Growens S.p.a. · MIL:GROW
Growens — MailUp Group — AIM Italia Companies Presentations, London 2017
22 slides from Growens's conference presentation, Oct 9, 2017
Slide 1: A Marketing Technology Story
MAILUP GROUP PRESENTS ”A Marketing Technology Story” ABOUT SAAS, BIG DATA, MACHINE LEARNING, CHATBOTS AND MORE NAZZARENO GORNI Co-Founder & CEO 1 MAIL.MI MAILUPGROUP.COM
Slide 2: MailUp Group @ Glance
MAILUP GROUP @ GLANCE Leading industrial group active in the field of Marketing Technologies, with a focus on data driven omnichannel marketing automation STRONG GROWTH: 52% CAGR-3Y 4 ACQUISITIONS In 3 years from €6.5M to €21.6M of revenue, (2 outside Italy) in the last 3 years 2.4M Euros of EBITDA
Slide 3: R&D That Creates Value
R&D THAT CREATES VALUE "MailUp Group’s" mission and core activity is to develop great technology platforms for digital marketers IN Q4 2015 MAILUP GROUP LAUNCHED A NEW STARTUP (BEEFREE.IO) IN SILICON VALLEY, AS AN EVOLUTION OF MAILUP CORE BUSINESS. INVESTMENT = €750K MRR = $50K MONTHLY RECURRING REV
Slide 4: Our Journey So Far
OUR “JOURNEY” SO FAR… From startup (2002) to international scaleup SaaS (software-as-a-service), one of the main companies in Europe in the field of marketing technologies. IPO PROMISES DELIVERED (18.2M FORECASTED VS 2013-16: 3X REVENUES. ORGANIC GROWTH +15.6% (2016-17) 21.6M ACHIEVED) 25 REVENUES (
Slide 5: Our Organization
OUR ORGANIZATION GROUP ~30 employees Strategy, M&A, Finance, IR, IT, Administration, HR, Legal BUSINESS UNITS ~120 employees 5 MAIL.MI MAILUPGROUP.COM
Slide 6: MailUp @ Work
MAILUP @ WORK MODERN UX TEAM COLLABORATION RICH USER-TRACKING AND AUTOMATED WORKFLOWS AND CHECK-UP PROFILING BEFORE SENDING 6 MAIL.MI MAILUPGROUP.COM
Slide 7: MailUp: The Marketing Automation Provider
MAILUP: THE MARKETING AUTOMATION PROVIDER LARGER PLAYERS LEADER • Prefer to offer bundled-only services; in Italy in the email and sms marketing / • Provide customers' with expensive solutions that only large corporations can actually afford; marketing automation segment • Have limited flexibility /
Slide 8: Agile Telecom: The A2P Messaging Gateway
AGILE TELECOM: THE A2P MESSAGING GATEWAY COMPANIES 300M SOFTWARE APPLICATIONS 10K SMS GATEWAYS 1K MOBILE CARRIERS 1.2K END USERS 4.7B 8 MAIL.MI MAILUPGROUP.COM
Slide 9: Acumbamail.com: The Freemium Player
ACUMBAMAIL.COM THE FREEMIUM PLAYER 9 MAIL.MI MAILUPGROUP.COM
Slide 10: Globase: Professional Services at Work
GLOBASE: PROFESSIONAL SERVICES AT WORK Denmark-based expert in technology, implementation, and execution of effective dialogue marketing Group's arm in Nordic countries Market Environment Products • Proprietary digital marketing software platform • Highly sophisticated and quality-oriented market •
Slide 11: BEE: Best Email Editor
BEE: BEST EMAIL EDITOR 1,700 PAYING CUSTOMERS 11 MAIL.MI MAILUPGROUP.COM
Slide 12: A Tech Group Built on Strong Synergies
A TECH GROUP BUILT ON STRONG SYNERGIES (we are not “yet another conglomerate”…) MESSAGING SERVICES FREEMIUM TOOL EMAIL EDITOR MESSAGING SERVICES PROFESSIONAL SERVICES EMAIL EDITOR EMAIL EDITOR 12 MAIL.MI MAILUPGROUP.COM
