Yowie Group Ltd. · ASX:YOW

Yowie — Investor Presentation (August 2014)

25 slides from Yowie's investor presentation, August 2014

1. Slide 1: Investor Presentation Hong Kong

   Investor Presentation Hong Kong August 2014

2. Slide 2: Disclaimer

   Disclaimer © Yowie Group Ltd 2 This Presentation (the “Presentation”) has been prepared for use by prospective acquirers in considering their interest in an investment (the “Transaction”) in Yowie Group Ltd (or the “Company”). By accepting a copy of this Presentation, the recipient acknowledges and

3. Slide 3: Yowie Group Limited: A new global brand owner and licensing company

   Yowie Group Limited A new global brand owner and licensing company © Yowie Group Ltd 3

4. Slide 4: Yowie Capital Structure

   Yowie Capital Structure © Yowie Group Ltd 4 Ordinary fully paid shares - Quoted 93,782,846 - Restricted (Escrowed until 21/12/2014) 24,124,353 Total on issue 117,907,199 Listed Options (15/12/2015; 20 cents) - Quoted 15,036,399 - Restricted (Escrowed until 21/12/2014) 13,754,677 Total on issue 28,79

5. Slide 5: Shareholder Overview

   Shareholder Overview © Yowie Group Ltd 5 Shares % Top 40 Shareholders 72,508,002 61.50 Top 5 Shareholders 28,667,096 24.32 K.P. Hudson 12,034,353 10.21 Abdullah Hani Abdallah 5,666,667 4.81 National Nominees Limited 4,366,799 3.70 Daleford Way Pty Ltd 3,500,000 2.97 RBC Investor Services Australia N

6. Slide 6: Board & Management Team

   Board & Management Team © Yowie Group Ltd 6 Executive Chair : Wayne Loxton • Extensive corporate executive experience spanning over 30 years at M.D. & Director level across companies, disciplines and international markets Executive Director COO : Mark Avery • A former CEO of ThemeSTAR (AEGIS), divis

7. Slide 7: Yowie Brand History

   Yowie Brand History © Yowie Group Ltd 7 • First launched in ANZ market in 1995 • 31 million units sold in 20 weeks (surpassed FY projection) • 65 million units sold in first full year ($100 million retail) • Over 2 million children's books sold • Yowie achieved No 1 in sales in children’s book categ

8. Slide 8: Yowie - An Award Winning Brand

   Yowie - An Award Winning Brand © Yowie Group Ltd 8 1997 Sial D’or International Industry Trade Show • Best new global supermarket product • Best new global confectionery product Australian Market Awards • Best in the Business - Business Review Weekly • Best New Aus. Supermarket Product • Best New Pr

9. Slide 9: Yowie Brand Ownership

   Yowie Brand Ownership © Yowie Group Ltd 9 • 1992 Partnership formed between Kidcorp (creators) & Cadbury • Cadbury owned parts of Asia Pacific (only) – excluding China/India • Kidcorp retained ownership to the rest of world including key growth opportunity markets of India, China & US

10. Slide 10: Yowie Brand Ownership

    Yowie Brand Ownership © Yowie Group Ltd 10 • Cadbury had no interest in non food licensing (non-core business) • Licensing was key to Yowie award winning success • Cadbury investment and interest focused on company owned core brands - investment in Yowie was not supported • Kidcorp secured full buyb

11. Slide 11: Yowie Brand Profile

    Yowie Brand Profile © Yowie Group Ltd 11 • International award winning brand • Best in class creative • Global market potential • Worldwide appeal across gender, age and culture • Cross category licensing opportunities • Relevant and timely ecology/environmental positioning – ‘Save the Natural World

12. Slide 12: Yowie Key Objectives

    Yowie Key Objectives © Yowie Group Ltd 12 • Build a confectionery led global brand • Launch a broad range of licensed products worldwide • Establish a commercially successful digital platform

13. Slide 13: Six Yowie Characters

    Six Yowie Characters © Yowie Group Ltd 13

14. Slide 14: Yowie Confectionery Product

    Yowie Confectionery Product © Yowie Group Ltd 14

15. Slide 15: Yowie Chocolate

    Yowie Chocolate © Yowie Group Ltd 15  Rainforest Alliance Certified recipe  Palm Oil Free  No High Fructose Corn Syrup  Nut and Gluten Free  100% Milk Chocolate  A Natural Product ‘I liked it because it is sweet and creamy and really smooth. It melts in your mouth.’

16. Slide 16: Yowie Collectable Inclusions

    Yowie Collectable Inclusions © Yowie Group Ltd 16 • Limited edition collectables – 24 in Series 1 • Natural replica creature inclusions • Hand painted, high quality, carefully detailed to exacting scientific specification • Each with story and eco status • Linked to Yowie Digital World Caracal Clown

17. Slide 17: U.S. Market Opportunity

    U.S. Market Opportunity © Yowie Group Ltd 17 • Yowie has exclusive rights to US Patents #5,925,321 & #6,099,872 valid until April 2018 • Patents allow FDA approved production of non imbedded chocolate toy product • US market opportunity represents >315 million people

18. Slide 18: U.S. Market Update

    U.S. Market Update © Yowie Group Ltd 18 Current production capacity 20 million units p.a. with growth capacity available to 100 million units p.a. Substantial digital marketing strategy through YowieWorld.com including FREE App download Underpinned by Yowie social media activities Distribution - Yow

19. Slide 19: U.S. Market Update

    U.S. Market Update © Yowie Group Ltd 19 New YOWIE Retail Accounts by Trade Channel include: Convenience: Valero Corner Stores (1100 stores/235 store trial) Tourism: Dylans Candy Bar Leisure: St Louis Zoo Premium: LolliandPops Impulse: Sweetie Candy Travel: Summerwinds Resort Pending: Purchase orders

20. Slide 20: Yowie – An Account Winner!

    Yowie – An Account Winner! © Yowie Group Ltd 20 LolliandPops : Candyopolis : Powells Retail Group ‘Purveyors of Sweetness’ • 50+ units per store per week at launch • 35 – 40 in steady state • 100+ units in top turnover store • Inventory is key! ‘Since launch Yowie has been one of our most popular pr

21. Slide 21: Play & Learn Online Engagement

    Play & Learn Online Engagement © Yowie Group Ltd 21 YowieWorld.com • Multi-million dollar digital entertainment asset • Interactive educational gaming site for kids • Messaging and resources for parents and retail partners • Opportunity to promote retail partners and link to their sites Nat Geo Kids

22. Slide 22: YowieWorld.com

    YowieWorld.com © Yowie Group Ltd 22 • Yowie World is a multiplatform experience, designed to engage and delight Yowie fans both young and old. • The immersive 3D world will be playable as an app on iOS devices such as iPhones, iPads and iPods, as well as on Android devices and through all web browse

23. Slide 23: Yowie World has 4 main features

    Yowie World has 4 main features © Yowie Group Ltd 23 • A Yowie Ranger avatar and gamification engine to retain and build loyalty • A suite of games aimed to engage and entertain • A “virtual sticker book” that enables you to keep track of your inclusion collection • A 3D environment that brings the

24. Slide 24: Yowie Investment Opportunity

    Yowie Investment Opportunity © Yowie Group Ltd 24 Yowie is a significant new value creating growth opportunity  Exclusive patent rights to US market – biggest consumer market in the world  YowieWorld digital platform including stickers, games, virtual collectables plus a FREE Yowie mobile app!  G

25. Slide 25: Invest for success in Yowie today!

    Invest for success in Yowie today!

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