Hugo Boss Ag · XETR:BOSS

Hugo Boss — Q3 2023 Earnings Presentation

104 slides from Hugo Boss's earnings presentation, Nov 2, 2023

  1. Slide 1: Investor Meeting Q3 2023 Presentation

    INVESTOR MEETING Q3 2023 PRESENTATION, |, || (>

  2. Slide 2: Agenda

    "CLAIM 5" STRATEGY Q3 2023 RESULTS OUTLOOK FY 2023 GENERAL INFORMATION HUGO BOSS

  3. Slide 3: Become premium tech-driven fashion platform worldwide

    =BECOME PREMIUM TECH- DRIVEN FASHION PLATFORM WORLDWIDE WE WE FASHION | FASHION, | HUGO BOSS

  4. Slide 4: Billion sales in 2025, EBIT margin, top 100 global brands

    BILLION SALES IN 2025 -_ EBIT MARGIN IN 2025 BECOME ONE OF TOP 100 GLOBAL BRANDS

  5. Slide 5: CLAIM 5 Strategy

    HUGO BOSS CLAIM 5 STRATEGY WHY CONSUMER FIRST WHAT BOOST PRODUCT LEAD IN DRIVE ORGANIZE BRANDS IS KEY DIGITAL OMNICHANNEL FOR GROWTH SUSTAINABLE THROUGHOUT HOW RIGOROUS EXECUTION EMPOWER PEOPLE AND TEAMS

  6. Slide 6: Looking back: we have achieved

    LOOKING BACK WE HAVE ACHIEVED

  7. Slide 7: Financial progress report

    FINANCIAL PROGRESS REPORT WE HAVE KEPT OUR PROMISE... HUGO BOSS Strong acceleration in top-line growth (8% CAGR 2019-2022) Vv €4 B sales target to be reached in 2023 (two years ahead of plan) Vv Gross margin at upper end of mid-term outlook despite external headwinds Vv Nearly €200 M incremental inv

  8. Slide 8: HUGO BOSS is back on growth trajectory

    HUGO BOSS PAGE 8 HUGO BOSS IS BACK ON GROWTH TRAJECTORY STRONG ACCELERATION SINCE INTRODUCTION OF "CLAIM Ste — GROUP SALES 4 {)) EBIT MARGIN 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2023 «2024 = 2025

  9. Slide 9: Significant outperformance vs. key competitors

    HUGO BOSS PAGE 9 HUGO BOSS WITH SIGNIFICANT OUTPERFORMANCE VS. KEY COMPETITORS GROUP SALES DEVELOPMENT (CURRENCY-ADJUSTED CHANGE IN % VS. 2021) +27% ------ Peer group (weighted average) — — ----- Overall industry growth 2022E* — — +8% HUGO BOSS * SOURCE: GLOBAL DATA 03/2023

  10. Slide 10: Market share gains in 2022

    HUGO BOSS IN 2022 MARKET SHARE ‘\e [e) N (e) N is) N 2 eXcluding Russias» Ukraine: Global Data 03/2023

  11. Slide 11: Significant increase in brand value

    PAGE HUGO BOSS SIGNIFICANT INCREASE IN BRAND VALUE BEST GLOBAL BRANDS 2022 __ [intettrana) BOSS > HUGO BOSS > HUGO BOSS > +37% +22% rr i a BECOME ONE OF THE

  12. Slide 12: BOSS claims first place

    HUGO BOSS BOSS CLAIMS y 1ST PLACE 2] ¥ FOR THE FIRST TIME

  13. Slide 13: New financial ambition

    HUGO BOSS NEW FINANCIAL AMBITION CLAIM 5 UPDATE

  14. Slide 14: Execution of CLAIM to impact financial ambition

    _ HUGO BOSS EXECUTION OF CLAIM 5 TO IMPACT FINANCIAL AMBITION O moox | | OUTLOOK INVESTOR Continue Business operations DAY 2023 © superior top-line platform to support growth __ gross margin __ Further invest Accelerate in marketing, store portfolio digital, and logistics — refresh

