Hugo Boss Ag · XETR:BOSS

Hugo Boss — Q2 2025 Earnings Presentation

20 slides from Hugo Boss's earnings presentation, Aug 5, 2025

1. Slide 1: Second Quarter 2025 Results

   SECOND QUARTER 2025 RESULTS AUGUST 5, 2025 © 2022 HUGO BOSS

2. Slide 2: Second Quarter 2025 Results – Yves Müller, CFO/COO

   SECOND QUARTER 2025 RESULTS PAGE 2 SECOND QUARTER 2025 RESULTS YVES MÜLLER, CFO/COO © 2022 HUGO BOSS

3. Slide 3: Hugo Boss with solid Q2 performance amid challenging market environment

   SECOND QUARTER 2025 RESULTS PAGE 3 HUGO BOSS WITH SOLID Q2 PERFORMANCE AMID CHALLENGING MARKET ENVIRONMENT ENVIRONMENT CONTINUED REMAINED EMPHASIS ON CHALLENGING IN Q2, STRATEGIC WITH SUBDUED EXECUTION AND GLOBAL CONSUMER EFFICIENCY SENTIMENT MEASURES INDUSTRY HUGO BOSS © HUGO BOSS

4. Slide 4: Hugo Boss delivers sales and earnings improvements in Q2

   SECOND QUARTER 2025 RESULTS PAGE 4 HUGO BOSS DELIVERS SALES AND EARNINGS IMPROVEMENTS IN Q2 GROUP SALES 1,002 +1% CURRENCY-ADJUSTED (1)% IN GROUP CURRENCY EUR MILLION VS. Q2 2024 EBIT 81 +15% 8.1% EUR MILLION VS. Q2 2024 EBIT MARGIN

5. Slide 5: Robust performance of BOSS menswear supported by 24/7 lifestyle positioning

   SECOND QUARTER 2025 RESULTS PAGE 5 ROBUST PERFORMANCE OF BOSS MENSWEAR SUPPORTED BY 24/7 LIFESTYLE POSITIONING BOSS MENSWEAR BECKHAM X BOSS COLLECTION DRIVING CONSUMER ENGAGEMENT +5% * *CURRENCY-ADJUSTED VS. Q2 2024 STRATEGIC PARTNERSHIP WITH DAVID BECKHAM *CURRENCY-ADJUSTED

6. Slide 6: Targeted initiatives for BOSS womenswear and HUGO

   SECOND QUARTER 2025 RESULTS PAGE 6 TARGETED INITIATIVES TO DRIVE LONG-TERM SUCCESS OF BOSS WOMENSWEAR AND HUGO IMPLEMENTED BOSS WOMENSWEAR HUGO *CURRENCY-ADJUSTED (8)% (12)% * * STREAMLINING PRODUCT ASSORTMENTS AND VS. Q2 2024 VS. Q2 2024 DISTRIBUTION TO ENHANCE EFFICIENCY AND STRENGTHEN LONG-TERM P

7. Slide 7: EMEA and the Americas return to growth in Q2 while Asia/Pacific remains muted

   SECOND QUARTER 2025 RESULTS PAGE 7 EMEA AND THE AMERICAS RETURN TO GROWTH IN Q2 WHILE SENTIMENT IN ASIA/PACIFIC REMAINS MUTED AMERICAS EMEA ASIA/PACIFIC +2% * +3% * (5)% * VS. Q2 2024 VS. Q2 2024 VS. Q2 2024 Modest revenue increase in the Sales growth driven by solid Sentiment in China remains subdu

8. Slide 8: Robust performance in digital and B&M wholesale, improving B&M retail

   SECOND QUARTER 2025 RESULTS PAGE 8 ROBUST PERFORMANCE IN DIGITAL AND B&M WHOLESALE WITH IMPROVING MOMENTUM IN B&M RETAIL BOSS store Barcelona B&M B&M RETAIL WHOLESALE DIGITAL (1)% * +3% * +7% * VS. Q2 2024 VS. Q2 2024 VS. Q2 2024 *CURRENCY-ADJUSTED Modest acceleration Growth driven by Momentum fuele

9. Slide 9: Gross margin remains stable in Q2 supported by sourcing efficiency gains

   SECOND QUARTER 2025 RESULTS PAGE 9 GROSS MARGIN REMAINS STABLE IN Q2 SUPPORTED BY FURTHER EFFICIENCY GAINS IN SOURCING DRIVERS SOURCINGEFFICIENCIES SOURCING EFFICIENCIES PRODUCT/MATERIAL SOURCING COSTS EFFICIENCIES CHANNEL MIX SOURCING EFFICIENCIES 62.9% 61.4% 62.9 FX SOURCING EFFICIENCIES REBATES E

