Hugo Boss Ag · XETR:BOSS

Hugo Boss — Shareholder Meeting (May 2025)

39 slides from Hugo Boss's shareholder meeting presentation, May 2025

  1. Slide 1: Annual General Meeting 2025

    ANNUAL GENERAL MEETING 2025 © 2022 HUGO BOSS

  2. Slide 2: Daniel Grieder, CEO

    ANNUAL GENERAL MEETING 2025 PAGE 2 DANIEL GRIEDER CEO © 2022 HUGO BOSS

  3. Slide 3: HUGO BOSS successfully continues growth trajectory

    ANNUAL GENERAL MEETING 2025 PAGE 3 GROUP SALES HUGO BOSS 4.3 +3% CURRENCY-ADJUSTED +3% IN GROUP CURRENCY SUCCESSFULLY EUR BILLION VS. 2023 CONTINUES GROWTH OPERATING PROFIT (EBIT) TRAJECTORY 361 8.4% EUR MILLION EBIT MARGIN

  4. Slide 4: Macroeconomic and geopolitical challenges weigh on global consumer sentiment

    ANNUAL GENERAL MEETING 2025 PAGE 4 MACROECONOMIC AND GEOPOLITICAL CHALLENGES WEIGH ON GLOBAL CONSUMER SENTIMENT GEOPOLITICAL SECTOR OVERALL ECONOMIC FACTORS SLOWDOWN UNCERTAINTY TRADE CHINA ECONOMY PERSISTENTLY HIGH TENSIONS SLOWDOWN INFLATION

  5. Slide 5: Rigorous execution of Claim 5 leads to record sales in 2024

    ANNUAL GENERAL MEETING 2025 PAGE 5 RIGOROUS EXECUTION OF “CLAIM 5” LEADS TO RECORD SALES IN 2024 GROUP SALES €4.3 B 2024 €4.2 B 2023 €3.7 B 2022 €2.8 B 2021 €1.9 B 2020 SUCCESSFUL EXECUTION OF “CLAIM 5“ SINCE AUGUST 2021 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

  6. Slide 6: Driving brand relevance with clear focus on social media

    ANNUAL GENERAL MEETING 2025 PAGE 6 DRIVING BRAND RELEVANCE WITH CLEAR FOCUS ON SOCIAL MEDIA +11M 140B IMPRESSIONS > ON SOCIAL CHANNELS FOLLOWER SINCE 2021 ON SOCIAL > 3B ENGAGEMENTS MEDIA ON SOCIAL CHANNELS

  7. Slide 7: We are operating from a position of strength

    ANNUAL GENERAL MEETING 2025 PAGE 7 STRATEGIC INVESTMENTS IN BRANDS, PRODUCTS, DIGITALIZATION, AND DISTRIBUTION WE ARE OPERATING FROM A POSITION OF STRENGTH

  8. Slide 8: BOSS enters into strategic partnership with David Beckham

    ANNUAL GENERAL MEETING 2025 PAGE 8 BOSS ENTERS INTO STRATEGIC PARTNERSHIP HIGHLIGHTS WITH DAVID BECKHAM BOSS ONE BODYWEAR CAMPAIGN BECKHAM X BOSS COLLECTION ~3 STRONG BILLION IMPRESSIONS INITIAL IN ONE MONTH SELL-THROUGH

  9. Slide 9: Global marketing activations foster brand loyalty

    ANNUAL GENERAL MEETING 2025 PAGE 9 GLOBAL MARKETING ACTIVATIONS HIGHLIGHTS FOSTER BRAND LOYALTY BOSS FALL/WINTER BOSS SPRING/SUMMER 2024 CAMPAIGN 2025 FASHION SHOW x2 > 40 ENGAGEMENTS MILLION VS. FALL/WINTER VIEWS 2023 CAMPAIGN GLOBALLY