  15. Slide 15: New 2025 financial ambition

    NEW 2025 FINANCIAL AMBITION GROUP SALES 2025 INITIAL €4 B in 2025 HUGO BOSS 2025 NEW €5 B in 2025 SALES GROWTH 6% CAGR 2019-2025 10% CAGR 2019-2025 EBIT ~ €480 M 2 €600M EBIT MARGIN ~12% OF GROUP SALES > 12% OF GROUP SALES FCF GENERATION ~ €2 B 2021-2025 ~ €2.5 B 2021-2025

  16. Slide 16: Top-line: new 2025 sales target

    TOP-LINE NEW 2025 SALES TARGET = Building on regained brand momentum and leveraging global growth opportunities Balanced growth between space expansion, volume and price 10% CAGR 6% > €4.0B CAGR €3.7B €2.9B 2019 2022 2025 INITIAL AMBITION HUGO BOSS 2025 NEW AMBITION

  17. Slide 17: Balanced growth across brands, channels and regions

    HUGO BOSS BALANCED GROWTH PROFILE TO CONTINUE ACROSS BRANDS, CHANNELS, AN D REGIONS BOSS MENSWEAR BOSS HUGO BRANDS WOMENS- WEAR CHANNELS >€2.5B | BRICK-AND-MORTAR RETAIL BRICK-AND-MORTAR WHOLESALE DIGITAL LICENSES. REGIONS >55% | MEA AMERICAS ASIA/PACIFIC ICENSES

  18. Slide 18: Bottom-line development

    BOTTOM-LINE DEVELOPMENT COMMITTED TO ACHIEVE 212% EBIT MARGIN BY 2025 Gross margin improvements to support EBIT margin development 12% Investments in operating overhead and fulfilment to weigh on operating expenses HUGO BOSS EBIT MARGIN 2025 212% ~12% EBIT fulfilment Gross margin

  19. Slide 19: Gross margin

    GROSS MARGIN IMPROVEMENT IN GROSS MARGIN MAINLY REFLECTS SURGE IN BRAND MOMENTUM B&M retail expansion drives favorable channel mix Regained brand strength leads to higher full-price sales Business operations platform leads to sourcing efficiencies 65% HUGO BOSS GROSS MARGIN 60-62% 2025 62-64% mix

  20. Slide 20: Store network optimization

    STORE NETWORK OPTIMIZATION OPTIMIZATION AND SELECTIVE EXPANSION OF STORE NETWORK TO CAPITALIZE ON BRAND MOMENTUM Further optimizing store network remains key priority Store productivity to increase by at least 3% p.a. until 2025 Selective expansion of B&M retail store network DEVELOPMENT OF FREESTAN

  21. Slide 21: Operating overhead costs and fulfilment

    OPERATING OVERHEAD COSTS AND FULFILMENT FUTURE GROWTH AMBITION TO BE BACKED BY STRONG AND EFFICIENT ORGANIZATION Higher fulfilment costs to support top-line growth by 2025 and beyond Setting up best-in-class organization for future growth and profitability Overall cost inflation weighs on overhead c

  22. Slide 22: Capital expenditure

    HUGO BOSS CAPITAL EXPENDITURE RATIO OF GROWTH VS. MAINTENANCE CAPEX OF AROUND 40/60 CAPITAL EXPENDITURE (IN % OF GROUP SALES) CAPEX 2023-2025 >80% of capital expenditure 08 related to store network, logistics expansion, and 7 digital excellence \ Digital 03 2019 2020 2021 2022 2023 2024 2025 Logisti

  23. Slide 23: Trade net working capital

    HUGO BOSS TRADE NET WORKING CAPITAL TRADE NET WORKING CAPITAL TO REMAIN AT A STRONG LEVEL BETWEEN 16% AND 18% TNWC (IN % OF GROUP SALES) = Inventory optimization 28 initiatives and supplier financing program to support TNWC 24 L\ Inventories in % of sales J \ 20 to improve to a level of <20% by 2025

  24. Slide 24: Capital allocation framework

    GENERATE SHAREHOLDER RETURN CAPITAL ALLOCATION FRAMEWORK 01 REINVEST FOR ORGANIC GROWTH Investments + 02 * PROGRESSIVE ABSOLUTE DIVIDEND PAYMENTS Payout ratio 30-50% 03 STRATEGIC INVESTMENTS + HUGO BOSS 04 * RETURN EXCESS LIQUIDITY TO SHAREHOLDERS Special dividend Share buyback