Slide 13: Our Growth Trend: Mature Businesses
OUR GROWTH TREND: MATURE BUSINESSES “Double digit” growth for the 2 main business units in the group Total 2016: Total 2016: €9,581,545 (+20% vs 2015) €9,562,441 (+13% vs 2015) Total 2015: €8,442,184 Total 2015: €7,941,647 March February January January May December March April December July August
Slide 14: Our Growth Trend: Early Stage Projects
OUR GROWTH TREND: EARLY STAGE PROJECTS “Triple digit” growth for the early stage business units in the group Total 2016: Total 2016: €415,888 (+56% vs 2015) $166,167 (+2070% vs 2015) Total 2015: Total 2015: $7,654 €266,289 December January February March August October July April June September May
Slide 15: The Main Figures – IAS / IFRS
THE MAIN FIGURES – IAS / IFRS PROFIT AND LOSS 2016 2015 DELTA % TOTAL REVENUE € 21,641,838 9,457,487 129% ORGANIC GROWTH +15,6% EBITDA 2,414,211 674,446 258% NET PROFIT (LOSS) 812,367 (100,492) NA SELLING MAINLY SOFTWARE SUBSCRIPTIONS AND CREDITS TO SEND MESSAGES THROUGH THE GROUP TECH PLATFORMS, MO
Slide 16: H1 2017 Results
H1 2017 RESULTS PROFIT AND LOSS (€) H1 2017 H1 2016 DELTA % Revenue from EMAIL 4,702,584 4,349,050 +8% Revenue from SMS 7,512,506 5,256,382 +43% Revenue from BEE 183,624 49,065 +274% Revenue from Professional Services 218,413 172,707 +26% Other sources of revenue 467,524 309,131 +51% Total Revenues
Slide 17: Business Unit Breakdown
BUSINESS UNIT BREAKDOWN 17 MAIL.MI MAILUPGROUP.COM
Slide 18: What Next? M&A, New Products
WHAT NEXT? JULY 2017: €6M ABB R&D Share capital increase reserved for institutional Self-financed innovation: Research in San investors. Demand 40% higher than amount offered Francisco, Development in Europe. ► ► M&A NEW PRODUCTS Marketing Technology SaaS company, profitable, New channels (e.g. Chat
Slide 19: ESG
ESG Planning to release the ESG report (CDP & GRI framework) CO2 COMPENSATION SINCE 2007 ❤ DIVERSITY ❤ COMMUNITY GOVERNANCE 44% WOMEN CO-WORKING SPACE INDIPENDENTS: 2/5 FOUNDED IN 2014 W/ POLITECNICO DI LOW TURNOVER PAY-PER-PERFORMANCE MILANO UNIVERSITY, CREMONA CITY HALL TRAINING & COACHING ANTI CO
Slide 20: MAIL.MI
MAIL.MI ISIN code: IT0005040354 • IPO PRICE (2014) = €1.92 • CURRENT PRICE (28 SEPT 17) = €2.72 • MARKET CAP = €38.6M • FREE FLOAT = 32% • TRADES DAILY (AVERAGE 17) = 28,839 28 SEPT 2017 Audit & accounting Nomad Legal advisor Specialist 20 MAIL.MI MAILUPGROUP.COM
Slide 21: Peer Group
PEER GROUP MAILUP GROUP’S STOCK VALUE IS STILL CLOSE TO THE IPO LEVEL DESPITE: A. THE GROWTH OF REVENUE / MARGINS B. THE INTERNATIONAL EXPANSION C. THE R&D INVESTMENTS 27 SEPTEMBER 2017 21 MAIL.MI MAILUPGROUP.COM
Slide 22: Follow MailUp Group
FOLLOW MAILUP GROUP INVESTORS RELATIONS investor.relations@mailupgroup.com +39 0271040485 www.mailupgroup.com SUBSCRIBE! INVESTORS MONTHLY NEWSLETTER 22 MAIL.MI MAILUPGROUP.COM
MailUp Group — AIM Italia Companies Presentations, London 2017 on 6ix