  10. Slide 10: BOSS and HUGO brand lines strengthen 24/7 lifestyle image

    ANNUAL GENERAL MEETING 2025 PAGE 10 BOSS AND HUGO BRAND LINES HIGHLIGHTS STRENGTHEN 24/7 LIFESTYLE IMAGE BOSS CAMEL HUGO BLUE FRAGRANCE SHOES STRENGTHENING EXTENSION OF FORMALWEAR PLAYS AND EXPANDING 24/7 APPROACH A KEY ROLE BRAND LINES © 2022 HUGO BOSS

  11. Slide 11: Drive omnichannel

    ANNUAL GENERAL MEETING 2025 PAGE 11 HIGHLIGHTS DRIVE OMNICHANNEL IMPROVING THE LINKING ALL CUSTOMER TOUCHPOINTS EXPERIENCE STRONG DISTRIBUTION NETWORK > 8,000CONSUMER TOUCHPOINTS © 2022 HUGO BOSS

  12. Slide 12: HUGO BOSS XP next-generation loyalty program

    ANNUAL GENERAL MEETING 2025 PAGE 12 HUGO BOSS XP HIGHLIGHTS NEXT-GENERATION LOYALTY PROGRAM GROWTH OF REGISTERED MEMBER BASE CUSTOMERS +25% >10M VS. 2023 END OF 2024 © 2022 HUGO BOSS

  13. Slide 13: Sustainability as an integral part of our business activities

    ANNUAL GENERAL MEETING 2025 PAGE 13 SUSTAINABILITY AS AN INTEGRAL PART HIGHLIGHTS OF OUR BUSINESS ACTIVITIES FOR A PLANET FREE OF WASTE AND POLLUTION FOKUS INCREASE DRIVE LEVERAGE FIGHT PUSH ZERO CIRCULARITY DIGITIZATION NATURE- MICRO- EMISSIONS & DATA POSITIVE PLASTICS ANALYTICS MATERIALS ENVIRONME

  14. Slide 14: Responsible resource use

    ANNUAL GENERAL MEETING 2025 PAGE 14 RESPONSIBLE HIGHLIGHTS RESOURCE USE SHARE OF CIRCULAR USE OF PRODUCTS IN 2024 SUSTAINABLE MATERIALS

  15. Slide 15: Dow Jones rankings show commitment to corporate responsibility

    ANNUAL GENERAL MEETING 2025 PAGE 15 RANKINGS SHOW COMMITMENT HIGHLIGHTS TO CORPORATE RESPONSIBILITY DOW JONES 2ND BEST BEST-IN- SCORE CLASS WORLD IN THE TEXTILE, INDEX APPAREL, AND LUXURY SEGMENT INCLUSION FOR 8TH CONSECUTIVE YEAR

  16. Slide 16: Approach to handling external challenges in 2024

    ANNUAL GENERAL MEETING 2025 PAGE 16 APPROACH TO HANDLING EXTERNAL CHALLENGES IN 2024 FOCUS FOCUS Prioritization of Efficiency gains to game-changing initiatives. support profitability.

  17. Slide 17: Expanding digital resources

    ANNUAL GENERAL MEETING 2025 PAGE 17 EXPANDING DIGITAL RESOURCES

  18. Slide 18: Thank you!

    ANNUAL GENERAL MEETING 2025 PAGE 18 THANK YOU!

  19. Slide 19: Dividend proposal for fiscal year 2024

    ANNUAL GENERAL MEETING 2025 PAGE 19 DIVIDEND PROPOSAL FOR FISCAL YEAR 2024 +4% 60% EUR DIVIDEND PAYOUT RATIO EUR 1.40 1.35 50% EUR 30‒50% 1.00 PAYOUT RATIO 45% 40% EUR 0.70 35% 36% 30% 33% 20% 2021 2022 2023 2024* DIVIDEND PER SHARE 2021 2022 2023 2024* *DIVIDEND PROPOSAL

  20. Slide 20: HUGO BOSS share price performance 2024

    ANNUAL GENERAL MEETING 2025 PAGE 20 HUGO BOSS SHARE PRICE PERFORMANCE 2024 EXTERNAL FACTORS WEIGH (34)% €44.78 €42.33 ON SHARE PRICE PERFORMANCE 2024 DEC. 31, 2024 MAY 14, 2025 OF HUGO BOSS HUGO BOSS MDAX MSCI World Textile Q1 2024 Q2 2024 Q3 2024 Q4 2024 2025