  25. Slide 25: Boost brands

    Ot Ot Ot Ot 01 BOOST BRANDS CLAIM 1

  26. Slide 26: Revitalized brand portfolio

    PAGE 26 HUGO BOSS WE REVITALIZED OUR BRAND PORTFOLIO STRATEGY AND BRAND ARCHITECTURE WITH POSSIBILITY TO ADD MORE BUSINESSES WITH HUGO BOSS PREMIUM LIFESTYLE POSITIONING

  27. Slide 27: BOSS: be your own BOSS

    BE YOUR OWN BOSS BOSS addresses customers in the premium segment who lead a self- determined life, show a clear attitude, and pursue ambitions with determination BOSS offers the perfect outfit for every occasion — from business to leisure — with casualness and comfort being key attributes

  28. Slide 28: HUGO: your way

    YOUR WAY HUGO targets customers who consider their way of dressing as an expression of their individual personality and who see themselves as trendsetters HUGO offers a broad range of trendy and modern products reflecting the brand's authentic and unconventional style

  29. Slide 29: Attracting younger consumers while staying relevant

    HUGO BOSS WHILE STAYING RELEVANT FOR EXISTING CUSTOMER BASE +4M +35% FOLLOWERS ON INSTAGRAM & TIKTOK BETWEEN SHARE OF E-COM 18-34 & DOS SALES BY MEMBERS UNDER 30 2022 VS. 2021 SI INTRODUCTION

  30. Slide 30: Fueling relevance of BOSS and HUGO

    HUGO BOSS TO FUEL RELEVANCE OF BOSS AND HUGO REINFORCE LEVERAGE INTRODUCE CREATE UNIQUE TWO-BRAND FULL POTENTIAL | NEW WAYS BRAND STRATEGY IN OF BOSS TO REACH MOMENTS CONSUMERS' AND HUGO YOUNGER TO INCREASE MIND BRAND LINES CONSUMERS BRAND RELEVANCE Boss

  31. Slide 31: Clearly distinguished brands and marketing strategies

    HUGO BOSS CLEARLY tele DISTINGUISHED BRANDS MARKETING STRATEGIES DIFPERENT GROUPS BOSS HUGO DIFFERENT MARKETING APPROACHES

  32. Slide 32: Maximize consumer impact

    OVERALL = Marketing investments to remain at 7-8% of Group sales = Activate consumers across all touchpoints = Continue a digital-first marketing strategy = Become culturally relevant through sports, music, arts, and collabs = Sustainably connect with consumers through emotional storytelling MAXIMIZ

  33. Slide 33: Product is key

    OZ OZ OZ OZ 02 PRODUCT IS KEY CLAIM 2 HUGO BOSS >.

  34. Slide 34: Brand lines overview

    BOSS MENSWEAR Boss BOSS WOMENSWEAR Boss HUGO BOSS HUGO MENSWEAR & WOMENSWEAR HUGO BOSS STRONG COMMITMENT TO WITH MULTIPLE BRAND LINES LUXURIOUS-WEAR TAILORING & BOSS SMART CASUALWEAR CASUALWEAR ATHLEISUREWEAR STREET TAILORING & CASUALWEAR DENIMWEAR & HUGO BEYOND

  35. Slide 35: BOSS Menswear 24/7 lifestyle promise

    HUGO BOSS BOSS MENSWEAR 24/7 LIFESTYLE PROMISE y PEL FROM HIGH-END TO MODERN BOLD SMART AND DENIM TOAN ACTIVE TAILORING PERFORMANCE CASUAL COMPETENCE... LIFESTYLE HERITAGE... SUITS... STYLES... BOSS BLACK BOSS GREEN

  36. Slide 36: BOSS Menswear 2025 ambition

    HUGO BOSS BOSS MENSWEAR | ~ €3.5B = Amplify the brand DNA - own the heritage in suiting in a modern way : 2025 AMBITION = Offer products to wear 24/7 from morning to evening = Keep the momentum and sharpen the collection to consumer and regional needs = Claim price-value leadership across categories

  37. Slide 37: BOSS Womenswear 24/7 lifestyle promise

    HUGO BOSS BOSS WOMENSWEAR 24/7 LIFESTYLE PROMISE Eres i i «a ie! : > 5 ml FROM HIGH-END TO MODERN BOLD SMART AND.DENIM INTO AN ACTIVE TAILORING TAILORING... CASUAL COMPETENCE... LIFESTYLE HERITAGE... STYLES... BOSS BLACK

