American Rebel Holdings, Inc. · NASDAQ:AREB
American Rebel — IPO Roadshow (February 2022)
17 slides from American Rebel's IPO roadshow presentation, Feb 15, 2022
Slide 1: The Safe With An Attitude!
THE SAFE WITH AN ATTITUDE! AMERICAN) | _otmerica. ay “Patriotic (ony el tes The strength & rugged independence that America was built upon. A veican Rebel safes are made by hard-working Americans that pour their heart and soul into every product we build. The American Spirit is alive and well. We ar
Slide 2: Disclaimer
whrrica' Disclaimer Patric (Braxd Cautionary Note Regarding Forward-Looking Statements ‘+ This presentation contains forward-looking statements that reflect our current expectations and views of future events, all of which are subject to risks and uncertainties, Forward-looking statements give our c
Slide 3: The Back Story
erhoarica's “Patristic ( The Back/ Story Great Mind | Amazing Entrepreneur aS “Ross described as great mind, amazing entrepreneur” + Bud Ross, our founder Andy Ross's father, was a contributor to the founding of American Rebel in inspiration, design and manufacturing expertise + Bud recently passed
Slide 4: The American Rebel Story
The American Rebel.Story Entrepreneur | Singer | Songwriter | TV Host | Bowhunter | Patriot ANDY ROSS It is my great pleasure to introduce American Rebel. | invite you to be a part of this exciting lifestyle brand and join our patriotic family. American Rebel — America’s Patriotic Brand + CEO/Founde
Slide 5: Offering Summary
Offering Summary American Rebel Holdings, Inc. NASDAQ: AREB / AREBW Firm Commitment Public Offering and Uplisting Approximately $20 Million (excluding over-allotment) Unit Consisting of 1 Share of Common Stock with 1 Warrant $4.15 — $5.15 per unit Repayment of Debt, Working Capital for Research and
Slide 6: Investment Highlights
hnsrica's “Patriotic ( Investment Highlights Seasoned Management Team Primed for National Exchange Diverse Product Offerings Freedom Series Safes and Vault Doors Made in the USA Growing Market Demand Strong Brand Affinity Unique Marketing Strategy
Slide 7: Seasoned Management Team Primed for National Exchange
whra’s Patriot Brand A gent Seasoned Management Team Primed for National Exchange ANDY ROSS CHAIRMAN, CHIEF EXECUTIVE OFFICER, & BOARD MEMBER ‘Andy weaves his passions as singer/songwriter, patriot, and self-defense advocate into the creation of America’s Patriotic Brand. Prior to founding American
Slide 8: Freedom Backpacks and Jackets
a eel houried s “Patrcte (Brand FREEDOM BACKPACKS FREEDOM 2.0 JACKETS & ‘SMALL | MEDIUM | LARGE | EXTRA LARGE FOR MEN & WOMEN @® Magnet Proprietary, Protection Pockets” (he Less Women's Vost CARTWRIGHT BACKPACKS LARGE CARTWRIGHT COATS COATS FOR MEN & WOMEN Proprietary “Protection Pockets”
Slide 9: AR Series Safes
o) Ih a egy oy of AY ty erhnariea’s “Patrictic (Brand i i AR SERIES ii i THE SAFE WITH AN ATTITUDE AR AR. aR AR | AR xe AR AR SERIES VAULT DOOR HG-INV INVENTORY SAFE AR- & AR- KEY VAULT THE ORGANIZABLE SAFE MOBILE PERSONAL SAFE & & AR
Slide 10: Diverse Product Offerings: Vault Door
REBEL Diverse Product Offerings Vault Door | Made in the USA 10
Slide 11: We Solve a Problem for Dispensaries with a Customized Solution
co 4 hored's Petrete Brand We Solve a Problem for Dispensaries with a Customized Solution HG-INV INVENTORY CONTROL SAFE * The HG-INV Inventory Safe provides cannabis dispensaries a reliable and safe solution. + With wide-spread legalization, medical marijuana or recreational cannabis dispensaries, i
Slide 12: Diverse Product Offerings
oa Diverse Product Offerings WALL SAFES "fae PERSONAL q a Free Safe Storage i | Wall safes are easily hidden i and represent “free” storage i" space since they tuck into REEAL the space between your wall q studs. Many folks love the ql look of them and leave them i AR-510 ARBRE exposed, but you can
Slide 13: Freedom Series Safes Made in the USA
HEEL Freedom Series Safes Made in the USA American Rebel and Industrial Maintenance.Incorporated (IMI) have forged a unique partnership to manufacture a Made-in-the-USA American Rebel Safe + American Rebel’s new Made-in-the-USA model i includes many features - a stronger door, an F ree d om s ertes
Slide 14: Growing Market Demand
erhosrce’s Patric (Brand REEL Growing Market Demand + FBI background checks in 2020 (39.7 million) surpassed previous annual record in 2019 (28.36 million) by 40% + January and March 2021 were the 2 strongest months ever for background checks, topping 4 million for the first time + 38,876,673 backgr
Slide 15: Company milestones and funding history
AMERICAN ong Le REBEL chnoriea’s “Petristie (Brand Initial Friends & Family Raised $1,102,500 l April 2016 2nd Friends & Family Raised $1,031,520 America’s Patriotic Brand was born December 2014 = —— ang 00Pe. q Ss wg = &» | |) % April January January April September August 2017 2018 2019 2019 2019
Slide 16: Unique Marketing Strategy
hateatah foe Che at WEEEL Unique Marketing Strategy. - \ ; Big Reach, Easy Scale ty In addition to traditional marketing, American Rebel has a unique asset in Andy’s media reach. ‘ Po TV | Radio | Print | Social Media Trade Shows | Live Events } Music Streaming | CDs TV, Radio, Print & Social Media
Slide 17: Thank You
CONCEALED AND SAFE America. Si 2B atriotic Ce CONCEALUM@D AND SAFE Thank You + This presentation has been prepared by American Rebel Holdings, Inc. for informational purposes only. This presentation is not an offer to sell securities and is intended solely for the recipient to whom it has been sent
American Rebel Holdings — IPO Roadshow (February 2022) on 6ix