  21. Slide 21: ANNUAL GENERAL MEETING 2025 PAGE 21

    ANNUAL GENERAL MEETING 2025 PAGE 21

  22. Slide 22: Yves Müller, CFO/COO

    ANNUAL GENERAL MEETING 2025 PAGE 22 YVES MÜLLER CFO/COO © 2022 HUGO BOSS

  23. Slide 23: Solid business performance despite difficult market environment

    ANNUAL GENERAL MEETING 2025 PAGE 23 SOLID BUSINESS PERFORMANCE DESPITE DIFFICULT MARKET ENVIRONMENT GROUP SALES 4.3 +3% CURRENCY-ADJUSTED +3% IN GROUP CURRENCY EUR BILLION VS. 2023 OPERATING PROFIT (EBIT) 361 8.4 % EUR MILLION EBIT MARGIN

  24. Slide 24: Broad-based growth across all brands and wearing occasions

    ANNUAL GENERAL MEETING 2025 PAGE 24 BROAD-BASED GROWTH ACROSS ALL BRANDS AND WEARING OCCASIONS +3% * +3% * +5% * *CURRENCY-ADJUSTED VS. 2023 VS. 2023 VS. 2023 BOSS BOSS HUGO MENSWEAR WOMENSWEAR

  25. Slide 25: Growth in the Americas and EMEA continues; China weighs on Asia/Pacific

    ANNUAL GENERAL MEETING 2025 PAGE 25 GROWTH TRAJECTORY IN THE AMERICAS AND EMEA CONTINUES – CHINA WEIGHS ON BUSINESS DEVELOPMENT IN ASIA/PACIFIC AMERICAS EMEA ASIA/PACIFIC +8% * +3% * (2)% * VS. 2023 VS. 2023 VS. 2023 As a percentage of Group sales As a percentage of Group sales As a percentage of Gr

  26. Slide 26: B&M wholesale and digital business with robust momentum in 2024

    ANNUAL GENERAL MEETING 2025 PAGE 26 B&M WHOLESALE AND DIGITAL BUSINESS WITH ROBUST MOMENTUM IN 2024 B&M RETAIL B&M WHOLESALE DIGITAL 0% * +8% * +6% * VS. 2023 VS. 2023 VS. 2023 As a percentage of Group sales As a percentage of Group sales As a percentage of Group sales * CURRENCY-ADJUSTED 52% 26% 20

  27. Slide 27: Gross margin improves in 2024 due to sourcing efficiency gains

    ANNUAL GENERAL MEETING 2025 PAGE 27 GROSS MARGIN IMPROVES IN 2024 DUE TO SOURCING EFFICIENCY GAINS SOURCING EFFICIENCIES PRODUCT COST SOURCING EFFICIENCIES CHANNEL & SOURCING REGIONAL MIX EFFICIENCIES FX SOURCING EFFICIENCIES 61.5% 61.8% REBATES EFFICIENCIES SOURCING 2023 2024 © 2023 HUGO BOSS

  28. Slide 28: Focus on cost efficiency limits decline in operating profit

    ANNUAL GENERAL MEETING 2025 PAGE 28 FOCUS ON COST EFFICIENCY LIMITS DECLINE IN OPERATING PROFIT OPERATING OPERATING PROFIT EARNINGS EXPENSES (EBIT) PER SHARE H1 H2 EUR MILLION EBIT MARGIN YEAR-OVER-YEAR INCREASE EXCLUDING IMPAIRMENTS

  29. Slide 29: Free-cash-flow development underscores strength of business model

    ANNUAL GENERAL MEETING 2025 PAGE 29 FREE-CASH-FLOW DEVELOPMENT UNDERSCORES STRENGTH OF BUSINESS MODEL TRADE NET WORKING CAPITAL FREE CASH FLOW CAPITAL EXPENDITURE 19.6% 286 € MILLION 497 € MILLION (120) BP (4)% >100% AS A PERCENTAGE OF SALES

