American Outdoor Brands, Inc. · NASDAQ:AOUT

American Outdoor Brands — Investor Presentation (September 2022)

30 slides from American Outdoor Brands's investor presentation, Sep 8, 2022

  1. Slide 1: Investor Presentation September 2022

    INVESTOR PRESENTATION September 2022 NASDAQ: AOUT

  2. Slide 2: Forward-looking statements

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) Certainstatementscontainedinthispresentationmaybedeemedtobeforward-lookingstatementsunderfederalsecuritieslaws,andweintendthatsuchforward-lookingstatementsbesubjecttothesafeharborcreatedthereby.Allstatementsotherthanstatementsofhistoricalfactscontainedorincorpo

  3. Slide 3: Q1 FY23 Highlights

    Q1 FY23 Highlights

  4. Slide 4: Disciplined execution of long-term value creation strategy

    American Outdoor Brands (NASDAQ: AOUT) Disciplined execution of LONG-TERM value creation strategy 1 2 3 ORGANIC GROWTH M&A RETURN CAPITAL TO SHAREHOLDERS PATH TO $400M+ SEEK TARGETS THAT MEET OUR IDEAL CRITERIA SHARE REPURCHASE PROGRAM Q1 FY23 Achievements - Net sales growth of over 31% vs. pre-COVI

  5. Slide 5: Sustained growth compared to pre-pandemic levels

    American Outdoor Brands (NASDAQ: AOUT) Sustained growth compared to pre-pandemic levels Demonstrated Net Sales Growth $25 $20 $15 $10 $5 $- $15.1 54% Growth $23.3 $18.1 $20.4 13% Growth Q1 FY20 Q1 FY23 Q1 FY20 Q1 FY23 Outdoor Lifestyle Shooting Sports Mix Shift Toward Outdoor Lifestyle Outdoor Lifes

  6. Slide 6: Grilla: exclusive turn-key outdoor cooking ecosystem

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) GRILLA: EXCLUSIVE “TURN-KEY” OUTDOOR COOKING ECOSYSTEM Wifi Pellet Grills Gas Grills Griddles / Flat Tops All Major Outdoor Cooking Platforms Offered … ... Designed with an Ecosystem in Mind … “I have a [Silverback] and Primate. I got the 3-piece kitchen but ne

  7. Slide 7: DTC-only brands delivered over 15% of Q1 net sales

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) DTC-ONLY BRANDS DELIVERED OVER 15% OF Q1 NET SALES … All Sold Direct-to-Consumer… … While Leveraging Complementary AOB Brand Audiences “I’m a big fan of meat your maker! High quality products like Grilla! Y’all need to jump on this deal.” –Facebook Post from Gr

  8. Slide 8: Grilla: opportunity to become $100M+ revenue brand

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) ~$1.8B* Potential $100M+ 1. Rapidly growing, “sticky” audience 2. Disruptive new product pipeline 3. Recurring revenue base growth 4. Untapped distribution ~$761M* CY 21 $15M GRILLA: OPPORTUNITY TO BECOME $100M+ REVENUE BRAND * Trailing twelve-month net sales b

  9. Slide 9: Building authentic, lifestyle brands

    “Building authentic, lifestyle brands that help consumers make the most out of the moments that matter.”

  10. Slide 10: Investment highlights

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) AMERICAN OUTDOOR BRANDS .Large, passion-driven industry .Favorable macro trends(fishing, hunting, personal protection, shooting sports, camping, hiking, and outdoor cooking) .Diverse portfolio of 21 early-stage consumer brands .Innovative “Dock & Unlock”™formul

  11. Slide 11: At a glance

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) AMERICAN OUTDOOR BRANDS, INC. AT A GLANCE TTM Net Sales $230.4 million Growth Target $400M+ TTM Gross Profit Margin 45.3% Target Adj. EBITDAS Margin % Mid-to High-teens TTM Adjusted EBITDAS $26.9 million, or 11.7% Headquarters Columbia, Missouri Net Debt $2.5 m

  12. Slide 12: Large, passion-driven industry

    Hunting Fishing Camping Hiking Paddling Archery Shooting LARGE, PASSION-DRIVENINDUSTRY a) Basedon a2017 reportissuedbythe Outdoor IndustryAssociation.

  13. Slide 13: Favorable outdoor activity macro trends

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) FAVORABLE OUTDOOR ACTIVITY MACRO TRENDS OUTDOOR PARTICIPATION TRENDS >50% of the U.S. Participates in Outdoor Recreational Activities ~9M Number of first-time camper households in 2021 (KOA) 14M New entrants per NSSF: 2020: 40% of 21M Adj NICS 2021: 30% of 18M

  14. Slide 14: Diverse portfolio of early-stage consumer brands

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) DIVERSE PORTFOLIO OF 21 EARLY-STAGE CONSUMER BRANDS Note:American Outdoor Brands, Inc. licenses the brands Smith & Wesson® Accessories; M&P® Accessories; Thompson/Center Arms™Accessories; and Performance Center® Accessories, all of which are owned by Smith & We

  15. Slide 15: Brand product categories

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) Fillet knives, fishing rods, fishing tools, kitchen cutlery, apparel Grills, smokers, outdoor kitchens, pellets, & accessories Folding, fixed-blade knives Folding & fixed-blade knives, multi-tools, adventure equipment Tents, sleeping bags, mattress pads, campin

