Eagle Eye Solutions Group Plc · LSE:EYE
Eagle Eye Solutions — FY2025 Earnings Presentation
35 slides from Eagle Eye Solutions's earnings presentation, September 2025
Slide 1: FY25 Results
FY25 Results SaaS transformation supports AI execution at scale Eagle Eye Solutions Group plc Tim Mason, CEO and Lucy Sharman-Munday, CFO
Slide 2: Today's agenda
Today’s agenda 1. Introduction 2. Our offering & opportunity 3. Financial review 4. Transformation programmes 5. Growth drivers & outlook 6. Q&A 2 Eagle Eye | Full year results for the twelve months ended 30 June 2025
Slide 3: Strong foundations to deliver our ambitions
Strong foundations to deliver our ambitions Right time, right place, right product, partners & team SaaS-y Personalization is the number one thing Our transition retailers want to achieve - and to a true SaaS platform will Growth drivers it’s right at the provide heart of our improved We have a DNA
Slide 4: Our Offering & Opportunity
Our Offering & Opportunity
Slide 5: Our mission is to be the global leader in AI-powered loyalty and personalized marketing
Our mission is to be the global leader in AI-powered loyalty and personalized marketing We combine the world’s most With Industry leading AI and deep Retail expertise powerful transaction engine 1bn 700m+ 10+ 190+ >$700bn personalized loyalty wallets Years’ AI Intelligent decisions to Our customers’
Slide 6: Today is just the tip of the iceberg
Today is just the tip of the iceberg “ $155bn There’s a mega trend going on globally Global Loyalty right now and it’s primarily enabled Market size by 2029 “Redirecting 25% through capabilities like Eagle Eye. of mass promotion +13% forecast CAGR spending to Woolworths “ 2024 - 2029 personalised of
Slide 7: Strategy in Action: Expansion with Loblaws
Strategy in Action: Expansion with Loblaws Scaling personalization execution and creating more & more ways to engage ✔ 18m digitally engaged loyalty members ✔ Personalized offers have grown by 125% over the past three years (average 500 million per week) ✔ 20m personalized coupons printed on custome
Slide 8: A snapshot of our history in AI
A snapshot of our history in AI 2015 Today Laying the Foundation Expanding with Embracing Next-Gen with Predictive AI Generative & Agentic AI Personalization AI focus Pioneered the application of Adopted modern AI practices to Unlocked new use cases to deliver a predictive AI in the retail sector dr
Slide 9: FY25 reflects transformation to a global SaaS business
FY25 reflects transformation to a global SaaS business Our opportunity is significant Lower growth than Targeted transformation We have multiple growth Confident FY26 will see anticipated, but good programmes underway channels material progress underlying progress • New x • Some challenges - NRS a •
Slide 10: Financial review
Financial review
Slide 11: Double digit SaaS growth: EBITDA margin maintained
Double digit SaaS growth: EBITDA margin maintained Ongoing transition to SaaS model reflected in margin growth FY25 Growth YoY Group Revenue £48.2m +1.0% Double digit SaaS SaaS revenue £40.2m +11% growth Professional Services Revenue £7.5m -26% SMS revenue £0.5m -64% Recurring Revenue 84% +5ppt Annu
Slide 12: Investment in sales & account management to reinvigorate growth
Investment in sales & account management to reinvigorate growth FY25 Revenue analysis Wins FY25 FY24 % Change £2.2m ARR Professional services £7.5m £10.2m -26% + £0.8m revenue post period AIR fees £34.5m £31.6m +9% EagleAI £5.7m £4.4m +30% Deepen Total SaaS revenue: £40.2m £36.1m +11% SMS fees £0.5m
Slide 13: ARR growth impacted by the loss of NRS in the Period
ARR growth impacted by the loss of NRS in the Period Reducing customer concentration Organic Movement in ARR ARR Top 10: 5yr (ex NRS) average 45,000 grew by relationship 40,000 5%* 35,000 Top 10: 2 average 30,000 no. of ARR (000s) 25,000 products 20,000 Top 10 Top 10 = 74% = 64% Top 10: <20% 15,000
Slide 14: FY25 Income statement: Moving to SaaS focus
FY25 Income statement £m FY25 FY24 VAR % Moving to SaaS focus Revenue 48.2 47.7 1% Platform costs (9.0) (8.2) (10)% 72% direct margin, -1ppt, due to investment in platform security and reduction in IFRS 15 professional services work; Net staff costs (3.9) (3.3) (17)% SMS carrier costs fell in line w
Slide 15: Journey to 30% EBITDA margin
Journey to 30% EBITDA margin We expect to exit FY26 at 20% run rate EBITDA • Cost reduction initiatives regarding the contract loss are complete 1 % of £m FY25 • We are underway with a margin enhancement rev program to target a medium team goal of 30% > PS EE EEAI SMS TOTAL EBITDA Revenue 7.4 34.5 5
Slide 16: Net cash bridge: Strong net cash position
Net cash bridge Strong net cash position £10.4m Net cash £12.3m (Jun 24: £10.4m) 25 Overall net cash inflow was £6.1m (FY24: £1.7m inflow) 20 excluding costs of acquisition (PPS acquired for net consideration of €5.5m) £10.4m £12.3m 15 Key variance due to: £m • Improved EBITDA +£0.9m 10 • Tax net re
Slide 17: The rationale: PPS and Eagle Eye
The rationale: PPS and Eagle Eye Brings new enterprise customers and expands Eagle Eye's offering to include real-time CPG couponing Brings new enterprise New Product World-Leading CPGs Retained Team of 20 & customers & deepens Capability Delivers using Promobase in progress with cost with mutual cu
