J. Jill, Inc. · NYSE:JILL

J. Jill — Q3 2025 Earnings Presentation

21 slides from J. Jill's earnings presentation, Dec 10, 2025

  1. Slide 1: Investor Presentation December 2025

    Investor Presentation December 2025 1

  2. Slide 2: Disclaimer

    Disclaimer Forward-Looking and Cautionary Statements This presentation contains, and oral statements made from time to time by our representatives may contain, “forward-looking statements.” All statements other than statements of historical facts contained in this presentation, including statements

  3. Slide 3: J.Jill At A Glance

    J.Jill At A Glance Fiscal Year ended February 1, 2025: Net Sales Gross Margin Rate Adjusted EBITDA(1)/Margin(1) $610.9M 70.4% $107.1M/17.5% Net Sales Channel Split Avg Customer Tenure(2) Store Count(3) 52% / 48% >10 252 Retail / Direct Years Our History 1959 J.Jill is founded 1999: opened first 2015

  4. Slide 4: Who We Are Today

    Who We Are Today J.Jill is a national lifestyle brand that creates versatile apparel, footwear and accessories designed to meet every moment of our customers’ lives • Efficient, disciplined operating model yielding strong EBITDA and consistent free cash flow generation • Extremely loyal customer fro

  5. Slide 5: Our Customer – Attractive Demographics

    Our Customer – Attractive Demographics U.S. Female Population Breakdown by Age(3) 45+ Years Old 26% 25% We target one of the largest segments of the female population 19% 17% 13% Target customer is 45-65, with new customers moving towards the Target younger end of the range Customers Children Youth

  6. Slide 6: Industry-Leading Customer Loyalty

    Industry-Leading Customer Loyalty J.Jill Loyal Customer 47% • She buys to update her J.Jill Credit wardrobe seasonally Card Tender • She is digitally savvy and is Share(1) comfortable shopping all channels 59% 95+% • She frequents the store for Retention CSat Score(2) the high-touch experience, Rate

  7. Slide 7: Powerful Omnichannel Platform

    Powerful Omnichannel Platform Omnichannel Direct Store an d Retail Channels work in harm ct amless shopping experie ony t r Dire liver a se nce o u de O 3x(1) Engaging Experience J.Jill at Her Fingertips Omni-customer spend vs. single channel • High-touch customer experience • Convenient access to •

  8. Slide 8: Profitable Retail Store Base with Room for Expansion

    Profitable Retail Store Base with Room for Expansion The J.Jill retail platform is a highly efficient and profitable model that combines an unmatched shopping experience with attractive economics in only the best locations. New POS further heightens the in-store experience Optimized fleet with consi

  9. Slide 9: Historical Financials

    Historical Financials (1) ($Millions) Net Revenue Adjusted EBITDA(2) and Margin(2) 57.6% 67.4% 68.6% 70.8% 70.4% NM 16% 18% 19% 18% $615 $608 $611 $585 $113 $109 $107 $92 $427 $288 $285 $290 $292 $279 $294 $327 $323 $321 $147 2020 2021 2022 2023 2024 Retail Direct Gross Margin % ($38) 2020 2021 2022

  10. Slide 10: Disciplined Operating Model

    Disciplined Operating Model Approximate Four-Year Historical Avg Through Fiscal 2024(1) Revenue ~$600 Million Gross Margin ~69% Adjusted EBITDA(3) ~$100 Million Pro Forma Interest, Net(2) ~$10 Million Tax Expense ~$15 Million Capital Expenditures $20 to $25 Million Free Cash Flow(3) $40 Million Fina

  11. Slide 11: Capital Deployment Priorities

    Capital Deployment Priorities • Invest in Growth Initiatives • Invest in Systems • Optimize Capital Structure • Execute Total Shareholder Return Strategies • Evaluate Accretive M&A Opportunities • FY 2024 Activities: – Reduced term loan principal outstanding by $94 million, from $168 million to $74

