Emami Limited · NSE:EMAMILTD
Emami — Merger or Acquisition (June 2015)
7 slides from Emami's merger presentation, Jun 4, 2015
Slide 1: Emami inks deal to acquire Hair & Scalp care business of Kesh King
Emami inks deal to acquire Hair & Scalp care business of “Kesh King” on June 2, 2015 June 4, 2015
Slide 2: Key Highlights
Key Highlights Forayed into the rapidly growing Ayurvedic Hair and Scalp Care category with the acquisition of hair & scalp care business under the “Kesh King” brand from Mr Sanjeev Juneja. The transaction envisages transfer of the business on a slump sale basis with all assets and liabilities inclu
Slide 3: Key Highlights
Key Highlights Rising levels of pollution and stress have lead to excessive hairfall problems among consumers. Kesh King through its time tested ayurvedic formulation has tapped the huge demand for an effective solution to these problems, and is expected to grow exponentially in coming years. Presen
Slide 4: Brand Portfolio
Brand Portfolio Kesh King Kesh King Kesh King Ayurvedic Medicinal Hair Oil Aloevera Herbal Shampoo Ayurvedic Capsules An ayurvedic medicinal oil A natural moisturising hair wash An ayurvedic medicinal preparation for manufactured from the extracts of 16 containing goodness of Aloe Vera hair care wit
Slide 5: Category Leadership
Category Leadership Value Market Share Market Leader with 32% Value and 30% Volume Market share Ayurvedic Hair and Scalp Care category in the Ayurvedic Hair & Scalp Care Category. 12% 32% Hair Oils Category* 30% Kesh King 32% Other Ayurvedic Hair & Scalp Care Oils 68% Volume MS Value MS Source: MAT
Slide 6: Market Presence
Market Presence Domestic - Breakup of Sales Domestic - Rural-Urban Split Dealer Reach (Lacs) 5.4 South East 4% Rural, 5.0 15% North 27% 45% 4.7 West Urban, 36% 73% Dec'13 Mar'14 Mar'15 Source: MAT Mar’15 (All India Urban + Rural) 6
Slide 7: Thank You
Thank You
Emami — Merger or Acquisition (June 2015) on 6ix