Slide 1: Freelancer Presentation at OzAPP Awards
For personal use only Freelancer Presentation at OzAPP Awards Matt Barrie, CEO & Chairman of Freelancer Limited (Freelancer) (ASX:FLN), is delivering a keynote speech titled “Welcome to the Future” at the OzAPP Awards on Monday 17 February 2014. Attached are the presentation slides accompanying the
Slide 2: Welcome to the Future
Welcome to For personal use only the Future Matt Barrie CEO & Chairman You are here Freelancer.com twitter: @freelancer
Slide 3: For personal use only
ve‘in.a Magical time if you — sa
Slide 4: We live in a remarkable period in history
We live in a remarkable period in history.. For personal use only a confluence of macro trends. You are here
Slide 5: For personal use only
For personal use only 1
Slide 6: Software is Eating the World
What does this all of this mean? For personal use only “So<ware is Ea?ng the World” – Marc Andreessen
Slide 7: Advertising
What does this all of this mean? Advertising! For personal use only Physical Software
Slide 8: Telecommunications
What does this all of this mean? Telecommunications! For personal use only Physical Software
Slide 9: Retail
What does this all of this mean? Retail! For personal use only Physical Software
Slide 10: Books
What does this all of this mean? Books! For personal use only Physical Software
Slide 11: Scrapbooking
What does this all of this mean? Scrapbooking! For personal use only Physical Software
Slide 12: Notepad & Pen
What does this all of this mean? Notepad & Pen! For personal use only Physical Software
Slide 13: Maps
What does this all of this mean? Maps! For personal use only Physical Software
Slide 14: Search
What does this all of this mean? Search! For personal use only Physical Software
Slide 15: Music
What does this all of this mean? Music! For personal use only Physical Software
Slide 16: Fashion
What does this all of this mean? Fashion! For personal use only Physical Software
Slide 17: Point of Sale
What does this all of this mean? Point of Sale! For personal use only Physical Software
Slide 18: Money
What does this all of this mean? Money! For personal use only Physical Software
Slide 19: Retail Estate
What does this all of this mean? Retail Estate! For personal use only Physical Software
Slide 20: Recruitment
What does this all of this mean? Recruitment! For personal use only Physical Software
Slide 21: Hang with Friends
What does this all of this mean? Hang with Friends! For personal use only Physical Software
Slide 22: Photography
What does this all of this mean? Photography! For personal use only Physical Software
Slide 23: Video
What does this all of this mean? Video! For personal use only Physical Software
Slide 24: Travel
What does this all of this mean? Travel! For personal use only Physical Software
Slide 25: Reviews
What does this all of this mean? Reviews! For personal use only Physical Software
Slide 26: News
What does this all of this mean? News! For personal use only Physical Software
Slide 27: Education
What does this all of this mean? Education! For personal use only Physical Software
Slide 28: Coupons
What does this all of this mean? Coupons! For personal use only Physical Software
Slide 29: Flea markets & Garage Sales
What does this all of this mean? Flea markets & Garage Sales! For personal use only Physical Software
Slide 30: Healthcare
What does this all of this mean? Healthcare! For personal use only Physical Software
Slide 31: The Reimagination of Everything
What does this all of this mean? For personal use only “The Reimagina?on of Everything” -‐ Mary Meeker
Slide 32: For personal use only
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Slide 33: The other 66% of the world's population are about to join the Internet
For personal use only The other 66% of the world’s popula?on are about to join the Internet.
Slide 34: It's 2014
For personal use only It’s 2014. World Popula?on 7,144,000,000 Number on the Internet 2,405,518,376 (33.7%) Source: Internet World Stats & United Na?on
Slide 35: Worldwide Internet Penetration 2012
Worldwide Internet Penetration 2012* For personal use only North America Europe 273 million users 518 million users 78.6% penetration 63.2% penetration Asia 1.076b (of 3922m) 27.5% penetration Africa 167m (of 1073m) Latin America 15.6% penetration 254m (of 593m) 42.9% penetration * latest data
Slide 36: Worldwide Internet Growth 2000-2012
Worldwide Internet Growth 2000-2012 For personal use only Africa 3606% Middle East 2640% Latin America / Caribbean 1311% Asia 842% World, Avg 566% The other 4,500,000,000 Europe 393% people are coming… Oceania / Australia 219% North America 153% 0% 1000% 2000% 3000% 4000%
Slide 37: 81% of Users of top sites outside USA
81% of Users of top sites outside USA For personal use only
Slide 38: >2x as many Chinese than Americans
>2x as many Chinese than Americans For personal use only
Slide 39: Demographics are at Inflection Point
Demographics are at Inflection Point! For personal use only “The next decade will see more baby boomers leave the workforce than 15-‐year-‐olds enter it” … “In Japan, the labour market populaEon has been in decline since 1995. This aligns almost precisely with the onset of the malaise in the Japan
Slide 40: The other billion are on an average wage of $10 or less per day
For personal use only The other 5 billion are on an average wage of $10 or less per day
Slide 41: Looking to raise their economic status
For personal use only The first thing they are doing is looking to raise their economic status.