  38. Slide 38: BOSS Womenswear 2025 ambition

    HUGO BOSS BOSS WOMENSWEAR ~ €0.5B 2025 AMBITION = Offer products to wear 24/7 from morning to evening = Foster cohesive aesthetic between BOSS Menswear and Womenswear communication = Amplify brand DNA - translate heritage in suiting into new business wear and create true hero products = Further esta

  39. Slide 39: HUGO celebrates in every situation

    HUGO CELEBRATES IN EVERY SITUATION Balanced offer of commercial and contemporary pieces Investment in new categories such as womenswear bodywear & hosiery CELEBRATE HANG OUT HUGO BOSS

  40. Slide 40: HUGO product strategy

    PRODUCT STRATEGY = Foster cohesive aesthetic between Menswear and Womenswear = Balance out commercial and more contemporary designs = Mix tailoring and streetwear for HUGO RED and push clothing, jersey, and outerwear = Leverage HUGO BLUE to grasp growth opportunity in denim = Fully leverage the pote

  41. Slide 41: HUGO Red and HUGO Blue brand lines

    HUGO BOSS TWO BRAND LINES WITH DEDICATED STYLES AND COMMON BRAND VALUES peep > - a iY , a N TA - ed 7 aj! HUGO RED WITH A HUGO BLUE pe <i STRONG FOCUS ON EMPHASIZES * , STREET TAILORING COMMERCIAL “tte FOR FASHION- STYLES WITH DENIM j FORWARD AT THE CORE ey, ¥ CONSUMERS

  42. Slide 42: Targeted assortment plan for BOSS and HUGO

    PAGE 42 HUGO BOSS TARGETED ASSORTMENT PLAN FOR BOSS AND HUGO ALIGNING PRODUCT STRATEGY WITH COMMERCIAL OBJECTIVES CORE MERCHANDISE CAPSULE SEASONAL FASHION (SEASONAL) BASIC v DRIVING SALES CREATING NEWNESS & PROFITABILITY CREATE BUZZ & DRIVING SALES

  43. Slide 43: Licenses extend 24/7 lifestyle promise

    HUGO BOSS EXTENDS 24/7 LIFESTYLE PROMISE FRAGRANCES EYEWEAR WATCHES & KIDSWEAR JEWELRY WRITING & DOG EQUESTRI GIFTS ACCESSORIES IE CH (APR 202: EW LAUNCH (JUN 202: NEW LAUNCH (

  44. Slide 44: Lead in digital

    OS Og Ox Og 03 LEAD IN DIGITAL CLAIM 3 HUGO BOSS

  45. Slide 45: Speed, personalization and cost efficiency

    HUGO BOSS EMPHASIZE SPEED, PERSONALIZATION, AND COST EFFICIENCY Trend Product Modular product Digital Metaverse Digital Showroom Advanced analytics detection creation development Twin experience RFID in Retail in merchandising \ 7 & Pe ORGANIZATION elce ES ORGANIZATION a *a25

  46. Slide 46: Shifting towards trend analytics with data and generative AI

    HUGO BOSS SHIFTING TOWARDS TREND ANALYTICS BY THE HELP OF DATA INSIGHTS AND GENERATIVE Al GENERATIVE Al CREATES NEW SPACES FOR CREATIVITY. IDENTIFY IMPROVE WIN KEY EMERGING TIME-TO-MARKET WITH RELEVANT TRENDS CONSUMER GROUPS

  47. Slide 47: Foster digital product creation

    sce ay HUGO BOSS FOSTER DIGITAL PRODUCT CREATION TO ACCELERATE DESIGN AND DEVELOPMENT PROCESS DIGITAL PRODUCT CREATION TO INCREASE EFFICIENCY, ~ REDUCE COSTS, AND FURTHER OPTIMIZE QUALITY. ~55% >30% >90% { DIGITAL STYLE VS. WINTER 22 DIGITAL STYLES CREATI TARGETED WINTER 2023 BY 2025 BN DESIGNE DEVE

