilfiger Travel Gear Store (Express Avenue Chennai BAGLINE STORE – 1st Opened First Bagline Store in Ludhiana – Became Category Leaders in SLG 2012-2013 Segment in Shoppers Stop & Lifestyle Stores
Slide 11: History & Milestones: 2016-2021
AND & GD; PE Investment Acquired License of And & GD in Woman 2016-2017 Handbag Category PE infusion of Rs 5 cr from an investor group at Rs 80 cr enterprise valuation 19 EBOs; Myntra Award 19 Exclusive Brand Outlets (EBO) across India, Received Award For Category best 2017-2018 in Tommy Hilfiger Tr
Slide 12: Manufacturing & Warehouse
MANUFACTURING & WAREHOUSE 11
Slide 13: Our Team
Our Team 12
Slide 14: Leadership Team
LEADERSHIP TEAM PRATEEK MAHESHWARI ABHINAV KUMAR MANAGING DIRECTOR WTD & CEO Aged 39, he has completed his MBA from S.P. Jain Institute, Mumbai. He possesses vast Aged 40 years, he is the Whole-time Director of the Company. Abhinav co-founded Brand Concepts. He is a experience in the field of Brand
Slide 15: Organisation Structure
ORGANISATION STRUCTURE Director & CEO Abhinav Kumar President – S&O Head - Design & Head – Sourcing & Information Nabendu Development Quality Technology (I.T.) Chakraborty Manish Priyadarshi Riki Mudoi Rajnish Doda Company Secretary Head Human & Compliance Head - Finance Resources Swati Gupta Kalyan
Slide 16: Our Team (1/3)
OUR TEAM (1/3) NABENDU SUMIT RAJESH MANISH CHAKRABORTY JAIN YADAV PRIYADARSHI President – Sales & Operations Ecommerce & BNM Distribution & Modern Trade Design and Development More than 20 years experience in retail. Articulate and sharp business acumen, Hardened Leader in Operations and Keeps desig
Slide 17: Our Team (2/3)
OUR TEAM (2/3) VIKRAM RIKI CHETANYA ANKITAA SWATI PANCHAL MUDOI MALTARE SHARMA GUPTA CSD & CPC Business Sourcing & Quality EBO, Projects & Human Resource Company Secretary & Operations Compliance Excellent skills in Quality control Very Hands on with all our Excellent in execution of new Rich experi
Slide 18: Our Team (3/3)
OUR TEAM (3/3) KAANCHAN SHAH KALYAN MAHESHWARI GIRISH MANDWAL RAJNISH DODA Marketing Accounts & Finance Supply Chain Sr. Manager – I.T. She has pursued a robust career in the field of Having rich experience of 26 years with Having extensive exposure of 15 years Having experience of 11+ years into Ma
Slide 19: Our Business
Our Business 18
Slide 20: Design Process
DESIGN PROCESS EMPATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT Conduct research to develop Combine all our research Brainstorm and generate a Build a real tactile Return to our users for Put the vision into effect an understanding of our and observe where our user range of crazy and creative repres
Slide 21: Business Model
BUSINESS MODEL LICENSED BRANDS Partner with top international and domestic 01 PRODUCT DESIGN The product team analyses the brand, 02 brands as an exclusive licensee in key competitive landscape & prepares a product product categories. brief for the design team The design team prepares the design whi
Slide 22: Our Approach
OUR APPROACH Brand Concepts is built on the thinking of our Founders. They believe that brand and lifestyle licensing is mutually beneficial to both the licensor and the licensee. While the brand owner/licensor benefits from generating a new revenue stream, increasing their brand awareness, and expa
Slide 23: Key Categories
KEY CATEGORIES BACKPACKS 01 02 LUGGAGE We design and manufacture trendy and sturdy Based on individual taste and preference, we backpacks. We make laptop bags, duffle & gym bags, meticulously design our travel gear. We create luggage rucksacks and school backpacks. both hard & soft, that is loaded w
Slide 24: Sales Channels
SALES CHANNELS EBOs Company owned Franchisee BAGLINE MBOs / Retail Online outlets Brand Concepts currently has The company currently has www.baglineindia.com is the The company sells its The company sells through 8 Company Operated 22 Franchisee Owned E-Commerce venture of BCL, products to several s
Slide 25: Bagline & Baglineindia.com
BAGLINE & Baglineindia.com Specialty stores are the latest in-thing in e-commerce. While the earlier websites followed the 'all-things-under-one-roof' strategy www.baglineindia.com is the E-Commerce venture of Brand Concepts Ltd.(BCL), which is a fashion Background accessory retail company. The ph
Slide 26: Financial & Operational Highlights
Financial & Operational Highlights 25
Slide 27: Point of Sales Growth
POINT OF SALES GROWTH LFS DND CFS COCO FOFO 267 276 136 16 160 17 122 10 17 84 226 262 215 234 241 8 201 10 13 12 11 10 230 256 184 213 218 8 147 3 FY16 FY17 FY18 FY19 FY20 FY21 FY16 FY17 FY18 FY19 FY20 FY21 26
Slide 28: Channel Contribution
CHANNEL CONTRIBUTION FY18 FY21 7.3% 19% 5.4% 5.3% 34% 6% 2% 16.9% 58.1% 10% 7.1% 29% Online LFS CFS COCO FOFO DND Online LFS CFS COCO FOFO DND 27
Slide 29: Financial Snapshot (1/2)
FINANCIAL SNAPSHOT (1/2) Sales (Rs cr) PAT (Rs cr) 90.0 4.0 80.0 3.0 2.0 70.0 1.0 60.0 0.0 50.0 -1.0 40.0 -2.0 -3.0 30.0 -4.0 20.0 -5.0 10.0 -6.0 0.0 -7.0 FY16 FY17 FY18 FY19 FY20 FY21 H2FY21 FY16 FY17 FY18 FY19 FY20 FY21 H2FY21 28
Slide 30: Financial Snapshot (2/2)
FINANCIAL SNAPSHOT (2/2) RONW (%) ROCE (%) 30.0% 50.0% 46.59% 23.68% 20.0% 40.0% 13.74% 31.79% 10.21% 10.0% 14.71% 30.0% 9.60% 23.67% 0.0% 20.0% 22.67% -4.4% 10.66% -10.0% 10.0% 9.6% -20.0% 0.0% -30.0% -10.0% -33.75% -16.82% -40.0% -20.0% FY16 FY17 FY18 FY19 FY20 FY21 H2FY21 FY16 FY17 FY18 FY19 FY20
Slide 31: Key Financials (1/2)
KEY FINANCIALS (1/2) Particulars FY16 FY17 FY18 FY19 FY20 FY21 H2FY21 Sales 50.7 62.5 68.4 81.8 71.3 42.9 36.3 Expenditure:- Operating Exp. 29.0 32.2 32.0 39.6 32.4 23.9 18.7 Employee Exp. 5.7 8.0 9.8 12.5 14.1 7.5 4.3 Other Exp. 11.1 15.8 18.9 21.4 20.4 14.4 10.3 Total Exenditure 45.8 56.0 60.7 73.
