Hugo Boss Ag · XETR:BOSS

Hugo Boss — Q1 2026 Earnings Presentation

17 slides from Hugo Boss's earnings presentation, May 5, 2026

  1. Slide 1: First Quarter 2026 Results

    FIRST QUARTER 2026 RESULTS © 2022 HUGO BOSS

  2. Slide 2: First Quarter 2026 Results – Yves Müller, CFO/COO

    FIRST YEAR FULL QUARTER 2022 2026 RESULTS RESULTS PAGE 2 FIRST QUARTER 2026 RESULTS YVES MÜLLER, CFO/COO © 2022 HUGO BOSS

  3. Slide 3: Q1 marks first full quarter of Claim 5 Touchdown

    FIRST QUARTER 2026 RESULTS PAGE 3 Q1 MARKS FIRST FULL QUARTER OF CLAIM 5 TOUCHDOWN EXECUTION BRAND DISTRIBUTION OPERATIONAL EXCELLENCE EXCELLENCE EXCELLENCE © 2023 HUGO BOSS

  4. Slide 4: Deliberate realignment measures affect Q1 performance

    FIRST QUARTER 2026 RESULTS PAGE 4 DELIBERATE REALIGNMENT MEASURES AFFECT Q1 PERFORMANCE GROUP SALES 905 (6)% CURRENCY-ADJUSTED (9)% IN GROUP CURRENCY EUR MILLION VS. Q1 2025 EBIT 35 (220) BP (42)% 3.9% EUR MILLION VS. Q1 2025 EBIT MARGIN

  5. Slide 5: Q1 macro backdrop shaped by developments in the Middle East

    FIRST QUARTER 2026 RESULTS PAGE 5 Q1 MACRO BACKDROP SHAPED BY DEVELOPMENTS IN THE MIDDLE EAST CHALLENGING MACRO ENVIRONMENT MIDDLE EAST AND SUBDUED CONSUMER SENTIMENT REGIONAL DEMAND AND TRAFFIC DECLINED SHARPLY FROM MARCH ONWARDS GEOPOLITICAL TENSIONS INTENSIFIED MIDDLE EAST REPRESENTS IN THE MIDDL

  6. Slide 6: Performance at BOSS impacted by strategic actions to strengthen brand equity

    FIRST QUARTER 2026 RESULTS PAGE 6 PERFORMANCE AT BOSS IMPACTED BY STRATEGIC ACTIONS TO STRENGTHEN BRAND EQUITY RESILIENT MENSWEAR PERFORMANCE DRIVEN BY LEISURE-ORIENTED ASSORTMENTS (3)% * WOMENSWEAR IMPACTED BY TARGETED VS. Q1 2025 CLAIM 5 TOUCHDOWN MEASURES *CURRENCY-ADJUSTED

  7. Slide 7: Strategic repositioning of HUGO successfully initiated

    FIRST QUARTER 2026 RESULTS PAGE 7 STRATEGIC REPOSITIONING OF HUGO SUCCESSFULLY INITIATED FOCUS ON SHARPENING THE IDENTITY AROUND CONTEMPORARY TAILORING (21)% * STREAMLINING THE *CURRENCY-ADJUSTED PRODUCT ARCHITECTURE VS. Q1 2025 INTO ONE OVERARCHING BRAND LINE

  8. Slide 8: Leveraging powerful brand moments to drive brand relevance

    FIRST QUARTER 2026 RESULTS PAGE 8 LEVERAGING POWERFUL BRAND MOMENTS TO DRIVE BRAND RELEVANCE AND STRENGTHEN CONSUMER ENGAGEMENT FOCUS ON HIGH- IMPACT INITIATIVES MARKETING SPENDING AT ~7% OF SALES IN Q1 - IN LINE WITH CLAIM 5 TOUCHDOWN BOSS BOSS HUGO FALL/WINTER 2026 SPRING/SUMMER SPRING/SUMMER FASH

