Slide 1: Q2 2024 Presentation of the interim report
Q2 2024 Presentation of the interim report Hemnet Group ⎸ 18 July 2024 Hemnet Group AB (publ) ｜Sveavägen 9 ｜111 57｜Stockholm｜Sweden
Slide 2: Hemnet is Sweden's largest property portal
Hemnet is Sweden's largest property portal Unique users Visits per month Interest per listing Buyer interest 7,1m 40m 5 500 62% Based on the number Average visits per Average visits per listing unique browsers per month during Q1 2024 during Q1 2024 Of Hemnet's visitors are month in 2023 planning to
Slide 3: New statistics reconfirm Hemnet's market share - 9/10 properties sold are listed on Hemnet
New statistics reconfirm Hemnet's market share - 9/10 properties sold are listed on Hemnet 9 in 10 properties sold in … 1 in 10 Sweden are listed on Hemnet… are not on Hemnet A total of 91,568 apartments and 55,227 houses were sold in Sweden during 2023* These are record low transaction numbers due
Slide 4: Q2 2024 Summary
Q2 2024 Summary Key financials Highlights Net sales ● Revenue from property sellers up 68%, supported by 52% ARPL and 10% listing growth +51.3% ● Uptake of Premium continues to be the key growth driver, with (SEK 405.0m) ARPL contribution from value-added services double that of LY ARPL ● New compens
Slide 5: Q2 ARPL growth of 52% as contribution from Premium more than doubled from LY
Q2 ARPL growth of 52% as contribution from Premium more than doubled from LY Average revenue per listing (ARPL), quarterly and LTM ARPL growth drivers +52% ● Growth is demand driven and comes mainly from Hemnet Premium, as a result of significant investments in the product and purchasing flow ● Share
Slide 6: Positive market momentum as paid published listings increased 10%
Positive market momentum as paid published listings increased 10% Paid published listings per month (Y/Y change) Commentary ● 16% more property transactions in Q2 2024 vs last year1 ● Price expectations remain high, with c.50% expecting prices to increase in the coming 6 months. Only 1 in 10 expect
Slide 7: Net sales from property sellers remain strong amid cautious marketing investments from B2B
Net sales from property sellers remain strong amid cautious marketing investments from B2B Product Result Change Key drivers Property ● Strong growth driven increased demand for VAS B2C sellers 68% ● 10% growth in published listings Real estate ● Stable demand for Hemnet-unique B2B products agents -
Slide 8: New compensation dashboard will increase alignment through better and clearer data
New compensation dashboard will increase alignment through better and clearer data Dashboard shows current compensation level, and progress to Office managers can track performance of individual agents next level in real-time (recommendation & conversion) as well as historic payout Performance of indi
Slide 9: Enriching the Hemnet user experience over time, through targeted product improvements
Enriching the Hemnet user experience over time, through targeted product improvements Examples of focus areas What did we achieve in Q2? Maps ● Popular way for users to interact with Hemnet ● Updated map launched on web (c.20% of sessions) ● Better performance, listing visibility and ● Enables us to
Slide 10: Increased focus on marketing to solidify Hemnet's strong brand and trust
Increased focus on marketing to solidify Hemnet’s strong brand and trust Brand investments Social media Search optimisation Physical events Purpose: Reminding Purpose: Drive engagement Purpose: Ensure visibility Purpose: Increasing agent consumers of our unrivaled for Hemnet’s content and within rel
Slide 11: Financial Highlights
Financial Highlights Anders Örnulf, CFO 11
Slide 12: Q2 2024 Financial summary
Q2 2024 Financial summary Net sales growth & net sales ARPL growth & ARPL EBITDA margin & EBITDA +51.3% +51.6% 53.4% SEK 405.0m SEK 6,274 SEK 216.2m Key Financials Published listings Cash conversion (LTM) Leverage (LTM) Headcount +10.1% 91.3% 0.7x 152 55.7 thousand FCF LTM SEK 578.4m -0.1x vs. last
Slide 13: 54% EBITDA growth in Q2 2024
54% EBITDA growth in Q2 2024 EBITDA bridge (SEK million, Y/Y change) Key drivers 68% growth in net sales from property A A Net sales sellers supported by higher conversion and listing growth Growth in Premium conversion and B Compensation to B published listings, with agents playing a real estate ag
Slide 14: LTM cash flow grows and is used for investments & share buybacks - leverage ratio is decreasing
LTM cash flow grows and is used for investments & share buybacks - leverage ratio is decreasing LTM Free cash flow Share buybacks Net debt and leverage SEK million SEK million SEK million, leverage 14 Note: definitions of alternative key ratios can be found in the financial report
Slide 15: Summary
Summary Cecilia Beck-Friis, CEO 15
Slide 16: Q2 2024 Summary
Q2 2024 Summary Key financials Highlights Net sales ● Revenue from property sellers up 68%, supported by 52% ARPL and 10% listing growth +51.3% ● Uptake of Premium continues to be the key growth driver, with (SEK 405.0m) ARPL contribution from value-added services double that of LY ARPL ● New compens
Slide 17: Q&A
Q&A 17 Hemnet Group AB (publ) ｜Sveavägen 9 ｜111 57｜Stockholm｜Sweden
Slide 18: IR Contacts
Dial-in instructions IR Contacts IR Contacts Hemnet invites analysts, investors and media to participate in the results presentation on 18th July 2024 at 10:00 CET. The results will be presented Anders Örnulf by CEO Cecilia Beck-Friis and CFO Anders Örnulf. CFO The presentation will be held in Engli
Slide 19: Disclaimer
Disclaimer This presentation may contain forward-looking information and statements with respect to the financial condition, results of operation and business of Hemnet Group AB (publ) (the "Company"). Such forward-looking information and statements are based on current expectations, estimates and p