Slide 1: Datrix Group's New Strategic Directions
DATRIX GROUPÕS NEW STRATEGIC DIRECTIONS 15th December 2025 Investor Conference Call ConÞdential
Slide 2: Our Vision: Strategic Pivot
Our Vision Strategic Pivot
Slide 3: Strategic Repositioning of Adapex's Ad-Tech Business
STRATEGIC REPOSITIONING OF ADAPEXÔS AD-TECH BUSINESS Datrix is building lasting competitive advantage for AI-Native data monetization OUR STRATEGIC DECISION: Reorganization of Adapex (U.S.) by discontinuing legacy volume-based programmatic advertising. NEW FOCUS: strengthen high-margin operations, e
Slide 4: The Market Rationale Behind the Transformation: From Volume to Value
THE MARKET RATIONALE BEHIND THE TRANSFORMATION: FROM VOLUME TO VALUE The global AdTech market is shifting toward quality, first-party data ecosystem, which is reducing open-web traffic and inventory. Our new model prioritizes first-party data quality and insight-driven monetization, reinforcing the
Slide 5: The Legacy Model: Building the Adapex Knowledge System
THE LEGACY MODEL: BUILDING THE ADAPEX KNOWLEDGE SYSTEM Although associated with high volume, heavy cost structure, and low margin operation (resulting in high revenue but low proÞtability), the legacy model was crucial for training our systems and models. Managing these volumes allowed us to create
Slide 6: From Volume to Value: The Evolution of Adapex
FROM VOLUME TO VALUE: THE EVOLUTION OF ADAPEX The new Adapex experience represents both a strategic and brand transformation: a rebranding that aligns visual identity, messaging, and product focus with our evolution toward intelligence-driven, AI-native monetization. Current Website NEW Website (to
Slide 7: Synergies Across the Datrix Ecosystem: Well-Positioned for AI-Native Growth
SYNERGIES ACROSS THE DATRIX ECOSYSTEM: WELL-POSITIONED FOR AI-NATIVE GROWTH The Datrix Competitive Advantage: Two Souls, One Ecosystem Ad-Tech (Adapex) generates high-quality vertical Þrst-party data, while the Predictive Platform (Datrix / Bytek) organizes, enriches and transforms it into scalable
Slide 8: Our Vision: Financial Highlights
Our Vision Financial Highlights
Slide 9: Financial Impact and FY2025 Profitability View
FINANCIAL IMPACT AND FY2025 PROFITABILITY VIEW Stronger Group ProÞtability 092024 (€M.) 092025 (€M.) Total Revenues 9M2025 KPIs EVOLUTION SNAPSHOT: 12,4 10,7 9M Revenues Net 2025 Revenues 10.7 8,8 7,8 9M 2024 Revenues 12.4 Adjusted EBITDA 0,4 1,3 Adjusted EBITDA Margin 4,5% 16,3% On Net Revenues FY2
Slide 10: Our Vision: Q&A
Our Vision Q&A
Slide 11: Thank You
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Slide 12: Disclaimer
DISCLAIMER INFORMATION, DATA, PRICES, AND ANY AND ALL OTHER ECONOMIC, COMMERCIAL AND/OR MANAGEMENT INFORMATION (THE SO CALLED ÒCONFIDENTIAL INFORMATIONÓ) CONTAINED IN THE FOLLOWING PAGES ARE STRICTLY PRIVATE AND CONFIDENTIAL AND Ð TOGETHER WITH ALL TRADEMARKS, DESIGNS AND NAMES - ARE THE EXCLUSIVE P