  48. Slide 48: Digital twin as backbone of future growth

    HUGO BOSS TO BUILD THE BACKBONE OF FUTURE GROWTH DIGITAL TWIN ENABLES SMART DECISION-MAKING BY CONNECTING PLANNING AND EXECUTION, FROM DEMAND TO SUPPLY. SUSTAIN GROWTH PRODUCTION & LOGISTICS

  49. Slide 49: Digital showroom increases placed orders

    HUGO BOSS WITH STRONG INCREASE IN PLACED ORDERS MATCH THE INCREASING DEMAND FOR A FASTER AND MORE IMPACTFUL ORDER EXPERIENCE 17 DIGITAL SHOWROOM LOCATIONS GLOBALLY SALES & MARKETING

  50. Slide 50: Digital innovation in retail

    PAGE 50 DIGITAL INNOVATION IN RETAIL AS AN INTEGRAL PART OF OUR GROWTH JOURNEY VIRTUAL STYLING enabling virtual try-ons based on personalized mannequins IN-STORE DIGITALIZATION adding new digital touchpoints into stores to create an attractive point of access to products and services RFID TECHNOLOGY

  51. Slide 51: Leveraging data to improve merchandising

    PAGE 51 LEVERAGING DATA TO IMPROVE OUR MERCHANDISING PROCESSES ADVANCED MARKDOWN MANAGEMENT Drive efficient end-of-season pricing by automatically finding optimal markdown. SALES & MARKETING DATA-DRIVEN INTER-STORE TRANSFER Optimization and automation of transfers between retail stores to match inve

  52. Slide 52: Drive omnichannel

    04 HUGO BOSS > f 4 a f Y O4 OA DRIVE _@ OMNICHANNEL O4

  53. Slide 53: Moving to where consumers expect us

    AGE 53 WE MOVE TO WHERE CONSUMERS EXPECT US TO BE RETAIL DIGITAL BE YOUR O' OMNICHANNEL ‘ Oss yong 19; “H mi GO AY.\' HUGO BOSS WHOLESALE - “em a a METAVERSE

  54. Slide 54: Leveraging high-quality channel mix

    HUGO BOSS LEVERAGING OUR HIGH-QUALITY CHANNEL MIX 2025 AMBITION KEEP ADAPT RETAIL DIGITAL AT TO >50% >20% OF GROUP SALES OF GROUP SALES

  55. Slide 55: Experiential in retail

    HUGO BOSS EXPERIENTIAL IN RETAIL ACTIONS > ENABLERS > = Become THE “place to be” = Experiential store design, for our customers pop-ups, and digitalization = Enhance customer i tifts PROS > e experience with a desirable = Valuable hospitality concept look and feel 4 = Excellence in store = Increase

  56. Slide 56: Investing in store portfolio

    HUGO BOSS INVESTING UP TO €600 M IN STORE PORTFOLIO. im Le = 470 | ~500 2022 2025 AMBITION Oe on of 5022

  57. Slide 57: Store productivity increase

    HUGO BOSS BY AT LEAST 3% PER YEAR STORE PRODUCTIVITY (€/SQM) 23% veke ST = Accelerate rollout of latest store concepts = Continue store optimization folgete|celanl = Constantly improve product offering at the POS >13,000 2025 AMBITION

  58. Slide 58: Win with the winners in wholesale

    WIN WITH THE WINNERS IN WHOLESALE ACTIONS = Leverage brand lines = Grow with existing strong partners = Drive digital selling and automated replenishment = Continue shop-in-shop refreshments and pop-ups = Exploit potential of franchise business ENABLERS Strong positioning of brands and focused produ

  59. Slide 59: Global franchise business potential

    sce 9 HUGO BOSS EXPLOIT THE FULL POTENTIAL OF OUR GLOBAL FRANCHISE BUSINESS FOCUS ON EXPANDING NUMBER OF IN EMERGING MARKETS FRANCHISE STORES ~50 AMERICAS ——— ~180 EMEA ~10 ASIA/PACIFIC — —___ 2022 ~500 TARGET 2025+

  60. Slide 60: Inspirational in digital

    HUGO BOSS INSPIRATIONAL IN DIGITAL ACTIONS > ENABLERS > = Expand and grow = Localized content and hugoboss.com marketing = |mprove user experience and = Latest app skills and Al- > e push mobile and social driven features commence = Data-driven decision-making = Grow with strong digital and improvem

