Pc Jeweller Ltd. · NSE:PCJEWELLER
Pc Jeweller — Investor Presentation (December 2016)
32 slides from Pc Jeweller's investor presentation, December 2016
Slide 1: PC Jeweller Investor Presentation December 2016
PC Jeweller Investor Presentation December 2016
Slide 2: Safe Harbor
Safe Harbor This presentation and the accompanying slides (the “Presentation”), which have been prepared by PC Jeweller Limited (the “Company”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securitie
Slide 3: The world of PC Jeweller
The world of PC Jeweller Established in 2005 A Leading player in today the 2nd Largest Indian Wedding listed jewellery Jewellery Market retailer in India Featured in the list of 20 fastest growing Luxury Goods companies across the world Alongside: Pandora, Fossil, Graff #44 in the Top 100 Diamonds,
Slide 4: Our DNA build for performance
Our DNA build for performance… Grown from 1 showroom in Karol Bagh (in 2005) to 68 showrooms today Focussed on Tier I & Tier II locations to leverage the income growth and brand awareness in such locations Consistently innovating in terms of designs, product ranges and leveraging technology Comm
Slide 5: Leading to fastest growth since inception
…Leading to fastest growth since inception Wearyourshine.com “#2 largest listed jeweller in India in a span of 10 years” 3 Franchisee Store 5 Small Format Wearyourshine.com Store 60 Large Format 60 Large Format Store Store 24 Large Format 10 instore 10 instore 1 Large Stores Exclusive Lounges Exclus
Slide 6: An Overview
An Overview
Slide 7: In a Changing Market Scenario
In a Changing Market Scenario Earlier Changing trends Present Unorganised - Organised - Local Jeweler Brands and Hallmark Rising Incomes Increasing regulations Highly Unregulated by the Government Silver & Gold Gold & Diamond Jewellery Jewellery Preferences Key Drivers Changing Investment Investment
Slide 8: Along with increasing Regulations by the Government
Along with increasing Regulations by the Government Governmental initiatives driving towards an organised market Mandatory PAN card on transactions above Rs. 0.2 mn Compulsory Hallmarking of Gold Jewellery Initiatives Levy of 1% excise duty – aim to in the last control illicit trade practices
Slide 9: We stand apart with our offerings
We stand apart with our offerings… Large Format Showrooms At high street in the city Trust and ‘Trust’ to customers seeking one-stop for Ambience wedding jewellery products Large Larger variety across price range Variety Much wider than its competitors Lower making charges on ‘comparable’
Slide 10: We stand apart with our offerings
We stand apart with our offerings… Format Store Reach Target Audience Ideal location for such stores is busy local To innovate and target newer markets markets which primarily have unorganized Target middle class/ lower middle class Small Store 1,000 - 1,500 players customers Format sq. ft.
Slide 11: We stand apart with our offerings
We stand apart with our offerings… Format Store Reach Target Audience Launched in November 2014 Range Unique detachable jewelry collection Branded PCJ Stores Rs. 1,00,000 and above catering to youngster, working women and young couples Jewellery – & Light-weight Flexia (Rs. 25,000+) To h
Slide 12: A Class Apart in Design
A Class Apart in Design… Leading player in Wedding Jewellery (70% of Indian Market Demand) Policy of incentivising top A strong design team with designers leading to higher over 50 designers retention rate Global reach with Global State-of-Art Manufacturing brands – ‘Azva’ Facility 12
Slide 13: With PAN India Presence
…With PAN India Presence… Key Brand Strengths 68 showrooms (3,74,481 sq. ft.) 54 cities and 18 states Exclusive lounges at 10 showrooms Map not to scale 13
Slide 14: Vertically Integrated Operations
…Vertically Integrated Operations… Research and Strong Risk Robust Supply Manufacturing Management Design Chain In-house design 5 manufacturing Gold on Lease Seamless Supply Chain facilities with modern to ensure minimal WIP Participation in fashion equipment Insured inventory inventory
Slide 15: We are Future Ready
22@®2Pea, We are Future Ready
Slide 16: Increasing affordability of Aspirational Indians