10. Slide 10: Operating expenses remain below prior-year level reflecting cost discipline

    SECOND QUARTER 2025 RESULTS PAGE 10 OPERATING EXPENSES REMAIN BELOW THE PRIOR-YEAR LEVEL REFLECTING ONGOING STRICT COST DISCIPLINE SUCCESSFUL EXECUTION OF COST EFFICIENCY MEASURES STREAMLINING OF NON-STRATEGIC SPENDING IN KEY BUSINESS AREAS 567 548 EUR EUR MILLION MILLION 54.8% (120) BP of Group sal

11. Slide 11: Rigorous cost management supports bottom-line development

    SECOND QUARTER 2025 RESULTS PAGE 11 RIGOROUS COST MANAGEMENT SUPPORTS BOTTOM-LINE DEVELOPMENT Q2 2025 CHANGE H1 2025 CHANGE GROSS MARGIN 62.9% 0 BP 62.1% 0 BP OPERATING EXPENSES 548 1,100 EUR MILLION (3)% EUR MILLION (2)% OPERATING EXPENSES (IN % OF SALES) 54.8% (120) BP 55.0% (30) BP EBIT 81 142 +1

12. Slide 12: Free cash flow development benefits from EBIT improvements and capex efficiency

    SECOND QUARTER 2025 RESULTS PAGE 12 FREE CASH FLOW DEVELOPMENT BENEFITS FROM EBIT IMPROVEMENTS AND CAPEX EFFICIENCY JUNE 30, 2025 Q2 2025 Q2 2025 TRADE NET CAPITAL FREE CASH WORKING CAPITAL EXPENDITURE FLOW 839 19.7 40 138 * CURRENCY-ADJUSTED EUR MILLION IN % OF SALES EUR MILLION EUR MILLION +5%* (1

13. Slide 13: Our focus in H2 2025

    SECOND QUARTER 2025 RESULTS PAGE 13 OUR FOCUS HUGO BOSS CONFIRMS IN H2 2025 OUTLOOK FOR 2025 Seizing Prioritizing Deepening Leveraging Driving additional focused customer global sustainable sales brand engagement sourcing efficiency opportunities investments and loyalty activities measures © 2022 HU

14. Slide 14: Key strategic initiatives to boost brand relevance in H2 2025

    SECOND QUARTER 2025 RESULTS PAGE 14 KEY STRATEGIC INITIATIVES TO FURTHER BOOST BRAND RELEVANCE IN H2 2025 BOSS BOSS HUGO HUGO BOSS FASHION COLLECTION COLLECTION XP SHOW LAUNCH LAUNCH

15. Slide 15: Our focus in H2 2025

    SECOND QUARTER 2025 RESULTS PAGE 15 OUR FOCUS HUGO BOSS CONFIRMS IN H2 2025 OUTLOOK FOR 2025 Seizing Prioritizing Deepening Leveraging Driving additional focused customer global sustainable sales brand engagement sourcing efficiency opportunities investments and loyalty activities measures

16. Slide 16: Measures in place to mitigate the impact from U.S. tariffs

    SECOND QUARTER 2025 RESULTS PAGE 16 MEASURES IN PLACE TO MITIGATE THE IMPACT FROM U.S. TARIFFS WELL-DIVERSIFIED GLOBAL SOURCING FOOTPRINT PROVIDES RESILIENT FOUNDATION FURTHER OPTIMIZATION OF ONGOING VENDOR BASE INCREASING INVENTORY COVERAGE IN THE U.S. MARKET REROUTING PRODUCT FLOWS DIVERSIFIED SOU

17. Slide 17: Hugo Boss confirms top- and bottom-line outlook for 2025

    SECOND QUARTER 2025 RESULTS PAGE 17 HUGO BOSS CONFIRMS TOP- AND BOTTOM-LINE OUTLOOK FOR 2025 SALES 4.2 TO 4.4 EUR BILLION 2025E EBIT (2)% TO +2% 380 TO 440 EUR MILLION 2025E +5% TO +22% © 2022 HUGO BOSS

18. Slide 18: Hugo Boss is well positioned to navigate external challenges

    SECOND QUARTER 2025 RESULTS PAGE 18 HUGO BOSS IS WELL POSITIONED TO NAVIGATE EXTERNAL CHALLENGES WHILE SEIZING LONG-TERM GROWTH OPPORTUNITIES © 2022 HUGO BOSS

19. Slide 19: Q&A

    SECOND QUARTER 2025 RESULTS PAGE 19 IF YOU’D LIKE TO ASK A QUESTION, PRESS * FOLLOWED BY 1 Q&A © 2022 HUGO BOSS

20. Slide 20: Forward-looking statements contain risks

    SECOND QUARTER 2025 RESULTS PAGE 20 FORWARD-LOOKING STATEMENTS CONTAIN RISKS This document contains forward-looking statements that reflect management's current views with respect to future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “project”,

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