Hemnet Group Ab · OMXSTO:HEM
Hemnet Group Ab — Q3 2025 Earnings Presentation
22 slides from Hemnet Group Ab's earnings presentation, Oct 23, 2025
Slide 1: Q3 2025 Presentation of Hemnet Group's interim report
Q3 2025 Presentation of Hemnet Group’s interim report Hemnet Group AB ⎸ October 2025 1 Hemnet Group AB (publ) ｜Sveavägen 9｜111 57｜Stockholm｜Sweden
Slide 2: Summary of Q3 2025
Summary of Q3 2025 Key financials Highlights “Strong ARPL growth of Net sales growth ● Negative net sales development of -1.5% driven by drop 21% and resilience in a in underlying property market with low listing volumes continued challenging -1.5% ● Q3 listings down by -19.2%, reflecting a challengin
Slide 3: Decline in net sales and EBITDA driven by low listing volumes
Decline in net sales and EBITDA driven by low listing volumes Net Sales | Q3 2025 (SEK) Net sales growth | YoY (%) EBITDA | Q3 2025 (SEK) EBITDA Margin | Q3 2025 (%) 366.7M -1.5% 195.4M 53.3% -5.9% -1.5% 3
Slide 4: Large pressure on new published listings in Q3
Large pressure on new published listings in Q3 Published listings per quarter (Y/Y change) Property market commentary Published listings decreased by 19.2% in Q3 and by 8.4% on an LTM basis Average LTM listing duration on Hemnet in Q3 increased by 18% year-on-year from 44 days to 52 days High supply
Slide 5: High supply and record-long listing durations continue to impact the property market
High supply and record-long listing durations continue to impact the property market Supply on platform and Avg. listing days (LTM) Property market commentary Continued high supply, but the growth rate of the supply has started to come down (+2% YoY in September ‘25 vs +22% in September ‘24) The sup
Slide 6: After a few years of strong supply growth, trend has shifted again
After a few years of strong supply growth, trend has shifted again, in line with historic patterns Supply development & Monthly new listings vs. transactions* Property market commentary The number of new listings have exceeded the number of transactions on Hemnet since 2022, which has built up a lar
Slide 7: Q3 ARPL growth of 20.9% driven by continued increasing demand for value-added services
Q3 ARPL growth of 20.9% driven by continued increasing demand for value-added services Average revenue per listing (ARPL), quarterly and LTM ARPL growth drivers +20.9% Higher demand for Hemnet’s value-added services for property sellers continues to drive ARPL growth The conversion rate to higher-ti
Slide 8: Hemnet Max performs strongly albeit low penetration
Hemnet Max performs strongly albeit low penetration - more traffic, more engagement & higher bid premiums Hemnet Max showing strong product performance* Three out of four sellers on Hemnet now >70% More traffic on listings for properties advertised with Hemnet Max compared 75% choose Plus, Premium or
Slide 9: New strategic product initiatives to help sellers and agents fully leverage Hemnet's potential
New strategic product initiatives to help sellers and agents fully leverage Hemnet’s potential Two strategic initiatives to Opportunity to increase the value of the strengthen Hemnet’s role Hemnet investment for agents and sellers throughout the sales process: ● Ensuring visibility throughout the ho
Slide 10: New commercial model to further lower the threshold for sellers to list on Hemnet
New commercial model to further lower the threshold for sellers to list on Hemnet ● A pilot of a new commercial model, launched on 1 October, where Pilot: Success-based sellers pay only when a property is sold product offering ● The new model aims to lower the barrier for sellers to advertise on ● 1
Slide 11: Strategic partnerships with real estate agents
Strategic partnerships with real estate agents ● Hemnet will offer all franchisors and brand owners that want to recommend Hemnet as a partner throughout the full sales process the opportunity to enter into a strategic partnership agreement ● The aim of the strategic partnerships is to help home sel
Slide 12: Hemnet continues to accelerate product innovation, invest in marketing and build for the future
Hemnet continues to accelerate product innovation, invest in marketing and build for the future +11pp New data tool providing agents Updated offering to property Improved spontaneous brand with valuable market data and developers, new concept set to awareness, driven by increased insights, included
Slide 13: Financial highlights
Financial highlights Anders Örnulf, CFO 13
Slide 14: Financial summary Q3 2025
Financial summary Q3 2025 Net sales growth ARPL growth EBITDA margin -1.5% +20.9% 53.3% year-on-year year-on-year SEK 366.7m SEK 7,477 SEK 195.4m Published listings Free cash flow (LTM) Leverage (LTM) Headcount -19.2% +35.5% 0.5x 165 year-on-year year-on-year 41.6k listings SEK 807.6m -0.1x vs. Q3 24
Slide 15: B2B revenues growing year-on-year driven by property developers
B2B revenues growing year-on-year driven by property developers B2C ● Slight negative growth driven by challenging property market Property sellers ● Published listings -19.2% SEK 311.8m (-2%) Real estate agents ● Sold by Us main driver of growth in the quarter SEK 26.4m (+2%) B2B Property developer
Slide 16: EBITDA decreased by -5.9% compared to same period last year
EBITDA decreased by -5.9% compared to same period last year EBITDA bridge Y/Y | SEK million, Y/Y change Key drivers Net sales decreased by -1.5% driven by lower A Net sales listing volumes year-on-year Compensation to real Agent compensation increased driven by B estate agents higher recommendation
Slide 17: Continued strong cash flow generation funding further share buybacks
Continued strong cash flow generation funding further share buybacks LTM FCF & cash conversion Share buybacks Net debt & leverage SEK million, percent SEK million, thousand shares SEK million, leverage x 17 Note: definitions of alternative key ration can be found in the financial report
Slide 18: Summary
Summary Jonas Gustafsson, CEO 18
Slide 19: Q3 summary: New strategic product initiatives
Q3 summary: New strategic product initiatives ● Continued pressure on new published listings in Q3, negatively impacting both net sales and EBITDA ● Strong ARPL growth of 21% and showing resilience in a difficult property market ● New strategic product initiatives announced that will help sellers and
Slide 20: Q&A
Q&A 20 Hemnet Group AB (publ) ｜Sveavägen 9 ｜111 57｜Stockholm｜Sweden
Slide 21: Important links IR Contact
Important links IR Contact Corporate website: https://www.hemnetgroup.se/en/ Ludvig Segelmark Hemnet statistics: Head of IR https://www.hemnet.se/statistik/finansiell-rapportering +46 702 50 14 40 Media & subscription for press releases and regulatory updates: ludvig.segelmark@hemnet.se https://www.h
Slide 22: Disclaimer
Disclaimer This presentation may contain forward-looking information and statements with respect to the financial condition, results of operation and business of Hemnet Group AB (publ) (the "Company"). Such forward-looking information and statements are based on current expectations, estimates and pr