Slide 42: It's never been easier to learn a trade
For personal use only And it’s never been easier to learn a trade.
Slide 43: For personal use only
> A Articles | Web Roundups ua Loge Design Ti Totter D Mar 25th 2009 wit reddit this WTweet Mi like | 31 Logo design is a sub-school of graphic design with a very specific skillset. It can seem daunting to know where to start learning about this wonderful discipline. Here we've collected 40 fantasti
Slide 44: MIT OpenCourseWare
€- C4 tf #& http://ocw.mit.edu/OcwWeb/Chemistry/5-73Introductory-Quantum-Mechanics-IFall2002/CourseHome/ind » Br &r } smh Sydney Morning He... [7) Realtime Stats TC TechCrunch P History-PayPal [FJ Freelancer Logo Co... [") Amayeta - Encryptio... = Other bookmarks mee ea! MITOPENCOURSEWARE SIGN UP FO
Slide 45: Sebastian Thrun's online class experiment
For personal use only In 2011, Sebastian Thrun tried a bold experiment.. offer his class which normally numbers 200 students online for free. We will mark your assignments and mark your exams.. And give you a certificate of completion.. for free.
Slide 46: 160,000 enrolments
For personal use only BOOM! 160,000 enrolments! 8.5x popula?on of Stanford
Slide 47: 23,000 students passed
For personal use only 23,000 students passed.
Slide 48: Of the top students, not one went to Stanford
For personal use only Of the top 453 students, not one went to Stanford!
Slide 49: For personal use only
a) sCW) treetancer Nee wu, w
Slide 50: Bad Business
Bad Business. For personal use only We turn 99.9% of our customers away!!!!!
Slide 51: Good Business
Good Business. For personal use only Pre-sales Marketing..
Slide 52: Or something more sinister
Or something more sinister.. For personal use only “In 50 years there will be only 10 ins?tu?ons in the world delivering higher educa?on” Sebas'an Thrun
Slide 53: Existential threat
Existential threat For personal use only I think there might be only 2.
Slide 54: Online marketplaces
Online marketplaces For personal use only buyers marketplace sellers This is the disintermedia?on of educa?on.
Slide 55: Online marketplaces
Online marketplaces For personal use only With online marketplaces, winner takes all.
Slide 56: Winner takes all
Winner takes all For personal use only 18,217 21,225 students students 400,000 1,000,000 3,200,000 students students students
Slide 57: Years to teach 160,000 students
Years to teach 160,000 students For personal use only Why would you want to teach at Stanford to a class of 200 when you can teach to millions online?
Slide 58: Internet scale classrooms
Internet scale classrooms For personal use only 160,000 enrolments in Stats means for every 1 prac?cing sta?s?cian in the US there are 8 students studying at Udacity + +
Slide 59: We teach the same stuff, over and over
We teach the same stuff, over and over.. For personal use only Subop?mal.
Slide 60: Khan Academy
KHANACADEMY WATCH PRACTICE COACH VOLUNTEER ABOUT Watch. Practice. Learn almost anything for free. Introduction to Light o ‘ ae Ny With a library of over 2,400 videos covering everything from arithmetic to physics, finance, and history and 180 practice e nN a mission to help you learn what you want,
Slide 61: Khan Academy
Khan Academy For personal use only Doing it for K-‐12. 29 languages 4100 micro-‐lectures 244 million lessons delivered 1 billion problems answered YouTube Channels MIT: 50 million views Khan Academy : 268 million views
Slide 62: Simultaneously every industry is now digitised
For personal use only Simultaneously every industry is now digi?sed.
Slide 63: The World is Flat
For personal use only The World is Flat.!
Slide 64: The World is Flat
For personal use only The World is Flat.!
Slide 65: The World is Flat
For personal use only The World is Flat.!
Slide 66: What does all this mean?