  12. Slide 12: Next Chapter for Growth

    Next Chapter for Growth Realize the untapped potential to expand the customer file by executing on a strategic framework focused on three key areas: Evolve Our Product Assortment Enhance the Customer Journey Improve the Way We Work • Deliver newness that is • Strike the right balance • Work smarter,

  13. Slide 13: World-Class Team with Extensive Industry Experience

    World-Class Team with Extensive Industry Experience Approx J.Jill Retail Name Position Prior Experience Tenure Experience President and Mary Ellen Coyne < 1 Year 30+ Years Chief Executive Officer EVP, Chief Financial Mark Webb Officer, Chief Operating 6 Years 29 Years Officer Chief Human Resources M

  14. Slide 14: Appendix

    Appendix 14

  15. Slide 15: 3Q 2025 Financial Results

    3Q 2025 Financial Results Commentary Net Revenue ($Millions) ◼ Net Sales decreased by 0.5% compared to Q3 2024 $151 $151 ─ Total Company comparable sales, which includes comparable store $69 $71 and direct to consumer sales, decreased by 0.9% year-over-year $82 $80 ◼ Gross Margin declined 50 bps yea

  16. Slide 16: 3QYTD 2025 Financial Results

    3QYTD 2025 Financial Results Commentary Net Revenue ($Millions) $468 $458 ◼ Net Sales decreased by 2.1% year-over-year $213.8 $218 $214 ◼ Total Company comparable sales, which includes comparable store and direct to consumer sales, decreased by 2.6% year-over-year $250 $244 ◼ Gross Margin declined 1

  17. Slide 17: Historical Financials

    Historical Financials (1) ($Millions) Free Cash Flow(2) (3) and Cash Conversion(2) (3) Adjusted EPS (2) (4) and Net Interest $24 NM 76% 54% 41% 44% $5 $25 $20 $19 $70 $4 $18 $20 $3.32 $3.47 $59 $3.01 $47 $3 $15 $46 $2.13 $2 $13 $10 $1 $5 $0 $0 ($39) -$1 ($7.49) -$5 -$2 -$10 2020 2021 2022 2023 2024

  18. Slide 18: Historical Financials

    Historical Financials (1) ($Millions) Cash Debt $232 $87 $210 $209 $156 $62 $36 $35 $69 $4 2020 2021 2022 2023 2024 2020 2021 2022 2023 2024 Capital Expenditures(2) Inventory 1% 1% 2% 3% 3% $58 $61 $18 $56 $53 $17 $51 $15 $4 $5 2020 2021 2022 2023 2024 2020 2021 2022 2023 2024 CapEx % of Revenue (1)

  19. Slide 19: Adjusted EBITDA and FCF Reconciliation

    Adjusted EBITDA and FCF Reconciliation(1) $ in millions 2 ​ (1) 2020 2021 2022 2023 2024 Q3 '25 YTD Q3 Commentary Net Sales $ 427 $ 585 $ 615 $ 608 $ 611 $ 151 $ 458 a. SaaS Amortization: represents amortization of capitalized implementation costs related to cloud-based software arrangements that is

  20. Slide 20: Adjusted Net Income and Adjusted EPS Reconciliation

    Adjusted Net Income and Adjusted EPS Reconciliation(1) (1) $ in millions 2 ​ 2020 2021 2022 2023 2024 Q3 '25 YTD Q3 Commentary Net Income $ (139) $ (28) $ 42 $ 36 $ 39 9 31 a. Equity Based Compensation: adds back stock based compensation expensed through the P&L; related compensation expense recogni

  21. Slide 21: Fiscal 2023 Immaterial Corrections and Revised Addbacks

    Fiscal 2023 Immaterial Corrections and Revised Addbacks (1) (1) Fiscal 2023 ($ in m illions) ( 2) Q1 Q2 Q3 Q4 Full Year Net Sales $ 149 $ 156 $ 150 $ 149 $ 605 Adjustm ent 1 1 1 1 3 Corrected Net Sales $ 150 $ 157 $ 151 $ 150 $ 608 Gross Profit $ 108 $ 111 $ 108 $ 101 $ 427 % of sales 72.0% 71.6% 71

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