Beacon Lighting Group Ltd · ASX:BLX
Beacon Lighting — Investor Presentation (May 2022)
32 slides from Beacon Lighting's investor presentation, May 26, 2022
Slide 1: Beacon Trade
For personal use only BEACON TRADE TRADE 26 MAY 2022
Slide 2: Contents
CONTENTS TRA DE For personal use only 1 BEACON LIGHTING 2 TRADE MARKET 3 TRADE STRATEGY 4 SUCCESS TO DATE 5 WHAT’S NEXT BEACON TRADE MAY 2022 2
Slide 3: Beacon Lighting
For personal use only 1 BEACON LIGHTING
Slide 4: Beacon Lighting
1 BEACON LIGHTING TRA DE For personal use only 3,500 NT 900 Products in 1 STORE Store Core Range QLD Associates 28 STORES WA Beacon DC 14 STORES SA 7 STORES 118 WA 3PL NSW 32 STORES 200 Retail VIC Support Stores 34 STORES Associates Beacon DC TAS 2 STORES BEACON TRADE MAY 2022 4
Slide 5: Beacon Trade
1 BEACON TRADE TRA DE For personal use only • Beacon Lighting has been partnering with trade customers for 50 years. Beacon Lighting has had a Trade Club for more than 10 years. • It was during FY2020, that growing Beacon Trade became the number one priority of Beacon Lighting. • Today, growing Beac
Slide 6: Vision and Purpose
1 BEACON TRADE TRA DE For personal use only VISION PURPOSE By 2030, Beacon Lighting will At Beacon Lighting, our purpose be the largest trade supplier is to have a positive impact of lighting, ceiling fans and upon the lives and businesses associated electrical products of our trade customers. for t
Slide 7: Trade Definition & Customers
1 TRADE DEFINITION & CUSTOMERS TRA DE For personal use only BEACON TRADE DEFINITION BEACON TRADE CUSTOMERS Electricians Beacon Trade Club Volume Residential Builders Beacon Lighting’s advantage Commercial Builders is to be able to bring together the electrician, the architect, the Interior Designers
Slide 8: Trade Partner
1 TRADE PARTNER TRA DE For personal use only • In 2020, Beacon Lighting decided to partner with Trout to gain insights and define a clear strategic roadmap into how Beacon Lighting can better serve our trade customers. Trout has been delivering brand-led growth and innovation for the Reece Group for
Slide 9: Trade Market
For personal use only 2 TRADE MARKET
Slide 10: Trade Market
2 TRADE MARKET TRA DE For personal use only Electrical Wholesale Products • The electrical wholesale products market in Australia is estimated to be worth Market $ Billions $6.0 billion per annum(1). $6.0 • The trade market for Beacon Lighting, specific to residential products is estimated to be wor
Slide 11: Wholesale Market
2 WHOLESALE MARKET TRA DE For personal use only • Product supply in the electrical wholesale market is very diverse with more than 1,200 branches. • Wholesalers have focused on a bricks and mortar strategy which may not be able to respond to the way electricians want to purchase in the future. • Who
Slide 12: Wholesalers / Competitors
2 WHOLESALERS / COMPETITORS TRA DE For personal use only BEACON TRADE MAY 2022 12
Slide 13: Trade Strategy
For personal use only 3 TRADE STRATEGY
Slide 14: Why Beacon Trade?