Increasing affordability of Aspirational Indians… India’s population of ultra-high-net-worth is ~65% population growing at an below the age of 35 impressive rate years Wealth Millennials The four key elements of Consumption Growth M-commerce will be the fastest growing Digital segment of internet Sp
Slide 17: Along with India's Love for Jewellery
… Along with India’s Love for Jewellery One of the largest jewellery markets in the world (USD Bn) 96 The Quirk’s of the Indian Market 62 50 Gold it is considered as a 5 8 status symbol UK Japan India USA China Indians spend a significant proportion of their wedding budget on buying jewellery Ex
Slide 18: Led us to Curate our focus areas
Led us to – Curate our focus areas Expanding Product Offerings 01 Going Global 05 02 Targeted market approach 04 03 Technology ROE enhancement E-Commerce Brand Leverage 18
Slide 19: Expanding Product Offerings
Expanding Product Offerings Introducing new age jewellery to carter to the largest Millennials segment Light weight Online Convertible Morden Wedding Jewellery 19
Slide 20: Targeted market approach
Targeted market approach Customer Metro Tier I Tier II Tier III Segment Exclusive Lounges Started this concept in select showrooms ~3 Ultra Rich years back. Now also planning to set up independent lounges Focused on high end designer pieces Large Format Showroom (avg. 6,000 sq ft) Franchis
Slide 21: ROE Enhancement - Asset Light Expansion
ROE Enhancement - Asset Light Expansion E-Commerce Franchisee – Brand Leverage Own and Designer Jewellry Traditional Stores Expand reach without physical Faster growth by leverage on PCJ presence brand Extremely low physical assets Capital brought in by the Franchisee Lower inventory management High
Slide 22: Technology – adapting for future
Technology – adapting for future Connecting all showrooms and IT Backbone billing touch points CRM and customer tracking Seamless customer experience analytics Digitizing inventory across Reducing Capital Blockage showrooms Innovative technology driven New age appeal frontages for the showrooms New
Slide 23: Going Global
Going Global Exports Further exploring through Promoters have over 2 decades of experience in Exports Focus on handmade designer gold jewellery Target: Indian diaspora and local population outside India Study global trends and designs Branded Attractive, Cash Flow positive business model J
Slide 24: Key Management
Key Management Balram Garg Managing Director Management Team Nitin Gupta Vijay Panwar R. K. Sharma Sanjeev Bhatia President Compliance Officer Chief Operating Officer Chief Financial Officer (Manufacturing) Kuldeep Singh Sheiba Anand Raja Ram Sugla Nikhilesh Govil President President President Presi
Slide 25: YTD FY17 Highlights
YTD FY17 Highlights Particulars (Rs. Crores) H1 FY 2017 H1 FY 2016* Revenue from Operations 3,838.75 3,180.24 Domestic Retail 2,472.15 2,242.92 Exports 1,366.59 937.32 Gross Margins (%) 13.76% 14.49% Domestic Retail 17.06% 17.42% Exports 7.80% 7.49% Expenses (% of total Revenue) Employee Expenses 0.
Slide 26: Performance since IPO (Dec 2012)
Performance since IPO (Dec 2012) Revenues (Rs. Crores) Consistent focus on Retail Sales (Rs. Crores) +24.3% 7,259 7,259 6,349 6,349 5,325 5,325 28.8% 28.5% 4,018 4,018 24.8% 3,042 3,042 25.7% 33.0% 71.5% 71.2% 75.2% 67.0% 74.3% FY12 FY13 FY14 FY15 FY16 FY12 FY13 FY14 FY15 FY16 Export Gold Focus on D
Slide 27: New Collections
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Slide 28: 'Inayat' wedding jewellery
‘Inayat’ wedding jewellery 28
Slide 29: 'Flexia' Collection
‘Flexia’ Collection Heavy Weight Light Weight 29
Slide 30: 'Azva' Collection
‘Azva’ Collection 30
Slide 31: New Showrooms
New Showrooms Agra, UP (Franchisee) RDC Ghaziabad, UP Gorakhpur, UP (Franchisee) Najafgarh, Delhi Bhogal, Delhi 31
Slide 32: For further information, please contact
For further information, please contact: Company : Investor Relations Advisors : PC Jeweller Ltd Strategic Growth Advisors Pvt. Ltd. CIN: L36911DL2005PLC134929 CIN: U74140MH2010PTC204285 Mr. Sanjeev Bhatia Ms. Ruchi Rudra / Ms. Hina Agarwal Email: sanjeev.bhatia@pcjewellers.com ruchi.rudra@sgapl.net