Slide 32: Key Financials: Balance Sheet
KEY FINANCIALS (1/2) BALANCE SHEET69.2 FY16 FY17 FY18 FY19 FY20 FY21 Equity Share Capital 7.0 7.0 10.6 10.6 10.6 10.6 Preference Share Capital 2.0 7.0 0.0 0.0 0.0 0.0 Share Capital 9.0 14.0 10.6 10.6 10.6 10.6 Reserve & Surplus (5.2) (3.8) 12.9 15.6 14.4 8.1 Shareholder's Fund 3.8 10.2 23.5 26.1 25.
Slide 33: Key Ratios
KEY RATIOS Ratio Analysis FY16 FY17 FY18 FY19 FY20 FY21 H2FY21 EBIDTA Margin 9.66% 10.40% 11.22% 10.18% 6.23% -6.91% 8.38% EBIT Margin 8.09% 8.80% 9.33% 8.74% 4.18% -9.54% 7.14% EBT Margin 2.76% 3.68% 4.44% 4.62% -1.95% -20.28% 0.42% PAT Margin 1.78% 2.40% 3.30% 3.26% -1.55% -14.72% 7.07% ROCE 46.6%
Slide 34: Way Forward
Way Forward 33
Slide 35: Way Forward
WAY FORWARD Tommy Sugarush, New International Manufacturing Bagline Hilfiger The Vertical Brands Expand our presence in Grow our offerings and The company is eyeing 2-3 The company is evaluating Build and grow own Tommy Hilfiger by scaling presence through MBOs, new international brands for setting
Slide 36: Geographical Footprint
GEOGRAPHICAL FOOTPRINT There are a lot of International Brands that could add to the catalogue over time Current focus area Immediate Priority Areas Priority in Phase B 35
Slide 37: Our Brands
Our Brands 36
Slide 38: Tommy Hilfiger
Tommy Hilfiger is one of the most successful fashion brands in the world With presence in over 90 countries | One of the most popular foreign brands in India. One of Background the earliest international lifestyle brands to enter India in 2003 through Murjani Group. Licensed Products A range of
Slide 39: Sugarush
Trend maker, Experimental, Quirky, Sugarush believes in breaking the conventional parameters of fashion & giving something new & fresh, that will help one set apart Background In-house brand of BCL started in 2014 Women handbags. Products Small Non Leather Goods that includes belts and wallets
Slide 40: The Vertical
“The Vertical” is the brand for comrades who are on a quest for an adventure and love of outdoor living. In-house brand of BCL started in 2014 with Sugarush to cater to outdoor bag pack Background segment. Co-launched recently in partnership with Roadies. Belts & Wallets (Rs.700- 1400), Bag pa
Slide 41: AND
AND offers contemporary western wear for women with an Indian inspiration. Founded in 1995 by Anita Dongre, House of Anita Dongre Limited (HOAD) (formerly And Designs India Ltd) is one of India's leading fashion houses today. Background First and the only fashion house in India to be invested by
Slide 42: Global Desi
Global Desi is an India-inspired young, colourful, boho-chic brand with global appeal. Part of House of Anita Dongre Limited (HOAD), launched first International Global Desi store in Background 2013 in Mauritius Present in 200+ POS | 100+ EBOs in more than 100 cities in India Women Handbags. L
Slide 43: Bagline on Social Media
BAGLINE ON SOCIAL MEDIA https://www.instagram.com/baglineindia/ https://www.facebook.com/baglineindia www.baglineindia.com 42
Slide 44: Disclaimer
Disclaimer This document has been prepared for information purposes only and is not an offer or invitation or recommendation to buy or sell any securities of Brand Concepts Ltd (“BCL”, "Company“), nor shall part, or all, of this document form the basis of, or be relied on in connection with, any con
Slide 45: Thank You
Thank You FOR FURTHER INFORMATION PLEASE CONTACT Brand Concepts Ltd KAPTIFY® Abhinav Kumar KAPTIFY Consulting Whole Time Director Integrated Reporting, Strategy & Consulting cfo@brandconcepts.in contact@kaptify.in www.brandconcepts.in www.kaptify.in 44