Slide 18: Steps being taken to achieve our next milestone of £100m
Building a world class SaaS business Target to return to double digit revenue and EBITDA growth in FY27 ✓ NRS loss will impact FY26 revenue and margin Steps being taken to ✓ Increasingly scalable SaaS business model supports margin growth achieve our next ✓ We are underway with a cost management mil
Slide 19: Transformation programmes to deliver our ambition
Transformation programmes to deliver our ambition
Slide 20: Gearing the business for success
Gearing the business for success Targeted transformation programmes SaaS Direct Sales & OEM Success & transformation & AI North America Partner Readiness leadership focus Zyed Jamoussi, CTO Jeff Baskin, CRO Al Henderson, Head of Partnerships 20 Eagle Eye | Full year results for the twelve months end
Slide 21: Delivering our SaaS transformation will support growth and margin expansion
Delivering our SaaS transformation will support growth and margin expansion One Platform Faster | Cheaper | Scalable Reduced • Bring EagleAI and AIR together to form the most Increased Improved cloud powerful AI-powered loyalty and promotions scalability security personalization platform for enterpr
Slide 22: Incorporating AI across our technology and operations
Incorporating AI across our technology and operations Advancing our AI offerings Adding AI to AIR New for FY26 Deployment of our custom state- Enhancing the UX of Loyalty and Bringing AIR and Eagle AI of-the-art AI Affinity Engine while promotions management with together for the new version of work
Slide 23: Defining how we sell
Defining how we sell Initial observations Implementing a new revenue KPIs to measure our progress journey 1 4 Outlines how the Revenue Purple Culture Different GTM Outlines how the Revenue Increase o Team Win rate operate – strategy, and partnership strategy required Team operate – strategy, o expec
Slide 24: North America is a major market
North America is a major We have a strong market starting position And network of high-level executives at target ICPs >230 3x 55% retailers in Average Of current our core ICP contract gross size pipeline +15% North American sales pipeline Marketing initiatives Providing the tools to since April ’25
Slide 25: OEM is a transformational, long-term growth driver
OEM is a transformational, long-term growth driver Potential to double our business: new sectors, geographies - pent up demand Significantly increases Progressing well What’s next our scale o AIR embedded into one of the ✓ Development milestones o Launch to c.1000 delegates at largest software provi
Slide 26: Partner channel is building momentum
Partner channel is building momentum Major partners on board and contributing to pipeline and deals Technology Referred Referred Partners Pipeline ARR Win ARR System + 2x YoY + 2.5x YoY Integrators (SIs) • 31% of global pipeline is referred or • Suite of new technology partners • Four globally recog
Slide 27: Our growth drivers and outlook
Our growth drivers and outlook
Slide 28: Clearly defined growth drivers to capture our substantial market opportunity
Clearly defined growth drivers to capture our substantial market opportunity Our next milestone remains £100m revenue & +30% EBITDA M&A push us beyond Delivering on our organic 1 strategy: Win, Transact & Deepen £100m >£100m Combined Win enhanced by System AIR 2 Integrator & Technical Partner growth
Slide 29: Confident outlook
Confident outlook Strong position in a growing market Trading in H1 FY26 has started well SaaS transformation supports margins three new and scale customers secured Strong momentum in AI business Confident in margin progression Major Partners now on board by year end and return to double digit reven
Slide 30: Q&A
Q8&A
Slide 31: Appendix
A p p end 1x ea ey
Slide 32: Leading the way in AI personalization
Leading the way in AI personalization Expanding AI use cases and capabilities ✔ 15bn+ fully personalized offers created each year ✔ From 3 weeks to create less than 20 variances to 4 hours to build millions of personalized offers for each campaign ✔ Personalized ranking of mass offers achieved +36%
Slide 33: Eagle Eye Group Plc General Information
Eagle Eye Group Plc General Information • Share Price 272.0p (at 15 September 2025) Number Key Shareholders % of shares • Market AIM Liontrust 3,394,685 11.36 • Ticker EYE.L Canaccord 2,949,167 9.87 • Market cap £81.3m Sir Terry Leahy* 2,457,006 8.22 • Ordinary shares in issue 29.9m BGF Investment M
Slide 34: FY25 Profit after tax
FY25 Profit after tax £m FY25 FY24 VAR % Reduced amortisation and share based payments drives PBT growth Adj. EBITDA 12.2 11.3 8% Adjusted EBITDA £12.2m, 25% margin (FY24: £11.3m, Depreciation (0.7) (0.7) 2% 24% margin) Cap dev amortisation (2.6) (2.4) (12)% IFRS 15 amortisation reduced by 37% linke
Slide 35: FY25 Balance sheet
FY25 Balance sheet £m FY25 FY24 VAR % • Intangibles increases primarily due to PPS Tangible assets 0.8 1.1 (27)% acquisition Intangible assets 23.6 20.4 16% • Net deferred tax asset reduces reflecting Deferred/non-current taxation 5.1 8.4 (39)% utilisation of trading Non-current assets 29.6 30.0 (2)
Eagle Eye Solutions Group — FY2025 Earnings Presentation on 6ix