  9. Slide 9: Asia/Pacific returns to growth while EMEA and Americas decline

    FIRST QUARTER 2026 RESULTS PAGE 9 ASIA/PACIFIC RETURNS TO GROWTH WHILE SALES IN EMEA AND THE AMERICAS DECLINE AMERICAS EMEA ASIA/PACIFIC (5)% (8)% +1% * * * VS. Q1 2025 VS. Q1 2025 VS. Q1 2025 Mid-single-digit sales decline in Muted consumer sentiment across China returns to growth; *CURRENCY-ADJUST

  10. Slide 10: Focus on distribution excellence shapes channel performance in Q1

    FIRST QUARTER 2026 RESULTS PAGE 10 FOCUS ON DISTRIBUTION EXCELLENCE SHAPES CHANNEL PERFORMANCE IN Q1 BOSS BY BECKHAM Berlin RETAIL WHOLESALE ( 3) % (10)% * * VS. Q1 2025 VS. Q1 2025 Comparable B&M retail Development reflects *CURRENCY-ADJUSTED sales decline by 2%, enhancements to reflecting reduced

  11. Slide 11: Robust gross margin expansion confirms structural progress

    FIRST QUARTER 2026 RESULTS PAGE 11 ROBUST GROSS MARGIN EXPANSION CONFIRMS STRUCTURAL PROGRESS DRIVERS SOURCING EFFICIENCIES IMPROVED PRICING 61.4% 61.4 62.5%% CHANNEL MIX Q1 2025 Q1 2026 © 2023 HUGO BOSS

  12. Slide 12: Bottom-line performance impacted by operating expense deleverage

    FIRST QUARTER 2026 RESULTS PAGE 12 BOTTOM-LINE PERFORMANCE IMPACTED BY OPERATING EXPENSE DELEVERAGE (4)% (42)% (52)% 552 530 61 35 0.51 EUR MILLION EUR MILLION EUR MILLION EUR MILLION EUR 0.24 EUR Q1 2025 Q1 2026 Q1 2025 Q1 2026 Q1 2025 Q1 2026 OPERATING EXPENSES OPERATING PROFIT (EBIT) EARNINGS PER

  13. Slide 13: Disciplined working capital management drives free cash flow improvement

    FIRST QUARTER 2026 RESULTS PAGE 13 DISCIPLINED WORKING CAPITAL MANAGEMENT DRIVES FREE CASH FLOW IMPROVEMENT MARCH 31, 2026 Q1 2026 Q1 2026 TRADE NET CAPITAL FREE CASH WORKING CAPITAL EXPENDITURE FLOW * 779 19.8 29 3.2 33 * CURRENCY-ADJUSTED EUR MILLION IN % OF SALES EUR MILLION IN % OF SALES EUR MIL

  14. Slide 14: 2026 outlook reaffirmed amid volatile environment

    FIRST QUARTER 2026 RESULTS PAGE 14 2026 OUTLOOK REAFFIRMED AMID VOLATILE ENVIRONMENT SALES* EBIT MID- TO HIGH- SINGLE-DIGIT 300 TO 350 EUR MILLION DECLINE 2026E 2026E * CURRENCY-ADJUSTED © 2022 HUGO BOSS

  15. Slide 15: Key takeaways

    FIRST QUARTER 2026 RESULTS PAGE 15 KEY TAKEAWAYS SUCCESSFUL Q1 WITH SOLID HUGO BOSS START OF UNDERLYING REAFFIRMS CLAIM 5 PERFORMANCE 2026 TOP- AND TOUCHDOWN AGAINST VOLATILE BOTTOM-LINE EXECUTION MACRO BACKDROP OUTLOOK © 2022 HUGO BOSS

  16. Slide 16: If you'd like to ask a question, press * followed by 1

    FIRST QUARTER 2026 RESULTS PAGE 16 IF YOU’D LIKE TO ASK A QUESTION, PRESS * FOLLOWED BY 1 © 2022 HUGO BOSS

  17. Slide 17: Forward-looking statements contain risks

    FIRST QUARTER 2026 RESULTS PAGE 17 FORWARD-LOOKING STATEMENTS CONTAIN RISKS This document contains forward-looking statements that reflect management's current views with respect to future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “project”,

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