What does all this mean? What does this all mean? For personal use only Goods Services Today Tomorrow
Slide 67: We are the global labor exchange
We are the global labor exchange For personal use only Empowering Entrepreneurs. Globally.
Slide 68: Freelancer Globally
Freelancer.com Freelancer Globally For personal use only ➔ World’s largest outsourcing marketplace ➔ Started May 2009, history since 2000 ➔ > 10,000,000 users from >234 countries/regions ➔ > 5,400,000 posted projects to date, valued at > $1,500,000,000 savings delivered to small businesses in the we
Slide 69: Replicating a country in software
For personal use only We are in the early stages of replica?ng a country in so<ware.
Slide 70: Population – 10,200,000 and growing
Population – 10,200,000 and growing For personal use only Freelancer.com Population overtakes Sweden Covering 234 countries, regions and Freelancer.com territories Population overtakes Norway
Slide 71: Economy – 5,400,000 Projects so far
Economy – 5,400,000 Projects so far For personal use only
Slide 72: The Freelancer.com Economy
The Freelancer.com Economy! For personal use only
Slide 73: 1,232 choices for $490
For personal use only 1,232 choices for $490!
Slide 74: Designs for a website for US$100
For personal use only 46 designs for a website for US $100!
Slide 75: Quality Guaranteed Seeds
Quality Guaranteed Seeds Certified Organic Apricot Kernels Our kernels are all laboratory tested for Alfatoxin. Quality is guaranteed so you can purchase from us with peace BIE recurs | Products | conactus Certified Organic Apricot Kernels Our kernels are alt laboratory tested for Alfatoxin. Quality
Slide 76: Design a staircase to UK building standards
For personal use only Design a staircase in accordance to UK building 15 people bidding, standards average of 131 pounds
Slide 77: Wifi lawn sprinkler
For personal use only Wifi lawn sprinkler that connects to Facebook, Twitter!
Slide 78: US$25,000
For personal use only US$25,000!
Slide 79: Crowdfunding Broke the CSS
For personal use only Crowdfunding Broke the CSS!
Slide 80: We are becoming Hyper Connected
For personal use only “We are becoming Hyper Connected” -‐ Tom Friedman
Slide 81: For personal use only
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Slide 82: Distribution is unprecedented
What does this all of this mean? For personal use only Distribu?on is unprecedented.
Slide 83: Technology adoption is accelerating
What does this all of this mean? Technology adoption is accelerating! For personal use only % of US Households
Slide 84: Not so long ago
Not so long ago.! For personal use only ➔ In 1900, <10% of families owned a stove, or had access to electricity or phones ➔ In 1915, <10% owned a car ➔ In 1930, <10% owned a fridge or washer ➔ In 1945, <10% owned a dryer or air-‐condi?oning ➔ In 1960, <10% owned a dishwasher or colour TV ➔ In 1975,
Slide 85: Customers are buying faster
Customers are buying faster! For personal use only
Slide 86: .. and faster!
For personal use only .. and faster!
Slide 87: .. and faster!
For personal use only .. and faster!
Slide 88: .. and faster!
.. and faster! For personal use only Galaxy S4 Galaxy S3 40m in 2Q 50m in 5Q
Slide 89: .. and faster!
For personal use only 0 100 200 300 400 500 600 700 800 900 Dec-‐04 1000 .. and faster! Jul-‐05 Feb-‐06 Sep-‐06 Apr-‐07 Nov-‐07 Jun-‐08 Jan-‐09 Aug-‐09 Mar-‐10 Oct-‐10 May-‐11 Dec-‐11 users) Facebook (millions of
Slide 90: .. and faster!!
.. and faster!! For personal use only 1,600,000 in 3 days 100,000,000 users in 45 days 900,000 in 3 days 30 DAYS
Slide 91: Internet Scale!
Internet Scale! For personal use only • 200m users in 6 years • 1,000m users in 8 years • 100m users in 45 days?!?
Slide 92: Distribute a product or service to 2+ billion people
For personal use only Using the Internet, you can distribute a product or service to these 2+ billion people
Slide 93: Distribution firehoses reach 2+ billion instantly
For personal use only Distribu?on firehoses reach these 2+ billion instantly
Slide 94: Marketing budgets are mindless black hole
Marke?ng budgets are mindless black hole For personal use only
Slide 95: Modern marketing is algorithmic
Modern marketing is algorithmic! For personal use only
Slide 96: Facebook Firehose
For personal use only Facebook Firehose!
Slide 97: Facebook Firehose
For personal use only Facebook Firehose!
