American Rebel Holdings, Inc. · NASDAQ:AREB
American Rebel — Investor Presentation (April 2020)
12 slides from American Rebel's investor presentation, Apr 24, 2020
Slide 1: American Rebel Holdings, Inc.
ANMERICANREBEL _omerica 5 “Patriotic C2 vend American Rebel Holdings, Inc. Confidential
Slide 2: 3 Distinct Large Growth Markets + Licensing & Branding
rheene’s “Pasuatc , 3 Distinct Large Growth Markets + Licensing & Branding CCW APPAREL & BACKPACKS SAFES DISPENSARIES BRANDING NV" ay] ‘ : — CURRENT MARKET US MARKET SIZE LEGAL CANNABIS MARKET LICENSING & SIZE $1 BILLION OVER $2 BILLION EXCEEDS $35 BILLION BY 2023 BRANDING INCOME ‘*Market includes a
Slide 3: America's Patriotic Brand was born December 2014
AMERICAN, yi ad 4 rhene's America’s Patriotic Brand was born December 2014 ~ KRY APRIL APRIL JANUARY JANLIARY ABRIL, SEPTEMBER Initial Friends & Family —_Initial Friends & Family Launched Freedom Launched Defender, Nathan Findley and team Prototype safes American Rebel ships Raised $1,102,500 Raised
Slide 4: Problem
tei PROBLEM Good news - signature product identifed- safes and vault doors Bad news - demand has outpaced our readiness to respond
Slide 5: Traction Overview
==" TRACTION OVERVIEW 438 SOLD 978 SOLD 123%+ 106% 650 Sh & $ A amazon
Slide 6: AR Series: The Safe with an Attitude
SERIES Al THE SAFE WITH AN ATTITUDE, @ AR SERIES MAULTDOOR AR-INV INVENTORY SAFE AR-110 & AR=120 KEY VAULT | THE ORGANIZABLE SAFE MOBILE PERSONAL SAFE
Slide 7: Signature Products: Safes, Vault Doors, Key Vaults
SS: SIGNATURE PRODUCTS Safes | Vault Doors | Key Vaults ,@| AR BLACK SMOKE SERIES |1$1499-S$2999 | Mid-priced, high quality entrant into static market | AR-5O | AR-40 | AR-30 Wholesale Margin 40-60% | Establishing new brand to dealers AR-20 | AR-15 | AR-12 Retail Margin 110-130% | Features typically
Slide 8: Freedom Backpacks, Freedom 2.0 and Cartwright Coats
FREEDOM BACKPACKS FREEDOM 2.0 ax ‘SMALL | MEDIUM | LARGE | EXTRA LARGE _ FOR MEN & WOMEN : | Hooded Men's Women's vost CARTWRIGHT BACKPACKS LARGE CARTWRIGHT COATS COATS FOR MEN & WOMEN @® iG
Slide 9: Supporting Products: Backpacks, Jackets, Coats
REEEL Phases Patvisie By, BACKPACKS MEN’S & WOMEN’S JACKETS MEN’S & WOMEN’S COATS SUPPORTING PRODUCTS Backpacks | Jackets | Coats CONCEALED CARRY BACKPACKS | $69.99-$189.99 | Unique features support mid-to-high price FB-101 | FB-119 | FB-155 | FB-194 | FB-199 Wholesale Margin 35-85% | Greater margin
Slide 10: In the Pipeline
REEL reine © Brand” IN THE PIPELINE AR-510 BIOMETRIC SAFES PERSONAL STORAGE SOLUTION AR-520 New Innovations American Rebel will be introducing its line of wall safes and handgun boxes with Biometric, WiFi, and Bluetooth patent-pending proprietary technology. Products are designed, engineered and rea
Slide 11: Marketing: Big Reach & Easy Scale
ae. MARKETING Big Reach & Easy Scale In addition to traditional marketing, American Rebel has a unique asset in Andy’s media reach. MUSIC TV | RADIO | PRINT TRADE SHOWS STREAMING/CDS SOCIAL MEDIA LIVE EVENTS Internet Streaming TY, Radio, Print & Social Media to Trade show appearances and live and CD
Slide 12: Board Members & Key Personnel
erheeie's “Passe Br BOARD MEMBERS & KEY PERSONNEL ANDY ROSS CHAIRMAN, CEO & BOARD MEMBER A Andy weaves his passions as a singer/songwriter, patriot, and seltdetense advocate into [he creation ol America’s Palriolic Brand. Prior to founding American Rebel Andy founded Digital Ally. Inc... which he es
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