Slide 1: Q4 2024 Presentation of the year-end report
Q4 2024 Presentation of the year-end report Hemnet Group ⎸ 31 Jan 2025 Hemnet Group AB (publ) ｜Sveavägen 9 ｜111 57｜Stockholm｜Sweden
Slide 2: Agenda
Agenda 10:00 CET START Q4 2024 and Year-end report Cecilia Beck Friis, CEO Financial highlights Anders Örnulf, CFO Business update 2025 Lisa Farrar, COO Closing remarks and Q&A Submit your questions via the webcast 2
Slide 3: Q4 2024 Summary
Q4 2024 Summary Key financials Highlights Net sales growth ● Revenue from property sellers up 41.0%, driven by increased demand for value-added services 32.4% ● Q4 listings down slightly by 1.6%, while overall (SEK 364.1m) market activity grew in the quarter, leading to a healthy decrease in supply “
Slide 4: Q4 ARPL growth of 43% driven by continued high conversion to Premium
Q4 ARPL growth of 43% driven by continued high conversion to Premium Average revenue per listing (ARPL), quarterly and LTM ARPL growth drivers +43.0% ● Premium contribution to ARPL is up by more than 2x from LY ● Continued high conversion to Premium as real estate agents have embraced the new compen
Slide 5: Annual listings at 185k, up by 5.7% year on year
Annual listings at 185k, up by 5.7% year on year Paid published listings per quarter (Y/Y change) Property market commentary Published listings grew by 5.7% during the year, declined by -1.6% in Q4, reflecting a comparison to the strong growth recorded in Q4 2023 The number of transactions grew in th
Slide 6: Strong growth in net sales from property sellers, encouraging development from agents
Strong growth in net sales from property sellers, encouraging development from agents Product Result Change Key drivers Property ● Demand for value added services continues to grow B2C sellers 41% ● Listing volumes slightly below Q4 last year Real estate agents ● Continued strong demand for Hemnet u
Slide 7: Increased demand for value added services drove significant growth in 2024
Increased demand for value added services drove significant growth in 2024 Net sales growth ARPL growth EBITDA growth EBITDA margin +39% +42% +37% 52% Hemnet aims to achieve annual net sales growth of 15-20% Hemnet aims to achieve an adjusted EBITDA margin of over 55% in the long term 7 Note: rounde
Slide 8: Product updates contributing to strong performance and laying foundation for the future
Product updates contributing to strong performance and laying foundation for the future New compensation model Full digital flow Hemnet app Increasing % of agents Simplified buying and Major tech lift enabling for recommending value-added publication process for sellers more efficient development servi
Slide 9: New compensation model driving significant growth in ARPL and total agent compensation
New compensation model driving significant growth in ARPL and total agent compensation Updated compensation model Outcomes The model has been a success, driving a more than 20-percentage-point increase in agent ● Fixed administration fee recommendations and significantly boosting ● Commission calcula
Slide 10: Operational improvements and investments in marketing to support future growth
Operational improvements and investments in marketing to support future growth Operational improvements Marketing investments ● Our change to a product domain structure, where each ● We continue to invest in marketing to reaffirm our domain focuses on a specific area or customer group market position a
Slide 11: ESG steps in 2024
ESG steps in 2024 Moving forward within our Preparing for CSRD regulation sustainability areas Being one of Sweden’s best workplaces Completing DMA Building a diverse workplace with 20 nationalities and a Completed our double materiality analyse identifying 47/50 women/men split in 2024 relevant are
Slide 12: Financial Highlights
Financial Highlights Anders Örnulf, CFO 12
Slide 13: Q4 2024 Financial summary
Q4 2024 Financial summary Net sales growth & net sales ARPL growth & ARPL EBITDA margin & EBITDA +32.4% +43.0% 48.4% SEK 364.1m SEK 8,452 SEK 176.3m Key Financials Published listings Cash conversion (LTM) Leverage (LTM) Headcount -1.6% 96.7% 0.5x 152 37.1 thousand FCF LTM SEK 696.0m -0.1x vs. last q
Slide 14: 25% growth in EBITDA versus Q4 2023
25% growth in EBITDA versus Q4 2023 EBITDA bridge Key drivers SEK million, Y/Y change 41% growth in net sales from property A Net sales sellers Compensation to New compensation model driving higher B real estate agents recommendations and conversion Other external C Higher consulting and marketing c