  61. Slide 61: Leveraging potential of hugoboss.com

    HUGO BOSS LEVERAGING POTENTIAL OF HUGOBOSS.COM BY DELIVERING NEXT-LEVEL DIGITAL EXPERIENCE DESIRABLE CONTENT DESIGNED PERSONALIZED STORYTELLING AND AND ADAPTED TO CUSTOMER JOURNEY BRAND CONTENT LOCAL NEEDS LEVERAGING Al THe NEw a FORMAL a HUGO BOSS" EXPERIENGE | SY 7, a . ze See INCREASED PAGE VALUE

  62. Slide 62: In the Americas

    IN THE AMERICAS ~20% > HIGH SINGLE-DIGIT GROWTH HUGO BOSS

  63. Slide 63: In EMEA

    IN EMEA >55% MID TO HIGH SINGLE-DIGIT GROWTH HUGO BOSS

  64. Slide 64: In Asia/Pacific

    HUGO BOSS IN ASIA/PACIFIC t LOW DOUBLE- DIGIT GROWTH ~20%

  65. Slide 65: Organize for growth

    SISISTS Ci Cl Gail Gi 05 ORGANIZE FOR GROWTH CLAIM 5 HUGO BOSS

  66. Slide 66: Stepping up investments in logistics network

    HUGO BOSS STEPPING UP INVESTMENTS IN OUR LOGISTICS NETWORK TO SUPPORT GROWTH AMBITION LOGISTICS CAPACITY > OWN USA OPERATIONS ~65M |~90M moon ew” UNITS CAPACITY UNITS CAPACITY PROVIDER IN 2023 MID-TERM CHINA

  67. Slide 67: Our own production capacities

    HUGO BOSS OUR OWN PRODUCTION CAPACITIES IZMIR FACTS & FIGURES ! ! ! ~5,000 | ~5M 4 EMPLOYEES UNITS —— PRODUCTION ——_4 PLANTS I O/_* 2x / 3 1 A (eo) TOTAL OF TOTAL CAPACITY IN PRODUCTION IZMIR ALMOST CAPACITY OWN PRODUCTION DOUBLED DEDICATED TO THEREOF ~12%* IN IZMIR, TURKEY — IN 2022 CASUALWEAR

  68. Slide 68: Nearshoring to align sourcing with sales markets

    ssches HUGO BOSS ADVANCING WITH NEARSHORING TO BETTER ALIGN REGIONAL SOURCING ACTIVITIES WITH SALES MARKETS GROW IN THE SELECTIVELY REDISTRIBUTE AMERICAS EXPAND EMEA WITHIN APAC SOURCING = VOLUMES =o ry BY REGION + t ¥ v a _ ~10% ~50%" | ~A0% ~- MID-TERM MID-TERM MID-TERM AMBITION AMBITION AMBITION

  69. Slide 69: Building the backbone for future growth

    BUILDING THE BACKBONE FOR FUTURE GROWTH BY INTRODUCING THE DIGITAL TWIN SUSTAIN SUPPORT GROWTH PROFITABILITY 01 02 ENABLING SMART DECISION-MAKING THROUGH A TECH-DRIVEN BUSINESS OPERATIONS PLATFORM HUGO BOSS

  70. Slide 70: Sustainable throughout

    ‘SUSTAINABLE ~~ ROUGHOUT.

  71. Slide 71: Strong achievements in sustainability

    STRONG ACHIEVEMENTS IN THE AREAS OF SUSTAINABILITY 6X LISTED IN STRATEGIC PARTNERSHIP DOW JONES HEIQ AEONIQ, SUSTAINABILITY A CELLULOSIC INDEX FILAMENT YARN HUGO BOSS

  72. Slide 72: We love fashion, we change fashion

    HUGO BOSS WE LOVE FASHION, WE CHANGE FASHION. At HUGO BOSS, we are committed to protecting our planet and ensuring a liveable future for the generations to come. Overconsumption, water scarcity and CO, emissions are currently driving our industry. We want to make a difference: for us, sustainability

  73. Slide 73: Why we believe in a changed fashion industry

    ah we HUGO BOSS : : THIS IS WHY WE BELIEVE SSW ~| INA FASHION INDUSTRY ... WHERE RESOURCES ARE NOT WASTED We aim to provide circular products that are made with renewable/recycled materials, are recyclable, and are designed for longevity to keep resources in a cycle for as long as possible. ..- WHER

