Yowie Group Ltd. · ASX:YOW
Yowie — Investor Presentation (February 2014)
23 slides from Yowie's investor presentation, February 2014
Slide 1: Welcome to the World of Yowie
Welcome to the World of Yowie February 2014 © 2013 Kaleidoscope Confidential
Slide 2: Yowie Capital Structure
Yowie Capital Structure Ordinary fully paid shares - Quoted 79,774,870 - Restricted (Escrowed until 21/12/2014) 24,124,353 Total on issue 103,899,223 Listed Options (15/12/2015; 20 cents) - Quoted 16,044,375 - Restricted (Escrowed until 21/12/2014) 13,754,677 Total on issue 29,799,052 Unlisted Direc
Slide 3: Shareholder Overview
Shareholder Overview Copyright Yowie 3 Shares % Top 40 Shareholders 67,591,916 65.05 Top 5 Shareholders 27,185,480 26.16 K.P. Hudson 12,034,353 11.58 Abdullah Hani Abdallah 5,666,667 5.45 Daleford Way Pty Ltd 4,000,000 3.85 C&L Lubich Family PF 2,750,000 2.65 HSBC Custody Nominees (Australia) Pty Lt
Slide 4: A Totally Unique New Brand Opportunity!
A Totally Unique New Brand Opportunity! © 2013 Kaleidoscope Confidential
Slide 5: Yowie Confectionery Product
Yowie Confectionery Product Copyright Yowie 5 © 2013 Kaleidoscope Confidential
Slide 6: 6 Yowie Characters
Rumble Ditty Deserts & plains Nap Woodland Forest Copyright Yowie 6 6 Yowie Characters Each a guardian of a natural domain Squish Boof Rivers & streams Crag Rainforest Wetlands © 2013 Kaleidoscope Confidential
Slide 7: Play & Learn about your Natural World
Yowie Brand Copyright Yowie 7 Play & Learn about your Natural World A chocolate, a collectible toy, games and an immersive world of discovery © 2013 Kaleidoscope Confidential
Slide 8: Yowie – A History of Success
Yowie – A History of Success Copyright Yowie 8 First launched in Australian & New Zealand markets in 1995 65 million units sold in first full year 3:1 units sold per head of population Collector cult following Discontinued due to misalignment with Cadbury global brand strategy © 2013 Kalei
Slide 9: Yowie Opportunity
Yowie Opportunity Copyright Yowie 9 US Patent protected capsule design FDA and CPSC approved Annual Sales Global: Ferrero sells 2 billion Kinder Surprise eggs Global 2B annually per year ~$3.5 billion retail sales 1.2 b Australia 65 M Australia: Yowie sold 65 million units in Australia in on
Slide 10: Yowie Chocolate
Yowie Chocolate Copyright Yowie 10 Rainforest Alliance Certified recipe Palm Oil Free No High Fructose Corn Syrup Nut free factory 100% milk chocolate ‘I liked it because it is sweet and creamy and really smooth. It melts in your mouth.’ © 2013 Kaleidoscope Confidential
Slide 11: Yowie Collectable Inclusions
Yowie Collectable Inclusions Copyright Yowie 11 Caracal Clownfish Alpaca Limited edition collectables – 24 in Series 1 Natural replica creature inclusions Hand painted, high quality, carefully detailed to exacting scientific specification Each with story and eco status Linked to Yowie Digi
Slide 12: Play & Learn Online Engagement
Play & Learn Online Engagement Copyright Yowie 12 YowieWorld.com • Multi-million dollar digital entertainment asset • Interactive educational gaming site for kids • Messaging and resources for parents • Opportunity to promote retail partners and link to their sites Nat Geo Kids Digital Ad Buy • Impr
Slide 13: YowieWorld.com
YowieWorld.com Copyright Yowie 13 Yowie World is a multiplatform experience, designed to engage and delight Yowie fans both young and old. The immersive 3D world is playable as an app on iOS devices such as iPhones, iPads and iPods, as well as on Android devices and through all web browsers on PCs a
Slide 14: Yowie World has 4 main features and 3 sub features
Yowie World has 4 main features Copyright Yowie 14 • A Yowie Ranger avatar and gamification engine to retain and build loyalty • A suite of games aimed to engage and entertain • A “virtual sticker book” that enables you to keep track of your inclusion collection • A 3D environment that brings the wo
Slide 15: Avatar
Avatar Registration is quick and simple but more importantly it is safe and secure. Our safety procedures are considerably more rigorous than industry guidelines. Users can create their own avatar using thousands of different options and outfits. © 2013 Kaleidoscope Confidential
Slide 16: Games
Games We know games are a big part of our audience’s lives and they are also a big part of Yowie World. There will be three addictive games available at launch, with a further 3 being rolled out soon after. Each game has the quality of build and sophistication of game play you would expect from an a
Slide 17: Virtual Sticker Book
Virtual Sticker Book When you buy a Yowie, the inclusion you have in the product can be unlocked and seen in your virtual sticker book. The bigger your collection the more rewards you get. © 2013 Kaleidoscope Confidential
Slide 18: 3D Environment
3D Environment The Yowie World is brought to life through an incredibly detailed 3D environment that can be explored, where users can meet the Yowie characters. © 2013 Kaleidoscope Confidential
Slide 19: Education
Education Education remains really important to Yowie and the experience will be full of interactive learning opportunities, from fact sheets, like shown here, to a daily quiz. © 2013 Kaleidoscope Confidential
Slide 20: YowieWorld.com Launch Marketing Support
Yowie Launch Marketing Support Copyright Yowie 20 $2+ million investment in digital entertainment 6+ million estimated impressions in the first 6 months In-store Shopper 6-month In-store Engagement Blogger Displays Program Campaign Afterschool Education and Sampling Program Nat Geo Kids Digital Ad B
Slide 21: Yowie Manufacturing
Yowie Manufacturing Copyright Yowie 21 Dedicated factory in Florida Rasch manufactured high speed Nut Free factory foiling & wrapping “Frozen Cone” manufacturing plant Current capacity 20 million units with room for fast expansion © 2013 Kaleidoscope Confidential
Slide 22: In-Store Shopper Engagement
In-Store Shopper Engagement Copyright Yowie 22 • Show Carton • Shippers • Powerwings • Customized Merchandising Materials © 2013 Kaleidoscope Confidential
Slide 23: An Award Winning Formula
An Award Winning Formula Six endearing Yowie characters Portion controlled at 1 ounce of chocolate High definition character personality foils Yowie leaflet inclusion with ecology story & trading value Premium quality collectable inclusions Yowie World digital experience Play & Learn p