Slide 98: Facebook Firehose
Facebook Firehose! For personal use only • Founded in July 2007 • Financed in July 2008 • Makes silly flash games • 2011 revenue $1.2 billion
Slide 99: Gamification
Gamification! For personal use only • Experience points • Levels • Perks • Badges • Drops • Leaderboards • Credits
Slide 100: You are a rat in a cage
You are a rat in a cage.! For personal use only
Slide 101: You are a rat in a cage
You are a rat in a cage.! For personal use only
Slide 102: Apple Firehose
For personal use only Apple Firehose!
Slide 103: Apple Firehose
Apple Firehose! For personal use only • 800,000 apps • Poor search & discover in Apple AppStore • In 2009, 3 students from University of Helsinki got in early with a mobile game • Information cascade in top 10 for games • 1 billion downloads • 2012 revenue €152 million • 2011 takeover offer $2.25b f
Slide 104: Rovio
For personal use only Rovio!
Slide 105: Google Firehose
For personal use only Google Firehose!
Slide 106: Demand Media
Demand Media! For personal use only • 13,000 freelancers • “High quality” content SEO optimised content 5 years later in 2011, Demand Media went public with $325m in revenue at $1.5bn mkt cap. Google ads So egregious was this business model (In 2011, Google generated $11 billion in “Ad Network” reve
Slide 107: Reddit Firehose
For personal use only Reddit Firehose!
Slide 108: Other Firehoses
For personal use only Other Firehoses!
Slide 109: For personal use only
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Slide 110: Every business today is an Internet business
What does this all of this mean? For personal use only Every business today is an Internet business.
Slide 111: All this stuff is free
What does this all of this mean? All this stuff is free. For personal use only
Slide 112: Virtualised computer
For personal use only Virtualised computer.. Only this computer is a hotel reserva?on system! • PBX • Hotel Reserva?ons • Wifi • Minibar • Movies Free!
Slide 113: All this stuff is cheap
What does this all of this mean? All this stuff is cheap. For personal use only
Slide 114: All this stuff is cheap
What does this all of this mean? All this stuff is cheap. For personal use only Even if none of this stuff makes sense to you, freelancers can put it together for you.. cheap!
Slide 115: You can start a company off a credit card
What does this all of this mean? You can start a company off a credit card For personal use only
Slide 116: A new class of Venture Capital has arisen
What does this all of this mean? A new class of Venture Capital has arisen For personal use only
Slide 117: PCTools / Spyware Doctor
What does this all of this mean? PCTools / Spyware Doctor For personal use only • Outsourced original software for $1000 • Bootstrapped to profitability • Raised financing only at very late stage Sold to Symantec for $300 million 6 years later.
Slide 118: RetailMeNot.com
What does this all of this mean? RetailMeNot.com For personal use only • Built with $30 in one weekend • Bootstrapped to $30m in revenues Sold to WhaleShark for $90 million 5 years later.
Slide 119: The DotCom boom is over. Not.
The DotCom boom is over. Not.! For personal use only 3500 Millions on 3000 Internet Today. 2500 2000 1500 First dotcom Actual boom ‘over’. Forecast (Fixed) 1000 500 First dotcom boom. 0 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
Slide 120: Rapidly Growing Mobile Internet Usage
Good / Bad News — Rapidly Growing Mobile Internet Usage Surpassed More Highly Monetized Desktop Internet Usage in May, 2012, in India India Internet Traffic by Type, Desktop vs. Mobile, 12/08 — 5/12 80% $4 b= £ 9 " 60% —Desktop Internet = = —— 5 = Mobile Internet £ 40% on ° 3s 2006) scenensosqe nnn
Slide 121: Billion Internet Users by 2020
5 Billion Internet Users by 2020! For personal use only Mobile only Internet Users Internet Users
Slide 122: Internet Scale Growth
Internet Scale Growth! For personal use only 2% of.. The Internet. Alexa rank #16 in the US
Slide 123: Years to reach $1 billion in revenue
Years to reach $1 billion in revenue! For personal use only 10 9 8 7 6 5 4 3 2 1 0 1976 1984 1986 1994 1994 1995 1997 1998 2007 2008 2010 Year of Incorporation
Slide 124: Capital efficiency and growth rates are unprecedented
What does this all of this mean? For personal use only The capital efficiency and growth rates of Internet business models are unprecedented.. in history.
Slide 125: Welcome to the technology industry
What does this all of this mean? For personal use only Welcome to the technology industry.
Slide 126: Welcome to the future
What does this all of this mean? For personal use only Welcome to the future.