  30. Slide 30: Our focus in 2025

    ANNUAL GENERAL MEETING 2025 PAGE 30 OUR FOCUS IN 2025 Balanced focus on strategic investments and cost efficiency aimed at driving profitability improvements Brand, product, and distribution initiatives to further fuel brand relevance of BOSS and HUGO HUGO BOSS remains vigilant in light of increasin

  31. Slide 31: Diversified regional sourcing structure as key asset in global trade conflicts

    ANNUAL GENERAL MEETING 2025 PAGE 31 DIVERSIFIED REGIONAL SOURCING STRUCTURE AS A KEY ASSET IN DEALING WITH GLOBAL TRADE CONFLICTS REGIONALLY DIVERSIFIED OWN PRODUCTION COMPLEMENTS STRATEGIC SOURCING MIX THIRD-PARTY SOURCING ACTIVITIES Americas External 3% Own EMEA sourcing Asia/Pacific production 53

  32. Slide 32: Measures to manage uncertainty regarding U.S. tariffs

    ANNUAL GENERAL MEETING 2025 PAGE 32 MEASURES TO MANAGE THE CURRENT UNCERTAINTY REGARDING U.S. TARIFFS INCREASE IN EVALUATION OF INVENTORY OPTIMIZATION OF POTENTIAL COVERAGE SOURCING MIX PRICING ADJUSTMENTS IN THE U.S. © 2022 HUGO BOSS

  33. Slide 33: HUGO BOSS records solid Q1 performance in challenging market environment

    ANNUAL GENERAL MEETING 2025 PAGE 33 HUGO BOSS RECORDS SOLID Q1 PERFORMANCE IN PERSISTENTLY CHALLENGING MARKET ENVIRONMENT GROUP SALES GROSS MARGIN EBIT 999 61.4% 61 EUR MILLION EUR MILLION VS. Q1 2024 VS. Q1 2024 VS. Q1 2024 (2)% 0 (12)% CURRENCY-ADJUSTED BASIS POINTS © 2022 HUGO BOSS

  34. Slide 34: 2025 outlook: sales and EBIT

    ANNUAL GENERAL MEETING 2025 PAGE 34 SALES 4.2 TO 4.4 EUR BILLION (2)% TO +2% 2025 EBIT 380 TO 440 EUR MILLION +5% TO +22% 2025 © 2022 HUGO BOSS

  35. Slide 35: Key brand and product initiatives to inspire consumers in 2025

    ANNUAL GENERAL MEETING 2025 PAGE 35 KEY BRAND AND PRODUCT INITIATIVES TO INSPIRE CONSUMERS IN 2025 LOWER IMPLEMENT MAINTAIN AIRFREIGHT DIGITAL COST BRAND SHARE HERO TWIN PRODUCT DISCIPLINE LOYALTY CAMPAIGNS PRODUCTS FOOTWEAR INNOVATION PROGRAM

  36. Slide 36: 2025 outlook: sales and EBIT

    ANNUAL GENERAL MEETING 2025 PAGE 36 SALES 4.2 TO 4.4 EUR BILLION (2)% TO +2% 2025 EBIT 380 TO 440 EUR MILLION +5% TO +22% 2025 © 2022 HUGO BOSS

  37. Slide 37: Levers to improve profitability

    ANNUAL GENERAL MEETING 2025 PAGE 37 LEVERS TO IMPROVE PROFITABILITY GROSS MARGIN OPTIMIZATION OF EXPANSION DUE TO OPERATING EXPENSES FURTHER SOURCING THROUGH COST EFFICIENCIES EFFICIENCY

  38. Slide 38: HUGO BOSS is well positioned to navigate external challenges

    ANNUAL GENERAL MEETING 2025 PAGE 38 HUGO BOSS IS WELL POSITIONED TO NAVIGATE EXTERNAL CHALLENGES AND SEIZING GROWTH OPPORTUNITIES © 2022 HUGO BOSS

  39. Slide 39: Thank you

    ANNUAL GENERAL MEETING 2025 PAGE 39 THANK YOU © 2022 HUGO BOSS

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