Slide 15: Full-year 2024 Financial summary
Full-year 2024 Financial summary Net sales growth & net sales ARPL growth & ARPL EBITDA margin & EBITDA +38.8% +42.1% 51.6% SEK 1,394.6m SEK 6,382 SEK 719.8m Key Financials Published listings Free cash flow Leverage (LTM) Headcount +5.7% +44.2% 0.5x 152 185.3 thousand FCF SEK 696.0m -0.3x vs. 2023 -2
Slide 16: 37% growth in 2024 full year EBITDA
37% growth in 2024 full year EBITDA EBITDA bridge Key drivers SEK million, Y/Y change 51% growth in net sales from property A Net sales sellers, 6% growth in listings Compensation to Increased commission driven by the uptake B real estate agents to VAS Other external C Higher costs for consultants a
Slide 17: LTM cash flow grows and is used for investments & share buybacks, leverage continues down
LTM cash flow grows and is used for investments & share buybacks, leverage continues down LTM Free cash flow Share buybacks Net debt and leverage SEK million SEK million SEK million, leverage 17 Note: definitions of alternative key ration can be found in the financial report
Slide 18: Business Update
Business Update Lisa Farrar, COO 18
Slide 19: Leveraging what we have built to further strengthen our market position in 2025
Leveraging what we have built to further strengthen our market position in 2025 We have built a solid foundation in New products and features in 2025 will further strengthen our position 2024 to support further growth and create value across all our customer groups ● New compensation model and Buyer
Slide 20: Investments in personalisation are bearing fruit and will continue to be a focus in 2025
1 Buyers Investments in personalisation are bearing 2 3 Sellers B2B fruit and will continue to be a focus in 2025 Logged-in users receive a more personalised experience In 2025 we will continue to help our users to log in and and have the highest engagement improve their experience through personali
Slide 21: We are taking the next steps in strengthening and growing our sellers business
1 Buyers We are taking the next steps in strengthening 2 3 Sellers B2B and growing our sellers business Focus for continued sellers growth Strengthened value across all Hemnet packages ● We are strengthening the value in Result list design all of our packages, from Bas to Strengthen Showing time on
Slide 22: Launching Hemnet Max - a new package with unique advantages
1 Buyers Launching Hemnet Max - a new package with Sellers 2 3 B2B unique advantages New features in Hemnet Max Hemnet’s updated packages This is included: Bas Plus Premium Max Listing on Sweden’s largest property portal Get visitors from Hemnet’s start page Prioritisation of listing cards 4th 3rd 2
Slide 23: Our B2B offering makes us well positioned for when the market turns
1 Buyers Our B2B offering makes us well positioned 2 3 Sellers B2B. for when the market turns Our focus ensures a strong foundation for future growth Increasing demand for Hemnet-unique products ● We are strengthening our current product portfolio Net sales from Hemnet unique products to better meet
Slide 24: Our core business and network effect is the foundation for our success
Our core business and network effect is the foundation for our success Buyers Help B2B Sellers Help agent transacting find sellers properties Hemnet helps you find Hemnet gives you buyers for Hemnet gives sellers that and evaluate your next a successful sale, but also one more buyer property new futur
Slide 25: Summary
Summary Cecilia Beck-Friis, CEO 25
Slide 26: Q4 2024 Summary
Q4 2024 Summary Key financials Highlights Net sales growth ● Revenue from property sellers up 41.0%, driven by increased demand for value-added services 32.4% ● Q4 listings down slightly by 1.6%, while overall (SEK 364.1m) market activity grew in the quarter, leading to a healthy decrease in supply “
Slide 27: Q&A
Q&A 27 Hemnet Group AB (publ) ｜Sveavägen 9 ｜111 57｜Stockholm｜Sweden
Slide 28: IR Contacts
Dial-in instructions IR Contacts IR Contacts Hemnet invites analysts, investors and media to participate in the results presentation on 31st January 2025 at 10:00 CET. The results will be Anders Örnulf presented by CEO Cecilia Beck-Friis, CFO Anders Örnulf and COO Lisa Farrar. CFO +46 727 32 10 12 T
Slide 29: Disclaimer
Disclaimer This presentation may contain forward-looking information and statements with respect to the financial condition, results of operation and business of Hemnet Group AB (publ) (the "Company"). Such forward-looking information and statements are based on current expectations, estimates and p