Hugo Boss Ag · XETR:BOSS

Hugo Boss — Q2 2026 Earnings Presentation

20 slides from Hugo Boss's earnings presentation, Aug 4, 2026

1. Slide 1: Second Quarter 2026 Results

   SECOND QUARTER 2026 RESULTS © 2022 HUGO BOSS

2. Slide 2: Strategic Update

   SECOND FULL YEAR QUARTER 2022 RESULTS 2026 RESULTS PAGE 2 STRATEGIC UPDATE DANIEL GRIEDER, CEO © 2022 HUGO BOSS

3. Slide 3: Execution of CLAIM 5 TOUCHDOWN drives progress in strengthening business and earnings quality

   SECOND QUARTER 2026 RESULTS PAGE 3 EXECUTION OF CLAIM 5 TOUCHDOWN DRIVES PROGRESS IN STRENGTHENING BUSINESS AND EARNINGS QUALITY © 2022 HUGO BOSS

4. Slide 4: Update on Voluntary Takeover Offer by Frasers Group

   SECOND QUARTER 2026 RESULTS PAGE 4 UPDATE ON VOLUNTARY TAKEOVER OFFER BY FRASERS GROUP OUR RECOMMENDATION OUR CONVICTION OUR FOCUS Managing Board and EUR 38 offer price Continued execution of Supervisory Board jointly does not reflect the CLAIM 5 TOUCHDOWN recommend that shareholders long-term value

5. Slide 5: CLAIM 5 TOUCHDOWN

   SECOND QUARTER 2026 RESULTS PAGE 5 CLAIM 5 TOUCHDOWN BRAND DISTRIBUTION OPERATIONAL EXCELLENCE EXCELLENCE EXCELLENCE STRENGTHENING THE QUALITY OF THE BUSINESS WHILE LAYING THE FOUNDATION FOR LONG-TERM SHAREHOLDER VALUE CREATION © HUGO BOSS

6. Slide 6: Disciplined Execution Strengthens Earnings Quality Despite Top-Line Pressure

   SECOND QUARTER 2026 RESULTS PAGE 6 DISCIPLINED EXECUTION STRENGTHENS EARNINGS QUALITY DESPITE TOP-LINE PRESSURE Q2 2026 Q2 2026 Q2 2026 Q2 2026 GROUP GROSS OPERATING FREE CASH SALES MARGIN EXPENSES FLOW BEFORE LEASES 905 64.9 528 105 * CURRENCY-ADJUSTED EUR MILLION % EUR MILLION EUR MILLION (9)%* +2

7. Slide 7: Brand Excellence: Strengthening Brand Relevance and Consumer Engagement

   SECOND QUARTER 2026 RESULTS PAGE 7 BRAND EXCELLENCE STRENGTHENING BRAND RELEVANCE AND CONSUMER ENGAGEMENT INVESTING INTO OUR SUPPORTING SHARPENING BRANDS WHILE BRAND VISIBILITY PRODUCT OFFERING FURTHER IMPROVING AND CONSUMER WHILE REDUCING MARKETING ENGAGEMENT COMPLEXITY EFFECTIVENESS © 2022 HUGO BO

8. Slide 8: Key Brand Activations to Support Commercial Moments in H2/26

   SECOND QUARTER 2026 RESULTS PAGE 8 BRAND EXCELLENCE KEY BRAND ACTIVATIONS TO SUPPORT COMMERCIAL MOMENTS IN H2/26 MARKETING INVESTMENTS INCREASE EXPECTED IN H2/26 IN LINE WITH PLANNED PHASING BOSS WINTER 2026 HOLIDAY BOSS BY WINTER 2026 x CAMPAIGN CAMPAIGN BECKHAM CAMPAIGN SHOHEI OHTANI © 2022 HUGO B

9. Slide 9: Enhancing Distribution Quality and Store Productivity

   SECOND QUARTER 2026 RESULTS PAGE 9 DISTRIBUTION EXCELLENCE ENHANCING DISTRIBUTION QUALITY AND STORE PRODUCTIVITY HUGO BOSS XP ONGOING MEMBERS STRONG FOCUS ON FULL-PRICE >14 MILLION AS OF JUNE 30, 2026 SELL-THROUGH STORE NETWORK ENHANCING OPTIMIZATION DISTRIBUTION QUALITY AND 21 NET CLOSURES IN H1 20

10. Slide 10: Building a More Agile and Resilient Business

    SECOND QUARTER 2026 RESULTS PAGE 10 OPERATIONAL EXCELLENCE BUILDING A MORE AGILE AND RESILIENT BUSINESS SIMPLIFY ENHANCE ONGOING SUCCESSFUL PROCESSES PLANNING AND OPTIMIZATION OF GO-LIVE OF DC ALONG THE BUYING DECISIONS INVENTORIES FILDERSTADT VALUE CHAIN THROUGH AI © 2022 HUGO BOSS