  74. Slide 74: Strategy anchored in core principles

    HUGO BOSS OUR STRATEGY IS ANCHORED IN THESE CORE PRINCIPLES OUR 5 STRATEGIC SUSTAINABILITY PILLARS A STRONG ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) BASIS

  75. Slide 75: Dedicated goal behind each strategic pillar

    HUGO BOSS THERE IS A DEDICATED GOAL BEHIND EACH STRATEGIC PILLAR _ X =e A aN E- Ls a ce) e) fe) fe) ce) 80% 90% 100% 0% -50% CIRCULAR products products natural materials polyester & nylon co, by 2030 will be developed according to by 2030 emissions digitally regenerative by 2030 by 2025 principles o

  76. Slide 76: Strategic pillars backed by strong ESG basis

    PAGE 76 HUMAN RIGHTS & SOCIAL COMPLIANCE OUR 5 STRATEGIC PILLARS ARE BACKED BY AS EMPLOYEE DEVELOPMENT ANIMAL WELFARE + HUGO BOSS adheres to recognized animal welfare standards + We do not use: fur and angora wool + We only use: leather as a by-product of the food industry, down without live pluckin

  77. Slide 77: Third quarter results, November 2, 2023

    HUGO BOSS THIRD RESULTS NOVEMBER 2, 2023

  78. Slide 78: Rigorous execution of CLAIM 5 strategy

    THIRD QUARTER 2023 RESULTS. H UcTe} BOSS RIGOROUS EXECUTION OF “CLAIM 5" STRATEGY WITH STRONG PROGRESS ALONG ALL STRATEGIC CLAIMS 1 2 3 4 5 BOOST PRODUCT LEAD IN DRIVE ORGANIZE BRANDS IS KEY DIGITAL OMNICHANNEL FOR GROWTH HIGHLY SUCCESSFUL STRENGTHEN 24/7 ACCELERATE USE ROBUST GROWTH INCREASE LOGIST

  79. Slide 79: Growth trajectory continues in Q3

    THIRD QUARTER 2023 RESULTS. GROWTH TRAJECTORY CONTINUES IN Q3 WITH STRONG TOP- AND BOTTOM-LINE IMPROVEMENTS €1,027M +10: +122, +20 op IN GROUP CURRENCY +152 CURRENCY-ADJUSTED

  80. Slide 80: Ongoing brand activation drives awareness

    THIRD QUARTER 2023 RESULTS. HUGO BOSS ONGOING BRAND ACTIVATION DRIVES AWARENESS AND INTERACTION FOR BOSS AND HUGO LAUNCH OF FW 2023 CAMPAIGNS SPURS BRAND MOMENTUM CO x ENGAGEMENTS VS. FW22 BOSS FW23 CAMPAIGN % FW23 CAMPAIGN

  81. Slide 81: BOSS fashion show in Milan fuels brand momentum in Q3

  82. Slide 82: Double-digit growth trajectory continues across all brands

  83. Slide 83: All channels record robust sales improvements in third quarter

  84. Slide 84: Modernization and optimization of store network in full swing

  85. Slide 85: Broad-based growth with double-digit improvements across all regions

  86. Slide 86: Robust bottom-line improvements in Q3 despite ongoing investments

  87. Slide 87: Inventory management remains key priority

  88. Slide 88: Free cash flow development impacted by TNWC and higher capex

  89. Slide 89: HUGO BOSS confirms outlook for FY 2023

  90. Slide 90: Financial calendar & investor relations contact

  91. Slide 91: General information based on FY 2022

  92. Slide 92: HUGO BOSS at a glance

  93. Slide 93: Sales by brand 2022

  94. Slide 94: HUGO BOSS global market presence

  95. Slide 95: Distribution channels

  96. Slide 96: Sales by distribution channel

  97. Slide 97: Retail store network

  98. Slide 98: Sourcing footprint

  99. Slide 99: Strong organizational set-up

  100. Slide 100: Compensation system

  101. Slide 101: Shareholder structure

  102. Slide 102: Multi-year overview sales

  103. Slide 103: Forward-looking statements contain risks

    10 11 ´ 11

  104. Slide 104: Slide 104

Hugo Boss — Q3 2023 Earnings Presentation on 6ix