3 WHY BEACON TRADE? TRA DE For personal use only Beacon Trade is looking to Beacon Trade is the only electrical With customer referrals, Beacon have a positive impact upon business that has the opportunity Trade Club members can get the the lives and businesses of to work with all stakeholders in th
Slide 15: Beacon Lighting Group
3 BEACON LIGHTING GROUP TRA DE For personal use only • The Beacon Lighting Group has 118 stores, 5 commercial sales offices, Masson For Light, Custom Lighting, 3 distribution centres and a team of support associates whose number one priority is to have a positive impact upon the lives and the busine
Slide 16: Beacon Lighting Stores
3 BEACON LIGHTING STORES TRA DE For personal use only • Beacon Lighting stores service our trade customers the same way across every store in every state and territory in Australia. • Beacon Lighting stores are open 7 days a week for our trade customers. On weekdays, some stores open at 7:00am while
Slide 17: Beacon Lighting Stores (Continued)
3 BEACON LIGHTING STORES (CONTINUED) TRA DE For personal use only Every Beacon Lighting store will have either a Trade Room, a Trade Wall or a Trade Desk. TRADE ROOM TRADE WALL TRADE DESK BEACON TRADE MAY 2022 17
Slide 18: Beacon Lighting Team
3 BEACON LIGHTING TEAM TRA DE For personal use only • Beacon Lighting has 1,100 team members whose number one priority is to improve the life and the business of our trade customers. • Beacon Lighting has 900 Sales Associates in stores across all states and territories. There are 235 Accredited Ligh
Slide 19: Beacon Trade Club
3 BEACON TRADE CLUB TRA DE For personal use only • The Beacon Trade Club is free to join and available to all relevant trade businesses. • Beacon Lighting already has a successful Trade Club. Some of the benefits of the current Beacon Trade Club include: – Exclusive trade pricing across the entire r
Slide 20: Volume Residential Builders
3 VOLUME RESIDENTIAL BUILDERS TRA DE For personal use only • Volume residential builders are an important trade customer group who are supported by the Beacon Commercial Sales Offices in five major capital cities around Australia. • Volume residential builders are not members of the Beacon Trade Clu
Slide 21: Marketing
3 MARKETING TRA DE For personal use only • Beacon Lighting now has a dedicated marketing plan, budget and resources specific to the trade customer. • The marketing plan is focused both on the acquisition and retention of our trade customers. Activities include the promotion of Beacon Trade on Triple
Slide 22: Beacon Trade Website
3 BEACON TRADE WEBSITE TRA DE For personal use only • All Trade Club members have exclusive access to the Beacon Trade Club website using their Google or Facebook login. • Products can be purchased online at trade and trade essential prices. Trade exclusive clearance products are also available onli
Slide 23: Beacon Trade Rewards
3 BEACON TRADE REWARDS TRA DE For personal use only • Beacon has extended the trade rewards beyond pricing and Beacon Cash in order to “surprise and delight” our Trade Customers. • Beacon Trade has partnered with Nena and Pasadena (NXP) to create a fantastic range of merchandise including hoodies, b
Slide 24: Trade Products
3 TRADE PRODUCTS TRA DE For personal use only • All of the Beacon Lighting core range of 3,500 products, have always been available to trade customers. Of this range, over 900 products have been identified as being core to the trade customers. These items include products in the downlight, ceiling f
Slide 25: Success to Date
For personal use only 4 SUCCESS TO DATE
Slide 26: Trade Club Customers
4 TRADE CLUB CUSTOMERS TRA DE For personal use only Trade Club Customers Trade Club Customers by Profession 51,500 35.1% 23.0% 20.7% FY2017 FY2018 FY2019 FY2020 FY2021 April 2022 12.1% Average Sales Values (1) $616 3.6% 2.8% 2.6% $435 $236 Electrician Builder Interior Developer Architect Maintenance
Slide 27: Trade Sales
4 TRADE SALES TRA DE For personal use only Trade Sales (1) Trade Sales (1) % of Store, Commercial, MFL and CL (2) Sales 25.0% FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 (3) FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 (3) (1) Trade Sales equals sales through the Beacon Trade Club, Commerci
Slide 28: Trade Club Online
4 TRADE CLUB ONLINE TRA DE For personal use only Online Trade Club Sales FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 (1) Online Trade Club Sales % of Total Trade Club Sales Online Trade Websites Visitations 160,000 9.0% FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 (1) FY2017 FY2018 FY2019 FY2020 FY2021 F
Slide 29: What's Next
For personal use only 5 WHAT’S NEXT
Slide 30: Group Objective
5 GROUP OBJECTIVE TRA DE For personal use only The Beacon Lighting Group’s objective for FY2023 is to: Grow trade sales by MORE THAN 25% for the Group in FY2023 The objective for each business and support department is focused on how they can contribute to the achievement of the Group’s objective in
Slide 31: Future Plans
5 FUTURE PLANS TRA DE For personal use only • Continue to develop and enhance the current trade strategies • Re-launch the Beacon Trade Club which will include an improved digital presence for mobile wallets and making it easier to encourage referral sales which will reward trade customers with Beac
Slide 32: For personal use only
For personal use only TRAD E # 13105 TC May 2022
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