11. Slide 11: Financial Review

    SECOND FULL YEAR QUARTER 2022 RESULTS 2026 RESULTS PAGE 11 FINANCIAL REVIEW YVES MÜLLER, CFO/COO © 2022 HUGO BOSS

12. Slide 12: Execution of CLAIM 5 TOUCHDOWN Shapes Financial Performance in Q2

    SECOND QUARTER 2026 RESULTS PAGE 12 EXECUTION OF CLAIM 5 TOUCHDOWN SHAPES FINANCIAL PERFORMANCE IN Q2 GROUP SALES 905 (9)% CURRENCY-ADJUSTED (10)% IN GROUP CURRENCY EUR MILLION VS. Q2 2025 EBIT 59 (160) BP (28)% 6.5% EUR MILLION VS. Q2 2025 EBIT MARGIN

13. Slide 13: Top-Line Performance Reflects Strategic Measures and Challenging Market Environment

    SECOND QUARTER 2026 RESULTS PAGE 13 TOP-LINE PERFORMANCE REFLECTS STRATEGIC MEASURES AND CHALLENGING MARKET ENVIRONMENT GROUP SALES VS. Q2 2025 (9)% BRANDS REGIONS CHANNELS BOSS (8)% AMERICAS (1)% RETAIL (8)% HUGO (14)% EMEA (13)% WHOLESALE (10)% ASIA/PACIFIC (5)% ALL FIGURES ARE CURRENCY-ADJUSTED ©

14. Slide 14: Robust Gross Margin Expansion Demonstrates Improved Earnings Quality

    SECOND QUARTER 2026 RESULTS PAGE 14 ROBUST GROSS MARGIN EXPANSION DEMONSTRATES IMPROVED EARNINGS QUALITY DRIVERS 62.9% 61.4 64.9%% SOURCING EFFICIENCIES IMPROVED PRICING FULL-PRICE DISCIPLINE Q2 2025 Q2 2026 © 2023 HUGO BOSS

15. Slide 15: Decline in Operating Expenses Reflects Efficiency Gains and Cost Discipline

    SECOND QUARTER 2026 RESULTS PAGE 15 DECLINE IN OPERATING EXPENSES REFLECTS EFFICIENCY GAINS AND COST DISCIPLINE (4)% SELLING AND MARKETING EXPENSES DECREASED 6%, SUPPORTED BY RETAIL EFFICIENCY AND MARKETING EFFECTIVENESS ADMINISTRATION EXPENSES 548 528 INCREASED 3%, DUE TO DIGITAL INVESTMENTS AND EU

16. Slide 16: Lower Inventories and CapEx Discipline Support Strong Cash Generation

    SECOND QUARTER 2026 RESULTS PAGE 16 LOWER INVENTORIES AND CAPEX DISCIPLINE SUPPORT STRONG CASH GENERATION JUNE 30, 2026 Q2 2026 Q2 2026 TRADE NET CAPITAL FREE CASH WORKING CAPITAL EXPENDITURE FLOW BEFORE LEASES, I.E. INCLUDING THE IMPACT OF IFRS 16 763 19.8 31 3.4 105 * CURRENCY-ADJUSTED EUR MILLION

17. Slide 17: 2026 Outlook Reaffirmed

    SECOND QUARTER 2026 RESULTS PAGE 17 2026 OUTLOOK REAFFIRMED SALES* ASSUMPTIONS MID- TO HIGH- 2026 IS A DELIBERATE SINGLE-DIGIT YEAR OF REALIGNMENT DECLINE 2026E * CURRENCY-ADJUSTED ONGOING FOCUS ON EBIT STRATEGY EXECUTION 300 TO 350 EUR MILLION EXTERNAL ENVIRONMENT 2026E TO REMAIN VOLATILE © 2022 HU

18. Slide 18: Key Takeaways

    SECOND QUARTER 2026 RESULTS PAGE 18 KEY TAKEAWAYS CLAIM 5 MARGIN 2026 REMAINS A TOUCHDOWN EXPANSION AND DELIBERATE YEAR EXECUTION CASH GENERATION OF REALIGNMENT, DELIVERS TANGIBLE UNDERSCORE SUPPORTING OPERATIONAL IMPROVING LONG-TERM PROGRESS BUSINESS QUALITY VALUE CREATION © 2022 HUGO BOSS

19. Slide 19: If You'd Like to Ask a Question, Press * Followed by 1

    SECOND QUARTER 2026 RESULTS PAGE 19 IF YOU’D LIKE TO ASK A QUESTION, PRESS * FOLLOWED BY 1 © 2022 HUGO BOSS

20. Slide 20: Forward-Looking Statements Contain Risks

    SECOND QUARTER 2026 RESULTS PAGE 20 FORWARD-LOOKING STATEMENTS CONTAIN RISKS This document contains forward-looking statements that reflect management's current views with respect to future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “project”,

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