Fitlife Brands, Inc. · NASDAQ:FTLF
Fitlife Brands — Investor Presentation (August 2025)
21 slides from Fitlife Brands's investor presentation, Aug 19, 2025
Slide 1: Investor Presentation August 2025
Investor Presentation August 2025 FITLIFE®
Slide 2: Forward-Looking Statements
Forward-Looking Statements ‘This presentation contains “forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Forward-looking statements ‘can be identified by words such as: “anticipate,” “intend,” “plan,* ‘goal, "seek; "believe," “project,"“estimate
Slide 3: Brands & Sales Channels
Brands & Sales Channels Legacy FitLife Brands Recently Acquired Brands FitLife Brands, Inc. (Nasdaq: FTLF) sells ~SOO SKUs across 16 brands in both wholesale and online channels other other Description Ne Wholesale online Description NC Wholesale Online Bramiumgeneei heen 77 Twin ae August 8, 2025 c
Slide 4: Investment Thesis: Proven management team, financial performance, growth
jement team that shareholders 2. Compelling financial performance 3. Growth potential
Slide 5: Management Team Overview
Management Team Overview Dayton Judd Chief Executive Officer + CEOsince Feb 18, current Chairman + Founder & Managing Partner of sudbury Capital Management + Prior experience includes: Portfolio Manager at Q Investments Ascociate Prinipal at Mekinesy & Co. {+ MBA from Harvare Business Scheol, BS/MAc
Slide 6: Historical Revenue & Adjusted EBITDA
Historical Revenue FitLife’s transformation began with our current CEO in early & Adjusted EBITDA 2018 Total company TIM Revenue and Adjusted EBITDA Revenue #Ad, EBITDA Smilions Historical Expected is wor 125 [Signifeantssiesdeciine | [+ Significant cost reduction + Increased focus on new product de
Slide 7: Historical Stock Prices
Historical Stock FitLife’s transformation has delivered significant equity value Prices with minimal dilution to shareholders ‘split Adjusted Price Per Share $20 ‘Shares Outstanding: + As of 12/5/2018: 8895554 + year 7% + AS of 85/2025: 9,391,072 + 2year 35% + Byear 20% + Gyear 3456 moactof 31s Syea
Slide 8: Insider Owners
CEO and entities he controls own a majority of outstanding Insider Owners! shares, creating strong alignment of incentives % of Total Common Shares Outstanding Total shares: nding as of August 16,2025: 9,391,072
Slide 9: Proven management team aligned with shareholders
1. Proven management team that is aligned with shareholders Compelling financial performance 3. Growth potential = Ps Tous OMEGA
Slide 10: Margin Profile
Margin Profile TIM 922025 Margins Sof Net Revenue 50% 428% 40% 0% Gross Margin Contribution Sof Net Revenue" Compelling margins are driven by differentiated brands and products 212% GNC franchisees promote FitLife products in their stores because of 2. High and consistent product quality 'o. Best-in
Slide 11: Free Cash Flow
Free Cash Flow Capital expenditures Sof Net Revenue 03% 020% 02% ors 005% = | 0.00% 000% 0.0% = 2021 2022 2028 20% TIMQ2 2028 Capital light business with low leverage results in strong cash flow sv pte 5 a E 9 ma 22 ws am Tue aig yecoend Adjusted Free Cash Flow’ $, millions 2 %0 — 8 73 6 57 T l ° 1
Slide 12: Strong financial performance evidenced by contribution
A Strong financial performance evidenced by contribution as a | Contribution percent of net revenue Contribution (Cross profit less advertising and marketing expense) Similione ssMuscieDnaron RC Yor crowth 7 Legacy FitLife Q2 2025 vs. Q2 2024 63 . s a 57 52 s 4 25 2 1% 4 2s 2 , + 1 ° 22026 352026 42
Slide 13: Significant online business with strong subscriber base
Significant online business with strong subscriber base | Online Revenue underpins current financial performance Online Net Revenue Sof Total Net Revenue 25%r of online ‘Acquisition of sales from . MRC in Feb subscribers 80% 2028 Wa 70% = 67% 66% 3% 60% 50% 40% . 28% as 268% 20% 20% 10% 2% o— 2017 2
Slide 14: Investment Thesis
Investment Thesis 1. Proven management team that is aligned with shareholders 2. Compelling financial performance
Slide 15: Organic Growth
| Organic Growth Estimated Dietary Supplement Market Size S,billions m Rest of World aus 400 59 195% 300 200 187 202 06% 100 159% ° 2024 2030 Large and growing industry supports organic growth potential of existing brands Key Growth Opportunities for Select Brands: Legacy FitLife + Continued increas
Slide 16: Inorganic Growth
Inorganic Growth Consolidation opportunity Opportunity for “multiple arbitrage" via Consolidation of smaller brands in industry ‘Typical Enterprise Value / EBITDA Multiples. 16 x . Zs ox ‘Add-ons Platforms Industry fragmentation coupled with FitLife’s access to deal flow and strong balance sheet cre
Slide 17: Recent M&A: Irwin Naturals
Recent M&A In August 2025, FitLife acquired Irwin Naturals, doubling the Examples size of the business with no dilution to shareholders Irwin Naturals Cel . garura Deal overview + Closing date: August 8, 2025 «+ Total consideration: $425 million cash, funded with $675 million cash from balance sheet
Slide 18: Recent M&A Examples Continued: MRC
Recent M&A Examples Continued MRC [ANA Maritime DR TOBIAS Deal overview + Closing date: February 28, 2023 ‘+ Total consideration: $17. million cash (funded with $4.6 million cash from balance sheet and $125 million term loan) + Investment rationale: ‘2 Increase exposure to general health & wellness
Slide 19: Summary
Summary 1. Proven management team that is aligned with shareholders 2. Compelling financial performance 3. Growth potential Please contact us at investor @fitlifebrands.com if you have any questions. Pump ano penronwne em, soe |e nae,
Slide 20: Appendix
Appendix
Slide 21: Non-GAAP Reconciliations
Non-GAAP Reconciliations 5 thowond sus___s01___ 2020001 sm (CONSOLIDATED STATEMENTSOF INCOME Revemse non wise ma 298 S270 64ge9 63058 Cont af soad sit 10332 wis 374 __sa09 hin __Se369 36000 Gres prot ‘6785 7981 953712508 TIA 28980 26991 Opti expat: Sling, eve sadadmiisease os 5a as Mss 15378 lneitae