Fitlife Brands, Inc. · NASDAQ:FTLF
Fitlife Brands — Q1 2025 Earnings Presentation
20 slides from Fitlife Brands's earnings presentation, May 15, 2025
Slide 1: Investor Presentation
Investor Presentation April 2025
Slide 2: Forward-Looking Statements
Forward-Looking Statements This presentation contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as: "anticipate," "intend," "plan," "goal," "seek," "believe," "project," "estimat
Slide 3: Brands & Sales Channels
Brands & FitLife Brands, Inc. (Nasdaq: FTLF) sells 250+ SKUs across 13 Sales Channels brands in both wholesale and online channels Legacy FitLife Brands* Recently Acquired Brands Other Mimi’s Rock Corp (MRC) – Acquired February 28, 2023 Description GNC Wholesale Online Other Premium general health &
Slide 4: Investment Thesis
Investment Thesis 1. Proven management team that is aligned with shareholders 2. Compelling financial performance 3. Growth potential 4
Slide 5: Management Team Overview
Management Management team is comprised of capable industry Team Overview veterans and accomplished executives from other industries Dayton Judd Jenna Sinnett Jakob York Chief Executive Officer Chief Operating Officer Chief Financial Officer • CEO since Feb ’18, current Chairman • COO since Oct ‘15
Slide 6: Historical Revenue & Adjusted EBITDA
Historical Revenue FitLife’s transformation began with our current CEO in early & Adjusted EBITDA 2018 Total Company TTM Revenue and Adjusted EBITDA Revenue $, millions Adj. EBITDA • Significant sales decline and • Significant cost reduction • Increased focus on new product Acquisition of several qu
Slide 7: Historical Stock Prices
Historical Stock FitLife’s transformation has delivered significant equity value Prices with minimal dilution to shareholders Split Adjusted Price Per Share $20 Annualized Returns Shares Outstanding: (as of Apr. 17, 2025): • As of 12/31/2018: 8,895,554 • 1-year: -10% • As of 4/17/2025: 9,384,144 $15
Slide 8: Insider Ownership
CEO and entities he controls own a majority of outstanding Insider Ownership shares, creating strong alignment of incentives % of Total Common Shares Outstanding Public Float (41.5%) CEO (56.4%) Other Insiders (2.1%) Total shares outstanding as of April 17, 2025: 9,384,144 8
Slide 9: Investment Thesis
Investment Thesis 1. Proven management team that is aligned with shareholders 2. Compelling financial performance 3. Growth potential 9
Slide 10: Margin Profile
Compelling margins are driven by differentiated brands and Margin Profile products TTM Q4 2024 Margins Examples of products with strong advocacy Examples of products on Amazon with strong % of Net Revenue from GNC franchisees search rankings and consumer advocacy 50% 43.6% 40% 36.4% 30% 21.9% 20% GN
Slide 11: Free Cash Flow
Capital light business with low leverage results in strong cash Free Cash Flow flow Capital Expenditures Net Debt Adjusted Free Cash Flow* % of Net Revenue $, millions $, millions 0.3% 20 18.2 12 15 9.9 10 0.20% 10 8.6 0.2% 8 5 6 5.7 0 4.7 4.4 0.1% 4 -5 2 -10 0.02% -9.9 0.00% 0.00% 0.0% -15 -13.3 0
Slide 12: Contribution
Strong financial performance evidenced by YoY growth in Contribution contribution dollars & contribution as a percent of net revenue Contribution (Gross profit less advertising and marketing expense) $, millions MusclePharm MRC YoY Growth Legacy FitLife Q4 2024 vs. Q4 2023 7 6.3 6.1 5.9 +18% 6 0.8 0
Slide 13: Online Revenue
Growing online business with strong subscriber base Online Revenue underpins current financial performance Online Net Revenue % of Total Net Revenue 25%+ of online Acquisition of sales from MRC in Feb subscribers 80% 2023 70% 67% 63% 60% 50% 40% 30% 28% 24% 20% 20% 13% 10% 6% 2% 0% 2017 2018 2019 20
Slide 14: Investment Thesis
Investment Thesis 1. Proven management team that is aligned with shareholders 2. Compelling financial performance 3. Growth potential 14
Slide 15: Organic Growth
Large and growing industry supports organic growth Organic Growth potential of existing brands Estimated Dietary Supplement Market Size Key Growth Opportunities for Select Brands: $, billions Rest of World Est. CAGR Legacy FitLife US 2024 - 2030 • Continued increase in online sales and subscribers,
Slide 16: Inorganic Growth
Industry fragmentation coupled with FitLife’s access to deal Inorganic Growth flow and strong balance sheet create opportunity for M&A Consolidation opportunity Deal flow Ability to finance M&A Opportunity for “multiple arbitrage” via Our team and infrastructure make us a qualified Strong balance sh
Slide 17: Recent M&A Examples
Recent M&A FitLife made two acquisitions in the last two years, both of Examples which were rapidly accretive to shareholders MRC MusclePharm Deal Overview Deal Overview • Closing date: February 28, 2023 • Closing date: October 10, 2023 • Total consideration: $17.1 million cash (funded with $4.6 mil
Slide 18: Summary
Summary 1. Proven management team that is aligned with shareholders 2. Compelling financial performance 3. Growth potential Please contact us at investor@fitlifebrands.com if you have any questions. 18
Slide 19: Appendix
Appendix 1E)
Slide 20: Non-GAAP Reconciliations
Non-GAAP Reconciliations $, thousands 2016 2017 2018 2019 2020 2021 2022 2023 2024 CONSOLIDATED STATEMENTS OF INCOME Revenue 25,314 17,799 17,077 19,136 22,111 27,913 28,803 52,700 64,469 Cost of goods sold 15,243 12,708 10,332 11,155 12,574 15,409 16,769 31,268 36,389 Gross profit 10,071 5,091 6,74