  16. Slide 16: Strong presence in traditional and e-comm channels

    American Outdoor Brands (NASDAQ: AOUT) strong presence in traditional and e-comm channels National Retailers Home, Farm, Automotive Distributors & Buying Groups OEM Traditional Channels $129.1M 56% E-commerce Channels $101.3M 44% (Q1 FY23 TTM Net Sales = $230.4 Million) Online Retailers DTC Websites

  17. Slide 17: The Dock and Unlock formula

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) Brand A x AOB Dock (Strategy + Resources) = Brand A + 8 Unlocked Potential THE “DOCK AND UNLOCK”TM FORMULA Adventurer Harvester Marksman Defender .Using our "Dock and Unlock”TMformula, we leverage our brand lanes to reframe our brands’ growth potential .Thereby

  18. Slide 18: Dock & Unlock case study: MEAT!

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) “DOCK & UNLOCK”TMCASE STUDY Our Brand Lane structure and product development capabilities allow us to create wholly new brands that have the potential todeliver strong, incremental, organic growth. FY19 FY20 FY21 FY22 MEAT! Concept Developed internally Brand La

  19. Slide 19: Dock & Unlock case study: BUBBA

    American Outdoor Brands (NASDAQ: AOUT) “DOCK & UNLOCK”TM CASE STUDY BUBBA TM After repositioning the brand from “Bubba Blade” to “BUBBA,” we unlocked the brand’s “Permission to Play“ potential, accessing a wider audience, and expanding beyond the original saltwater fillet knife category into a multi

  20. Slide 20: Brand permission to play drives growth potential

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) BRAND “PERMISSION TO PLAY” DRIVES GROWTH POTENTIAL Growth Opportunities ‘Docked’ Brand Lifestyle Supported(“Moments that Matter”) New Distribution Expand Market Share New Categories New Consumer Markets In the Wild In the Wild At the Campsite Water to Plate In

  21. Slide 21: Leverageable model drives profitability

    American Outdoor Brands (NASDAQ: AOUT) Leverageable model drives profitability net sales & Gross Margin $177.4 FY 47.1% FY2019 $167.4 42.2% FY2020 65% Growth 48% Growth $276.7 45.8% FY2021 $247.5 46.2% FY2022 Q1 FY23 net sales +32% vs. Q1 FY20 (pre-pandemic) Significant sales growth within e-commerc

  22. Slide 22: Long-term financial targets

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) LONG-TERM FINANCIAL TARGETS Net Sales(1) Adjusted EBITDAS Capital Expenditures .Expand market share .New product categories .New consumer markets .New distribution .High level of operating leverage from existing brand lane platform .Adjusted EBITDAS margins exp

  23. Slide 23: Strong balance sheet supports organic growth and acquisitions

    Significant liquidity (up to ~$72M available capital) .$75M asset-based revolving credit facility, expandable by $15M .Virtually zero net debt .Strong annual free cash flow generation .Dry powder available for strategic acquisitions BALANCE SHEET AS OF JULY 31, 2022 AMERICAN OUTDOOR BRANDS (NASDAQ:

  24. Slide 24: Appendix Follows

    Appendix Follows

  25. Slide 25: Experienced Leadership

    American Outdoor Brands (NASDAQ: AOUT) Experienced Leadership BRIAN D. MURPHY President & Chief Executive Officer Lead execution of AOUT’s “Dock & Unlock”TM strategy as part of expansion into new outdoor product categories and markets Experienced leader with ability to motivate teams, build and run

  26. Slide 26: Non-GAAP financial measures

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) Inthispresentation,certainnon-GAAPfinancialmeasures,including“non-GAAPnetincome,”“non-GAAPincomepersharediluted,”“AdjustedEBITDAS,”and“freecashflow”arepresented.Areconciliationoftheseandothernon-GAAPfinancialmeasuresarecontainedattheendofthispressrelease.Arecon

  27. Slide 27: Q1 Non-GAAP Adjusted EBITDAS Reconciliation

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) Q1 NON-GAAPADJUSTED EBITDAS RECONCILIATION 2022GAAP net (loss)/income$(5,695)$3,457 Interest expense186 46 Income tax expense189 849 Depreciation and amortization4,162 4,179 Stock compensation714 752 Technology implementation769 272 Acquisition costs 47 — Share

  28. Slide 28: Q1 GAAP Income Statement

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) Q1 GAAPINCOME STATEMENT Net Sales $43,676 $60,768 Cost Of Sales 24,637 31,785 Gross Profit 19,039 28,983 Operating Expenses: Research and Development 1,756 1,521 Selling Marketing and distribution 11,780 13,200 General and administrative 11,064 10,039 total Ope

  29. Slide 29: Q1 Non-GAAP Income Statement

    AMERICAN OUTDOOR BRANDS (NASDAQ: AOUT) Q1 NON-GAAP INCOME STATEMENT Net Sales $ 43,676 $60,768 Cost of sales 24,637 31,785 Gross Profit 19,039 28,983 Research and Development 1,756 1,521 Selling Marketing and distribution 11,780 13,200 General and administrative 5449 5587 total Operating Expenses 18

  30. Slide 30: AMERICAN OUTDOOR BRANDS

    AMERICAN OUTDOOR BRANDS

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